Fundraising Fox
General Assembly
New York, US · Founded 2010 · Delaware corporation · 10 known investors
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General Assembly delivers tech bootcamps and workforce training programs to help individuals launch technology careers, while serving companies seeking to build diverse tech talent pipelines. The company operates as a talent and skills development platform within the broader tech education and career services industry.
Founders & leadership
General Assembly was founded in 2010 by Jake Schwartz, Adam Pritzker, Brad Hargreaves, and Matt Brimer.
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Adam PritzkerCo-Founder and former Executive Chairman (Acquired: The Adecco Group)He has served in board leadership roles overseeing organizational strategy and management, and has worked as an investor and asset manager advising family offices and investment funds.30 Under 30 2014
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Brad HargreavesFounderBrad Hargreaves is cofounder of General Assembly, a tech education and workforce training platform, and Common, a multifamily housing company. He also founded and edits Thesis Driven, a publication focused on innovation in the built environment.30 Under 30 2014
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Matt BrimerCo-Founder2010–2018Matt Brimer co-founded General Assembly, an educational platform offering tech bootcamps and workforce training programs, before it was acquired by Adecco in 2018; he has since co-founded furniture-as-a-service company ZZ Driggs and experience brand Daybreaker, and serves as an early-stage venture investor.30 Under 30 2014
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Jill Maguire-WardCHRO/HR, Recruiting, IT & Co-working P&L2012–2016She has experience scaling HR operations and building teams across multiple geographies and business models at high-growth companies.
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Liz SimonChief Operating Officer2019–2021Liz Simon served as COO of General Assembly, where she joined at Series B and led scaling and eventual exit, and later held the same role at Industrious following its pandemic rebuild. She has a legal background and prior experience in political work.
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John RuckerChief Financial Officer2015–2019He brings over 20 years of experience in finance and operations leadership, with expertise in strategic planning and financial management.
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John ZdanowskiChief Financial Officer2012–2015John Zdanowski is an executive officer at General Assembly who has held financial and strategic roles at numerous venture-backed companies since 1997, including Second Life, Market Leader, and Assembled Brands, and has been involved in arranging over a hundred private equity and debt financings and multiple acquisitions and company exits.
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Matthew BrimerFounder
Board
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David BradleyBoard director
Investors · 10
Learn Capitallisted by Learn CapitalAustin · $100K – $20M
How we know: Learn Capital's portfolio page · open dataset · 5k.vc investor directory · Not right? Tell us
Maveronlisted by MaveronSeattle · $100K – $8Mvia Jason Stoffer · board
How we know: Maveron's portfolio page · a partner's Signal profile · board seat on SEC Form D · the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us
VTF Capitallisted by VTF CapitalLas Vegas · $300K – $2M
How we know: VTF Capital's portfolio page · Not right? Tell us
Western Technology Investmentlisted by Western Technology InvestmentPortola Valley
How we know: westerntech.com · Not right? Tell us
IVP (Institutional Venture Partners)inferredSan Francisco · $15M – $75Mvia Todd Chaffee · board
How we know: board seat on SEC Form D · Not right? Tell us
Rethink Capital PartnersreportedNew York · $1M – $3M
How we know: the VCSheet dataset · Not right? Tell us
Reported raises · per SEC filings
Form D private placements$78.6M disclosed across 2 rounds · 2014–2015
▶$53.6MraisedOct 2015 · 16 investors · OtherRule 506(c)
▶$53.6MraisedOct 2015 · 16 investors · Other
Rule 506(c)Officers, directors & promoters on the filing
- H. Scott KirkpatrickExecutive Officer
- Richard BarthDirector
- Jason StofferDirector
- David BradleyDirector
- Matthew BrimerExecutive Officer
- Jake SchwartzExecutive Officer, Director
- Jill Maguire-WardExecutive Officer
- Todd ChaffeeDirector
- Liz SimonExecutive Officer
- John RuckerExecutive Officer
- Adam PritzkerDirector
- Offering amount
- $53.6M
- Amount sold
- $53.6M
- First sale
- Jul 2015
- Incorporated
- Corporation, Delaware, 2010
- Federal exemptions
- 06c
▶$25MraisedMar 2014 · 6 investors · OtherRule 506(b)
▶$25MraisedMar 2014 · 6 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Jill Maguire-WardExecutive Officer
- Jason StofferDirector
- Matthew BrimerExecutive Officer
- Todd ChaffeeDirector
- Richard BarthDirector
- Adam PritzkerDirector
- Brad HargreavesExecutive Officer
- Jake SchwartzExecutive Officer, Director
- John ZdanowskiExecutive Officer
- Offering amount
- $25M
- Amount sold
- $25M
- First sale
- Mar 2014
- Incorporated
- Corporation, Delaware, 2010
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Founder mafia
The General Assembly mafia →115 people who came through General Assembly went on to found or lead other companies.
DeVaris BrownExpert in ResidenceFounded Super Heroic +2Brent LaRueProduct ManagementFounded Mediately +2George FavvasLead Instructor, Product ManagementFounded Clara.com Clara.com Clara.com +2Zachariah ReitanoTeacherFounded Shout +1David KleinAssociate Product ManagerFounded WEX +1Jon LevinsonBack End Web DevelopmentFounded Clarahomecare +1Kashif AliJunior Full Stack Web DeveloperFounded TaxGPT +1Matthew MichaelsonDigital Marketing Expert in ResidenceFounded Founders Pledge +1Michael RoytmanData Science InstructorFounded Dharma Platform +1Rob SchutzInstructor & Curriculum Developer, User Acquisition MarketingFounded Whatsthedeal +1Conrad WadowskiGrowth InstructorFounded Teachable +1Dan DriscollData Analysis CircuitFounded Boutiq +1
Related companies · 2
SpringboardSpringboard runs online, mentor-supported career training programs in fields such as cybersecurity, software engineering, UI/UX design, data analytics, data science, and machine learning, with upcoming certificate programs for allied health roles. Its part-time courses pair self-paced coursework with 1:1 industry mentors, career coaches, and student advisors to help learners transition into new careers.
DataCampDataCamp is a learning platform for teams that teaches data and AI skills through hands-on coursework accessible via web browser and mobile app. It serves enterprise customers and development teams seeking to build technical capabilities.
Companies working in the same space as General Assembly.
In the news
Frequently asked questions
- What does General Assembly do?
- General Assembly delivers tech bootcamps and workforce training programs to help individuals launch technology careers, while serving companies seeking to build diverse tech talent pipelines. The company operates as a talent and skills development platform within the broader tech education and career services industry.
- Who founded General Assembly?
- General Assembly was founded by Jake Schwartz, Adam Pritzker, Brad Hargreaves, Matt Brimer in 2010.
- Who are General Assembly's investors?
- General Assembly's investors include Canvas Ventures, Fresco Capital, Learn Capital, Maveron, Raptor Group, VTF Capital, Western Technology Investment, Bezos Expeditions and 2 more.
- How much funding has General Assembly raised?
- General Assembly has disclosed $78.6M raised across 2 rounds.
- Where is General Assembly headquartered?
- General Assembly is headquartered in New York, US.