Fundraising Fox

401Go

West Jorden, US · Founded 2019 · Delaware corporation · 129 employees on LinkedIn · 8 known investors

401GO provides 401(k) plan administration and record-keeping services for small businesses, offering a curated selection of investment funds across bonds, equities, target-date portfolios, and sector-focused options. The platform features an automated portfolio builder to help participants select investments aligned with their retirement goals and risk tolerance.

Also known as 401GO · RetireGO, Inc.

Founders & leadership

401Go was founded in 2019 by Dan Beck and Nate Beck.

DBDan Beck
Dan BeckinCo-founder
NBNate Beck
Nate BeckinCo-founder
JPJared Porter
Jared PorterinFounder

Board

CLChristian Lassonde
Christian LassondeinBoard directorManaging Partner at Impression Ventures

Investors · 8

Also in the syndicate · 1

Rally Ventures

Reported raises · per SEC filings

Form D private placements

$3.1M disclosed across 2 of 4 rounds · 2019–2025

$3MraisedAug 2021 · 11 investors · Business Services
Rule 506(b)
Officers, directors & promoters on the filing
  • Christian LassondeDirector
  • Daniel BeckExecutive Officer, Director
  • Nathan BeckDirector
Offering amount
$3.5M
Amount sold
$3M
First sale
Aug 2021
Incorporated
Corporation, Delaware, 2019
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$160KraisedSep 2019 · 4 investors · Business Services
Rule 506(b)
Officers, directors & promoters on the filing
  • Daniel BeckDirector
  • Jacob RushtonDirector
  • Nathan BeckDirector
Offering amount
$500K
Amount sold
$160K
Minimum investment
$25K
First sale
Sep 2019
Incorporated
Corporation, Delaware, 2019
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Company profile

researched Aug 2026

401GO is a retirement technology company that provides bundled 401(k) plans for small and midsize businesses, with capacity for larger employers. Its offering spans plan setup, recordkeeping, plan administration, compliance, investment fiduciary services, participant education and payroll integration, delivered through a single platform rather than a network of separate recordkeeping, TPA and administration vendors. The company also offers GO-IRA, an IRA product supporting rollovers of 401(k) balances inside the platform, and has described plans to add Health Savings Accounts and Emergency Savings Accounts.

The platform is aimed at reducing setup and administration burden: the company cites a 15-minute plan setup, more than 200 payroll integrations, hands-free compliance and administration, and a dedicated support contact for each account. Participants access their accounts through a web platform and an iOS mobile app published by RetireGO, Inc., which supports balance tracking, allocation changes, deferral adjustments, savings projections, beneficiary management and recommendations generated with a registered investment advisor.

As of its December 2025 Series B announcement, 401GO reported serving more than 5,000 customers and 50,000 participants and administering over $1 billion in assets, up from more than 2,500 businesses and 30,000 active users reported in April 2024.

Founding story

In 2018, Dan Beck, then running a small business, sought to offer his employees a 401(k) and found large providers uninterested in small plans, with pricing and paperwork that did not fit a company his size. He recruited his brother Nate Beck, a software engineer with a process-automation background, and Jared Porter, a retirement industry veteran, to build a retirement platform from scratch for smaller employers.

Business model

401GO sells a bundled 401(k) service directly to employers and through partner channels, and also distributes through financial advisors and payroll/HCM platforms via embedded API integrations and an advisor portal that includes proposals, pricing control, payroll sync and compliance tools.

Pricing is described as transparent and based on the number of plan participants, with a cost calculator offered to compare plan tiers; the company states there are no hidden fees.

Traction

More than 5,000 customers, 50,000 participants and over $1 billion in assets as of December 2025, compared with more than 2,500 businesses and 30,000 active users in April 2024. The company reports a 93% customer satisfaction/client retention rate, more than 200 payroll integrations, and platform data showing a 51% participation rate among the youngest quartile of employees versus a 22% U.S. Bureau of Labor Statistics industry average. Its iOS participant app holds a 4.8 rating across 16 ratings.

Latest developments

In December 2025, 401GO announced a $33 million Series B led by Centana Growth Partners with participation from Next Frontier Capital, Rally Ventures and Impression Ventures, to be used for scaling its in-house technology, expanding embedded partnerships with HCM providers, financial institutions and advisors, and growing its team and product line. Centana partner Ben Cukier cited the company's integrated platform approach in wealthtech.

Full profile — market position, technology, go-to-market, geography, history

Market position

401GO positions itself against legacy multi-vendor recordkeepers and fintech providers that place modern interfaces over outsourced legacy systems. Coverage of its Series B cites the 2024 and 2025 PLANSPONSOR Recordkeeping Surveys identifying it as the fastest-growing retirement provider in the United States, and points to a small-plan market that the Cerulli Report on U.S. Retirement Markets projects will grow from 600,000 plans to more than one million by 2029, with small plans growing about 17% annually since 2021.

Ownership of the entire technology stack — recordkeeping, TPA/administration, compliance and investment fiduciary functions — rather than renting or reselling third-party infrastructure, paired with rapid onboarding (15-minute plan setup), participant-based transparent pricing, and assigned human support alongside automation.

Technology

The company operates what it calls a GEN-3, fully owned and vertically integrated retirement stack, with recordkeeping, administration, compliance, investment fiduciary and payroll integration built in-house rather than layered over an outsourced legacy backend. It emphasizes real-time data without batch reconciliation, a single system of record, automation across the full workflow, more than 200 payroll integrations and a participant mobile app.

Go-to-market

Direct sales and demos via the company website combined with two partner motions: an advisor channel offering a portal for winning and running plans, and a payroll/HCM channel using deep API integrations that embed retirement functionality into partner platforms. The December 2025 Series B proceeds are earmarked for expanding embedded partnerships with HCM providers, financial institutions and advisors.

Primarily small and midsize businesses seeking a 401(k) benefit, along with larger employers, plus channel partners: financial advisors, accountants, payroll and HCM providers, and financial institutions.

Geography

Headquartered in Sandy, Utah (75 W Towne Ridge Pkwy, Suite 510), serving employers across the United States.

History

The founders' work began after Dan Beck's 2018 search for a small-business 401(k); the company was founded in 2019 and reported averaging 250% year-over-year revenue growth over the three years preceding April 2024. It launched GO-IRA in November 2023, raised a $12 million Series A led by Next Frontier Capital in April 2024, released a participant iOS app in 2024 with iterative updates through 2026, and raised a $33 million Series B led by Centana Growth Partners in December 2025.

Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Active usersApr 202430,000 users
Assets under managementDec 2025$1B
Average year-over-year revenue growth (prior three years)Apr 2024250%
Businesses servedApr 20242,500 businesses
Client retention rateJan 202693%
Customer satisfaction rateJan 202693%
Customers (businesses served)Dec 20255,000 customers
HeadcountAug 2026129
IOS app ratingJan 20264.8 out of 5 (16 ratings)
Payroll integrationsJan 2026200 integrations
Plan participantsDec 202550,000 participants
Plan setup timeJan 202615 minutes
Retirement plan participation rate, youngest quartile of employeesApr 202451%

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Competitors · 10

by search overlap
Interactive Strength Acquires Ergatta1221 shared keywordsFidelity offers an online brokerage platform for retail investors to trade US stocks, ETFs, options, mutual funds, bonds, CDs, and crypto ETPs, with $0 commission on online US stock and ETF trades. It provides trading across web, desktop, and mobile alongside research tools, professional coaching, and advisory services.
Human Interest1008 shared keywordsHuman Interest provides a software platform for 401(k) retirement savings plans, designed to help small and mid-sized businesses offer affordable retirement benefits to their employees.
ADP918 shared keywordsADP provides cloud-based human capital management solutions that integrate payroll, HR, talent management, time and attendance, tax, and benefits administration for businesses globally. The company serves as a comprehensive provider of HCM software and business outsourcing services with analytics and compliance expertise.
SmartAsset894 shared keywordsFisher Investments is a global money management and financial advisory firm that provides portfolio management, financial planning, and retirement planning services primarily to high-net-worth individuals and institutional clients. The firm manages investments across equities, fixed income, and blended accounts using an active, forward-looking investment approach.
Guideline695 shared keywordsGuideline provides 401(k) retirement plan management services integrated with Gusto payroll, offering employees a self-serve portal and mobile app to track contributions, manage investments, and maintain plan compliance.
Gusto598 shared keywordsGusto provides payroll processing, employee benefits administration, and HR management tools to businesses, offering integrated software alongside support services for these functions.
Vanguard562 shared keywordsVanguard offers investment products, savings and retirement tools, and personalized financial advice to help individuals build long-term wealth. It operates in the investment management and financial services industry.
Kiplinger560 shared keywordsKiplinger is a personal finance and investment media publisher that provides editorial content and advice on investing, taxes, retirement planning, real estate and travel for individual consumers.
Carry557 shared keywordsCarry is an investment platform offering tax-advantaged retirement accounts—including Solo 401(k)s and IRAs—aimed at self-employed individuals and high-income professionals in the U.S. It combines automated Roth conversions, a roboadvisor, cash-management (Smart Yield), and access to stocks, ETFs, alternatives, and crypto within retirement accounts.
Ramsey Solutions492 shared keywordsRamsey Solutions provides personal finance education, tools, and coaching—including the 7 Baby Steps plan, a vetted network of financial service providers (RamseyTrusted), and AI-powered money advice—to help individuals get out of debt and build wealth. The company also produces The Ramsey Show and offers budgeting resources for consumers managing their personal finances.

Companies competing with 401Go for the same Google search keywords, organic and paid, via search-intersection analysis.

Timeline · 4

launches, deals, and filings
Dec 2025
401GO raises $33M Series B led by Centana Growth Partners

Proceeds are earmarked for expanding embedded partnerships with HCM providers, financial institutions and financial advisors, and for scaling the team, product line and end-to-end technology.

$33M source ↗

Jun 2024
401GO participant mobile app available on iOS

A participant-facing iOS app published by RetireGO, Inc. provides balance viewing, allocation changes, savings projections, deferral changes and beneficiary management; version history begins in June 2024.

source ↗

Apr 2024
401GO closes $12M Series A led by Next Frontier Capital

The company said it would use the capital to add products (including planned HSAs and Emergency Savings Accounts), enhance its 401(k), IRA and embedded financial wellness platforms, and more than double headcount to over 110 people within two years. Richard Harjes (Next Frontier Capital) and Tom Peterson (Rally Ventures) joined the board.

$12M source ↗

Nov 2023
Launch of GO-IRA

401GO introduced GO-IRA, an IRA product allowing rollover of 401(k) investments within the 401GO platform to improve portability for employees changing employers.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

Legal entities · 1

corporate structure
401GoDelaware

Research sources · 8

primary sources listed

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does 401Go do?
401GO is a Utah-based fintech offering an in-house-built, automated 401(k) platform for small and midsize employers and advisors.
Who founded 401Go?
401Go was founded by Dan Beck, Nate Beck in 2019.
Who are 401Go's investors?
401Go's investors include Centana Growth Partners, Green Egg Ventures, Next Frontier Capital, Rally Ventures Management, Llc, Stout Street Capital, Impression Ventures, Signal Peak Ventures.
How much funding has 401Go raised?
401Go has disclosed $3.1M raised across 2 of its 4 known rounds.
Where is 401Go headquartered?
401Go is headquartered in West Jorden, US.