/Companies

Tapad

New York, US · Founded 2010 · Delaware corporation · 6 known investors

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Tapad operates a global cross-device digital identity graph that links a consumer or household across multiple devices. It serves brands, agencies, and platforms for use cases including programmatic targeting, media measurement, attribution, and personalization.

Founders & leadership

Tapad was founded in 2010 by Are Traasdahl.

ATAre Traasdahl
Are TraasdahlFounder & CEO2010–2017
DFDave Fall
Dave FallChief Operating Officer2014–2017Dave Fall is an executive with two decades of experience in digital marketing and operations, having held roles at NetGravity, DoubleClick, Google, Clickable, Syncapse, Tapad, and BrandNetworks. He leads Tapad, which operates a cross-device digital identity platform serving brands and agencies.
RR
Reuben RegensbergerExecutive
JDJeff Driskill
Jeff DriskillCFO2015–2017Jeff Driskill is CFO at Cadent, having previously held CFO roles at Skai and Analytic Partners. He has over 25 years of experience in corporate finance and strategic planning.
DL
Dag LioddenFounder

Board

RHRichard Heitzmann
Richard HeitzmannBoard directorFounder and Partner at FirstMark Capital

Investors · 6

Funding

SEC filings, press & company announcements

$16M disclosed across 4 of 5 rounds · 2013–2015

▶$6.7MraisedMay 2015 · 4 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Are TraasdahlExecutive Officer, Director
  • Dave FallExecutive Officer
  • Reuben RegensbergerExecutive Officer
  • Richard HeitzmannDirector
  • Jeff DriskillExecutive Officer
Offering amount
$6.7M
Amount sold
$6.7M
First sale
May 2015
Incorporated
Corporation, Delaware, 2010
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$2.2MraisedSep 2014 · 5 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Richard HeitzmannDirector
  • Are TraasdahlExecutive Officer, Director
Offering amount
$2.2M
Amount sold
$2.2M
First sale
Aug 2014
Incorporated
Corporation, Delaware, 2010
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$7MraisedJun 2014 · 6 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Are TraasdahlExecutive Officer, Director
  • Richard HeitzmannDirector
Offering amount
$7M
Amount sold
$7M
Proceeds to insiders
$1000K
First sale
Jun 2014
Incorporated
Corporation, Delaware, 2010
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$48.1KraisedMar 2014 · 1 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Are TraasdahlExecutive Officer, Director
  • Richard HeitzmannDirector
Offering amount
$48.1K
Amount sold
$48.1K
First sale
Mar 2014
Incorporated
Corporation, Delaware, 2010
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Founder mafia

4 people who came through Tapad went on to found or lead other companies.

Related companies · 3

Companies working in the same space as Tapad.

In the news

Frequently asked questions

What does Tapad do?
Tapad operates a global cross-device digital identity graph that links a consumer or household across multiple devices. It serves brands, agencies, and platforms for use cases including programmatic targeting, media measurement, attribution, and personalization.
Who founded Tapad?
Tapad was founded by Are Traasdahl in 2010.
Who are Tapad's investors?
Tapad's investors include FirstMark Capital, Lerer Hippeau, Runway Venture Partners, Swell Partners, Firsthand Technology Value Fund, Metamorphic Ventures.
How much funding has Tapad raised?
Tapad has disclosed $16M raised across 4 of its 5 known rounds.
Where is Tapad headquartered?
Tapad is headquartered in New York, US.