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OwnLocal

YC W10

Austin, US · Founded 2010 · 45 employees · 11 known investors

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OwnLocal provides software that helps local media companies enable their advertiser customers to run digital advertising campaigns. The platform integrates with existing sales workflows at newspapers, radio stations, and TV broadcasters to facilitate online marketing for small businesses.

Also known as Seeing interactive, Inc

Enterprise SoftwareMarketing TechMedia & EntertainmentMarketingSMBUnited States of AmericaAmerica / Canada

Founders & leadership· Y Combinator alumni (W10)

OwnLocal was founded in 2010 by Jason Novek, Jeremy Mims, and Lloyd Armbrust.

JNJason Novek
Jason NovekFounder and CTO2009–2016Jason Novek co-founded OwnLocal and led early product development and infrastructure. He has worked as a consultant for early-stage startups and has experience writing Python for backend and infrastructure work.
JMJeremy Mims
Jeremy MimsCo-Founder2010–2017Jeremy Mims co-founded OwnLocal, a platform that enables local media companies to offer digital advertising services to small businesses, and has previously co-founded Frogmetrics and created Broadsheet.org. He currently serves as Head of Strategy and Partnerships at SpokenLayer and advises multiple startups.
LALloyd Armbrust
Lloyd ArmbrustFounder, Board MemberLloyd Armbrust is founder and former CEO of OwnLocal, a Y Combinator-backed software platform that helped local media companies transition to digital advertising. He has also founded Armbrust American, a vertically integrated U.S. manufacturer of PPE, and RonanRX (YC S26), a pharmaceutical company focused on personalized medicine using AI.
AL
Andrew LatimerDeveloper2010–2011
JSJacqueline Samira
Jacqueline SamiraVP Sales2015–2017Founder/CEO at Howdy.com

Investors · 11

500 Globallisted by 500 GlobalPalo Alto · $150K

How we know: prnewswire.com · open dataset · 500 Global portfolio 2026-08 · Y Combinator's founder network · Not right? Tell us

Baseline Ventureslisted by Baseline VenturesJackson · $100K – $1Mvia Steve Anderson · inferred

How we know: Baseline Ventures's portfolio page · prnewswire.com · Y Combinator's founder network · Not right? Tell us

Forefront Venturelisted by Forefront VentureSeattle
Riverside Acceleration Capitallisted by Riverside Acceleration CapitalNew York · $1M – $40M

How we know: Riverside Acceleration Capital's portfolio page · Not right? Tell us

Y Combinatorlisted by Y CombinatorSan Francisco · $500K

How we know: the Y Combinator directory · open dataset · 5k.vc investor directory · Not right? Tell us

Agrolimen Venturesreported

How we know: Y Combinator's founder network · Not right? Tell us

Brighteye VenturesreportedLondon

How we know: Y Combinator's founder network · Not right? Tell us

Hack VCreportedPalo Alto · $3M

How we know: Y Combinator's founder network · Not right? Tell us

Lerer HippeaureportedNew York · $500K – $2M

How we know: Y Combinator's founder network · Not right? Tell us

MistletoereportedTokyo

How we know: Y Combinator's founder network · Not right? Tell us

The 81 CollectionreportedChicago

How we know: Y Combinator's founder network · Not right? Tell us

Founder mafia

4 people who came through OwnLocal went on to found or lead other companies.

Jacqueline SamiraVice President SalesFounded Howdy.com +1Frank LiceaManagerFounded Howdy.comLloyd ArmbrustCEOFounded RonanRx Inc.Jeremy MimsFounder/Co-FounderFounded Frogmetrics

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BirdEyeBirdeye offers an AI-powered platform with multi-agent "AI Coworkers" that handle marketing, operations, and customer experience tasks such as search optimization, review generation, listings management, social posting, and front-desk coordination. It serves multi-location businesses, providing a unified view of customers, locations, and interactions.
FreshaFresha is a booking platform and business management software for salons, barbershops, medspas, and wellness studios, letting consumers discover and book beauty and self-care appointments while providing businesses with online booking, payments, reminders, and consultation forms. It operates as a marketplace connecting clients with self-care providers across 120+ countries.

Companies working in the same space as OwnLocal.

Legal entities · 2

corporate structure
OwnLocal, Inc.
Seeing interactive, Inc

In the news

OwnLocal Secures New Funding to Grow Digital Services for News Websitesprnewswire.com · Oct 2011

Frequently asked questions

What does OwnLocal do?
OwnLocal provides software that helps local media companies enable their advertiser customers to run digital advertising campaigns. The platform integrates with existing sales workflows at newspapers, radio stations, and TV broadcasters to facilitate online marketing for small businesses.
Who founded OwnLocal?
OwnLocal was founded by Jason Novek, Jeremy Mims, Lloyd Armbrust in 2010.
Who are OwnLocal's investors?
OwnLocal's investors include 500 Global, Baseline Ventures, Forefront Venture, Riverside Acceleration Capital, Y Combinator, Agrolimen Ventures, Brighteye Ventures, Hack VC and 3 more.
Where is OwnLocal headquartered?
OwnLocal is headquartered in Austin, US.