General Assembly
New York, US · Founded 2010 · Delaware corporation · 8 known investors
Find your way into General Assembly
1,924 people in our graph share verified history with the General Assembly team — schools, employers, funds. One of them is your warm intro.
John Kimunlockedknows John Zdanowski · together at Harvard Business School (overlapped)
knows the team · via The Wharton School
×2knows the team · via Yale University
knows the team · via General Assembly
×4knows the team · via Harvard Business School
knows the team · via Slice
General Assembly delivers tech bootcamps and workforce training programs to help individuals launch technology careers, while serving companies seeking to build diverse tech talent pipelines. The company operates as a talent and skills development platform within the broader tech education and career services industry.
Founders & leadership
General Assembly was founded in 2010 by Matthew Brimer, Jake Schwartz, Adam Pritzker, Brad Hargreaves, and Matt Brimer.
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Matthew Brimerin𝕏Co-Founder2010–2018Matthew Brimer co-founded General Assembly, a global tech education platform acquired by Adecco in 2018, where he oversaw community development, enterprise partnerships, and corporate training initiatives. He has also co-founded ZZ Driggs, a sustainable furniture service company, and Daybreaker, a lifestyle brand producing wellness experiences; he co-founded The Fund, an early-stage venture firm, and serves as an investor and advisor in startups focused on sustainability, education, and community.
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Adam PritzkerinCo-Founder and former Executive Chairman (Acquired: The Adecco Group)He has served in board leadership roles overseeing organizational strategy and management, and has worked as an investor and asset manager advising family offices and investment funds.30 Under 30 2014
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Brad HargreavesinCofounderBrad Hargreaves is cofounder of General Assembly, a tech education and workforce training platform, and Common, a multifamily housing company. He also founded and edits Thesis Driven, a publication focused on innovation in the built environment.30 Under 30 2014
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Matt Brimerin𝕏Co-Founder2010–2018Matt Brimer co-founded General Assembly, an educational platform offering tech bootcamps and workforce training programs, before it was acquired by Adecco in 2018; he has since co-founded furniture-as-a-service company ZZ Driggs and experience brand Daybreaker, and serves as an early-stage venture investor.30 Under 30 2014
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H. Scott KirkpatrickinPresident and Chief Operating Officer2015–2019
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Jill Maguire-WardinCHRO/HR, Recruiting, IT & Co-working P&L2012–2016She has experience scaling HR operations and building teams across multiple geographies and business models at high-growth companies.
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John RuckerinChief Financial Officer2015–2019He brings over 20 years of experience in finance and operations leadership, with expertise in strategic planning and financial management.
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John ZdanowskiinChief Financial Officer2012–2015John Zdanowski is an executive officer at General Assembly who has held financial and strategic roles at numerous venture-backed companies since 1997, including Second Life, Market Leader, and Assembled Brands, and has been involved in arranging over a hundred private equity and debt financings and multiple acquisitions and company exits.
Board
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David BradleyBoard director
Investors · 8
Canvas VenturesCampbell · $5M – $20M
Fresco CapitalSingapore
Learn CapitalAustin · $100K – $20M
MaveronSeattle · $100K – $8Mvia Jason Stoffer · board
Raptor GroupMiami Beachvia James J. Pallotta · inferred
VTF CapitalLas Vegas · $300K – $2M
IVP (Institutional Venture Partners)reportedSan Francisco · $15M – $75Mvia Todd Chaffee · board
Rethink Capital PartnersreportedNew York · $1M – $3M
Reported raises · per SEC filings
Form D private placements$78.6M disclosed across 2 rounds · 2014–2015
▶$53.6MraisedOct 2015 · 16 investors · OtherRule 506(c)
▶$53.6MraisedOct 2015 · 16 investors · Other
Rule 506(c)Officers, directors & promoters on the filing
- H. Scott KirkpatrickExecutive Officer
- Richard BarthDirector
- Jason StofferDirector
- David BradleyDirector
- Matthew BrimerExecutive Officer
- Jake SchwartzExecutive Officer, Director
- Jill Maguire-WardExecutive Officer
- Todd ChaffeeDirector
- Liz SimonExecutive Officer
- John RuckerExecutive Officer
- Adam PritzkerDirector
- Offering amount
- $53.6M
- Amount sold
- $53.6M
- First sale
- Jul 2015
- Incorporated
- Corporation, Delaware, 2010
- Federal exemptions
- 06c
▶$25MraisedMar 2014 · 6 investors · OtherRule 506(b)
▶$25MraisedMar 2014 · 6 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Jill Maguire-WardExecutive Officer
- Jason StofferDirector
- Matthew BrimerExecutive Officer
- Todd ChaffeeDirector
- Richard BarthDirector
- Adam PritzkerDirector
- Brad HargreavesExecutive Officer
- Jake SchwartzExecutive Officer, Director
- John ZdanowskiExecutive Officer
- Offering amount
- $25M
- Amount sold
- $25M
- First sale
- Mar 2014
- Incorporated
- Corporation, Delaware, 2010
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Founder mafia
The General Assembly mafia →88 people who came through General Assembly went on to found or lead other companies.
DeVaris BrownExpert in ResidenceFounded Super Heroic +2George FavvasLead Instructor, Product ManagementFounded Clara +2Zachariah ReitanoTeacherFounded Shout +1Brent LaRueProduct ManagementFounded Mediately +1Jon LevinsonBack End Web DevelopmentFounded Clarahomecare +1Matthew MichaelsonDigital Marketing Expert in ResidenceFounded Founders Pledge +1Natasha VernierWeb Development ImmersiveFounded Cable Tech, Inc. +1Michael RoytmanData Science InstructorFounded Dharma Platform +1Rob SchutzInstructor & Curriculum Developer, User Acquisition MarketingFounded Whatsthedeal +1Josh ArcherCertificateFounded arketa +1Dan DriscollData Analysis CircuitFounded Boutiq +1Jeremy KaufmanProduct ManagementFounded Propagate +1
+ 76 more
Competitors · 2
by search overlap
Springboard447 shared keywordsSpringboard runs online, mentor-supported career training programs in fields such as cybersecurity, software engineering, UI/UX design, data analytics, data science, and machine learning, with upcoming certificate programs for allied health roles. Its part-time courses pair self-paced coursework with 1:1 industry mentors, career coaches, and student advisors to help learners transition into new careers.
DataCamp306 shared keywordsDataCamp is a learning platform for teams that teaches data and AI skills through hands-on coursework accessible via web browser and mobile app. It serves enterprise customers and development teams seeking to build technical capabilities.
Companies competing with General Assembly for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Short Session Catch-Up: The General Assembly passes its long-awaited budget. We discuss what’s in it and more | WFAE 90.7 - Charlotte's NPR News Sourcewfae.org · Jul 2026
General Assembly passes budget with 8% average teacher raises, plus funds for literacy, math, and researchednc.org · Jul 2026Frequently asked questions
- What does General Assembly do?
- General Assembly delivers tech bootcamps and workforce training programs to help individuals launch technology careers, while serving companies seeking to build diverse tech talent pipelines. The company operates as a talent and skills development platform within the broader tech education and career services industry.
- Who founded General Assembly?
- General Assembly was founded by Matthew Brimer, Jake Schwartz, Adam Pritzker, Brad Hargreaves, Matt Brimer in 2010.
- Who are General Assembly's investors?
- General Assembly's investors include Canvas Ventures, Fresco Capital, Learn Capital, Maveron, Raptor Group, VTF Capital, IVP (Institutional Venture Partners), Rethink Capital Partners.
- How much funding has General Assembly raised?
- General Assembly has disclosed $78.6M raised across 2 rounds.
- Where is General Assembly headquartered?
- General Assembly is headquartered in New York, US.