/Investor DB

PICO Venture Partners

Venture capital

Jerusalem · Pre-Seed–Series A · 17 people tracked

Also known as PICO MANAGEMENT COMPANY LTD.

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Investment thesis

PICO Venture Partners backs visionary Israeli founders building transformative technologies. The firm looks for relentless entrepreneurs pursuing the disruption of existing markets, industries, business processes, and consumer experiences, and values strong execution alongside ambitious vision. It positions itself within Israel's 'Startup Nation' ecosystem, aiming to support pioneers who will reshape how people live, work, and experience the world.

Source: firm website, verified Sep 29, 2026.

Stage
Pre-Seed–Series A
HQ
Jerusalem, IL
Instruments
Equity
Founded
2015
Last 12 months
3 investments
Private fund assets
$283.7M
VC funds
3
Tracked investments
29
Unicorns
1
IPOs
1
Acquisitions
3

Team · 17 people

from the firm's website & curated & public directories
Todd Kesselman· Investorin

Founder mafia

3 people who came through PICO Venture Partners went on to found or lead other companies.

What they invest in

from 22 of 29 portfolio companies

AI & Machine Learning ×7SaaS ×7Enterprise Software ×5Fintech ×5Cybersecurity ×4Healthtech ×4Crypto & Web3 ×3Data & Infrastructure ×3

HQs:United States×7Israel×2Canada×1Germany×1Italy×1South Korea×1

Investments · 29 tracked

founders shown can be your intro path

By year:2026 · 32025 · 12023 · 52022 · 12021 · 22020 · 22019 · 12018 · 12015 · 117 dated

Vroomvroom.comNASDAQ: VRMJul 2015

Vroom operates two primary businesses following the 2024 wind-down of its used vehicle ecommerce platform: UACC, an indirect automotive lender offering financing to consumers through a network of independent and franchised motor vehicle dealers with a focus on non-prime credit markets; and CarStory, an AI-powered analytics and digital services platform for automotive retail.

Fort Worth, US

Allon Bloch(Executive Officer, Director)Marshall Chesrown(Executive Officer, Director)Thomas H. Shortt(Executive Officer, Director)Anna-Lisa Corrales(Chief Legal Officer, Chief Compliance Officer and Secretary)inJon Sandison(Chief Financial Officer)inKevin Westfall(Director)

Board seatElie Wurtman· per SEC Form D

Co-investorsFJ LabsFraser McCombs CapitalGeneral CatalystStartup BangladeshAllen & CompanyAltimeter Capital+4 more

Affogataaffogata.com𝕏Mar 2022 · $5.5M

Affogata provides a unified platform for collecting, analyzing, and delivering customer feedback data from reviews, social media, communities, app stores, and support channels.

AI & Machine LearningData & InfrastructureMarketing Tech

Sharel Omer(Founder)inRan Margaliot(Founder)inItamar Rogel(Founder)in

Co-investorsMangrove Capital PartnersMindset Venture

Bluefinbluefin.ioin𝕏Oct 2023

Bluefin is an orderbook-based decentralized derivatives exchange built for both first-time users and professional traders.

Crypto & Web3Fintech

Ahmad Jawaid(Founder)in

Co-investorsAltonomyAmber GroupCompoundFBG CapitalHashedLedgerPrime+16 more

Bluefin Payment Systems, LLCbluefin.comin𝕏Oct 2023

Bluefin provides security-first payment infrastructure, including technologies to protect payment card and sensitive data for retailers and enterprises.

CybersecurityEnterprise SoftwareFintech

Co-investorsBaleon CapitalCamden PartnersAqua SparkCPT CapitalMoreVCPeregrine Ventures

ChargeAfterchargeafter.comin𝕏May 2019 · $8M

An embedded lending platform that connects shoppers, merchants, and financial institutions at the point of sale, enabling omnichannel financing with real-time matching across multiple lenders and products.

FintechRetail TechSaaS

Meidad Sharon(Founder)in

Co-investorsPropel Venture PartnersCiti VenturesMUFG

fullpathfullpath.comin𝕏

Fullpath provides a customer data platform (CDP) and agentic CRM for car dealerships, unifying data from sources like the website, CRM, and DMS into a single customer profile.

AI & Machine LearningData & InfrastructureMarketing TechSaaS

Aharon Horwitz(Founder)inEliav(Co-founder & Chief Product Officer)Yishai(CTO & Co-founder)Eliav Moshe(Founder)Yishai Goldstein(Founder)

Co-investorsAlephCox EnterprisesHilltop Venture PartnersRiverwood CapitalTarget Global

FUSE Autotechfuseautotech.comSeed · Jan 2021 · $4M

Co-investorsTarget Global

Gloatgloat.comin𝕏

Gloat provides an "Agentic HR" platform that uses autonomous AI agents to interpret workforce context, reason through decisions, and take action within existing HR tools.

AI & Machine LearningEnterprise SoftwareFuture of WorkHR TechNew York City, US

Ben Reuveni(Founder)inAmichai Schreiber‏(Founder)in

Co-investors10DAccelCommunitas Capital PartnersIntel CapitalLumir VenturesMagma Venture Partners+2 more

ironSourceis.com𝕏acquired by Unity

ironSource (now part of Unity) provides tools and ad networks for mobile game and app developers to grow, monetize, and market their titles.

AdTechGamingMarketing TechTel Aviv, IL

Tomer Bar-Zeev(Founder)

Co-investors83NorthClaltechJAL Ventures Ltd.Runa CapitalSaban VenturesViola Ventures

K Healthkhealth.aiNov 2020 · $42M

HealthtechNew York, US

Ran Shaul(Founder)Allon Bloch(Founder)inAshok Balakrishnan(Executive Officer)Chen Yehudai(Executive Officer)inYaron Savoray(Executive Officer)Adam Singolda(Founder)

Co-investorsComcast VenturesLerer HippeauMangrove Capital PartnersNat TurnerNotable CapitalPartners Resolute+11 more

K Healthk-health.comNov 2020 · $42M

K-Health is a Korean health news and medical information platform that publishes articles about diseases, medical treatments, healthcare policy, and wellness topics for general readers and patients.

HealthtechMedia & Entertainment

Allon Bloch(Founder)in

Co-investorsNotable Capital14WAtreides ManagementBoxGroupComcast VenturesLerer Hippeau+4 more

Omniomni.appin𝕏Aug 2026 · $7.5M

Omni is a non-custodial multi-chain crypto wallet that lets users store, bridge, and swap tokens across multiple blockchains, import wallets from MetaMask, Keplr, and Phantom, build custom portfolios, and buy crypto with a credit card.

Crypto & Web3Fintech

Serafin Lion Engel(Founder)

Co-investorsFigmentFlori VenturesCraft VenturesDigitalis VenturesEmerge VenturesFirst Round Capital+11 more

Orionorion-srl.itinFeb 2026 · $32M

Orion provides instruments and automated systems for environmental monitoring of air quality, water quality, and industrial emissions across sectors such as waste, energy, cement, glass, chemical, petrochemical, and pharmaceutical.

CleantechClimate TechHardware

Co-investorsBVVCPAI PartnersService Provider CapitalDynamo VenturesNorwest Venture PartnersTechstars

Orionorion.comin𝕏

Orion provides a digital investment portal that enables financial advisors and wealth management firms to access and deploy vetted strategist models for equities, fixed income, and alternatives across client portfolios at scale.

AI & Machine LearningFintechSaaS

Co-investorsGenstarNorwest Venture Partners

Pareon Biosystemspareonbiosystems.comFeb 2026 · $32M

Pareon Biosystems has developed a multiplex biomarker quantification method that produces absolute measurements with built-in correction for non-specific binding.

BiotechDeep TechDigital HealthHealthtechMedical Devices

Guillaume Paré(Founder & President)

Co-investorsCABHI VenturesNorwest Venture Partners

Patient 21patient21.comin

Patient21 develops a digital platform to help clinics operate and connect for value-based healthcare, removing administrative burdens from physicians to improve the doctor-patient relationship.

Digital HealthHealthtechMedical DevicesSaaSBerlin, DE

Co-investorsD&FG ElementsTarget GlobalCreandumEight Roads VenturesPitangoPiton Capital LLP

Ravinravin.aiinSeed · May 2023 · $8M

RAVIN provides AI-powered vehicle inspection and damage assessment software for insurance claims processing, enabling faster claim decisions through automated photo capture and analysis.

AI & Machine LearningInsurTechAustin, US

Eliron Ekstein(Founder)in

Co-investorsFraser McCombs CapitalShell VenturesSpark Capital

Reasonlabsreasonlabs.comin

ReasonLabs offers an all-in-one online security platform, powered by AI, that protects consumers and their families from scams, fraud, malware, and cyber threats.

AI & Machine LearningConsumerCybersecurity

Co-investorsViola Ventures

Sepiosepiocyber.comin

Platform using physical-layer fingerprinting and machine learning plus threat intelligence for hardware infrastructure visibility and enforcement.

Co-investorsBeacon VCHanaco Venture CapitalMindset VentureUS Venture PartnersWorld Trade Ventures (WTV)Citi Ventures+5 more

SPOTspot.io𝕏acquired by Flexera

Israeli cloud cost optimization company, founded 2015 as Spotinst, acquired by NetApp for $450 million in 2020.

Cloud ComputingEnterprise SoftwareSaaS

Co-investorsLeaders FundMango CapitalNew York Venture PartnersSpringTide Ventures

Tastewisetastewise.ioin𝕏Seed · May 2018 · $2M

Tastewise is an AI-powered consumer intelligence platform for food and beverage brands, turning consumer, menu, and social data into insights for product innovation, marketing, and sales.

AI & Machine LearningData & InfrastructureFoodTechNew York City, US

Alon Chen(Founder)in

Co-investorsCornucopian Capital ManagementDisruptive AIPeakBridge VC

Wanda Fishwandafish.comOct 2023 · $7M

Wanda Fish develops cell-cultivated seafood, with a flagship cultivated toro bluefin tuna product grown using cell culture and biotechnology methods.

BiotechClimate TechFoodTech

Daphna Heffetz(Founder)

Co-investorsAqua SparkMoreVCPeregrine VenturesCPT Capital

Zarazzaraz.com𝕏Seed · Feb 2021acquired by Cloudflare, Inc.

Zaraz built a third-party tool manager that loaded analytics, marketing, and other scripts server-side or in the cloud to improve website speed, privacy, and security.

Cloud ComputingCybersecurityDeveloper ToolsEnterprise SoftwareSaaSSan Francisco, US

Yair Dovrat(Founder)inYo'av Moshe(Founder)in

Co-investorsCabra VCEmles Venture PartnersHoneystone VenturesTaurus VenturesY CombinatorCoughdrop Capital+4 more

Zero Networkszeronetworks.comin𝕏Dec 2023 · $55M

Zero Networks provides a microsegmentation platform that applies zero trust access controls across networks and identities.

CybersecurityEnterprise SoftwareSaaSTel Aviv, IL

Benny Lakunishok(Founder)inJossef Harush(Founder)

Co-investorsAlpha PartnersF2 Venture CapitalHighland EuropeUS Venture PartnersVenrockU.S. Venture Partners

Zero Techzero.tech𝕏Jun 2025 · $55M

ZERO is a decentralized, privacy-focused messaging and social platform, offering products including a messenger, social app, and digital identity (Zero ID) built on a crypto protocol with its own token.

ConsumerCrypto & Web3Social

Co-investorsRed Beard VenturesF2 Venture CapitalHighland EuropeU.S. Venture PartnersVenrock

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

ArboxCytoReasonPlug and PlayThe Vets

Exits · 4

1 IPOs · 3 acquisitions

VroomNASDAQ: VRMironSourceacq. by UnitySPOTacq. by FlexeraZarazacq. by Cloudflare, Inc.

Portfolio news

latest coverage across their companies

Frequently asked questions

How many investments has PICO Venture Partners made?
PICO Venture Partners has 29 tracked investments, 4 of which have exited, including 4 dated in the last 24 months.
What stage does PICO Venture Partners invest at?
PICO Venture Partners invests at the Pre-Seed, Seed, Series A stages.
What sectors does PICO Venture Partners focus on?
PICO Venture Partners focuses on Cybersecurity, E-commerce, Enterprise Software, Fintech, Healthtech, Mobility & Transportation, Sector Agnostic.
Where is PICO Venture Partners located?
PICO Venture Partners is headquartered in Jerusalem, IL.
Does PICO Venture Partners lead rounds?
PICO Venture Partners has led 4 of the 15 rounds where its role is on record.
Who does PICO Venture Partners co-invest with?
PICO Venture Partners most often shares deals with Acario Innovation, Clean Energy Ventures, GENIUS Venture Capital, among 6 tracked co-investors.

Media · Podcasts & interviews

featuring the team

Ep361: Elie Wurtman | Managing Partner, PICO Venture Partners

20MinuteLeaders · Elie Wurtman

Co-investors · 18

Target Global

Target Global is a technology investment firm focused on empowering growth by backing transformational technology and ambitious entrepreneurs.

Both backed · 3
fullpathPatient 21FUSE Autotech
F2 Venture Capital

F2 Venture Capital is an early-stage venture capital firm that backs bold Israeli founders building companies from zero to one, offering guidance, network, and capital through its Operator Platform.

US Venture Partners

US Venture Partners (USVP) is an early-stage venture capital firm investing in information technology and healthcare companies, with four decades of investing experience.

Both backed · 2
$500K – $10M
Mangrove Capital Partners

Mangrove Capital Partners is a venture capital firm focused on Europe and Israel, known as an early backer of several unicorns including Skype, Wix, and Flo Health.

Both backed · 2
$540K – $5.4M
Accel

Accel is a venture capital firm that partners with exceptional teams, positioning itself as a first partner to founders globally.

Both backed · 1
$500K – $100M
Notable Capital

This page announces that GGV Capital split into two separate firms in March 2024: Granite Asia (Singapore, covering APAC) and Notable Capital (US, based in Silicon Valley with offices in San Francisco and New York, investing in the US, Israel, Europe, and Latin America).

Both backed · 1
$5M – $50M
Atreides Management

Atreides Management, LP is an investment firm that applies a crossover strategy, investing in technology and consumer companies across both public and private markets with a long-term perspective.

Both backed · 1
Hanaco Venture Capital

Hanaco Ventures is a venture capital firm that backs founders from early to growth stages, emphasizing a builder-oriented, hands-on partnership approach.

Both backed · 1
$2M – $20M
Coughdrop Capital

Coughdrop Capital is an early-stage venture capital firm founded by brothers Austin Petersmith and Stu Smith that invests in B2B software startups at pre-seed and seed stages with initial checks between $40K and $100K. The founders bring operational experience from both startup and enterprise backgrounds in go-to-market, product development, and fundraising.

Both backed · 1
$40K – $100K
10D

10D is an Israel-focused venture capital firm that partners closely with early-stage technology entrepreneurs, providing hands-on support in business development, talent acquisition, and fundraising.

Both backed · 1
Disruptive AI

Disruptive AI is an Israeli early-stage venture capital firm focused exclusively on artificial intelligence startups, positioning itself as Israel's first AI-focused VC and a hub for the local AI innovation community.

Both backed · 1
Cabra VC

Cabra VC is a venture capital firm that invests in seed through growth-stage companies with a follow-on strategy, backing founders targeting large international markets.

Both backed · 1
▶6 more co-investors

Taurus VenturesEntrée CapitalAmadeus Capital PartnersMizMaa VenturesDag VenturesHearst Ventures

Firms observed investing alongside PICO Venture Partners, from public investor directories. Shared companies are the overlap with PICO Venture Partners's recorded portfolio.

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