Fundraising Fox
Toni Schneider
InvestorInvestment Team at True Ventures
San Francisco
Writes $1M – $50M checks · typically $20M
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About
Author of the post welcoming Piavita's founders to the True Ventures community.
Contact· published on Toni's own website
Likely emails· guessed from name + firm domain, not firm-published
- t•••@trueventures.comreveal100% confident
- t•••@trueventures.comreveal80% confident
Invests in
Climate TechCloud ComputingHardwareSaaS
Beyond investing
- Founded
- Co-founded and was the founding CEO of Automattic, the company behind WordPress.com and WooCommerce. Co-founded and was CEO of Uplister, a music discovery platform. Toni Schneider co-founded Uplister, a venture-backed music recommendation startup, in 2000. Toni Schneider co-founded the blog search engine Sphere with Tony Conrad in 2005.
- Education
- Holds a BS in Computer Science from Stanford University, having transferred from Santa Barbara City College.
- Boards
- Serves as a board member and special advisor to Automattic.
- Communities
- Served in the Swiss military before moving to California.
- Awards
- Voted Silicon Valley's best startup CEO at the 2008 Crunchies. Toni Schneider won Best Startup CEO at the Crunchies in 2008.
- Hobbies
- Grew up in Switzerland by Lake Zurich and DJed at Radio Zuerisee. Toni Schneider enjoys exploring the US in his biodiesel Land Cruiser, rooting for the San Francisco Giants, and tinkering with old cars.
- Family
- Is a father of three grown kids and partner to Kim D'Arcy.
- More
- Developed 3D audio software for NASA early in his career.
Mentioned above: the Stanford University mafia → · the Santa Barbara City College mafia →
From Toni's own website — common ground for a warm intro.
Deals · 4
NixtlaBoard seat
via True Ventures · filed Dec 2025 · $21.9M raise
StryderBoard seat
via True Ventures · filed Jun 2021 · $80M raise
AutomatticBoard seat
via True Ventures · filed Sep 2019 · $300M raise
Tend AIBoard seat
via True Ventures · filed Nov 2016 · $2M raise
Attribution from SEC filings, press coverage, and firm rosters.
Other disclosed investments
Led
SphereUplister
Investor
AlpineAIBigScreenCarbo CultureClayStackExnatonHandshakeHatchIntropicLemonyRemixationSandbarSocialcastTend.ai
Sources: the firm's website · SEC Form D filings · the investor's own website · curated public sources.
Writing
All posts ↗Recently the author wrote about becoming Bluesky's permanent CEO and the growth of the AT Protocol Atmosphere ecosystem, including the new Attie AI product and takeaways from ATmosphereConf. He also published a tribute to his late friend Om Malik.
The author announces he has become Bluesky's official CEO after an interim period, describing new features, user growth, and the expanding Atmosphere ecosystem while remaining a True Ventures Venture Partner.'
The author writes a tribute to his late friend Om Malik, recalling how they met in 2004 and how Om introduced him to WordPress and open source.
The author shares takeaways from ATmosphereConf in Vancouver, describing atproto projects beyond social media, community-built apps, and Bluesky's new agentic social product Attie for AI-assisted feed building.
Colleagues at True Ventures
Network1
Investors connected to Toni in public investor directories — a warm-intro map.
Frequently asked questions
- Who is Toni Schneider?
- Author of the post welcoming Piavita's founders to the True Ventures community.
- Where does Toni Schneider work?
- Toni Schneider is Investment Team at True Ventures.
- What does Toni Schneider invest in?
- Toni Schneider invests in Climate Tech, Cloud Computing, Hardware, SaaS.
- What check size does Toni Schneider write?
- Toni Schneider typically writes checks of $1M – $50M.
- What boards does Toni Schneider sit on?
- Toni Schneider holds tracked board seats at Automattic, Automattic, Nixtla, Stryder, Tend AI.
- What companies has Toni Schneider invested in?
- Investments tracked here include Automattic, Sphere, Uplister, AlpineAI, BigScreen, Carbo Culture, ClayStack, Exnaton, Handshake, Hatch, Intropic, Lemony, and 5 more.
- What awards has Toni Schneider received?
- Voted Silicon Valley's best startup CEO at the 2008 Crunchies. Toni Schneider won Best Startup CEO at the Crunchies in 2008.
- What has Toni Schneider written?
- Toni Schneider has 3 tracked posts on toni.org, including "Staying in the game", "Om Malik", "Conference Takeaways".
- Does Toni Schneider lead rounds?
- Yes — Toni Schneider has led 3 tracked investments.
Founder mafias
Stanford University mafia2,296
Also came through, then founded or led a company.
True Ventures mafia19
Also came through, then founded or led a company.
Santa Barbara City College mafia12
Also came through, then founded or led a company.
Stryder mafia2
Also came through, then founded or led a company.
About this profile. Compiled from public sources — True Ventures's own website, regulatory filings, press coverage and public professional profiles — and summarised by Fundraising Fox; every fact is kept with where it came from. Spotted an error, or would rather not be listed? Email privacy@fundraisingfox.com · How we build profiles · Your rights