Tapad
New York, US · Founded 2010 · Delaware corporation · 4 known investors
Find your way into Tapad
195 people in our graph share verified history with the Tapad team — schools, employers, funds. One of them is your warm intro.
Albert Wengerunlockedknows Dave Fall · together at Clickable (overlapped)
knows the team · via RealEyes
×9knows the team · via Worcester Polytechnic Institute
knows the team · via University of Central Oklahoma
Tapad operates a global cross-device digital identity graph that links a consumer or household across multiple devices. It serves brands, agencies, and platforms for use cases including programmatic targeting, media measurement, attribution, and personalization.
Founders & leadership
Tapad was founded in 2010 by Are Traasdahl.
AT
Are TraasdahlinFounder & CEO2010–2017
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Dave FallinChief Operating Officer2014–2017Dave Fall is an executive with two decades of experience in digital marketing and operations, having held roles at NetGravity, DoubleClick, Google, Clickable, Syncapse, Tapad, and BrandNetworks. He leads Tapad, which operates a cross-device digital identity platform serving brands and agencies.
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Reuben RegensbergerExecutive
JD
Jeff DriskillinCFO2015–2017Jeff Driskill is CFO at Cadent, having previously held CFO roles at Skai and Analytic Partners. He has over 25 years of experience in corporate finance and strategic planning.
Board
RH
Investors · 4
Reported raises · per SEC filings
Form D private placements$16M disclosed across 4 rounds · 2014–2015
▶$6.7MraisedMay 2015 · 4 investors · Other TechnologyRule 506(b)
▶$6.7MraisedMay 2015 · 4 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Are TraasdahlExecutive Officer, Director
- Dave FallExecutive Officer
- Reuben RegensbergerExecutive Officer
- Richard HeitzmannDirector
- Jeff DriskillExecutive Officer
- Offering amount
- $6.7M
- Amount sold
- $6.7M
- First sale
- May 2015
- Incorporated
- Corporation, Delaware, 2010
- Federal exemptions
- 06b
▶$2.2MraisedSep 2014 · 5 investors · Other TechnologyRule 506(b)
▶$2.2MraisedSep 2014 · 5 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Richard HeitzmannDirector
- Are TraasdahlExecutive Officer, Director
- Offering amount
- $2.2M
- Amount sold
- $2.2M
- First sale
- Aug 2014
- Incorporated
- Corporation, Delaware, 2010
- Federal exemptions
- 06b
▶$7MraisedJun 2014 · 6 investors · Other TechnologyRule 506(b)
▶$7MraisedJun 2014 · 6 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Are TraasdahlExecutive Officer, Director
- Richard HeitzmannDirector
- Offering amount
- $7M
- Amount sold
- $7M
- Proceeds to insiders
- $1000K
- First sale
- Jun 2014
- Incorporated
- Corporation, Delaware, 2010
- Federal exemptions
- 06b
▶$48.1KraisedMar 2014 · 1 investors · Other TechnologyRule 506(b)
▶$48.1KraisedMar 2014 · 1 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Are TraasdahlExecutive Officer, Director
- Richard HeitzmannDirector
- Offering amount
- $48.1K
- Amount sold
- $48.1K
- First sale
- Mar 2014
- Incorporated
- Corporation, Delaware, 2010
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Founder mafia
3 people who came through Tapad went on to found or lead other companies.
Competitors · 3
by search overlapLeadIQ7 shared keywordsLeadIQ offers a company search tool that provides B2B company profiles with data such as revenue, employee count, funding, and contact information to help sales teams find decision makers and build pipeline.
Experian5 shared keywordsExperian offers consumers tools to access their credit report and FICO Score, build credit, and manage money, including credit card matching, bill and subscription negotiation, car insurance comparison, and a digital checking account with debit card. It serves individual U.S. consumers through its app and financial products.
Stackadapt5 shared keywordsStackAdapt is a programmatic advertising platform that uses machine learning and data science to help marketers and advertisers reach consumers. The company serves advertisers and brands globally with automated ad buying technology.
Companies competing with Tapad for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Tapad do?
- Tapad operates a global cross-device digital identity graph that links a consumer or household across multiple devices. It serves brands, agencies, and platforms for use cases including programmatic targeting, media measurement, attribution, and personalization.
- Who founded Tapad?
- Tapad was founded by Are Traasdahl in 2010.
- Who are Tapad's investors?
- Tapad's investors include FirstMark Capital, Runway Venture Partners, Swell Partners, Firsthand Technology Value Fund.
- How much funding has Tapad raised?
- Tapad has disclosed $16M raised across 4 rounds.
- Where is Tapad headquartered?
- Tapad is headquartered in New York, US.