PICO Venture Partners
Venture capitalJerusalem · Pre-Seed–Series A · 17 people tracked
Also known as PICO MANAGEMENT COMPANY LTD.
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Investment thesis
PICO Venture Partners backs visionary Israeli founders building transformative technologies. The firm looks for relentless entrepreneurs pursuing the disruption of existing markets, industries, business processes, and consumer experiences, and values strong execution alongside ambitious vision. It positions itself within Israel's 'Startup Nation' ecosystem, aiming to support pioneers who will reshape how people live, work, and experience the world.
Source: firm website, verified Sep 29, 2026.
Team · 17 people
from the firm's website & curated & public directoriesFounder mafia
3 people who came through PICO Venture Partners went on to found or lead other companies.
What they invest in
from 22 of 29 portfolio companiesAI & Machine Learning ×7SaaS ×7Enterprise Software ×5Fintech ×5Cybersecurity ×4Healthtech ×4Crypto & Web3 ×3Data & Infrastructure ×3
HQs:United States×7Israel×2Canada×1Germany×1Italy×1South Korea×1
Investments · 29 tracked
founders shown can be your intro pathBy year:2026 · 32025 · 12023 · 52022 · 12021 · 22020 · 22019 · 12018 · 12015 · 117 dated
Vroom operates two primary businesses following the 2024 wind-down of its used vehicle ecommerce platform: UACC, an indirect automotive lender offering financing to consumers through a network of independent and franchised motor vehicle dealers with a focus on non-prime credit markets; and CarStory, an AI-powered analytics and digital services platform for automotive retail.
Fort Worth, US
Allon Bloch(Executive Officer, Director)Marshall Chesrown(Executive Officer, Director)Thomas H. Shortt(Executive Officer, Director)Anna-Lisa Corrales(Chief Legal Officer, Chief Compliance Officer and Secretary)inJon Sandison(Chief Financial Officer)inKevin Westfall(Director)
Board seatElie Wurtman· per SEC Form D
Co-investorsFJ LabsFraser McCombs CapitalGeneral CatalystStartup BangladeshAllen & CompanyAltimeter Capital+4 more
Affogata provides a unified platform for collecting, analyzing, and delivering customer feedback data from reviews, social media, communities, app stores, and support channels.
AI & Machine LearningData & InfrastructureMarketing Tech
Sharel Omer(Founder)inRan Margaliot(Founder)inItamar Rogel(Founder)in
Co-investorsMangrove Capital PartnersMindset Venture
Bluefin is an orderbook-based decentralized derivatives exchange built for both first-time users and professional traders.
Crypto & Web3Fintech
Ahmad Jawaid(Founder)in
Co-investorsAltonomyAmber GroupCompoundFBG CapitalHashedLedgerPrime+16 more
Bluefin provides security-first payment infrastructure, including technologies to protect payment card and sensitive data for retailers and enterprises.
CybersecurityEnterprise SoftwareFintech
Co-investorsBaleon CapitalCamden PartnersAqua SparkCPT CapitalMoreVCPeregrine Ventures
An embedded lending platform that connects shoppers, merchants, and financial institutions at the point of sale, enabling omnichannel financing with real-time matching across multiple lenders and products.
FintechRetail TechSaaS
Meidad Sharon(Founder)in
Co-investorsPropel Venture PartnersCiti VenturesMUFG
Fullpath provides a customer data platform (CDP) and agentic CRM for car dealerships, unifying data from sources like the website, CRM, and DMS into a single customer profile.
AI & Machine LearningData & InfrastructureMarketing TechSaaS
Aharon Horwitz(Founder)inEliav(Co-founder & Chief Product Officer)Yishai(CTO & Co-founder)Eliav Moshe(Founder)Yishai Goldstein(Founder)
Co-investorsAlephCox EnterprisesHilltop Venture PartnersRiverwood CapitalTarget Global
Co-investorsTarget Global
Gloat provides an "Agentic HR" platform that uses autonomous AI agents to interpret workforce context, reason through decisions, and take action within existing HR tools.
AI & Machine LearningEnterprise SoftwareFuture of WorkHR TechNew York City, US
Ben Reuveni(Founder)inAmichai Schreiber(Founder)in
Co-investors10DAccelCommunitas Capital PartnersIntel CapitalLumir VenturesMagma Venture Partners+2 more
ironSource (now part of Unity) provides tools and ad networks for mobile game and app developers to grow, monetize, and market their titles.
AdTechGamingMarketing TechTel Aviv, IL
Tomer Bar-Zeev(Founder)
Co-investors83NorthClaltechJAL Ventures Ltd.Runa CapitalSaban VenturesViola Ventures
HealthtechNew York, US
Ran Shaul(Founder)Allon Bloch(Founder)inAshok Balakrishnan(Executive Officer)Chen Yehudai(Executive Officer)inYaron Savoray(Executive Officer)Adam Singolda(Founder)
Co-investorsComcast VenturesLerer HippeauMangrove Capital PartnersNat TurnerNotable CapitalPartners Resolute+11 more
K-Health is a Korean health news and medical information platform that publishes articles about diseases, medical treatments, healthcare policy, and wellness topics for general readers and patients.
HealthtechMedia & Entertainment
Allon Bloch(Founder)in
Co-investorsNotable Capital14WAtreides ManagementBoxGroupComcast VenturesLerer Hippeau+4 more
Omni is a non-custodial multi-chain crypto wallet that lets users store, bridge, and swap tokens across multiple blockchains, import wallets from MetaMask, Keplr, and Phantom, build custom portfolios, and buy crypto with a credit card.
Crypto & Web3Fintech
Serafin Lion Engel(Founder)
Co-investorsFigmentFlori VenturesCraft VenturesDigitalis VenturesEmerge VenturesFirst Round Capital+11 more
Orion provides instruments and automated systems for environmental monitoring of air quality, water quality, and industrial emissions across sectors such as waste, energy, cement, glass, chemical, petrochemical, and pharmaceutical.
CleantechClimate TechHardware
Co-investorsBVVCPAI PartnersService Provider CapitalDynamo VenturesNorwest Venture PartnersTechstars
Orion provides a digital investment portal that enables financial advisors and wealth management firms to access and deploy vetted strategist models for equities, fixed income, and alternatives across client portfolios at scale.
AI & Machine LearningFintechSaaS
Co-investorsGenstarNorwest Venture Partners
Pareon Biosystems has developed a multiplex biomarker quantification method that produces absolute measurements with built-in correction for non-specific binding.
BiotechDeep TechDigital HealthHealthtechMedical Devices
Guillaume Paré(Founder & President)
Co-investorsCABHI VenturesNorwest Venture Partners
Patient21 develops a digital platform to help clinics operate and connect for value-based healthcare, removing administrative burdens from physicians to improve the doctor-patient relationship.
Digital HealthHealthtechMedical DevicesSaaSBerlin, DE
Co-investorsD&FG ElementsTarget GlobalCreandumEight Roads VenturesPitangoPiton Capital LLP
RAVIN provides AI-powered vehicle inspection and damage assessment software for insurance claims processing, enabling faster claim decisions through automated photo capture and analysis.
AI & Machine LearningInsurTechAustin, US
Eliron Ekstein(Founder)in
Co-investorsFraser McCombs CapitalShell VenturesSpark Capital
ReasonLabs offers an all-in-one online security platform, powered by AI, that protects consumers and their families from scams, fraud, malware, and cyber threats.
AI & Machine LearningConsumerCybersecurity
Co-investorsViola Ventures
Platform using physical-layer fingerprinting and machine learning plus threat intelligence for hardware infrastructure visibility and enforcement.
Co-investorsBeacon VCHanaco Venture CapitalMindset VentureUS Venture PartnersWorld Trade Ventures (WTV)Citi Ventures+5 more
Israeli cloud cost optimization company, founded 2015 as Spotinst, acquired by NetApp for $450 million in 2020.
Cloud ComputingEnterprise SoftwareSaaS
Co-investorsLeaders FundMango CapitalNew York Venture PartnersSpringTide Ventures
Tastewise is an AI-powered consumer intelligence platform for food and beverage brands, turning consumer, menu, and social data into insights for product innovation, marketing, and sales.
AI & Machine LearningData & InfrastructureFoodTechNew York City, US
Co-investorsCornucopian Capital ManagementDisruptive AIPeakBridge VC
Wanda Fish develops cell-cultivated seafood, with a flagship cultivated toro bluefin tuna product grown using cell culture and biotechnology methods.
BiotechClimate TechFoodTech
Daphna Heffetz(Founder)
Co-investorsAqua SparkMoreVCPeregrine VenturesCPT Capital
Zaraz built a third-party tool manager that loaded analytics, marketing, and other scripts server-side or in the cloud to improve website speed, privacy, and security.
Cloud ComputingCybersecurityDeveloper ToolsEnterprise SoftwareSaaSSan Francisco, US
Yair Dovrat(Founder)inYo'av Moshe(Founder)in
Co-investorsCabra VCEmles Venture PartnersHoneystone VenturesTaurus VenturesY CombinatorCoughdrop Capital+4 more
Zero Networks provides a microsegmentation platform that applies zero trust access controls across networks and identities.
CybersecurityEnterprise SoftwareSaaSTel Aviv, IL
Benny Lakunishok(Founder)inJossef Harush(Founder)
Co-investorsAlpha PartnersF2 Venture CapitalHighland EuropeUS Venture PartnersVenrockU.S. Venture Partners
ZERO is a decentralized, privacy-focused messaging and social platform, offering products including a messenger, social app, and digital identity (Zero ID) built on a crypto protocol with its own token.
ConsumerCrypto & Web3Social
Co-investorsRed Beard VenturesF2 Venture CapitalHighland EuropeU.S. Venture PartnersVenrock
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
ArboxCytoReasonPlug and PlayThe Vets
Exits · 4
1 IPOs · 3 acquisitionsVroomNASDAQ: VRMironSourceacq. by UnitySPOTacq. by FlexeraZarazacq. by Cloudflare, Inc.
Portfolio news
latest coverage across their companiesBluefin Payment Systems, LLC · finovate.com · Sep 14, 2026
Zero Networks · siliconangle.com · Aug 20, 2026
Vroom · trysignalbase.com · May 11, 2026
Tastewise · finsmes.com · Jun 12, 2025
Frequently asked questions
- How many investments has PICO Venture Partners made?
- PICO Venture Partners has 29 tracked investments, 4 of which have exited, including 4 dated in the last 24 months.
- What stage does PICO Venture Partners invest at?
- PICO Venture Partners invests at the Pre-Seed, Seed, Series A stages.
- What sectors does PICO Venture Partners focus on?
- PICO Venture Partners focuses on Cybersecurity, E-commerce, Enterprise Software, Fintech, Healthtech, Mobility & Transportation, Sector Agnostic.
- Where is PICO Venture Partners located?
- PICO Venture Partners is headquartered in Jerusalem, IL.
- Does PICO Venture Partners lead rounds?
- PICO Venture Partners has led 4 of the 15 rounds where its role is on record.
- Who does PICO Venture Partners co-invest with?
- PICO Venture Partners most often shares deals with Acario Innovation, Clean Energy Ventures, GENIUS Venture Capital, among 6 tracked co-investors.
Media · Podcasts & interviews
featuring the teamEp361: Elie Wurtman | Managing Partner, PICO Venture Partners
20MinuteLeaders · Elie Wurtman
Co-investors · 18
Target Global is a technology investment firm focused on empowering growth by backing transformational technology and ambitious entrepreneurs.
F2 Venture Capital is an early-stage venture capital firm that backs bold Israeli founders building companies from zero to one, offering guidance, network, and capital through its Operator Platform.
US Venture Partners (USVP) is an early-stage venture capital firm investing in information technology and healthcare companies, with four decades of investing experience.
Mangrove Capital Partners is a venture capital firm focused on Europe and Israel, known as an early backer of several unicorns including Skype, Wix, and Flo Health.
Accel is a venture capital firm that partners with exceptional teams, positioning itself as a first partner to founders globally.
This page announces that GGV Capital split into two separate firms in March 2024: Granite Asia (Singapore, covering APAC) and Notable Capital (US, based in Silicon Valley with offices in San Francisco and New York, investing in the US, Israel, Europe, and Latin America).
Atreides Management, LP is an investment firm that applies a crossover strategy, investing in technology and consumer companies across both public and private markets with a long-term perspective.
Hanaco Ventures is a venture capital firm that backs founders from early to growth stages, emphasizing a builder-oriented, hands-on partnership approach.
Coughdrop Capital is an early-stage venture capital firm founded by brothers Austin Petersmith and Stu Smith that invests in B2B software startups at pre-seed and seed stages with initial checks between $40K and $100K. The founders bring operational experience from both startup and enterprise backgrounds in go-to-market, product development, and fundraising.
Disruptive AI is an Israeli early-stage venture capital firm focused exclusively on artificial intelligence startups, positioning itself as Israel's first AI-focused VC and a hub for the local AI innovation community.
▶6 more co-investors
Taurus VenturesEntrée CapitalAmadeus Capital PartnersMizMaa VenturesDag VenturesHearst Ventures
Firms observed investing alongside PICO Venture Partners, from public investor directories. Shared companies are the overlap with PICO Venture Partners's recorded portfolio.
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