Shamrock Capital
Private equityLos Angeles · Growth · 30 people tracked
Investment thesis
Shamrock Capital positions itself as a specialist investor at the nexus of media, entertainment, content, communication, sports, marketing, and education. Drawing on nearly five decades of sector experience, the firm studies emerging trends and inflection points to build investment themes around its core areas of expertise. It backs entrepreneurs and innovators whose skills and technology will support these markets over time. The firm emphasizes a bespoke, augmentation-oriented partnership approach tailored to each company's needs and growth trajectory rather than a one-size-fits-all model, building relationships based on communication, trust, and respect.
Source: firm website, verified Aug 18, 2026.
Team · 30 people
from the firm's websiteWhat they invest in
from 21 of 63 portfolio companiesMedia & Entertainment ×12AdTech ×8Marketing Tech ×8AI & Machine Learning ×7Enterprise Software ×4SaaS ×3Sports Tech ×3Consumer ×2
HQs:United States×7
Investments · 63 tracked
founders shown can be your intro pathAdResults Media is an advertising agency that uses data, AI, and machine learning to match brands with creators and media channels, with a focus on audio advertising such as radio and podcasts.
AdTechMarketing TechMedia & Entertainment
AnswerLab is a research-powered experience strategy firm that combines qualitative and quantitative UX research, AI-enabled methods, usability testing, rapid prototyping, and validated roadmapping.
AI & Machine LearningEnterprise Software
Branded Cities is an out-of-home (OOH) advertising company offering digital and static media placements in high-traffic locations across major U.S. markets, along with creative and production services.
AdTechMedia & Entertainment
Consilio provides legal technology and services, including AI-powered document review, data hosting, and legal staffing, delivered through its Aurora Legal AI Suite and Verity Review tools.
AI & Machine LearningLegalTechSaaS
DE-YAN is a global brand experience studio that designs and produces live and experiential marketing activations for brands in luxury, fashion, technology, and other sectors.
AdTechMarketing TechMedia & Entertainment
EDO provides TV advertising measurement and performance analytics for linear and streaming television, using machine learning and AI to help brands, agencies, networks, and studios understand creative effectiveness and audience behavior across convergent TV platforms.
AdTechAI & Machine LearningMarketing TechLos Angeles, US
Edward Norton(Co-founder)Daniel Nadler(Co-founder)
Co-investorsBreyer Capital
FanDuel offers online sports betting and gaming entertainment products for sports fans across the U.S. and Canada, partnering with leagues, teams, and talent.
ConsumerGamingSports Tech
Co-investorsAmplify.LAAnsa CapitalAurumBettor CapitalBullpen CapitalComcast Ventures+10 more
Highwire provides contractor prequalification assessments and field applications that evaluate risks across company capability, finance, safety, and insurance for organizations managing capital projects and operations.
Construction TechEnterprise SoftwareSaaS
Co-investorsSummit Partners
Co-investorsAltorSoftBank Vision Fund
Beverly Hills, US
Stacy O'Neil(Co-Chief Executive Officer)Nicole King Solaka(Co-Chief Executive Officer)JoAnne Colonna(Director)
BoardMegan Wallach(Director)inMichael LaSalle(Director)in
Maple Media is a mobile media and technology company that acquires and operates consumer mobile apps focused on entertainment, productivity, and everyday life.
ConsumerGamingMedia & EntertainmentLos Angeles, US
MarketCast provides marketing measurement, brand health tracking, ad testing, and sponsorship impact research for advertisers, brands, and entertainment/media companies.
AdTechMarketing TechMedia & Entertainment
Neocol is a consulting and implementation partner that uses the Salesforce ecosystem to help subscription businesses manage quoting, billing, revenue recognition, and churn reduction.
Enterprise SoftwareSaaSSales Tech
Penta is a corporate advisory firm that combines senior counselors with proprietary stakeholder data and intelligence to help large organizations manage political, cultural, economic, and technological risk.
AI & Machine LearningData & InfrastructureEnterprise Software
Pixellot builds AI-powered automated multi-camera systems and OTT platforms for capturing, streaming, and analyzing sports events.
AI & Machine LearningMedia & EntertainmentSports Tech
Questex operates business-to-business media brands and events that provide industry news, insight, and curated buyer-seller meetings for professionals across sectors including life sciences and healthcare, real estate and hospitality, and media and technology.
B2B MarketplacesMedia & Entertainment
Co-investorsMidOcean
RBmedia is an audiobook publisher and distributor with a catalog of over 100,000 titles, releasing more than 9,000 new audiobooks annually through digital retail and library distribution networks.
Media & Entertainment
Michael Paull(Chief Executive Officer)inEd Longo(Co-President, Chief Operating Officer)inTroy Juliar(Co-President, Chief Content Officer)inJohn Shea(Chief Product & Marketing Officer)inAndrew Gearing(Chief Information Officer)inDaniel Wilson(Chief Financial Officer)in
Co-investorsFrancisco PartnersH.I.G. Capital
RealD provides 3D cinema technology, enabling audiences to watch films in 3D at movie theaters.
HardwareMedia & Entertainment
Co-investorsCrawley VenturesRizvi Traverse ManagementW Capital Partners
Religion of Sports is a media and production company that creates sports-focused documentary series and films, such as "Made for March," "Simone Biles Rising," and "5-Star," distributed through platforms including Paramount+.
Media & EntertainmentSports Tech
Co-investorsAdvancit CapitalAllievo CapitalLinkinFirmRosecliff VenturesVerve CapitalCourtside Ventures
Screenvision Media is a national cinema advertising network that sells pre-show and in-theatre ad inventory, including its Front + Center pre-show and Marquee Position placements, to brands across a U.S. network covering several major theatre chains.
AdTechMarketing TechMedia & EntertainmentNew York, US
Geoff Schiller(Chief Executive Officer)
Co-investorsABRY Partners
Welsh football club that entered a long-term strategic partnership with Shamrock Capital's Content Strategy.
Co-investorsPartners Resolute
The Lede Company is a women-founded cultural advisory offering communications, storytelling, and engagement services for brands, talent, and organizations.
Marketing TechMedia & Entertainment
Vidmob provides software to help brand marketing teams discover top-performing creative requirements, maintain consistent brand guidelines across advertising platforms, and manage creative data at scale.
AdTechAI & Machine LearningMarketing TechNew York, US
Alex Collmer(Executive Officer, Director, Promoter)Stephanie Bohn(Executive Officer)Greg Lieber(Executive Officer)Jason Donnell(Executive Officer, Director)George Rose(Director)Craig Coblenz(Executive Officer)
Co-investorsBuildGroupDentsu VentureseGateway CapitalInterlock PartnersJDS SportsPROOF+1 more
Wpromote is a full-funnel digital marketing agency that combines strategy, media, creative, and data, supported by its proprietary AI-powered marketing intelligence platform Polaris IQ.
AdTechAI & Machine LearningMarketing Tech
Exits · 1
IPOs and acquisitions across the tracked portfolioNETGEAR, Inc.NASDAQ: NTGR
Portfolio news
latest coverage across their companies
Edo · thesun.ng · Jul 19, 2026
Vidmob · morningstar.com · Jun 10, 2026
Fund performance · per public LP disclosures · 10
as of Nov 2025| Fund | Vintage | Committed | Net IRR | TVPI | DPI |
|---|---|---|---|---|---|
| Shamrock Capital Clover Fund I, L.P.LPs: Employees' Retirement System of Rhode Island | 2024 | — | — | 0.78x | 0.00x |
| Shamrock Capital Growth Fund VI, L.P.LPs: Sacramento County Employees' Retirement System, Employees' Retirement System of Rhode Island | 2024 | — | — | 0.04x | 0.00x |
| Shamrock Capital Content Fund III, L.P.LPs: Employees' Retirement System of Rhode Island, Sacramento County Employees' Retirement System, Maryland State Retirement and Pension System | 2022 | — | -14.4% | 0.89x | 0.02x |
| Shamrock Capital Growth Fund VLPs: Employees' Retirement System of Rhode Island, Sacramento County Employees' Retirement System | 2021 | — | 5.1% | 1.11x | 0.02x |
| Shamrock CCF II Co-Invest I-A, L.P.LPs: Employees' Retirement System of Rhode Island | 2021 | — | 23.2% | 2.11x | 2.03x |
| Shamrock Capital Content Fund II, L.P.LPs: Employees' Retirement System of Rhode Island, Sacramento County Employees' Retirement System, Maryland State Retirement and Pension System | 2020 | — | 14.4% | 1.39x | 0.44x |
| Shamrock Capital Debt Opportunities Fund I L.P.LPs: Sacramento County Employees' Retirement System | 2020 | — | 8.3% | 1.11x | 0.78x |
| Shamrock Capilal Growth Fund 111, L.P.LPs: The Regents of the University of California | 2010 | — | 14.4% | 2.39x | 1.44x |
| Shamrock Capital Growth Fund III, L.P.LPs: The Regents of the University of California | 2010 | — | 98.9% | 2.47x | 1.91x |
| Shamrock Capital Growth Fund II L.P.LPs: The Regents of the University of California | 2005 | — | 9.7% | 1.46x | 1.46x |
Source: public limited-partner disclosures (CalPERS, CalSTRS). Net IRR / TVPI / DPI as reported by the limited partner; a fund's early-year IRR is an interim estimate (J-curve).
Frequently asked questions
- How many investments has Shamrock Capital made?
- Shamrock Capital has 62 tracked investments.
- What stage does Shamrock Capital invest at?
- Shamrock Capital invests at the Growth stage.
- What is Shamrock Capital's typical check size?
- Shamrock Capital typically writes checks of $20M – $300M.
- What sectors does Shamrock Capital focus on?
- Shamrock Capital focuses on AdTech, Crypto & Web3, EdTech, Gaming, Marketing Tech, Media & Entertainment, Sports Tech.
- Where is Shamrock Capital located?
- Shamrock Capital is headquartered in Los Angeles, US.
- Does Shamrock Capital lead rounds?
- Yes, Shamrock Capital leads investment rounds.
- Who does Shamrock Capital co-invest with?
- Shamrock Capital most often shares deals with Breyer Capital, Comcast Ventures, Felicis Ventures, among 39 tracked co-investors.
Media · Podcasts & interviews
featuring the teamInvesting in Music Rights with Shamrock Capital's Jason Sklar
Trapital · Jason Sklar
Michael LaSalle - Partner at Shamrock Capital | Investing in the Future of Sports and Entertainment
Profluence · Michael LaSalle
Images
Similar investors
Everywhere Ventures is an early-stage venture firm that backs founders globally, supported by a community of founders and operators as LPs.
Station12 is a UK investment firm focused on media and entertainment sectors, with a team combining operational, investment and advisory experience.
Audacity is a specialist media and technology venture fund that backs founders from seed through growth, focusing on the intersection of AI and media.
Mercuri is an early-stage venture capital fund and first-cheque investor leading pre-seed and seed rounds for UK media technology and AI companies. Originally founded as GMG Ventures, it backs founders building at the intersection of media, entertainment and AI.
MPG Fund is an early-stage venture investor backing technology startups.


































