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Acquired by Amplitude July 2025 · terms undisclosed — AI-native product research and feedback talent. · source ↗
Kraftful helps product teams gather user feedback and build products that users want through iterative, user-centered development practices.
AI & Machine LearningDeveloper ToolsEnterprise SoftwareSaaSArtificial IntelligenceGenerative AIB2BNLPAIUnited States of AmericaAmerica / CanadaFully Remote
Founders & leadership· Y Combinator alumni (S19)
Kraftful was founded in 2019 by Yana Welinder.
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Yana WelinderFounderYana Welinder founded Kraftful (acquired by Amplitude) and previously held product leadership roles at multiple technology companies, including as an early product manager at a high-growth unicorn and heading product teams working on products with millions of users.
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Renat ZhilkibaevFounding Engineer
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Dez DuchicelaVice President of Engineering
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Shauna PrussinHead of Growth
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Nicky Leach
AC
Anna CarmichaelGrowth Leadformer
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Jacob GableFounding Engineerformer
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Heidi GluckChief of Staffformer
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Rachel EhrlichOpsformer
Investors · 10
Brighter Capitallisted by Brighter CapitalCupertino · $25K – $100Kvia Yun-Fang Juan · inferred
How we know: Brighter Capital's portfolio page · the VCSheet dataset · Not right? Tell us
f7 Ventureslisted by f7 VenturesTiburon · $10K – $5M
How we know: f7 Ventures's portfolio page · techcrunch.com · the VCSheet dataset · Y Combinator's founder network · Not right? Tell us
Leadout Capitallisted by Leadout CapitalPortola Valley · $250K – $1.5M
How we know: the VCSheet dataset · Y Combinator's founder network · Not right? Tell us
VentureSouqlisted by VentureSouqAbu Dhabi · $100K – $10M
How we know: funding news · venturesouq.com · Y Combinator's founder network · Not right? Tell us
Y Combinatorlisted by Y CombinatorSan Francisco · $500K
How we know: the Y Combinator directory · techcrunch.com · open dataset · 5k.vc investor directory · Not right? Tell us
Cleo CapitalreportedNew York · $100K – $1M
How we know: techcrunch.com · Y Combinator's founder network · Not right? Tell us
GV (Google Ventures)reportedMountain View · $250K – $50M
How we know: Y Combinator's founder network · Not right? Tell us
Precursor VenturesreportedSan Francisco · $250K – $4M
How we know: Y Combinator's founder network · Not right? Tell us
Samsung NextreportedMountain View · $100K – $5M
How we know: funding news · Y Combinator's founder network · Not right? Tell us
Also in the syndicate · 1
Google Assistant Investments Program
Funding
SEC filings, press & company announcements$2M disclosed across 1 of 3 rounds · 2020–2025
- Undisclosed amountSeedJan 2025Source ↗
▶$2MraisedJun 2021 · 15 investors · Other TechnologyRule 506(b)
▶$2MraisedJun 2021 · 15 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Yana WelinderExecutive Officer, Director
- Amount sold
- $2M
- First sale
- Feb 2021
- Incorporated
- Corporation, Delaware, 2019
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Related companies · 9
AmplitudeAmplitude provides an AI analytics platform that helps companies understand customer behavior and make data-driven product decisions. The platform serves product and engineering teams across enterprises looking to optimize user experience and digital innovation.
CosineCosine Red Team is an AI-powered security testing platform that identifies attack paths and vulnerabilities in critical systems through automated scanning and adversarial exploitation. The platform serves enterprise customers seeking to strengthen their security posture across APIs, code, authentication systems, data flows, and infrastructure.
ProductboardProductboard provides a product management platform that helps companies collect customer feedback and build better products. It serves product teams and organizations across industries globally.
RankScienceRankScience is a local SEO agency that helps San Francisco Bay Area businesses improve their visibility in search results through Google Business Profile optimization, citation building, content creation, and review management. The company serves local businesses and enterprises seeking to increase organic customer acquisition in competitive Bay Area markets.
ProductplanProductPlan is a platform that combines customer research, AI-powered feedback synthesis, and product roadmapping for product teams. It enables teams to gather intelligence from surveys, auto-moderated discussions, and stakeholder input, then connect that evidence directly to roadmap decisions.
OnyxOnyx is an open-source application platform for large language models that enables teams to leverage any LLM while maintaining data transparency and customization. The platform integrates internet search, internal knowledge connectors, code execution, and model context protocol integrations to provide enterprise and startup teams with flexible AI deployment options.
GoodreadsGoodreads is a social platform for readers to track books, share reviews with friends, and get personalized book recommendations from a recommendation engine. It serves book readers looking to discover new titles and discuss reading.
PlasticityPlasticity develops natural language processing technology and APIs for companies, organizations, and developers, enabling applications like social media monitoring, document analysis, search, and information extraction.
NuMindNuMind provides a platform for building custom natural language processing models with applications in tasks like resume-to-job matching; the platform uses large language models to accelerate development workflows for data scientists, engineers, and analysts.
Companies working in the same space as Kraftful.
Legal entities · 1
corporate structureKraftful Inc.
In the news
Frequently asked questions
- What does Kraftful do?
- Kraftful helps product teams gather user feedback and build products that users want through iterative, user-centered development practices.
- Who founded Kraftful?
- Kraftful was founded by Yana Welinder in 2019.
- Who are Kraftful's investors?
- Kraftful's investors include Brighter Capital, f7 Ventures, Leadout Capital, VentureSouq, Y Combinator, Cleo Capital, GV (Google Ventures), Precursor Ventures and 1 more.
- How much funding has Kraftful raised?
- Kraftful has disclosed $2M raised across 1 of its 3 known rounds.
- Who acquired Kraftful?
- Kraftful was acquired by Amplitude.
- Where is Kraftful headquartered?
- Kraftful is headquartered in San Francisco, US.