Pixellot
Founded 2013 Β· 173 employees on LinkedIn Β· 2 known investors
Pixellot provides automated video production systems that capture broadcast-quality footage of youth sports, letting teams record, edit, and share highlights. Its solutions target grassroots youth sports teams and their fans and families.
Also known as Pixellot Ltd.
Investors Β· 2
Funding
SEC filings, press & company announcements$70M disclosed across 2 of 7 rounds Β· 2014β2026
- $35MraisedJan 2026 Β· 3 sourcesSource β
- $35MraisedNov 2025 Β· 2 sourcesSource β
Source: company announcements and press reports β follow each round's link for the claim.
Valuation Β· disclosed
Disclosed eventsSource: SEC prospectus filings, and round valuations the company or its investors disclosed β follow each entry's link for the claim.
Company profile
researched Aug 2026Pixellot is an Israeli software and hardware company that develops AI-automated video capture, production, streaming, analytics and monetization tools for sports. Its systems record and produce games without camera operators across 19 sport types, including soccer, basketball, ice hockey, baseball, softball, American football, rugby, volleyball and handball. The product line includes the Pixellot Show S3 fixed AI camera, the portable Pixellot Air camera (co-developed with FC Barcelona), DoublePlay, an automated multi-camera production solution for baseball and softball, the VidSwap game-breakdown and analytics platform, an automatic highlights product, and a white-label OTT platform for distribution and monetization.
The company works with leagues, clubs, federations, schools, broadcasters and media companies, and describes itself as the largest producer of live sports content globally. It also operates consumer-facing apps such as Pixellot You, which lets users record events with a Pixellot Air or action camera and view games and player highlights on demand. Technology development is centered in Israel, where the company runs a network operations center to manage and service its installed base of more than 30,000 systems around the clock. Recent development areas include agentic AI, personalized highlights, AI commentary in the voice of a friend or family member, a yellow first-down line for football, automated mid-roll ad insertion, multi-camera auto-switching, image processing to synthesize viewpoints not visible from the fixed camera, and coaching analytics built with PlayOn under the MaxPreps Advantage brand.
Founding story
Pixellot was founded in 2013 in Israel by Gal Oz and Dr. Miky Tamir. The pair had previously co-founded SportVu, which was sold to U.S.-based STATS in 2008; Oz served as SportVu's CEO and R&D manager and earlier spent nine years in an elite R&D unit of the IDF Intelligence Corps working on computer vision. Tamir serves as chairman and Oz as CTO.
Business model
Pixellot sells and deploys automated camera systems together with streaming, analytics and OTT software to sports organizations, schools, facility operators, federations and media companies. Historically licensed as hardware plus software fees, the company has introduced a 'Camera-as-a-Service' / AI-as-a-Service (AIaaS) model that removes upfront camera costs and instead shares revenue with partners; the company describes itself as a B2B2C provider whose partners monetize the produced content mainly through subscriptions and advertising.
Revenue derives from camera systems and software subscriptions and, under the newer AIaaS arrangement, from revenue-sharing on the content its partners monetize via subscriptions, advertising (including a planned automated mid-roll ad feature) and fan- and family-facing viewing products.
Traction
Company figures cite more than 5.0 million total games broadcast, roughly 163,000 games in the most recent month, 38,480 systems deployed worldwide across 80 countries, and more than 10,000 clubs and teams using Pixellot Air. In 2025 the platform passed 100 million cumulative views, produced 2.5 million production hours, averaged over 100,000 events per month and was on pace to stream 1.5 million games across 14 sports. In the U.S., 16,000 systems in 9,000 schools stream more than 500,000 events per year. The Pixellot You Android app has more than 50,000 downloads.
Latest developments
In November 2025 Pixellot announced $35 million in new financing β $15 million in equity from existing investor PSG Equity and $20 million in venture debt β to fund global growth and its AIaaS platform; the company publicized the raise again in a January 2026 press release. Related developments include a five-year strategic extension with PlayOn Sports introducing agentic AI and a revenue-sharing arrangement in place of software licensing fees, the appointment of Dean Anglin as Chief Commercial Officer for Australia and New Zealand, a 2025 Sports Technology Award, and a new feature roadmap covering personalized highlights, AI commentary, automated mid-roll advertising and multi-camera auto-switching.
βΈFull profile β market position, technology, go-to-market, geography, history
Market position
Pixellot describes itself as the world's largest streamer of youth and community sports and the biggest sports production platform, with systems in 80 countries; the majority of its business is at the sub-elite level (high schools, clubs and youth sports facilities) although it also serves professional and college customers and broadcasters. It has received industry recognition including a 2025 Sports Technology Award, SportsPro OTT 2024 Best Tech Company, NAB awards, and inclusion among SBJ's most innovative sports tech companies in 2023 and Fast Company's 10 most innovative companies in sports in 2022.
Pixellot positions its offering as an end-to-end chain from automated capture through production, analytics, OTT distribution and monetization, rather than cameras alone, and stresses professional-grade output at substantially lower streaming cost. Its AIaaS/Camera-as-a-Service revenue-share model removes upfront hardware cost for partners, and a 24/7 network operations center supports the installed fleet.
Technology
The core technology is AI-automated multi-camera production: fixed and portable camera units use computer vision to follow play and produce broadcast-style output with graphics, advertising, commentary and automatic highlights, without a camera operator. Additional layers include the VidSwap analytics and game-breakdown platform, an OTT delivery platform with customizable UI, agentic AI for personalization, AI-generated commentary, image processing to render viewpoints not captured by the stationary camera, auto-switching between fixed and manual cameras, and a network operations center in Israel monitoring more than 30,000 installations.
Go-to-market
Pixellot sells directly to sports organizations and also relies heavily on distribution and streaming partners that embed its systems, notably PlayOn Sports (GoFan, MaxPreps, NFHS Network) in U.S. high school sports, NBC Sports Next-owned SportsEngine, Genius Sports, FloSports, Stats Perform/Prozone, Grupo Globo, SuperSport, Baidu in China and national federations. Regional commercial leadership has been added for Australia and New Zealand.
Sports organizations, leagues, federations, clubs, schools and school associations, colleges, youth sports facility operators, coaches and teams, broadcasters, production companies and media companies, plus end consumers such as athletes, families, fans, scouts and recruiters.
Geography
Headquartered in Israel (Petah Tikva address for Pixellot Ltd.), with offices in Atlanta, Georgia and Durham, North Carolina, and systems deployed in about 80 countries across the U.S., Europe, Latin America, Asia, Africa and the Middle East. The U.S. installed base includes 16,000 systems in 9,000 schools; operations in Australia and New Zealand were expanded with a dedicated Chief Commercial Officer.
History
After its 2013 founding, Pixellot partnered with Prozone (a Stats Perform company) in 2016 to supply automated video production to elite football clubs, and in 2018 signed with PlayOn! Sports to bring automated production to U.S. high school sports on the NFHS Network. It acquired the sports video analysis and editing platform VidSwap in 2019 and secured an ESPN deal for America East college coverage the same year. In 2021 it launched the Pixellot Air camera developed with FC Barcelona, signed a five-year deal with the California Collegiate Athletic Association and a partnership with FloSports, and in April 2022 partnered with Genius Sports to distribute its camera systems across more than one hundred competitions. Other deployments include the Spanish Ice Sports Federation, China Sports Media, the Argentine Football Association, Grupo Globo, NTT West and Asahi Broadcasting Group in Japan, the Croatian Basketball Federation, the Israeli Basketball Association, Chile's national football association and the NFHS. In October 2022 it launched the series 'My First Coach' with Whistle Sports Network. A multi-year deal with Baidu to install 6,000 systems in China was signed in March 2023, followed by a strategic partnership with the Portuguese Football Federation in September 2023. Doron Gerstel succeeded Alon Werber as CEO in 2024.
Compiled by commissioned research from 8 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Timeline Β· 14
launches, deals, and filingsNew financing to fund global growth and expansion of the AI-as-a-Service model that eliminates upfront camera costs; follows the $161M Series D of 2022.
$35M source β
Appointment accompanies expanded operations in Australia and New Zealand.
Extension of a longstanding agreement with PlayOn Sports (GoFan, MaxPreps, NFHS Network) introducing agentic AI personalization and a revenue-sharing arrangement in place of a traditional software licensing fee.
Gerstel took over as CEO about a year before his November 2025 interview; he has served as CEO of six firms, four of them NASDAQ-listed.
Series hosted by Dell Curry.
Distribution of Pixellot camera systems to leagues and federations across more than one hundred competitions worldwide.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
βΈResearch sources Β· 8
primary sources listed
- Pixellotpixellot.tv Β· web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Pixellot do?
- Israeli company providing AI-automated multi-camera systems, OTT streaming and analytics for youth, amateur and pro sports.
- Who are Pixellot's investors?
- Pixellot's investors include Shamrock Capital, PSG Equity.
- How much funding has Pixellot raised?
- Pixellot has disclosed $70M raised across 2 of its 7 known rounds.