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Market Wagon

Indianapolis, US · Founded 2017 · Delaware corporation · 41 employees on LinkedIn · 11 known investors

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Market Wagon operates an online marketplace connecting independent local and regional food producers with consumers, delivering their products directly to customers. It serves small food businesses in their local and regional markets.

E-commerceFoodTechMarketplaces

Founders & leadership

Market Wagon was founded in 2017 by Nick Carter and Dan Brunner.

NCNick Carter
Nick CarterCo-founder · Board MemberNick Carter has founded and exited multiple companies spanning SaaS and consumer packaged goods, and serves as Managing Partner of 9Strong Holdings, an investment firm focused on food and agriculture businesses. He maintains involvement in his family farm and advisory roles supporting food systems.
DB
Dan BrunnerCo-founder and CEODan Brunner is Executive Officer of Market Wagon, an online marketplace connecting local and regional food producers with consumers. He has experience in order fulfillment design, financial analysis, product management, e-commerce, and team building across multiple industries including retail, distribution, and software.
RERob Eldridge
Rob EldridgeBoard Member and Investor2020–2024Managing Partner at Tapas Capital

Board

GTGuy Turner
Guy TurnerBoard directorPartner at Hyde Park Venture Partners

Investors · 11

gener8torlisted by gener8torBeloit

How we know: gener8tor's portfolio page · Not right? Tell us

Hyde Park Venture Partnerslisted by Hyde Park Venture PartnersChicago · $500K – $3M

How we know: Hyde Park Venture Partners's portfolio page · board seat on SEC Form D · funding news · insideindianabusiness.com · the VCSheet dataset · Not right? Tell us

Kern Venture Grouplisted by Kern Venture GroupBakersfield
New Stack Ventureslisted by New Stack VenturesChicago · $500K – $1.5M

How we know: press coverage · the VCSheet dataset · Not right? Tell us

Service Provider Capitallisted by Service Provider CapitalVail
Hyde Park AngelsreportedChicago

How we know: funding news · hpa.vc · the VCSheet dataset · Not right? Tell us

Impact EnginereportedChicago · $250K – $3M

How we know: funding news · press coverage · the VCSheet dataset · Not right? Tell us

Open PrairiereportedEffingham · $2M – $10M

How we know: press coverage · Not right? Tell us

Tapas CapitalreportedBellevue

How we know: press coverage · Not right? Tell us

Village GlobalreportedCovina · $500K – $3M

How we know: press coverage · Not right? Tell us

Reported raises · per SEC filings

Form D private placements

$13.7M disclosed across 4 of 5 rounds · 2017–2023

▶$2.8MraisedSep 2023 · 19 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Guy TurnerDirector
  • Daniel BrunnerExecutive Officer, Director
  • Nicholas CarterDirector
  • J. Robert EldridgeDirector
Offering amount
$4.8M
Amount sold
$2.8M
First sale
Sep 2023
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$1.2MraisedAug 2022 · 12 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • J. Robert EldridgeDirector
  • Guy TurnerDirector
  • Nicholas CarterExecutive Officer, Director
  • Daniel BrunnerExecutive Officer, Director
Offering amount
$4M
Amount sold
$1.2M
Minimum investment
$100K
First sale
Jul 2022
Incorporated
Corporation, Delaware, 2017
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$5MraisedAug 2021 · 9 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Daniel BrunnerExecutive Officer, Director
  • Nicholas CarterExecutive Officer, Director
  • Rob EldridgeDirector
  • Guy TurnerDirector
Offering amount
$5M
Amount sold
$5M
First sale
Aug 2021
Incorporated
Corporation, Delaware, 2017
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$4.7MraisedNov 2020 · 8 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Guy TurnerDirector
  • Rob EldridgeDirector
  • Nicholas CarterExecutive Officer, Director
  • Daniel BrunnerExecutive Officer, Director
Offering amount
$6M
Amount sold
$4.7M
First sale
Nov 2020
Incorporated
Corporation, Delaware, 2017
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$500KofferedDec 2017 · Retailing
Officers, directors & promoters on the filing
  • Daniel BrunnerExecutive Officer
Offering amount
$500K
Minimum investment
$5K
Proceeds to insiders
$100K
Incorporated
Limited Liability Company, Indiana, 2017
Federal exemptions
04
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Related companies · 7

InstacartInstacart operates a marketplace connecting grocery retailers with customers who order food and household items for same-day delivery or in-store pickup, serving millions of households across North America through partnerships with over 350 retailers.
DoorDashDoorDash operates a restaurant delivery platform that connects customers with dining establishments across hundreds of cities in North America through a logistics network.
Uber EatsEasiest way for consumers and businesses to order food from favorite local eateries
Whole FoodsWhole Foods Market is a grocery retailer offering fresh produce, prepared foods, and groceries for home delivery and in-store purchase in the United Kingdom.
NextdoorNeighborhood social network; IPO 2021
IncentivioIncentivio offers a guest engagement platform for multi-unit restaurant brands, combining online ordering, loyalty programs, marketing automation, and analytics into one system. It helps operators capture first-party guest data, drive repeat visits, and measure loyalty ROI across locations, serving restaurant brands across North America.
GoldbellyGoldbelly is an online marketplace that ships iconic foods, meals, desserts, regional specialties, and gourmet food gifts from restaurants and local shops to customers across the United States. It connects consumers nationwide with well-known and local food makers for delivery straight to their door.

Companies working in the same space as Market Wagon.

Frequently asked questions

What does Market Wagon do?
Market Wagon operates an online marketplace connecting independent local and regional food producers with consumers, delivering their products directly to customers. It serves small food businesses in their local and regional markets.
Who founded Market Wagon?
Market Wagon was founded by Nick Carter, Dan Brunner in 2017.
Who are Market Wagon's investors?
Market Wagon's investors include Elevate Ventures, gener8tor, Hyde Park Venture Partners, Kern Venture Group, New Stack Ventures, Service Provider Capital, Hyde Park Angels, Impact Engine and 3 more.
How much funding has Market Wagon raised?
Market Wagon has disclosed $13.7M raised across 4 of its 5 known rounds.
Where is Market Wagon headquartered?
Market Wagon is headquartered in Indianapolis, US.