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Honk
AcquiredSan Francisco, US · Founded 2014 · 147 employees on LinkedIn · 10 known investors
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HONK provides white-labeled, AI-driven roadside assistance and towing dispatch through a cloud-based platform, serving insurance carriers, fleet and rental operators, automotive OEMs and dealerships, logistics companies, and collision repair and salvage businesses. Its tools cover policy integration, real-time vehicle tracking, service dispatch, and data reporting.
Also known as HONK · HONK for Help · Honk Technologies · HONK Technologies, Inc.
Founders & leadership
Honk was founded in 2014 by COREY BRUNDAGE and Corey Brundage.
Board
Investors · 10
How we know: Arena Ventures's portfolio page · Not right? Tell us
How we know: Bonfire Ventures's portfolio page · the VCSheet dataset · Not right? Tell us
How we know: Expansion Venture Capital's portfolio page · Not right? Tell us
How we know: Frontenac's portfolio page · Not right? Tell us
How we know: Moonshots Capital's portfolio page · the VCSheet dataset · Not right? Tell us
Also in the syndicate · 1
Funding
SEC filings, press & company announcements$31.1M disclosed across 3 of 4 rounds · 2015–2018
- $18MraisedJun 2018 · 2 sources
Altpoint Ventures (lead), Structure Capital, Venture 51
Source ↗
▶$11.3MraisedApr 2015 · 18 investors · OtherRule 506(b)
- COREY BRUNDAGEExecutive Officer, Director, Promoter
- VADIM TARASOVDirector
- Offering amount
- $12M
- Amount sold
- $11.3M
- First sale
- Mar 2015
- Incorporated
- Corporation, Delaware, 2014
- Federal exemptions
- 06b
▶$1.8MraisedApr 2015 · 18 investors · OtherRule 506(b)
- COREY BRUNDAGEExecutive Officer, Director, Promoter
- VADIM TARASOVDirector
- Offering amount
- $1.8M
- Amount sold
- $1.8M
- First sale
- Mar 2015
- Incorporated
- Corporation, Delaware, 2014
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026HONK Technologies operates a technology-enabled roadside assistance platform that connects motorists with a national network of independent tow truck operators and light-duty service technicians. Services include towing, battery assistance, lockout support, flat tires, fuel delivery and other light-duty roadside work, delivered without reliance on traditional motor clubs. The platform integrates customer intake with service dispatch and provides real-time status updates that enterprise clients use to manage roadside events and improve response times.
Beyond core roadside assistance, HONK markets specialized vehicle services for motorcycles, EVs and RVs; accident and vehicle release management with tow dispatch and digital vehicle release workflows; catastrophe event management for moving vehicles during disaster recovery; bulk vehicle logistics and transport; and white-labeled digital reimbursement interfaces intended to speed customer payouts and limit fraud. Enterprise features cover complex policy-limit integration, a web portal for placing orders and verifying policies, GPS tracking, mobile driver applications, automated maintenance management, heavy-duty towing and recovery, fuel management and analytics reporting.
The company sells to insurance carriers, automotive OEMs, fleet management and rental companies, logistics and last-mile operators, government fleets, and collision repair and salvage businesses. A partner-facing support organization handles service-provider inquiries through a help center, chat and email channels, with a dedicated phone line for live jobs.
Compiled by commissioned research from 10 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 8
launches, deals, and filingsPrivate equity firm Frontenac completed the recapitalization of Honk Technologies, a provider of technology-enabled roadside assistance. Monroe Capital was sole lead arranger and administrative agent on a senior credit facility supporting the recapitalization and Honk's first add-on acquisition.
Simultaneous with the Frontenac recapitalization, Honk completed the add-on acquisition of CurbsideSOS, a Michigan-based provider of flat tire, lockout, out-of-gas, basic tow and winch-out services, from Granite Creek Capital Partners. Honk's website announced the combination of Honk and CurbsideSOS.
The combined Honk/CurbsideSOS business is led by Adam DeWitt as CEO (former Grubhub CEO), Matt Maloney as chairman (Grubhub founder), Eric Ferguson as COO (former Grubhub COO), and Morgan Hughes as CFO (former Cambly CFO and Grubhub senior finance executive).
Simultaneous with the Frontenac recapitalization, Honk completed the add-on acquisition of CurbsideSOS, a Michigan-based provider of flat tire, lockout, out-of-gas, basic tow and winch-out services, from Granite Creek Capital Partners.
Private equity firm Frontenac completed the recapitalization of Honk Technologies as a new platform investment; Monroe Capital was sole lead arranger and administrative agent on a senior credit facility supporting the recapitalization and the add-on acquisition.
Following the recapitalization, the combined business is led by CEO Adam DeWitt (former Grubhub CEO), chairman Matt Maloney (Grubhub founder), COO Eric Ferguson (former Grubhub COO) and CFO Morgan Hughes (former Cambly CFO).
HONK announced an $18 million funding round led by Altpoint Ventures with participation from existing investors Venture 51 and Structure Capital, to be used to accelerate technology development, expand its network of more than 75,000 towing and roadside service providers, deepen platform services for insurers, fleet managers and manufacturers, and broaden driver service offerings.
$18M source ↗
Farmers Insurance was named as an insurance client of HONK's platform, with Farmers chief claims officer Keith Daly describing the collaboration; TechCrunch referenced a contract with Farmers signed roughly a year before the 2018 round.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 10
primary sources listed
- Honk Technologieshonkforhelp.com · web
- Honk (website) - Wikipediaen.wikipedia.org · web
10 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Honk do?
- HONK Technologies runs a digital platform that dispatches towing and roadside assistance for insurers, OEMs and fleets.
- Who founded Honk?
- Honk was founded by COREY BRUNDAGE, Corey Brundage in 2014.
- Who are Honk's investors?
- Honk's investors include Arena Ventures, Bonfire Ventures, Expansion Venture Capital, Frontenac, Hinge Capital, Karlin Ventures, Moonshots Capital, Altpoint Ventures and 1 more.
- How much funding has Honk raised?
- Honk has disclosed $31.1M raised across 3 of its 4 known rounds.
- Where is Honk headquartered?
- Honk is headquartered in San Francisco, US.