Tapad
New York, US · Founded 2010 · Delaware corporation · 6 known investors
Find your way into Tapad
Sign up to see every warm intro you have to Tapad
- Paths you didn't know you had: your email and LinkedIn already hold routes to the Tapad team. We find them for you
- 2nd- and 3rd-degree connections: the friend-of-a-friend routes that take hours to manually find through your inbox or LinkedIn
- Answers now, not in days: momentum is everything in a raise. Skip asking around whether someone knows someone
Days of research, done the moment you sign in, with every route ranked by how warm it is.
Tapad operates a global cross-device digital identity graph that links a consumer or household across multiple devices. It serves brands, agencies, and platforms for use cases including programmatic targeting, media measurement, attribution, and personalization.
Founders & leadership
Tapad was founded in 2010 by Are Traasdahl.


Board

Investors · 6
How we know: FirstMark Capital's portfolio page · funding news · prnewswire.com · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: prnewswire.com · lererhippeau.com · Not right? Tell us
How we know: Swell Partners's portfolio page · the VCSheet dataset · Not right? Tell us
How we know: funding news · prnewswire.com · Not right? Tell us
Funding
SEC filings, press & company announcements$16M disclosed across 4 of 5 rounds · 2013–2015
- Undisclosed amountSeries BMar 2013
Avalon Ventures, Firsthand Technology Value Fund, Inc., FirstMark Capital, Lerer Ventures, Metamorphic Ventures
Source ↗
▶$6.7MraisedMay 2015 · 4 investors · Other TechnologyRule 506(b)
- Are TraasdahlExecutive Officer, Director
- Dave FallExecutive Officer
- Reuben RegensbergerExecutive Officer
- Richard HeitzmannDirector
- Jeff DriskillExecutive Officer
- Offering amount
- $6.7M
- Amount sold
- $6.7M
- First sale
- May 2015
- Incorporated
- Corporation, Delaware, 2010
- Federal exemptions
- 06b
▶$2.2MraisedSep 2014 · 5 investors · Other TechnologyRule 506(b)
- Richard HeitzmannDirector
- Are TraasdahlExecutive Officer, Director
- Offering amount
- $2.2M
- Amount sold
- $2.2M
- First sale
- Aug 2014
- Incorporated
- Corporation, Delaware, 2010
- Federal exemptions
- 06b
▶$7MraisedJun 2014 · 6 investors · Other TechnologyRule 506(b)
- Are TraasdahlExecutive Officer, Director
- Richard HeitzmannDirector
- Offering amount
- $7M
- Amount sold
- $7M
- Proceeds to insiders
- $1000K
- First sale
- Jun 2014
- Incorporated
- Corporation, Delaware, 2010
- Federal exemptions
- 06b
▶$48.1KraisedMar 2014 · 1 investors · Other TechnologyRule 506(b)
- Are TraasdahlExecutive Officer, Director
- Richard HeitzmannDirector
- Offering amount
- $48.1K
- Amount sold
- $48.1K
- First sale
- Mar 2014
- Incorporated
- Corporation, Delaware, 2010
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Founder mafia
4 people who came through Tapad went on to found or lead other companies.
Related companies · 3
Companies working in the same space as Tapad.
In the news
Frequently asked questions
- What does Tapad do?
- Tapad operates a global cross-device digital identity graph that links a consumer or household across multiple devices. It serves brands, agencies, and platforms for use cases including programmatic targeting, media measurement, attribution, and personalization.
- Who founded Tapad?
- Tapad was founded by Are Traasdahl in 2010.
- Who are Tapad's investors?
- Tapad's investors include FirstMark Capital, Lerer Hippeau, Runway Venture Partners, Swell Partners, Firsthand Technology Value Fund, Metamorphic Ventures.
- How much funding has Tapad raised?
- Tapad has disclosed $16M raised across 4 of its 5 known rounds.
- Where is Tapad headquartered?
- Tapad is headquartered in New York, US.







