Skai

Skai is a marketing technology company that provides an omnichannel software platform for commerce media. The platform centralizes media data, first-party data and commerce data in a single login, and lets advertisers plan, activate, optimize, analyze and report on retail media, paid search and paid social campaigns across a large publisher set. The company states support for 300+ publishers and optimization across 100+ retailers and publishers, and describes itself as GenAI-powered, with a generative AI marketing agent called Celeste AI that supplies proactive insights and recommendations. In 2026 the company announced what it characterizes as the industry's first agent-native operating system for marketing.

Functional capabilities described by the company include creative management (Creative Center and an AI-based Creative AI classifier for Meta assets), social commerce features such as Amazon Attribution measurement of Meta ads and Dynamic Commerce Ads that link shoppers to a chosen retailer, bulk editing and bulksheets, rule-based and algorithmic bid/budget optimization at the portfolio level, custom algorithm building, scheduled reporting and dashboard templates, and cross-channel audience management for Meta, TikTok and Snap. Back-office tooling covers ticketing automation, revenue recovery and retail readiness. Supported social channels named by the company include Facebook, Instagram, TikTok, Snap, Pinterest and LinkedIn.

The company was founded in 2006 in Israel as Kenshoo and rebranded to Skai. It employed roughly 550 people before a December 2024 reduction of about 80 roles, and its investor base has been reported to include Sequoia and Qumra.

Founding story

Skai began in 2006 as Kenshoo, described by the company as an idea sketched on a napkin with a mission to help brands grow. Reporting identifies the founders as Yoav Izhar-Prato, who serves as CEO, along with Nir Cohen and Alon Sheafer; a secondary web analysis lists the founding team as Yoav Izhar-Prato (CEO), Alon Sheafer (CTO) and Shahar Frank (VP R&D).

Business model

Skai licenses its platform as software-as-a-service to advertisers and agencies. Published pricing is tiered by the advertiser's annual media spend, with annual list prices of $114k (up to $4M spend), $276k (up to $10M), $504k (up to $20M) and $756k (up to $35M), and custom pricing above $35M. Commitments are annual with the option to review after the first three months. Higher tiers add capabilities such as competitive insights, search term analysis, additional read-only publishers, customizable audits, incrementality testing, white-glove onboarding and custom solution development.

Recurring annual subscription fees tied to advertiser spend tiers, with an enterprise/custom tier for the largest advertisers and reseller partners serving smaller programs.

Traction

The company reports 8,200+ brands using the platform, 300+ supported publishers, and optimization across 100+ retailers and publishers. Customer case studies cited on its site claim outcomes such as an 80%+ increase in new-to-brand ROAS, 76% of campaigns with lower CPC, 108% Amazon DSP revenue growth, 24% revenue growth, 44% lower CPCs and 34% higher ROI.

Latest developments

Skai announced an agent-native operating system for marketing and continues to market Celeste AI as the platform's central agent. It published research based on a survey of 332 paid media practitioners on agentic readiness. Leadership listed by the company includes Gil Sadeh as President, Matt Vignieri as Chief Growth Officer, Michelle Urwin as CMO, Guy Cohen as CPO, Alon Sheafer as Chief Innovation Officer and Stephanie Herndon-Rasse as Chief Customer Officer.