Yana Welinder
FounderFounder & CEO at Kraftful
San Francisco, California, United States
FoundedKraftful · YC
About
Yana Welinder founded Kraftful (acquired by Amplitude) and previously held product leadership roles at multiple technology companies, including as an early product manager at a high-growth unicorn and heading product teams working on products with millions of users.
Founder & CEO at KraftfulYC S19
Intro paths
YC
Yana went through Y Combinator (Summer 2019) — any YC alum in your network can reach them through the YC community.
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In turn, Yana can intro founders to Kraftful's investors below.
Kraftful's investors · 6
Brighter CapitalCupertino · $25K – $100K checks · since 2021f7 VenturesTiburon · $10K – $5M checks · since 2021Leadout CapitalPortola Valley · $250K – $1.5M checks · since 2021Samsung NextSan Jose · $100K – $5M checks · since 2021VentureSouqAbu Dhabi · $250K – $50M checks · since 2021Y CombinatorSan Francisco · $500K checks · since 2019
Experience
- yanabanaFoundercurrent2026 — presentSan Francisco Bay Area
- AmplitudeAdvisorcurrent2026 — presentSan Francisco Bay Area
- AmplitudeHead of AI2025 — 2026San Francisco Bay Area
- KraftfulFoundercurrent2025 — present
- KraftfulCEO & Founder2019 — 2025San Francisco Bay Area
- Andreessen HorowitzVenture Scoutcurrent2025 — present
- Stanford UniversityFellow, Stanford Center for Internet & Societycurrent2012 — present
- Pioneer FundSenior Venture Partnercurrent2022 — present
- VC Backed MomsBoard Member & Co-Foundercurrent2021 — present
- Fast CompanyImpact Council Membercurrent2025 — present
- Stanford University Graduate School of BusinessGuest Lecturer2024
- GenAI FoundersCo-Founder2023 — 2024
- Product SchoolFeatured Speaker2023
- IFTTTHead of Product2018 — 2019San Francisco Bay Area
- CarbonProduct Manager2016 — 2018San Francisco Bay Area
- Wikimedia FoundationTeam Lead, Wikipedia Readership Strategy2015 — 2016San Francisco
- Wikimedia FoundationProduct Lead, policy.wikimedia.org2014 — 2016San Francisco
- Wikimedia FoundationDirector, Law & Policy2013 — 2016San Francisco
- Berkman Klein Center for Internet & Society at Harvard UniversityAffiliate2014 — 2016
- California Western School of LawVisiting Assistant Professor2012 — 2013
- Electronic Frontier FoundationGoogle Policy Fellow2012
- Harvard UniversityAcademic Fellow2012
Skills & more
Start-ups15Product Management20Business Development16Strategic Planning14Product Design123D Printing9Rapid Prototyping3Strategy2
Languages English · Swedish
From Yana's professional profile.
Frequently asked questions
- Who is Yana Welinder?
- Yana Welinder founded Kraftful (acquired by Amplitude) and previously held product leadership roles at multiple technology companies, including as an early product manager at a high-growth unicorn and heading product teams working on products with millions of users.
- Where does Yana Welinder work?
- Yana Welinder is Founder & CEO of Kraftful.
- What companies did Yana Welinder found?
- Yana Welinder founded Kraftful.
- Where did Yana Welinder go to school?
- Yana Welinder studied at Y Combinator (S19); Harvard Law School (LL.M.); Stanford University (Stanford Institute of Design (d.school) Design Thinking Bootcamp).
Founder mafias
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Stanford University mafia903
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Peter ThielJ.D.Founded PayPal +1Reid HoffmanB.S.Founded LinkedIn +2Joe LonsdaleBSFounded Opto +3Mike Maples JrBSFounded Pattern BreakersSteve JurvetsonMSEEFounded Mojo VisionBalaji SrinivasanGraduate StudentFounded Counsyl +1
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University of Southern California mafia137
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Marc BenioffB.S.B.A.Founded SalesforceGabriel PereyraBachelor's degreeFounded HarveyKent WakefordJuris Doctorate (J.D.)Founded Breaking +4Matt MichelsonM.S.Founded Evid Science +1Jinal JhaveriMaster of ScienceFounded SchoolMint +1Danny WenBachelor of Science - BSFounded Crowdmade +1
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The London School of Economics and Political Science (LSE) mafia133
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Also attended University of Southern California490
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Shared employers
Also worked at Stanford University Graduate School of Business179
Michael McBrideInvestor at GV (Google Ventures)Elliot GeidtManaging Director at Redpoint VenturesRenee ShahPartner at Redpoint VenturesDeena ShakirPartner at Lux CapitalBlair ShaneInvestor at IVP (Institutional Venture Partners)Jules MaltzInvestor at IVP (Institutional Venture Partners)
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Also worked at IFTTT5
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Also worked at Harvard University293
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