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Ashley Carroll

Partner at Social Capital

San Francisco Bay Area

Writes $2M – $15M checks · typically $6M

Kauffman Fellow · Class 21

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About

Ashley Carroll is Senior Vice President of Product and Technology at Rocket Lawyer. She has over 20 years of product management experience at high-growth companies, including 15+ years leading product and cross-functional teams. Carroll has been employed at three companies that completed IPOs: DocuSign, SurveyMonkey, and Processa Pharmaceuticals. She serves on the boards of mParticle, mPharma, and Sempre Health.

Experience

  1. Rocket LawyerSenior Vice President of Product and Technologycurrent2026 — presentSan Francisco Bay Area
  2. IndependentStrategic Advisorcurrent2013 — presentSan Francisco Bay Area
  3. ScribeChief Product Officer (Fractional)2024San Francisco Bay Area
  4. Procore TechnologiesVice President of Product Management + General Manager, Connected2022 — 2024Santa Barbara-Santa Maria Area
  5. Procore TechnologiesVice President of Product Management, Connected2021 — 2022Santa Barbara-Santa Maria Area
  6. Procore TechnologiesVice President of Product Management, Growth + Mobile2020 — 2021Santa Barbara-Santa Maria Area
  7. PicnicHealthChief Product Officer (Fractional)2020San Francisco Bay Area
  8. Capital as a ServiceCo-Founder + CEO2015 — 2018San Francisco Bay Area
  9. DocuSignSenior Director of Product Management2013 — 2015San Francisco Bay Area
  10. SurveyMonkeyDirector of International2013San Francisco Bay Area
  11. SurveyMonkeySenior Product Manager (Head of), Platform + Growth2011 — 2013San Francisco Bay Area
  12. SurveyMonkeyProduct Manager, Growth2010 — 2011San Francisco Bay Area
  13. Amazon Web ServicesProduct Manager, EC22009Greater Seattle Area
  14. ShutterflyProduct Analyst2006 — 2008San Francisco Bay Area
  15. JPMorganChaseAnalyst2005 — 2006San Francisco Bay Area

Skills & more

Leadership14Product Management79Business Strategy30Product Development20User Experience15Cross-functional Team LeadershipProduct LeadershipTeam LeadershipTeam ManagementTeam DevelopmentExecutive TeamStrategic Leadership
+8 moreProduct DesignResource AllocationProduct LaunchProduct MarketingAnalyticsBusiness ApplicationsMid-MarketInterpersonal Skills
  • Flight Instructor, Airplane — Federal Aviation Administration
  • Commercial Pilot, Airplane, Single Engine Land, Instrument Rating — Federal Aviation Administration

From Ashley's professional profile.

Network3

Daniel ScrivnerScout
Advisor at Designer Fund
Lee LindenScout
Managing Partner at Quiet Capital
Matt MurphyScout
Partner at Menlo Ventures

Investors connected to Ashley in public investor directories — a warm-intro map.

Frequently asked questions

Who is Ashley Carroll?
Ashley Carroll is Senior Vice President of Product and Technology at Rocket Lawyer. She has over 20 years of product management experience at high-growth companies, including 15+ years leading product and cross-functional teams. Carroll has been employed at three companies that completed IPOs: DocuSign, SurveyMonkey, and Processa Pharmaceuticals. She serves on the boards of mParticle, mPharma, and Sempre Health.
What check size does Ashley Carroll write?
Ashley Carroll typically writes checks of $2M – $15M.
Where did Ashley Carroll go to school?
Ashley Carroll studied at Stanford University Graduate School of Business (MBA, General Management); Stanford University Graduate School of Education (MA, Elementary Education and Teaching); Stanford University (BA, Economics; Minor, Mathematics).

Same school

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