Rusk Media

Rusk Media is an Indian digital entertainment company that operates as a full-stack platform creating and distributing content for social media and OTT channels. Its portfolio includes Alright, a premium fiction channel focused on comedy and sketch content; Playground, a gaming entertainment show format featuring creators such as CarryMinati, Triggered Insaan, Scout and Mortal; and LIT, a lifestyle channel covering food, fashion and travel with IPs including FML (Find My Look), Cook Off and Can You, Can You Not. The company also runs the Alright TV app, on which it distributes micro-drama content, and operates reality franchises including the talent format I-Popstar and the dating show Engaged.

The company retains ownership of most of the IP it creates and has released more than 50 seasons across over 20 fiction, reality and live titles since launch. It works with brands on integrated content campaigns; one published case study for the Alright series "Date with Senior" reports over 120 million impressions, more than 11 million views and over 628,000 engagements for partners including Eva and Career Launcher.

Rusk Media has stated plans to develop new IPs and content formats in India while expanding existing formats to US, European and EMEA audiences, to take franchises such as I-Popstar and Engaged into additional languages, and to integrate artificial intelligence deeply into production workflows in order to reduce production costs and increase content output.

Founding story

Rusk Media was founded in 2019 by Karanvir Sofat, Mayank Yadav and Shantanu Singh. Mayank Yadav serves as cofounder and chief executive officer.

Business model

Rusk Media creates and owns entertainment intellectual property and distributes it across social media channels, OTT platforms and its own Alright TV app. It retains ownership of most of the IP it creates and monetises through branded content and integrated brand solutions, with case studies describing campaigns built for advertisers around its fiction series. Recent plans include monetisation features tied to micro-drama viewership on the Alright TV app and scalable brand solutions supported by proprietary AI tooling.

Revenue is generated primarily from brand partnerships and advertiser-funded content produced around its owned IPs, alongside distribution of content on social, OTT and its Alright TV app, with monetisation features planned around micro-drama viewership. Reported operating revenue was ₹81.5 crore in FY25, up from ₹57.2 crore in FY24.

Traction

Rusk Media reported revenue of ₹81.5 crore in FY25, an increase of about 42.6% over ₹57.2 crore in FY24, and had released more than 50 seasons of content across over 20 fiction, reality and live titles as of October 2025. Third-party data lists total funding of more than $40.48 million across seven rounds, roughly 294 employees and a Glassdoor rating of 4.10 from 52 reviews. A brand campaign case study for the Alright series "Date with Senior" cites over 120 million impressions, more than 11 million views and over 628,000 engagements.

Latest developments

In June 2026 Rusk Media announced a Rs 100 crore pre-Series C round led by Nazara Technologies with participation from InfoEdge Ventures, IvyCap Ventures and a consortium led by Audacity VC, with board seats going to Nazara and Audacity VC representatives. The capital is earmarked for expansion across content, platforms and technology, scaling the I-Popstar and Engaged franchises into new languages and international markets, and building proprietary AI tools for production workflows, content velocity and monetisation. Separately, Nazara Technologies has been acquiring a 5.23% fully diluted stake in the company from associate Nodwin Gaming, with the completion deadline extended to February 10, 2026.