Paramark
San Francisco, US · Founded 2022 · 12 known investors
Paramark builds a marketing measurement platform that uses statistical modeling to show marketers which spend and channels actually drive results, positioned as an alternative to last-touch attribution. It serves marketing and growth teams and pairs its software with advisory support.
Founders & leadership
Paramark was founded in 2022 by Pranav Piyush and Pete Belknap.
Investors · 12
Also in the syndicate · 7
Company profile
researched Aug 2026Paramark was founded in 2022 by Pranav Piyush (CEO) and Pete Belknap (CTO), who according to the company's own 'About' page spent the prior decade leading growth and marketing teams at companies including Adobe, Dropbox, Pilot, Magento, and BILL before starting Paramark out of frustration with fragmented martech tooling that couldn't give them 'a true picture of what works.' The company builds an AI-native marketing measurement platform combining continuous Marketing Mix Modeling (MMM), incrementality testing, and forecasting/scenario planning, explicitly positioning itself against last-touch attribution and slow, static, six-monthly legacy MMM reports from enterprise incumbents.
Paramark operated in stealth for roughly its first 2-3 years. It quietly raised an unannounced $2 million pre-seed round (investors and exact date not publicly disclosed) and launched its initial commercial product in 2024, signing early clients including Square, ClickUp, Speak, and Chime. The company came out of stealth in an exclusive Business Insider story published May 1, 2025 ('Here's an exclusive look at the 34-slide deck this generative AI adtech startup used to raise $6 million from Greylock,' by Samantha Stokes), which revealed that Paramark had raised a $6 million seed round led by Greylock, with participation from former CMOs of Dropbox, Salesforce, and Amazon as individual angel investors (names not disclosed). That brought Paramark's total disclosed VC funding to $8 million (pre-seed $2M + seed $6M). The Business Insider piece included a photo of 'Paramark co-founders Pete Belknap (CTO) and Pranav Piyush (CEO), and founding engineer Hourann Bosci,' confirming Bosci as an early/founding technical team member. In the same piece, CEO Pranav Piyush discussed plans to build AI agents into the Paramark platform for budget forecasting/planning and described the team's heavy internal use of ChatGPT, Claude, Cursor, and Perplexity. Business Insider explicitly named Prescient AI ($9M Series A, early 2024) and Measured ($21M Series A in 2022, led by Telescope Partners) as competitors operating in the same AI-driven marketing-analytics/incrementality space.
Greylock's own portfolio page (greylock.com/portfolio/paramark) confirms the Greylock relationship independently: it lists Paramark under Greylock's 'Domain: Applications' portfolio category, names Mike Duboe as the Greylock partner, and shows 'First Partnered: Seed' status with a link to Paramark's site and LinkedIn (linkedin.com/company/paramark-hq). No public source discloses a post-money valuation for the seed round, nor does Greylock's page identify a formal board seat — the available evidence supports a partner/portfolio relationship rather than a confirmed board directorship, so 'board member' status should be treated as unconfirmed.
Business model
B2B SaaS sold to marketing/growth and finance teams, delivered with white-glove implementation and a 'Dedicated Growth Advisor' human-in-the-loop service layer on top of an AI/Bayesian modeling platform.
Annual (or semi-annual/quarterly/monthly) subscription contracts, tiered by number of Marketing Mix Models, go-to-market channels, and incrementality tests per year. Publicly listed 2026 pricing: 'Essentials' at $100k/year, 'Advanced' (most popular) at $150k/year, and 'Enterprise' at $220k+/year, indicating an enterprise/mid-market ACV in the low-to-mid six figures. Startup pricing is available on request.
▸Full profile — profile (continued), go-to-market, ownership
Profile (continued)
Crunchbase's listing for the company (crunchbase.com/organization/paramark-com — note: this must be disambiguated from an unrelated, similarly named Australian marketing agency at paramark.com.au / crunchbase.com/organization/paramark, and from an unrelated Indian investment firm called 'Paramark Ventures') corroborates HQ in San Francisco, CA; Pranav Piyush and Pete Belknap as co-founders; Sam Faillace as VP of Marketing; Greylock (partnered with Mike Duboe) as lead investor; 'Recall Capital' as an additional investor; and two funding rounds (Pre-Seed and Seed) with a small (1-10) reported employee count — though that headcount figure looks potentially stale or imprecise, and total funding/valuation figures are shown as obfuscated (Crunchbase paywalled fields) rather than independently confirmed, so it is treated with caution here.
As of mid-2026, Paramark's own site (paramark.com) shows an active blog ('The Paramark Insider') with case studies naming additional customers/partners: Eucalyptus (published June 2026), Steno (a legal-industry case study, March 2026), Granola (referenced in a July 2026 post about launching 14 channels at once), and a quoted testimonial from Josh Grant, VP of Growth at Webflow, discussing a data-timing case study (April 2026) — implying Webflow is also a customer/partner. Sam Faillace (VP of Marketing) and Pete Belknap (CTO) are recurring blog authors alongside CEO Pranav Piyush. The company also promotes a podcast ('The Paramark Insider' podcast), a newsletter, and an 'Open Source' resources link, and reports conference presence (e.g., a March 2026 post about attending the eTail conference). The homepage claims a running total of '$3B in marketing investments analyzed across every channel' (undated, self-reported) and separately an 'About' page stat block (rendered as placeholder $0.0B+/0+ counters via JavaScript at time of scraping, so exact current figures could not be independently verified).
Paramark's 2026 public pricing page shows three enterprise-oriented annual-contract tiers — Essentials ($100k/year), Advanced ($150k/year, marked 'Most popular,' aimed at businesses spending $10M+ across channels), and Enterprise ($220k+/year) — confirming a high-ACV, enterprise-sales go-to-market model consistent with its target customer base of larger B2C/B2B marketing organizations.
No evidence was found of Paramark being acquired, shutting down, or pursuing an IPO; all available signals (an actively updated blog/product site as of August 2026, ongoing case-study publication, and no contrary news) indicate the company remains an active, independent, privately held startup.
Go-to-market
Mid-market to enterprise B2C and B2B marketing and growth teams (and their finance counterparts) spending significant budgets across multiple paid, owned, and earned channels who need to prove incremental ROI. Named/evidenced customers include Square, ClickUp, Speak, Chime, Webflow, Granola, Eucalyptus, and Steno.
Ownership
private
Compiled by commissioned research from 11 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Customers & partners
Named customers · 8
Relationships the company or its partners disclosed publicly — case studies, joint announcements, press.
Timeline · 5
launches, deals, and filingsCompany blog post describing Paramark's presence at the eTail retail conference.
Business Insider published an exclusive look at Paramark's pitch deck, revealing the company had raised a $6 million seed round led by Greylock, with participation from former CMOs of Dropbox, Salesforce, and Amazon.
Paramark launched its initial commercial product, signing early clients including Square, ClickUp, Speak, and Chime.
Pranav Piyush and Pete Belknap found Paramark after leading growth/marketing teams at companies like Adobe, Dropbox, Pilot, Magento, and BILL.
Paramark raised a $2 million pre-seed round that was not publicly announced at the time.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 11
primary sources listed
- Paramark homepageParamark · company site
- Paramark About pageParamark · company site
- Paramark ManifestoParamark · company site
- The Paramark BlogParamark · company site
- Paramark's continuous Marketing Mix ModelingParamark · company site
- An ensemble approach to Incrementality TestingParamark · company site
- Paramark PricingParamark · company site
- Paramark - Greylock PortfolioGreylock Partners · company site
11 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Paramark do?
- Invest in marketing with confidence
- Who founded Paramark?
- Paramark was founded by Pranav Piyush, Pete Belknap in 2022.
- Who are Paramark's investors?
- Paramark's investors include Greylock Partners, Invariantes Fund, Position Ventures, Recall Capital, Trail Run Capital.
- Where is Paramark headquartered?
- Paramark is headquartered in San Francisco, US.