Acquired by Amplitude July 2025 · terms undisclosed — AI-native product research and feedback talent. · source ↗
Kraftful helps product teams gather user feedback and build products that users want through iterative, user-centered development practices.
AI & Machine LearningDeveloper ToolsEnterprise SoftwareSaaSArtificial IntelligenceGenerative AIB2BNLPAIUnited States of AmericaAmerica / CanadaFully Remote
Founders & leadership· Y Combinator alumni (S19)
Kraftful was founded in 2019 by Yana Welinder.
YW
Yana Welinderin𝕏FounderYana Welinder founded Kraftful (acquired by Amplitude) and previously held product leadership roles at multiple technology companies, including as an early product manager at a high-growth unicorn and heading product teams working on products with millions of users.
Investors · 6
Funding
SEC filings, press & company announcements$2M disclosed across 1 of 2 rounds · 2021–2025
- Undisclosed amountSeedJan 2025Source ↗
▶$2MraisedJun 2021 · 15 investors · Other TechnologyRule 506(b)
▶$2MraisedJun 2021 · 15 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Yana WelinderExecutive Officer, Director
- Amount sold
- $2M
- First sale
- Feb 2021
- Incorporated
- Corporation, Delaware, 2019
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 4
by search overlap
Amplitude14 shared keywordsAmplitude provides an AI analytics platform that helps companies understand customer behavior and make data-driven product decisions. The platform serves product and engineering teams across enterprises looking to optimize user experience and digital innovation.
Productboard13 shared keywordsProductboard provides a product management platform that helps companies collect customer feedback and build better products. It serves product teams and organizations across industries globally.
Productplan12 shared keywordsProductPlan is a product management platform that combines strategic roadmapping with AI-powered customer and market research. It serves product teams across SaaS, financial services, insurance, retail, manufacturing, and government sectors who need to align cross-functional stakeholders around a shared product plan informed by customer evidence.
Goodreads11 shared keywordsGoodreads is a social platform for readers to track books, share reviews with friends, and get personalized book recommendations from a recommendation engine. It serves book readers looking to discover new titles and discuss reading.
Companies competing with Kraftful for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Kraftful do?
- Kraftful helps product teams gather user feedback and build products that users want through iterative, user-centered development practices.
- Who founded Kraftful?
- Kraftful was founded by Yana Welinder in 2019.
- Who are Kraftful's investors?
- Kraftful's investors include Brighter Capital, f7 Ventures, Leadout Capital, Y Combinator, Samsung Next, VentureSouq.
- How much funding has Kraftful raised?
- Kraftful has disclosed $2M raised across 1 of its 2 known rounds.
- Who acquired Kraftful?
- Kraftful was acquired by Amplitude.
- Where is Kraftful headquartered?
- Kraftful is headquartered in San Francisco, US.