DE-YAN
Founded 2015 · 150 employees · 1 known investors
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DE-YAN is a global brand experience studio that designs and builds live experiences, campaigns, retail environments, product launches, and brand films for clients across luxury, fashion, technology, automotive, gaming, and entertainment. It provides an integrated model spanning strategy, creative, technology, film, fabrication, and production, with its own measurement platform to track commercial outcomes.
Also known as DE-YAN · DEYAN
Founders & leadership
DE-YAN was founded in 2015 by Dejan Jovanovic.
Investors · 1
Company profile
researched Aug 2026DE-YAN is a multidisciplinary brand experience studio founded in 2014 by Dejan Jovanovic and headquartered in New York. It designs and builds brand experiences end to end, combining creative strategy, spatial and graphic design, creative technology, motion, architecture, film/CGI production, fabrication and custom software under one roof. Work categories on the studio's site include experiential activations, live events, motion, creative technology, creative strategy and graphics.
The studio positions itself as a "brand experience studio" rather than an experiential agency, arguing that it designs systems spanning the before, during and after of an experience rather than one-off activations, and that the same team that designs a project also executes it. Its stated operating model runs in four phases — frame (brand, audience and objective definition, KPIs), stress test (storyboards, prototypes, pre-vis and on-set tests), make it real (production, post, fabrication and experience tech) and make it matter (behavior and sentiment tracking, dashboards, iteration). A proprietary measurement platform, Hyperion, is applied to projects to tie experiences to commercial outcomes, and the studio also publishes an Experience Revenue Impact Calculator (E.R.I.C.) that models revenue impact by category, budget, reach and time horizon.
Publicly referenced projects and clients span luxury, fashion, beauty, technology, gaming, sport and broadcast, including Google (I/O, Marketing Live), Meta (Connect, Meta Lab, Meta Beach), Snap (Partner Summit, Snap x Vogue, Snap x Disney), Louis Vuitton, Dior, Versace, Ferragamo, Moncler, Puma, La Mer, Chobani, Lemme, KidSuper, the NBA and NBA 2K, League of Legends, Samsung and a FIFA World Cup halftime show.
Founding story
DE-YAN was founded in 2014 by Dejan Jovanovic, who serves as founder and creative director, and grew from a boutique studio into a global experiential consultancy.
Business model
DE-YAN operates as a client-services creative studio, engaged by brands to conceive and deliver brand experiences. It keeps strategy, creative, technology, motion, graphic design, architecture and production in house rather than handing projects off to third parties, and can be engaged at the brief, concept or final build stage. Every project is described as shipping with a measurement plan built on its Hyperion platform.
Revenue derives from brand and marketing budgets for project-based engagements covering strategy, design, creative technology and production of experiences; the studio's ROI calculator frames engagements in terms of activation budgets (illustratively in the millions of dollars).
Traction
The studio reports more than 1,130 experiences shipped, a collective of 150+ specialists, five studios and work across 14 industries, with more than a decade of operating history. It also reports 12 open roles. In April 2026 it commissioned a study with Avasta, accredited by the Marketing Accountability Standards Board, reporting that 89% of buyers said a live experience was the reason they purchased.
Latest developments
Following the 2024 Shamrock Capital investment, the studio has publicized work on a FIFA World Cup halftime show, recognition as Experiential Agency of the Year at Ad Age's Small Agency Awards, and an April 2026 independent study on experiential marketing conducted with Avasta and accredited by the Marketing Accountability Standards Board, alongside the launch of its Experience Revenue Impact Calculator.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
DE-YAN is described by its private equity backer as an award-winning creative studio and global leader in experiential design, and by trade press as an experiential studio providing design, production and integrated strategy for live marketing events. Its site cites recognition as Experiential Agency of the Year at Ad Age's Small Agency Awards. Shamrock framed the investment against a backdrop of double-digit growth in live experiences relative to flat traditional advertising and marketing spend.
The studio emphasizes an integrated, no-hand-off model in which the team that designs a project also builds it, senior staffing on every engagement, early prototyping before production spend, and measurement as part of the brief via the Hyperion platform — contrasted with experiential agencies that deliver single activations and hand them off.
Technology
Capabilities include creative technology and custom software for interactive and spatial experiences, film, CGI and sound production, high-frame-rate brand film, virtual experiences, prototyping and pre-visualization, and fabrication. Hyperion is the studio's proprietary measurement platform, tracking behavior, sentiment and performance through dashboards that feed back into subsequent iterations.
Go-to-market
The studio markets through its portfolio of high-profile brand activations, industry awards and press coverage, and through thought-leadership assets such as a Marketing Accountability Standards Board–accredited white paper produced with Avasta and a public experiential ROI calculator. It also has an institutional backer, Shamrock Capital, intended to help expand its offering and geographic footprint.
Global brands and marketing organizations across roughly 14 industries, including luxury, fashion, beauty, lifestyle, consumer technology, gaming, retail, food and beverage, automotive, sport and broadcast. Named clients include Google, Meta, Snap, La Mer, Chobani, Lemme, the NBA and KidSuper.
Geography
Headquartered in New York, with five studios spanning New York, Los Angeles, Europe, Brazil and Canada; the team is distributed across North America, Latin America and the EU.
History
Founded in 2014 in New York by Dejan Jovanovic, DE-YAN expanded from a niche boutique studio into a multidisciplinary global experiential consultancy delivering technology-driven live experiences. In November 2024, Los Angeles-based investment firm Shamrock Capital announced an investment in the company, with Evros Group acting as exclusive strategic M&A advisor to DE-YAN and Willkie Farr & Gallagher advising Shamrock; Monroe Capital was sole lead arranger and administrative agent on a senior credit facility supporting the transaction. Shamrock lists the investment date as 2024 and its status as current.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 5
launches, deals, and filingsDE-YAN commissioned an independent study with Avasta measuring the effect of live experience on purchase behavior; the study was published and accredited by the Marketing Accountability Standards Board.
DE-YAN reports taking gold as Experiential Agency of the Year at Ad Age's Small Agency Awards.
DE-YAN published a public calculator that models predicted revenue impact, multiplier, conversion and cost per influenced buyer from activation category, budget, reach and time horizon.
Monroe Capital acted as sole lead arranger and administrative agent on a senior credit facility funding Shamrock Capital's acquisition of DE-YAN.
Shamrock Capital, a Los Angeles-based investment firm focused on media, entertainment, content, communications, sports, marketing and education, announced an investment in DE-YAN to accelerate growth and support technology-driven experiences. Evros Group was exclusive strategic M&A advisor to DE-YAN; Willkie Farr & Gallagher advised Shamrock. Amount undisclosed.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- DE-YANde-yan.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does DE-YAN do?
- DE-YAN is a New York-based global brand experience studio designing and producing experiential, live, motion and creative-tech work for brands.
- Who founded DE-YAN?
- DE-YAN was founded by Dejan Jovanovic in 2015.
- Who are DE-YAN's investors?
- DE-YAN's investors include Shamrock Capital.