Who founded Fireclay Tile?

Fireclay Tile was founded by Anthony Choe.

Who are Fireclay Tile's investors?

Fireclay Tile's investors include White Road Investments.

How much funding has Fireclay Tile raised?

Fireclay Tile has disclosed $1M raised across 1 round.

Where is Fireclay Tile headquartered?

Fireclay Tile is headquartered in San Francisco, US.

Fireclay Tile

San Francisco, US · California corporation · 1 known investors

Find your way into Fireclay Tile

801 people in our graph share verified history with the Fireclay Tile team — schools, employers, funds. One of them is your warm intro.

Alex Chachavaunlockedknows Eric Edelson · together at YPO (overlapped)

×2knows the team · via Stanford University Graduate School of Business

×9knows the team · via Amherst College

Fireclay Tile handcrafts ceramic, glass, and mosaic tile made to order using a direct-to-customer manufacturing model. It serves residential and commercial customers through showrooms across the US, emphasizing sustainable tile making rooted in California's tile tradition.

Advanced Manufacturing Direct to Consumer New Materials

Founders & leadership

Anthony ChoeinBoard Member; Founder/Managing Partner of Provenance

Eric Edelson inCEOEric Edelson joined Fireclay Tile as CEO in 2009 and has since expanded the company from 20 to over 280 employees while leading its direct-to-consumer manufacturing model. He earned an MBA from Stanford Graduate School of Business in 2007 and previously worked in biopharmaceutical and medtech investing at Lehman Brothers.

Greg ColandoNamed on SEC filing

Paul BurnsFounder & Chief Ceramicist

Board

Deven Clemens inBoard directorManaging Partner at White Road Investments

Investors · 1

White Road InvestmentsEmeryville · $500K – $2M

Reported raises · per SEC filings

Form D private placements

$1M disclosed across 1 round · 2015

▶$1MraisedAug 2017 · 13 investors · Manufacturing

Rule 506(b)

Officers, directors & promoters on the filing

Deven ClemensDirector
Greg ColandoDirector
Paul BurnsExecutive Officer, Director
Eric EdelsonExecutive Officer, Director

Offering amount: $1M
Amount sold: $1M
First sale: Jul 2015
Incorporated: Corporation, California
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Competitors · 2

by search overlap

Floor & Decor8338 shared keywordsFloor and Decor is a retailer of flooring and home decor products that operates supply chain management and vendor oversight programs to ensure compliance with labor standards and prevent human trafficking.

Wayfair5163 shared keywordsWayfair offers a product specialist service where technical experts provide specialized product knowledge and personalized recommendations to help shoppers make informed purchasing decisions.

Companies competing with Fireclay Tile for the same Google search keywords, organic and paid, via search-intersection analysis.

Frequently asked questions

What does Fireclay Tile do?: Fireclay Tile handcrafts ceramic, glass, and mosaic tile made to order using a direct-to-customer manufacturing model. It serves residential and commercial customers through showrooms across the US, emphasizing sustainable tile making rooted in California's tile tradition.
Who founded Fireclay Tile?: Fireclay Tile was founded by Anthony Choe.
Who are Fireclay Tile's investors?: Fireclay Tile's investors include White Road Investments.
How much funding has Fireclay Tile raised?: Fireclay Tile has disclosed $1M raised across 1 round.
Where is Fireclay Tile headquartered?: Fireclay Tile is headquartered in San Francisco, US.