401Go
West Jorden, US · Founded 2019 · Delaware corporation · 129 employees on LinkedIn · 8 known investors
401GO provides 401(k) plan administration and record-keeping services for small businesses, offering a curated selection of investment funds across bonds, equities, target-date portfolios, and sector-focused options. The platform features an automated portfolio builder to help participants select investments aligned with their retirement goals and risk tolerance.
Also known as 401GO · RetireGO, Inc.
Founders & leadership
401Go was founded in 2019 by Dan Beck and Nate Beck.
Board

Investors · 8
Also in the syndicate · 1
Reported raises · per SEC filings
Form D private placements$3.1M disclosed across 2 of 4 rounds · 2019–2025
▶$3MraisedAug 2021 · 11 investors · Business ServicesRule 506(b)
- Christian LassondeDirector
- Daniel BeckExecutive Officer, Director
- Nathan BeckDirector
- Offering amount
- $3.5M
- Amount sold
- $3M
- First sale
- Aug 2021
- Incorporated
- Corporation, Delaware, 2019
- Federal exemptions
- 06b
▶$160KraisedSep 2019 · 4 investors · Business ServicesRule 506(b)
- Daniel BeckDirector
- Jacob RushtonDirector
- Nathan BeckDirector
- Offering amount
- $500K
- Amount sold
- $160K
- Minimum investment
- $25K
- First sale
- Sep 2019
- Incorporated
- Corporation, Delaware, 2019
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026401GO is a retirement technology company that provides bundled 401(k) plans for small and midsize businesses, with capacity for larger employers. Its offering spans plan setup, recordkeeping, plan administration, compliance, investment fiduciary services, participant education and payroll integration, delivered through a single platform rather than a network of separate recordkeeping, TPA and administration vendors. The company also offers GO-IRA, an IRA product supporting rollovers of 401(k) balances inside the platform, and has described plans to add Health Savings Accounts and Emergency Savings Accounts.
The platform is aimed at reducing setup and administration burden: the company cites a 15-minute plan setup, more than 200 payroll integrations, hands-free compliance and administration, and a dedicated support contact for each account. Participants access their accounts through a web platform and an iOS mobile app published by RetireGO, Inc., which supports balance tracking, allocation changes, deferral adjustments, savings projections, beneficiary management and recommendations generated with a registered investment advisor.
As of its December 2025 Series B announcement, 401GO reported serving more than 5,000 customers and 50,000 participants and administering over $1 billion in assets, up from more than 2,500 businesses and 30,000 active users reported in April 2024.
Founding story
In 2018, Dan Beck, then running a small business, sought to offer his employees a 401(k) and found large providers uninterested in small plans, with pricing and paperwork that did not fit a company his size. He recruited his brother Nate Beck, a software engineer with a process-automation background, and Jared Porter, a retirement industry veteran, to build a retirement platform from scratch for smaller employers.
Business model
401GO sells a bundled 401(k) service directly to employers and through partner channels, and also distributes through financial advisors and payroll/HCM platforms via embedded API integrations and an advisor portal that includes proposals, pricing control, payroll sync and compliance tools.
Pricing is described as transparent and based on the number of plan participants, with a cost calculator offered to compare plan tiers; the company states there are no hidden fees.
Traction
More than 5,000 customers, 50,000 participants and over $1 billion in assets as of December 2025, compared with more than 2,500 businesses and 30,000 active users in April 2024. The company reports a 93% customer satisfaction/client retention rate, more than 200 payroll integrations, and platform data showing a 51% participation rate among the youngest quartile of employees versus a 22% U.S. Bureau of Labor Statistics industry average. Its iOS participant app holds a 4.8 rating across 16 ratings.
Latest developments
In December 2025, 401GO announced a $33 million Series B led by Centana Growth Partners with participation from Next Frontier Capital, Rally Ventures and Impression Ventures, to be used for scaling its in-house technology, expanding embedded partnerships with HCM providers, financial institutions and advisors, and growing its team and product line. Centana partner Ben Cukier cited the company's integrated platform approach in wealthtech.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
401GO positions itself against legacy multi-vendor recordkeepers and fintech providers that place modern interfaces over outsourced legacy systems. Coverage of its Series B cites the 2024 and 2025 PLANSPONSOR Recordkeeping Surveys identifying it as the fastest-growing retirement provider in the United States, and points to a small-plan market that the Cerulli Report on U.S. Retirement Markets projects will grow from 600,000 plans to more than one million by 2029, with small plans growing about 17% annually since 2021.
Ownership of the entire technology stack — recordkeeping, TPA/administration, compliance and investment fiduciary functions — rather than renting or reselling third-party infrastructure, paired with rapid onboarding (15-minute plan setup), participant-based transparent pricing, and assigned human support alongside automation.
Technology
The company operates what it calls a GEN-3, fully owned and vertically integrated retirement stack, with recordkeeping, administration, compliance, investment fiduciary and payroll integration built in-house rather than layered over an outsourced legacy backend. It emphasizes real-time data without batch reconciliation, a single system of record, automation across the full workflow, more than 200 payroll integrations and a participant mobile app.
Go-to-market
Direct sales and demos via the company website combined with two partner motions: an advisor channel offering a portal for winning and running plans, and a payroll/HCM channel using deep API integrations that embed retirement functionality into partner platforms. The December 2025 Series B proceeds are earmarked for expanding embedded partnerships with HCM providers, financial institutions and advisors.
Primarily small and midsize businesses seeking a 401(k) benefit, along with larger employers, plus channel partners: financial advisors, accountants, payroll and HCM providers, and financial institutions.
Geography
Headquartered in Sandy, Utah (75 W Towne Ridge Pkwy, Suite 510), serving employers across the United States.
History
The founders' work began after Dan Beck's 2018 search for a small-business 401(k); the company was founded in 2019 and reported averaging 250% year-over-year revenue growth over the three years preceding April 2024. It launched GO-IRA in November 2023, raised a $12 million Series A led by Next Frontier Capital in April 2024, released a participant iOS app in 2024 with iterative updates through 2026, and raised a $33 million Series B led by Centana Growth Partners in December 2025.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 10
by search overlapCompanies competing with 401Go for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 4
launches, deals, and filingsProceeds are earmarked for expanding embedded partnerships with HCM providers, financial institutions and financial advisors, and for scaling the team, product line and end-to-end technology.
$33M source ↗
A participant-facing iOS app published by RetireGO, Inc. provides balance viewing, allocation changes, savings projections, deferral changes and beneficiary management; version history begins in June 2024.
The company said it would use the capital to add products (including planned HSAs and Emergency Savings Accounts), enhance its 401(k), IRA and embedded financial wellness platforms, and more than double headcount to over 110 people within two years. Richard Harjes (Next Frontier Capital) and Tom Peterson (Rally Ventures) joined the board.
$12M source ↗
401GO introduced GO-IRA, an IRA product allowing rollover of 401(k) investments within the 401GO platform to improve portability for employees changing employers.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structure▸Research sources · 8
primary sources listed
- 401Go401go.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does 401Go do?
- 401GO is a Utah-based fintech offering an in-house-built, automated 401(k) platform for small and midsize employers and advisors.
- Who founded 401Go?
- 401Go was founded by Dan Beck, Nate Beck in 2019.
- Who are 401Go's investors?
- 401Go's investors include Centana Growth Partners, Green Egg Ventures, Next Frontier Capital, Rally Ventures Management, Llc, Stout Street Capital, Impression Ventures, Signal Peak Ventures.
- How much funding has 401Go raised?
- 401Go has disclosed $3.1M raised across 2 of its 4 known rounds.
- Where is 401Go headquartered?
- 401Go is headquartered in West Jorden, US.











