Tapad was founded by Are Traasdahl in 2010.

Who are Tapad's investors?

Tapad's investors include FirstMark Capital, Runway Venture Partners, Swell Partners.

How much funding has Tapad raised?

Tapad has disclosed $16M raised across 4 rounds.

Where is Tapad headquartered?

Tapad is headquartered in New York, US.

Tapad

New York, US · Founded 2010 · Delaware corporation · 3 known investors

Tapad operates a global cross-device digital identity graph that links a consumer or household across multiple devices. It serves brands, agencies, and platforms for use cases including programmatic targeting, media measurement, attribution, and personalization.

AdTech Data & Infrastructure Marketing Tech

Founders & leadership

Tapad was founded in 2010 by Are Traasdahl.

Are TraasdahlFounder

Dave FallExecutive

Reuben RegensbergerExecutive

Jeff DriskillExecutive

Board

Richard Heitzmann in 𝕏Board directorFounder and Partner at FirstMark Capital

Investors · 3

FirstMark CapitalNew York · $500K – $8M

Runway Venture PartnersNew York · $1M

Swell PartnersNew York City · $500K – $600K

Reported raises · per SEC filings

Form D private placements

$16M disclosed across 4 rounds · 2014–2015

▶$6.7MraisedMay 2015 · 4 investors · Other Technology

Rule 506(b)

Officers, directors & promoters on the filing

Are TraasdahlExecutive Officer, Director
Dave FallExecutive Officer
Reuben RegensbergerExecutive Officer
Richard HeitzmannDirector
Jeff DriskillExecutive Officer

Offering amount: $6.7M
Amount sold: $6.7M
First sale: May 2015
Incorporated: Corporation, Delaware, 2010
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

▶$2.2MraisedSep 2014 · 5 investors · Other Technology

Rule 506(b)

Officers, directors & promoters on the filing

Richard HeitzmannDirector
Are TraasdahlExecutive Officer, Director

Offering amount: $2.2M
Amount sold: $2.2M
First sale: Aug 2014
Incorporated: Corporation, Delaware, 2010
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

▶$7MraisedJun 2014 · 6 investors · Other Technology

Rule 506(b)

Officers, directors & promoters on the filing

Are TraasdahlExecutive Officer, Director
Richard HeitzmannDirector

Offering amount: $7M
Amount sold: $7M
Proceeds to insiders: $1000K
First sale: Jun 2014
Incorporated: Corporation, Delaware, 2010
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

▶$48.1KraisedMar 2014 · 1 investors · Other Technology

Rule 506(b)

Officers, directors & promoters on the filing

Are TraasdahlExecutive Officer, Director
Richard HeitzmannDirector

Offering amount: $48.1K
Amount sold: $48.1K
First sale: Mar 2014
Incorporated: Corporation, Delaware, 2010
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Competitors · 3

by search overlap

LeadIQ7 shared keywordsLeadIQ offers a company search tool that provides B2B company profiles with data such as revenue, employee count, funding, and contact information to help sales teams find decision makers and build pipeline.

Experian5 shared keywordsExperian offers consumers tools to access their credit report and FICO Score, build credit, and manage money, including credit card matching, bill and subscription negotiation, car insurance comparison, and a digital checking account with debit card. It serves individual U.S. consumers through its app and financial products.

Stackadapt5 shared keywordsStackAdapt is a programmatic advertising and marketing platform that lets agencies and brands plan, execute, and analyze campaigns across channels including native, display, connected TV, video, audio, in-game, digital out-of-home, and email. The platform uses machine learning for audience targeting, optimization, and creative selection.

Companies competing with Tapad for the same Google search keywords, organic and paid, via search-intersection analysis.

Frequently asked questions

What does Tapad do?: Tapad operates a global cross-device digital identity graph that links a consumer or household across multiple devices. It serves brands, agencies, and platforms for use cases including programmatic targeting, media measurement, attribution, and personalization.
Who founded Tapad?: Tapad was founded by Are Traasdahl in 2010.
Who are Tapad's investors?: Tapad's investors include FirstMark Capital, Runway Venture Partners, Swell Partners.
How much funding has Tapad raised?: Tapad has disclosed $16M raised across 4 rounds.
Where is Tapad headquartered?: Tapad is headquartered in New York, US.