OwnLocal
YC W10Austin, US · Founded 2010 · 45 employees · 3 known investors
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3,650 people in our graph share verified history with the OwnLocal team — schools, employers, funds. One of them is your warm intro.
Arhaan A.unlockedknows Lloyd Armbrust · together at Y Combinator (overlapped)
×11knows the team · via Y Combinator
OwnLocal provides software that helps local media companies enable their advertiser customers to run digital advertising campaigns. The platform integrates with existing sales workflows at newspapers, radio stations, and TV broadcasters to facilitate online marketing for small businesses.
Enterprise SoftwareMarketing TechMedia & EntertainmentMarketingSMBUnited States of AmericaAmerica / Canada
Founders & leadership· Y Combinator alumni (W10)
OwnLocal was founded in 2010 by Jason Novek, Jeremy Mims, and Lloyd Armbrust.
JN
Jason NovekinFounder and CTO2009–2016Jason Novek co-founded OwnLocal and led early product development and infrastructure. He has worked as a consultant for early-stage startups and has experience writing Python for backend and infrastructure work.
JM
Jeremy MimsinCo-Founder2010–2017Jeremy Mims co-founded OwnLocal, a platform that enables local media companies to offer digital advertising services to small businesses, and has previously co-founded Frogmetrics and created Broadsheet.org. He currently serves as Head of Strategy and Partnerships at SpokenLayer and advises multiple startups.
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Lloyd Armbrustin𝕏Founder, Board MemberLloyd Armbrust is founder and former CEO of OwnLocal, a Y Combinator-backed software platform that helped local media companies transition to digital advertising. He has also founded Armbrust American, a vertically integrated U.S. manufacturer of PPE, and RonanRX (YC S26), a pharmaceutical company focused on personalized medicine using AI.
Investors · 3
Founder mafia
4 people who came through OwnLocal went on to found or lead other companies.
Competitors · 8
by search overlapNextdoor (NYSE: 2021)204 shared keywordsNeighborhood social network; IPO 2021
Zillow172 shared keywordsZillow operates an online real estate marketplace where consumers can search homes for sale and rentals across US and Canadian cities, view mortgage rate information, and access home financing through Zillow Home Loans. It covers residential property listings, apartments and houses for rent, and mortgage services nationwide.
BirdEye140 shared keywordsBirdeye offers an AI-powered platform with multi-agent "AI Coworkers" that handle marketing, operations, and customer experience tasks such as search optimization, review generation, listings management, social posting, and front-desk coordination. It serves multi-location businesses, providing a unified view of customers, locations, and interactions.
Fresha’s Website100 shared keywordsFresha is a booking platform and business management software for salons, barbershops, medspas, and wellness studios, letting consumers discover and book beauty and self-care appointments while providing businesses with online booking, payments, reminders, and consultation forms. It operates as a marketplace connecting clients with self-care providers across 120+ countries.
Redfin90 shared keywordsReal Estate & Homes for Sale, Rentals, Mortgages & Agents
Atly82 shared keywordsAtly is a location discovery app that helps people find restaurants, bars, and places to visit through personalized recommendations and user-generated tips. The consumer platform has been described as combining social community content with map-based navigation.
Trulia78 shared keywordsTrulia is a real estate platform that enables users to browse homes for sale and rental apartments, explore neighborhood insights, and discover communities through resident reviews and local information.
DoorDash76 shared keywordsDoorDash operates a restaurant delivery platform that connects customers with dining establishments across hundreds of cities in North America through a logistics network.
Companies competing with OwnLocal for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does OwnLocal do?
- OwnLocal provides software that helps local media companies enable their advertiser customers to run digital advertising campaigns. The platform integrates with existing sales workflows at newspapers, radio stations, and TV broadcasters to facilitate online marketing for small businesses.
- Who founded OwnLocal?
- OwnLocal was founded by Jason Novek, Jeremy Mims, Lloyd Armbrust in 2010.
- Who are OwnLocal's investors?
- OwnLocal's investors include 500 Global, Baseline Ventures, Y Combinator.
- Where is OwnLocal headquartered?
- OwnLocal is headquartered in Austin, US.