Who founded Your Superfoods?

Your Superfoods was founded by Kristel De Groot in 2017.

Who are Your Superfoods's investors?

Your Superfoods's investors include 500 Global, White Road Investments.

How much funding has Your Superfoods raised?

Your Superfoods has disclosed $16.6M raised across 4 rounds.

Where is Your Superfoods headquartered?

Your Superfoods is headquartered in Venice, DE.

Your Superfoods

Venice, DE · Founded 2017 · 2 known investors

Your Superfoods is a German company selling organic powdered food blends through its own online store. The mixes combine ingredients such as organic oats with plant-based protein and antioxidant-rich components, and are intended to be stirred into smoothies, juices, yogurt, muesli or snacks. It sells directly to consumers looking to supplement their diets.

Wellness & Fitness

Founders & leadership

Your Superfoods was founded in 2017 by Kristel De Groot.

Kristel De GrootFounder

Kristel de Groot

Michael Kuech

Investors · 2

500 GlobalSan Francisco · $150K

White Road InvestmentsEmeryville · $500K – $2M

Reported raises · per SEC filings

Form D private placements

$16.6M disclosed across 4 rounds · 2018–2021

▶$1.5MraisedOct 2021 · 3 investors · Other

Rule 506(b)

Officers, directors & promoters on the filing

Kristel De GrootExecutive Officer, Director
Michael KuechExecutive Officer, Director

Offering amount: $12M
Amount sold: $1.5M
First sale: Sep 2021
Incorporated: Corporation, Delaware, 2017
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

▶$4MraisedApr 2021 · 3 investors · Other

Rule 506(b)

Officers, directors & promoters on the filing

Michael KuechExecutive Officer, Director
Kristel De GrootExecutive Officer, Director

Offering amount: $7M
Amount sold: $4M
First sale: Apr 2021
Incorporated: Corporation, Delaware, 2017
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

▶$6MraisedJan 2020 · 2 investors · Other

Rule 506(b)

Officers, directors & promoters on the filing

Michael KuechExecutive Officer, Director
Kristel De GrootExecutive Officer, Director

Offering amount: $12M
Amount sold: $6M
First sale: Dec 2019
Incorporated: Corporation, Delaware, 2017
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

▶$5.1MraisedJan 2019 · 2 investors · Other

Rule 506(b)

Officers, directors & promoters on the filing

Michael KuechExecutive Officer, Director
Kristel De GrootExecutive Officer, Director

Offering amount: $5.1M
Amount sold: $5.1M
First sale: Dec 2018
Incorporated: Corporation, Delaware, 2017
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Frequently asked questions

What does Your Superfoods do?: Your Superfoods is a German company selling organic powdered food blends through its own online store. The mixes combine ingredients such as organic oats with plant-based protein and antioxidant-rich components, and are intended to be stirred into smoothies, juices, yogurt, muesli or snacks. It sells directly to consumers looking to supplement their diets.
Who founded Your Superfoods?: Your Superfoods was founded by Kristel De Groot in 2017.
Who are Your Superfoods's investors?: Your Superfoods's investors include 500 Global, White Road Investments.
How much funding has Your Superfoods raised?: Your Superfoods has disclosed $16.6M raised across 4 rounds.
Where is Your Superfoods headquartered?: Your Superfoods is headquartered in Venice, DE.