Iyuno

Market position

Iyuno is described as a leading global provider of media localization and access services to the entertainment industry. In 2022 its founder said it held over 15% of the global translated-subtitle market and was the largest provider worldwide. Comparable companies cited include BTI Studios, Verbit.ai, ZOO Digital Group, Keywords Studios, Red Bee Media and LIPSYNC POST.

Management describes the company's value as cultural localization rather than literal translation, including reviewing content for market-specific sensitivities, combined with scale: 67 offices, more than 100 languages, and proprietary cloud workflow and entertainment-trained machine translation technology. Its founder claimed over 15% of the global translated-subtitle market, describing Iyuno as the largest provider worldwide.

Technology

The company operates proprietary cloud-based software for performing subtitling, dubbing and accessibility work at scale, and has built its own neural machine translation engines trained on data from specific entertainment genres. Management has cited priorities in AI, workflow automation, machine translation and global technology infrastructure. In 2026 it announced CLOE, a contextual intelligence layer for global content localization, and selected Dante AV for synchronized video and audio delivery over standard IP networks. Reported tooling includes Figma, AWS Cloud Development Kit, GitHub Actions, Microsoft Intune, jQuery, Fortinet FortiGate and Vimeo.

Go-to-market

Iyuno sells directly to major studios, broadcasters and streaming platforms, and has grown through a sustained acquisition program, including BTI Studios (2019), SDI Media (2021) and Unidub Brazil (2024), with management indicating interest in further M&A in Latin America and continental Europe.

Film and television studios, broadcasters, streaming and OTT platforms, and content creators. Named clients include Netflix, The Walt Disney Company, Amazon Studios and Apple TV; Disney+ content libraries and numerous anime series and films dubbed into English are among the work cited.

Geography

Following the SDI Media combination, the group operated 67 offices in 34-35 countries, with headquarters cited as Burbank, California and as London and Los Angeles. Operations span Asia, Europe and North America, with Nordic branches including SDI Media Norway in Oslo (formerly Sun Studio Norge), a Sao Paulo studio acquired via Unidub in 2024, three dubbing facilities in Berlin as of March 2025, and Belgium and Netherlands operations. The business began in Seoul and expanded via Singapore from 2011.

History

The lineage of the business dates back to 1965/1974 through the SDI Media side, which began as Svensk Text; Modern Times Group acquired a majority holding in 1990, sold it to Warburg Pincus for $60 million in 2004, and it passed to Elevation Partners in 2007, which added Visiontext (bought from Ascent Media) in 2008. In 2015 Imagica Robot Holdings, Sumitomo Corporation and the Cool Japan Fund acquired SDI Media. The Iyuno side was founded in Korea in 2002 and expanded internationally from 2011, acquiring London-based BTI Studios in 2019 to form Iyuno Media Group. Iyuno agreed to buy 100% of SDI Media from Imagica Group in January 2021 and closed the deal in March 2021, creating Iyuno-SDI Group, which was renamed Iyuno in October 2022. Subsequent activity includes the acquisition of Unidub Brazil in January 2024 and a new Berlin dubbing facility in March 2025.

Risks & controversies

In August 2024 Iyuno confirmed a security breach in which an unidentified individual or organization obtained and leaked several Netflix films and series scheduled for 2024 and 2025 release across social media, prompting concern about content security among media clients. The company's founder has also acknowledged an extended early period of losses and staff departures before the business stabilized.