General Assembly
New York, US · Founded 2010 · Delaware corporation · 8 known investors
General Assembly delivers tech bootcamps and workforce training programs to help individuals launch technology careers, while serving companies seeking to build diverse tech talent pipelines. The company operates as a talent and skills development platform within the broader tech education and career services industry.
Founders & leadership
General Assembly was founded in 2010 by Matthew Brimer, Jake Schwartz, Adam Pritzker, Brad Hargreaves, and Matt Brimer.
MB
Matthew BrimerCo-founder
JS
Jake SchwartzCo-founder
AP
Adam PritzkerCo-founder30 Under 30 2014
BH
Brad HargreavesCofounder30 Under 30 2014
MB
Matt BrimerCofounder30 Under 30 2014
HS
H. Scott KirkpatrickExecutive
JM
Jill Maguire-WardExecutive
LS
Liz SimonExecutive
JR
John RuckerExecutive
JZ
John ZdanowskiNamed on SEC filing
Board
JS
DB
David BradleyBoard director
Investors · 8
Canvas VenturesCampbell · $5M – $20M
Fresco CapitalSingapore
Learn CapitalAustin · $100K – $20M
MaveronSeattle · $100K – $8Mvia Jason Stoffer · board
Raptor GroupMiami Beachvia James J. Pallotta · inferred
VTF CapitalLas Vegas · $300K – $2M
IVP (Institutional Venture Partners)reportedSan Francisco · $15M – $75Mvia Todd Chaffee · board
Rethink Capital PartnersreportedNew York · $1M – $3M
Reported raises · per SEC filings
Form D private placements$78.6M disclosed across 2 rounds · 2014–2015
▶$53.6MraisedOct 2015 · 16 investors · OtherRule 506(c)
▶$53.6MraisedOct 2015 · 16 investors · Other
Rule 506(c)Officers, directors & promoters on the filing
- H. Scott KirkpatrickExecutive Officer
- Richard BarthDirector
- Jason StofferDirector
- David BradleyDirector
- Matthew BrimerExecutive Officer
- Jake SchwartzExecutive Officer, Director
- Jill Maguire-WardExecutive Officer
- Todd ChaffeeDirector
- Liz SimonExecutive Officer
- John RuckerExecutive Officer
- Adam PritzkerDirector
- Offering amount
- $53.6M
- Amount sold
- $53.6M
- First sale
- Jul 2015
- Incorporated
- Corporation, Delaware, 2010
- Federal exemptions
- 06c
▶$25MraisedMar 2014 · 6 investors · OtherRule 506(b)
▶$25MraisedMar 2014 · 6 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Jill Maguire-WardExecutive Officer
- Jason StofferDirector
- Matthew BrimerExecutive Officer
- Todd ChaffeeDirector
- Richard BarthDirector
- Adam PritzkerDirector
- Brad HargreavesExecutive Officer
- Jake SchwartzExecutive Officer, Director
- John ZdanowskiExecutive Officer
- Offering amount
- $25M
- Amount sold
- $25M
- First sale
- Mar 2014
- Incorporated
- Corporation, Delaware, 2010
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Founder mafia
The General Assembly mafia →30 people who came through General Assembly went on to found or lead other companies.
DeVaris BrownExpert in ResidenceFounded Super Heroic +2George FavvasLead Instructor, Product ManagementFounded Clara +2Brent LaRueProduct ManagementFounded Mediately +1Jake SchwartzCEO and Co-FounderFounded Brave HealthAdam FranklAndy Raskin's course on Strategic NarrativeFounded AlchemistMatthew LevinsonData ScienceFounded Write WiseArjun PatelDigital MarketingFounded WorkCloutChris CastiglioneProduct Design & Lead InstructorFounded One MonthMatthew BrimerCo-FounderFounded ZZ DRIGGSDaniel BarabanderFront End/Back End Web DevelopmentFounded HaywheelTom HarelData ScienceFounded RoutableJermaine WatkinsEnterprise Faculty, Louisville Skills AcademyFounded WeatherCheck
+ 18 more
Competitors · 2
by search overlap
Springboard447 shared keywordsSpringboard runs online, mentor-supported career training programs in fields such as cybersecurity, software engineering, UI/UX design, data analytics, data science, and machine learning, with upcoming certificate programs for allied health roles. Its part-time courses pair self-paced coursework with 1:1 industry mentors, career coaches, and student advisors to help learners transition into new careers.
DataCamp306 shared keywordsDataCamp is a learning platform for teams that teaches data and AI skills through hands-on coursework accessible via web browser and mobile app. It serves enterprise customers and development teams seeking to build technical capabilities.
Companies competing with General Assembly for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Short Session Catch-Up: The General Assembly passes its long-awaited budget. We discuss what’s in it and more | WFAE 90.7 - Charlotte's NPR News Sourcewfae.org · Jul 2026
General Assembly passes budget with 8% average teacher raises, plus funds for literacy, math, and researchednc.org · Jul 2026Frequently asked questions
- What does General Assembly do?
- General Assembly delivers tech bootcamps and workforce training programs to help individuals launch technology careers, while serving companies seeking to build diverse tech talent pipelines. The company operates as a talent and skills development platform within the broader tech education and career services industry.
- Who founded General Assembly?
- General Assembly was founded by Matthew Brimer, Jake Schwartz, Adam Pritzker, Brad Hargreaves, Matt Brimer in 2010.
- Who are General Assembly's investors?
- General Assembly's investors include Canvas Ventures, Fresco Capital, Learn Capital, Maveron, Raptor Group, VTF Capital, IVP (Institutional Venture Partners), Rethink Capital Partners.
- How much funding has General Assembly raised?
- General Assembly has disclosed $78.6M raised across 2 rounds.
- Where is General Assembly headquartered?
- General Assembly is headquartered in New York, US.