Ad Results Media

Ad Results Media (ARM) is a specialist media agency focused on audio and creator-driven advertising. Its channel coverage spans podcasts, YouTube, streaming audio, radio, creators and experiential, and it positions itself as one of the first US-based agencies to combine influencer and audio advertising disciplines. The agency coordinates media buys across an ecosystem of thousands of podcasts, radio shows and influencers on behalf of advertisers ranging from large corporations to high-growth start-ups, and it specializes in host-read endorsements.

ARM manages the full campaign workflow, including media planning, negotiation, buying, execution, verification and analytics reporting. It describes its approach as data-driven, drawing on proprietary insights and applying AI and machine learning to select the mix of creators and channels for a brand. The agency also publishes research and educational content on audio advertising measurement, podcast ad formats and radio effectiveness, and has co-produced data with Magellan AI on the overlap between podcast and streaming audio audiences.

Founding story

The company was established in 1998 in Houston, Texas, and is credited with co-founders Astrid Draper, Kurt Kaufer, Michael Kropko, Michael McKeel, Russell Lindley and Steven Shanks. Co-founder Kurt Kaufer, who serves as Chief Growth Officer and partner, previously co-founded digital marketing consultancy Brown Bear Digital and worked at Stance, Inc. and FTD.

Business model

ARM operates as a B2B media agency, working with advertiser clients to plan, negotiate, buy, execute and measure audio and creator advertising campaigns across podcasts, radio, streaming audio and YouTube.

Revenue is generated through B2B relationships with advertisers, with customized advertising solutions delivered on a project basis or under longer-term contracts; pricing is not publicly disclosed.

Traction

ARM reports campaign outcomes on its site including 152% ROAS, more than 50% more conversions versus social, 908% above-average order volume in four weeks, 39% lower cost per order and 11x media spend while reducing CPA. Its client roster includes FanDuel, Molson Coors and ZipRecruiter, and it is characterized as among the world's largest buyers of audio and podcast media.

Latest developments

Following the Miroma Group majority acquisition announced in July 2025, CEO Jordan Fox — previously of creative agency Laundry Service — discussed the agency's next chapter in trade press, framing the deal around new infrastructure rather than a change of direction. In December 2025, ARM commented publicly on the IAB's Creator Economy Ad Spend & Strategy Report, and in January 2026 it released joint data with Magellan AI indicating that podcast and streaming audio audiences are distinct. Former ARM executive Brett Schreiber joined FOX Advertising at Fox News Media in August.