About
Toni Schneider began his career writing software, including NASA-commissioned 3D audio technology, before moving into building and leading companies as a CEO and co-founder. He was the founding CEO of Automattic, the company behind WordPress.com and WooCommerce, which he led from 2006 to 2014 as it grew to power a large share of the web. For the past decade he has been a partner at True Ventures, investing in seed-stage startups, and in 2025 he became CEO of Bluesky, the company behind the AT Protocol and the decentralized Atmosphere ecosystem. Earlier roles included VP of the Yahoo! Developer Network and CEO of Oddpost, a webmail startup acquired by Yahoo!.
Invests in
Climate TechCloud ComputingHardwareSaaS
Beyond investing
- Founded
- Co-founded and was the founding CEO of Automattic, the company behind WordPress.com and WooCommerce. Co-founded and was CEO of Uplister, a music discovery platform.
- Education
- Holds a BS in Computer Science from Stanford University, having transferred from Santa Barbara City College.
- Boards
- Serves as a board member and special advisor to Automattic.
- Communities
- Served in the Swiss military before moving to California.
- Awards
- Voted Silicon Valley's best startup CEO at the 2008 Crunchies.
- Hobbies
- Grew up in Switzerland by Lake Zurich and DJed at Radio Zuerisee.
- Family
- Is a father of three grown kids and partner to Kim D'Arcy.
- More
- Developed 3D audio software for NASA early in his career.
From Toni's own website — common ground for a warm intro.
Deals · 2
NixtlaBoard seat
via True Ventures · filed Dec 2025 · $21.9M raise
Privacy PolicyBoard seat
via True Ventures · filed Sep 2019 · $300M raise
Attribution from SEC filings, press coverage, and firm rosters.
Colleagues at True Ventures
Network1
Investors connected to Toni in public investor directories — a warm-intro map.