AdTech Startups

Involve Asia operates a performance marketing platform that connects advertisers with affiliate partners, including creators and publishers, to grow revenue through online partnerships. The platform supports over 500 advertisers and 800,000 partners with automated onboarding, cross-channel campaign tracking, and affiliate payment management.

3 investors

Jornaya operated a consumer journey insights platform that tracked lead generation events, helping marketers in industries like insurance, mortgage, and education understand consumer buying behavior and verify lead consent for compliance. Acquired by Verisk in 2020.

3 investors

Kido Dynamics provides an out-of-home audience measurement and data monetization platform for telecom operators and media companies. The platform enables accurate visitor insights, audience analytics, and multi-vertical data monetization at scale.

3 investors

LiveRamp Ventures is the investment arm of LiveRamp, backing startups building in AI-driven marketing, data collaboration standards, customer personalization, premium internet advertising, programmatic efficiency, and identity resolution. It invests from seed through Series B in the U.S. and Europe, offering industry experience and a partner network alongside capital.

3 investors

Mad-Me provides on-device AI that gathers real-time mobile signals (app opens, unlock events, location, connectivity, roaming) to help telecom service providers trigger contextual, well-timed messages to subscribers. The platform is aimed at telcos to improve customer engagement, retention, and ARPU while maintaining privacy and compliance.

3 investors

Medialyzer offers TV Tracking, a tool that detects TV ad airings in real time and triggers synchronized actions on digital advertising platforms such as Google Ads, Meta, TikTok, and X. It serves advertisers looking to connect offline TV campaigns with online media buying to capture demand during the post-airing window.

3 investors

Mediaspace is a digital agency that designs and builds custom Squarespace websites and provides SEO, digital marketing strategy, and digital advertising services. It serves clients ranging from Fortune 500 companies and government organizations to startups, marketing departments, and small businesses.

3 investors

Mode Mobile operates an M&A-driven platform of high-engagement consumer apps unified under EarnOS, a rewards and monetization engine that pays smartphone users for their daily activities. The company spans mobile apps, device licensing to OEM and carrier partners, media, and financial services for higher-net-worth investors.

3 investors

Motimatic is a managed marketing platform that builds and runs paid social campaigns across the full customer lifecycle, from awareness and lead generation to conversion, retention, and win-back. It uses behavioral and motivational science with automation to create adaptive creative that updates as customers move through the funnel.

3 investors

MyFavorito is a digital platform that enables sports clubs to attract sponsors and generate revenue, while allowing sponsors to connect with clubs and drive sales. The company operates in the sports sponsorship technology and marketing space.

3 investors

Nativo is an advertising technology provider that offers campaign planning, buying, management, delivery, optimization, measurement, and analytics tools for advertisers and agencies, while enabling publishers to build and serve campaigns across web and mobile properties.

3 investors

NaviStone provides a platform that helps enterprise B2C brands discover new audiences and engage them with personalized media and messaging, using identity and digital intent analytics with privacy-first technology. The company serves marketing teams at large enterprises seeking to drive measurable growth and customer engagement at scale.

3 investors

Needle is an AI platform paired with human marketing experts that plans, creates, and runs paid ads and multi-channel campaigns (Meta, Google, social, blog, email) for DTC brands. It positions itself as a done-for-you replacement for marketing agencies, freelancers, and tools, serving over 200 direct-to-consumer brands globally.

3 investors

New Engen is a digital marketing agency that uses data and analytics to drive brand growth for its clients, offering services across advertising channels and platforms such as Instagram and TikTok.

3 investors

Newtail provides a retail media platform that lets retailers monetize their ecosystem by selling onsite, offsite, and in-store advertising space, using shopper data to create an additional revenue stream. It targets Brazilian retailers looking to connect brands with consumers at the point of purchase and measure campaign performance across touchpoints.

3 investors

Partnerize is an AI-powered platform for managing affiliate marketing and partnership programs that automates partner discovery, recruitment, activation, and performance tracking for enterprise clients. The platform serves retailers, D2C brands, travel, finance, telecom, and gaming companies seeking to monetize partner and influencer networks on a pay-for-performance basis.

3 investors

Perpetua provides retail media optimization software that automates the creation, execution, and optimization of advertising campaigns on Amazon, Walmart, and other marketplaces. It serves ecommerce sellers, brands, and agencies with tools for marketplace, display, and video advertising plus cross-channel reporting and market intelligence.

3 investors

Pie provides a suite of marketing products that help small and local businesses reach high-intent customers and appear in search results, including AI search tools like ChatGPT. It focuses on customer acquisition and search optimization for local service businesses.

3 investors

Pixalate provides fraud protection, privacy, and compliance analytics for the programmatic advertising ecosystem across connected TV, mobile apps, and websites. It serves advertisers, publishers, and platforms in the digital advertising industry.

3 investors

PlaceIQ provides location intelligence data for the marketing and media industry, offering audience targeting and consumer visitation measurement based on real-world foot traffic. The company was acquired by Precisely in 2022, and its products are now part of the Precisely product family.

3 investors

Podsights (now Spotify Ad Analytics) provides advertisers with measurement and analytics tools to track the performance of audio ad campaigns across Spotify's music and podcasts as well as off-platform digital audio, offering real-time insights and lift reporting in a centralized dashboard. It serves advertisers running digital audio and podcast campaigns.

3 investors

Prescient AI offers a marketing mix modeling platform that measures the true impact of marketing channels, accounting for halo effects, saturation, and cross-channel dynamics that platform reporting misses, with models that update daily. It serves omnichannel and DTC ecommerce brands' growth teams looking to measure marketing performance and forecast ad spend allocation.

3 investors

Pubstack provides a programmatic advertising management platform for publishers to monitor, analyze, and optimize how their ad inventory is monetized. It offers real-time ad stack analytics, partner integration, and signal-based inventory packaging to increase revenue without requiring technical teams.

3 investors

PureCars provides a data platform and omnichannel advertising technology for automotive dealers, manufacturers, and agencies. The company consolidates first-party customer data and runs targeted campaigns across search, social, CTV, display, audio, direct mail, email, and SMS to drive sales and service performance.

3 investors