Scribe

Scribe, operated by Colony Labs, Inc. dba Scribe, sells a "Workflow AI" platform built around two products. Scribe Capture uses a browser extension or Mac/Windows desktop app to record a user completing a process and automatically generates a step-by-step guide containing text, screenshots and cursor actions; guides can be shared by link, exported (PDF, HTML, Markdown, Microsoft Word) or embedded in tools such as Confluence, SharePoint, Notion, Guru and HubSpot. Pro and Enterprise tiers add Pages, which combine multiple Scribes with text, lists and video into onboarding guides, training material and SOPs.

Scribe Optimize, announced with the company's Series C in November 2025, applies large language models to workflow data collected across an organization to show leaders how work is actually performed, surface bottlenecks and redundancies, recommend configuration changes, automation and AI tooling, and quantify expected ROI in time saved, error reduction and compliance benefits. The company positions Optimize against manual process mapping and consulting-led transformation, and says it draws on a dataset of more than 10 million documented workflows spanning 40,000 software applications. The platform also exposes integrations, MCP and an API so that workflow context can be supplied to other AI tools and agents.

The website advertises enterprise controls including automatic redaction of sensitive data (PII/PHI), SSO/SAML, SCIM provisioning, role-based access control, IP whitelisting and multi-team governance, and states compliance with SOC 2 Type II, HIPAA, CCPA, GDPR and FERPA. Scribe states that third-party AI providers process data under contractual limits, do not use customer data to train their models, and delete processed data every 30 days.

Founding story

Scribe was founded in 2019 by Jennifer Smith, a former Greylock investor and McKinsey consultant who serves as CEO, and Aaron Podolny, CTO. The company started before the generative AI boom with the documentation product that became Scribe Capture.

Business model

B2B SaaS sold on a per-seat subscription with a freemium entry point. A free Basic tier covers browser-based capture; Pro Personal is listed at $35 per seat per month ($25 billed annually) starting at one seat; Pro Team is $17 per seat per month ($13 billed annually) starting at five seats; Enterprise is custom-priced and adds auto-redaction, SSO, governance, central user and document management and translations. Discounts are offered to .edu institutions and 501(c)(3) nonprofits, and enterprise plans include automatic volume discounting.

Recurring per-seat subscription revenue across Basic (free), Pro Personal, Pro Team and custom-priced Enterprise plans, with feature gating (desktop capture, Pages, redaction, integrations, security controls) driving upgrades; Scribe Optimize is sold to enterprise leaders via demo/sales motion.

Traction

Reported metrics as of late 2025: more than 5 million users (the company website cites 6 million people in 2026), 78,000 paid organizations per TechCrunch and over 75,000 customers per Business Insider, 600,000 organizations served per the company announcement, use inside 94% of the Fortune 500 with 44-45% as paying customers, more than 10 million workflows documented across 40,000 applications, revenue more than doubled year over year (absolute figures undisclosed), and a fivefold valuation increase versus the prior round. Headcount was about 120 with plans to double within 12 months. A related company blog headline references reaching $100M in ARR.

Latest developments

The November 2025 Series C and the launch of Scribe Optimize are the most recent funding and product milestones. The company website (dated 2026) promotes integrations, MCP and API access for feeding workflow context to AI agents, teases an unannounced upcoming release with early access sign-up, and cites an internal MCP Benchmark Report 2026 and a 2025 Pro Team and Enterprise customer survey. A company blog headline references Scribe reaching $100M in ARR.