Sip Margs
4 known investors
SipMARGS makes ready-to-drink canned sparkling margaritas made with tequila and other real ingredients, offered in five flavors. The product is aimed at consumers wanting a consistent, no-mixing cocktail for casual occasions.
Also known as MARGS · Sip MARGS · SipMargs · SipMARGS
Founders & leadership
Investors · 4
Company profile
researched Aug 2026SipMARGS (also written Sip MARGS or MARGS) is a ready-to-drink cocktail brand producing canned sparkling margaritas made with a spirit base of real tequila or mezcal, triple sec, natural lime and citrus flavoring, and sparkling water. The products are 5% ABV and are described as containing 130 calories per 12 oz can, with the brand positioning around low sugar and all-natural ingredients. The line has been reviewed as comprising four SKUs (Classic, Mango, Coconut and Mezcal sparkling margaritas) as of late 2021, and later described as five flavors including a Spicy variant with passion fruit, yuzu and jalapeño notes; the company's own site lists Classic, Coconut, Spicy and Sweet variants plus build-your-own bundles.
In beverage industry databases the brand is listed under the company name Just Good Dudes (MARGS). Alongside cans, the company sells branded apparel (tees at $45, hoodie at $88, joggers at $75) through its website, and operates an email club for offers and events. The brand is associated with Alix Earle, who appears in a dedicated section of the company site endorsing the product.
Founding story
Named individuals connected with the brand include co-founder Brian Axelrod and founder Joey Angelo, a liquor industry entrepreneur and agave spirits specialist who is also a founder of VIVA XXXII Tequila and Su Casa Mezcal.
Business model
Consumer packaged beverage brand: SipMARGS produces canned ready-to-drink margaritas sold through its own e-commerce site, third-party online liquor retailers, physical stores, and on-premise venue accounts, supplemented by direct sales of branded merchandise.
Revenue comes from sales of multi-packs of canned margaritas (a Classic Margarita 4-pack was listed online at $13.99) and from branded apparel priced between $45 and $88.
Traction
Products were placed in marquee venues including MetLife Stadium, Highmark Stadium, UBS Arena and Tao Group venues by 2022, and the brand won a Double Gold medal for its Sparkling Mango Margarita at the 2022 San Francisco World Spirits Competition. The line is also carried by third-party online liquor retailers.
Latest developments
The company website promotes Classic, Coconut, Spicy and Sweet margaritas along with build-your-own bundles, an apparel line, and a section featuring Alix Earle's endorsement of the canned margarita.
▸Full profile — market position, go-to-market, geography, history, risks & controversies
Market position
SipMARGS competes in the ready-to-drink and sparkling cocktail segment, differentiating from margarita-flavored malt-based hard seltzers. Industry review coverage in 2021 characterized it as a new line with potential as spirit-based RTDs came to market, and 2022 coverage described the company as still in early stages.
A co-founder has stated the product is made with real tequila and is low in sugar and calories, in contrast with canned margaritas that are malt-based or higher in sugar. Trade review coverage noted that the spirit base (tequila or mezcal plus triple sec) gives a purer flavor profile than malt-based competitors, while also observing the products are less sweet than the cocktails they emulate and questioning the "The Best Tasting Margarita. Period." tagline.
Go-to-market
The brand combines direct-to-consumer online sales from sipmargs.com with distribution through liquor e-tailers and retail stores and placement in large venues. Marketing leans on a celebrity association with Alix Earle, social channels on Instagram and TikTok, an email subscriber club, spirits-competition medals, and founder appearances in trade and broadcast media.
Legal-drinking-age consumers (21+) seeking portable, lower-ABV ready-to-drink cocktails as an alternative to malt-based hard seltzers and higher-sugar canned margaritas; also stadium, arena and hospitality venue patrons.
Geography
United States. As of mid-2022 the company had launched in three states — New York, New Jersey and Florida — with expansion underway, and distribution included venues such as MetLife Stadium, Highmark Stadium, UBS Arena and Tao Group locations.
History
A review of the product line was published in November 2021, indicating a launch around that period. By June 2022 the company had distribution in New York, New Jersey and Florida and had won a Double Gold medal at the 2022 San Francisco World Spirits Competition. A founder discussed the brand in an April 2024 radio segment tied to Cinco de Mayo.
Risks & controversies
The brand operates in the regulated alcohol category, requiring age verification at delivery and restricting shipping to certain addresses. Trade review coverage flagged that the flavored variants taste of added flavoring rather than fruit juice or purée and that the brand's tagline may set inaccurate consumer expectations. Retail listings have shown the product out of stock.
Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 3
launches, deals, and filingsThe company had initially launched in New York, New Jersey and Florida and was expanding, with availability at retail and at venues including MetLife Stadium, Highmark Stadium, UBS Arena and Tao Group.
SipMARGS received a Double Gold medal for its Sparkling Mango Margarita at the 2022 San Francisco World Spirits Competition.
Trade review coverage described Sip Margs as a new line of 5% ABV ready-to-drink sparkling margaritas with four SKUs: Classic, Mango, Coconut and Mezcal sparkling margaritas.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 7
primary sources listed
- Sip Margssipmargs.com · web
7 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Sip Margs do?
- SipMARGS makes canned, tequila-based sparkling margaritas sold direct-to-consumer and through retail and venue accounts.
- Who are Sip Margs's investors?
- Sip Margs's investors include Anti, AOKI LABS, Palm Tree Crew Investments, Press On Ventures.