Market Wagon
Indianapolis, US · Founded 2017 · Delaware corporation · 41 employees on LinkedIn · 11 known investors
Find your way into Market Wagon
141 people in our graph share verified history with the Market Wagon team — schools, employers, funds. One of them is your warm intro.
Safa Rashtchyunlockedknows Daniel Brunner · together at Purdue University (overlapped)
×2knows the team · via University of Michigan - Stephen M. Ross School of Business
knows the team · via Purdue University
knows the team · via Kiva Systems (acquired by Amazon.com)
×5knows the team · via University of Phoenix
×2knows the team · via Commonwealth Fusion Systems
Market Wagon operates an online marketplace connecting independent local and regional food producers with consumers, delivering their products directly to customers. It serves small food businesses in their local and regional markets.
Founders & leadership
Market Wagon was founded in 2017 by Nick Carter and Dan Brunner.
NC
Nick CarterinCo-founder · Board MemberNick Carter has founded and exited multiple companies spanning SaaS and consumer packaged goods, and serves as Managing Partner of 9Strong Holdings, an investment firm focused on food and agriculture businesses. He maintains involvement in his family farm and advisory roles supporting food systems.
DB
Dan BrunnerinCo-founder and CEODan Brunner is Executive Officer of Market Wagon, an online marketplace connecting local and regional food producers with consumers. He has experience in order fulfillment design, financial analysis, product management, e-commerce, and team building across multiple industries including retail, distribution, and software.
RE
Rob EldridgeNamed on SEC filing
Board
GT
Investors · 11
Elevate VenturesIndianapolis · $20K – $2M
gener8torBeloit
Hyde Park Venture PartnersChicago · $500K – $3M
Kern Venture GroupBakersfield
New Stack VenturesChicago · $500K – $1.5M
Service Provider CapitalVail
Hyde Park Angelsreported · 3 sourcesChicago
Impact Enginereported · 3 sourcesChicago · $250K – $3M
Open PrairiereportedEffingham · $2M – $10M
Tapas CapitalreportedBellevue
Village GlobalreportedCovina · $100K – $500K
Reported raises · per SEC filings
Form D private placements$13.7M disclosed across 4 of 5 rounds · 2017–2023
▶$2.8MraisedSep 2023 · 19 investors · OtherRule 506(b)
▶$2.8MraisedSep 2023 · 19 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Guy TurnerDirector
- Daniel BrunnerExecutive Officer, Director
- Nicholas CarterDirector
- J. Robert EldridgeDirector
- Offering amount
- $4.8M
- Amount sold
- $2.8M
- First sale
- Sep 2023
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$1.2MraisedAug 2022 · 12 investors · OtherRule 506(b)
▶$1.2MraisedAug 2022 · 12 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- J. Robert EldridgeDirector
- Guy TurnerDirector
- Nicholas CarterExecutive Officer, Director
- Daniel BrunnerExecutive Officer, Director
- Offering amount
- $4M
- Amount sold
- $1.2M
- Minimum investment
- $100K
- First sale
- Jul 2022
- Incorporated
- Corporation, Delaware, 2017
- Federal exemptions
- 06b
▶$5MraisedAug 2021 · 9 investors · OtherRule 506(b)
▶$5MraisedAug 2021 · 9 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Daniel BrunnerExecutive Officer, Director
- Nicholas CarterExecutive Officer, Director
- Rob EldridgeDirector
- Guy TurnerDirector
- Offering amount
- $5M
- Amount sold
- $5M
- First sale
- Aug 2021
- Incorporated
- Corporation, Delaware, 2017
- Federal exemptions
- 06b
▶$4.7MraisedNov 2020 · 8 investors · OtherRule 506(b)
▶$4.7MraisedNov 2020 · 8 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Guy TurnerDirector
- Rob EldridgeDirector
- Nicholas CarterExecutive Officer, Director
- Daniel BrunnerExecutive Officer, Director
- Offering amount
- $6M
- Amount sold
- $4.7M
- First sale
- Nov 2020
- Incorporated
- Corporation, Delaware, 2017
- Federal exemptions
- 06b
▶$500KofferedDec 2017 · Retailing
▶$500KofferedDec 2017 · Retailing
Officers, directors & promoters on the filing
- Daniel BrunnerExecutive Officer
- Offering amount
- $500K
- Minimum investment
- $5K
- Proceeds to insiders
- $100K
- Incorporated
- Limited Liability Company, Indiana, 2017
- Federal exemptions
- 04
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 7
by search overlap
Instacart11992 shared keywordsInstacart operates a marketplace connecting grocery retailers with customers who order food and household items for same-day delivery or in-store pickup, serving millions of households across North America through partnerships with over 350 retailers.
DoorDash6944 shared keywordsDoorDash operates a restaurant delivery platform that connects customers with dining establishments across hundreds of cities in North America through a logistics network.
Uber Eats4809 shared keywordsEasiest way for consumers and businesses to order food from favorite local eateries
Whole Foods3507 shared keywordsWhole Foods Market is a grocery retailer offering fresh produce, prepared foods, and groceries for home delivery and in-store purchase in the United Kingdom.
Nextdoor (NYSE: 2021)3129 shared keywordsNeighborhood social network; IPO 2021
Incentivio3089 shared keywordsIncentivio offers a guest engagement platform for multi-unit restaurant brands, combining online ordering, loyalty programs, marketing automation, and analytics into one system. It helps operators capture first-party guest data, drive repeat visits, and measure loyalty ROI across locations, serving restaurant brands across North America.
Goldbelly2515 shared keywordsGoldbelly is an online marketplace that ships iconic foods, meals, desserts, regional specialties, and gourmet food gifts from restaurants and local shops to customers across the United States. It connects consumers nationwide with well-known and local food makers for delivery straight to their door.
Companies competing with Market Wagon for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Market Wagon do?
- Market Wagon operates an online marketplace connecting independent local and regional food producers with consumers, delivering their products directly to customers. It serves small food businesses in their local and regional markets.
- Who founded Market Wagon?
- Market Wagon was founded by Nick Carter, Dan Brunner in 2017.
- Who are Market Wagon's investors?
- Market Wagon's investors include Elevate Ventures, gener8tor, Hyde Park Venture Partners, Kern Venture Group, New Stack Ventures, Service Provider Capital, Hyde Park Angels, Impact Engine and 3 more.
- How much funding has Market Wagon raised?
- Market Wagon has disclosed $13.7M raised across 4 of its 5 known rounds.
- Where is Market Wagon headquartered?
- Market Wagon is headquartered in Indianapolis, US.