Picnic Health

PicnicHealth is a San Francisco-based health technology company that gathers a patient's medical records from every point of care, digitizes and encrypts them, and organizes them into a single timeline view accessible to the patient and their doctors. Patients authorize the company to request records on their behalf, and PicnicHealth retrieves data from files, CDs, EMR systems and online portals, combining machine learning with human curation to turn unstructured records into structured data. Users retain lifetime digital access to their records even if an active subscription ends.

On top of the records product, the company operates a research business: patients can consent to contribute de-identified medical histories to observational (non-interventional) studies run with pharmaceutical companies and academic centers. Research services include patient-reported outcome collection, virtual provider assessments, ordering of diagnostics such as labs and imaging, safety and adverse-event reporting support, and principal investigator oversight through a PicnicHealth Virtual Site. In September 2024 the company announced consumer-facing care features built on a virtual clinic, including clinician-generated unified care plans, identification of preventive care gaps such as missed screenings, and asynchronous message-based visits with at-home kits (not available to patients under 18 or in Arkansas, Hawaii, Kansas and West Virginia).

More recently, sources describe a shift toward sponsor-facing evidence products: in March 2026 the company launched ThumbPrint, a "patient-anchored" data product intended to address gaps in tokenization-based real-world evidence by directly consenting identified trial participants, maintaining longitudinal follow-up, and operating either standalone or alongside existing tokenization infrastructure. One aggregator source also references an April 2026 rebrand to "PicnicAI" separating patient tools from sponsor research products.

Founding story

Co-founder Noga Leviner conceived the service after being diagnosed with Crohn's disease and finding that existing record-management tools were built for doctors and hospitals or relied on manual data entry, making it difficult to keep her clinicians informed and coordinate her own care.

Business model

Dual-sided: consumer subscriptions for the digital medical records service and contracts with life sciences companies and research institutions that use consented, de-identified patient data and study services. The patient-facing records product has also been described as free in some contexts.

Revenue comes from user subscriptions for the digital health record service and from collaborations with research institutions and pharmaceutical sponsors using de-identified data. Early pricing was $39.99 per month or $399 per year (2015).

Traction

Reported 25,966 patients onboarded, 1.43 million medical visits processed and 56,861 contributing facilities as of its 2021 review, rising to 31,903 patients across 19 conditions and 2.72 million visits processed in its 2022 review, with 95+ research programs, 15+ published posters and manuscripts and 14 top-30 pharma partnerships. Company materials describe tens of thousands of patients served, most living with chronic disease.

Latest developments

In February 2026 Luna Federici, previously COO for five years, was promoted to president to lead operating strategy as the company deepened its focus on patient-first, AI-enabled non-interventional research. In March 2026 PicnicHealth launched ThumbPrint, a patient-anchored data product addressing tokenization gaps in real-world evidence, with CMO Dan Drozd stating that tokenization is a foundation but is only as powerful as the data it connects to. A job-aggregator source also cites an April 2026 rebrand to PicnicAI.