New Normal
Angel networkSeattle · Seed–Series A · 1 people tracked
Investment thesis
The firm is a solo-GP operation led by Allison Pickens, formerly COO at Gainsight, focused on seed-stage AI applications and data infrastructure startups. It writes roughly $400K-$1M checks at seed and occasionally $250K-$500K checks into Series A rounds through an opportunity fund. Beyond capital, the firm positions itself as a COO thought partner to founders, helping with go-to-market strategy, category creation, and broader business scaling challenges. Prior investments include Gamma, Tennr, Modal, EvenUp, Norm Ai, dbt Labs, Hightouch, and Scribe. Formerly operated as The New Normal Fund (a rolling fund) for four years and now invests through Allison Pickens Ventures.
Source: firm website, verified Aug 7, 2026.
Team · 1 people
from public directories
What they invest in
from 10 of 15 portfolio companiesAI & Machine Learning ×10SaaS ×8Enterprise Software ×7Data & Infrastructure ×2LegalTech ×2Marketing Tech ×2AdTech ×1Creator Economy ×1
HQs:United States×8Germany×1
Investments · 15 tracked
founders shown can be your intro path
DeepL builds a Language AI platform that provides translation, voice meeting transcription, and multilingual communication tools for enterprises.
AI & Machine LearningEnterprise SoftwareSaaSCologne, DE
Jarek Kutylowski(CEO and Founder)in
PartnerAllison Pickens· solo GP
Co-investorsBessemer Venture PartnersICONIQIndex VenturesIVP (Institutional Venture Partners)Atomicob2venture+3 more
EvenUp is an AI platform for personal injury (PI) law firms that helps generate demand documents and manage case review and assignment, built on a large personal injury dataset.
AI & Machine LearningLegalTechSaaS
PartnerAllison Pickens· solo GP
Fairmarkit provides an AI-driven autonomous sourcing platform that helps procurement teams competitively source spend across categories at scale.
AI & Machine LearningEnterprise SoftwareSaaS
Tarek Alaruri(Cofounder)Kevin Frechette(Founder)in
PartnerAllison Pickens· solo GP
Co-investorsInsight PartnersIntrepid Growth PartnersMassVenturesNew Stack VenturesNewfund CapitalNotable Capital+2 more
Grant Lee(Founder)inJon Noronha(Founder)inJames Fox(Founder)in
PartnerAllison Pickens· solo GP
Co-investorsAccelAfore CapitalAndreessen HorowitzHyphen CapitalIVP (Institutional Venture Partners)Lorimer Ventures+6 more
Hex builds tools for data analysis and visualization, serving data teams, analysts, and organizations that need to work with data.
AI & Machine LearningData & InfrastructureEnterprise SoftwareSaaSSan Francisco, US
Barry McCardel(Founder)inCaitlin Colgrove(Founder)Glen Takahashi(Founder)
PartnerAllison Pickens· solo GP
Co-investors137 VenturesAmplify PartnersAndreessen HorowitzDash VCLorimer VenturesNext Legacy Partners+9 more
Hightouch offers an AI-powered agentic marketing platform that connects to a company's data warehouse, marketing channels, and creative systems to build, launch, and optimize personalized campaigns across performance marketing and lifecycle/CRM.
AdTechAI & Machine LearningData & InfrastructureMarketing Tech
Tejas Manohar(Founder & CEO)inJoshua Curl(Cofounder)Kashish Gupta(Cofounder)
PartnerAllison Pickens· solo GP
Co-investorsAfore CapitalICONIQOperator CollectiveAmplify Partners CVBain Capital VenturesDorm Room+5 more
Jasper provides an AI-powered platform for marketers and creators to generate and refine content.
AI & Machine LearningCreator EconomyEnterprise SoftwareMarketing TechSaaSAustin, US
Chris Hull(Founder/Vice President of Customer Success)inJP Morgan(Founder/CTO)inDave Rogenmoser(Founder)inJohn Philip Morgan(Executive Officer, Director, Promoter)Shane Orlick(Executive Officer)Timothy Youngin
PartnerAllison Pickens· solo GP
Co-investorsAAF Management Ltd.Angel Collective Opportunity FundBessemer Venture PartnersCoatue ManagementHubSpot VenturesIVP (Institutional Venture Partners)+6 more
MaintainX provides an AI-powered computerized maintenance management system and asset management platform designed for deskless frontline workers in industrial and operational settings.
AI & Machine LearningEnterprise SoftwareIoTSaaSSan Francisco, US
Chris Turlica(CEO and Co-Founder)inHugo Dozois-Caouette(CTO and Co-Founder)Stefan Cristian Turlica(Executive Officer, Director)Nick Haase(Founder)in
BoardCharles Reim(Director)Byron Deeter(Director)in
PartnerAllison Pickens· solo GP
Co-investorsAmity VenturesAugust CapitalBain Capital VenturesBessemer Venture PartnersCategory VenturesCrew Capital+8 more
Norm Ai builds AI agents that automate legal and compliance tasks for large institutions, along with a verification layer for AI agents and an affiliated AI-native law firm.
AI & Machine LearningEnterprise SoftwareLegalTechNew York, US
John Nay(Founder)inMike Schmidtberger(Chairman and Partner, Norm Law)
PartnerAllison Pickens· solo GP
Co-investorsCoatue ManagementCraft VenturesKhosla VenturesBain CapitalBain Capital VenturesBlackstone+5 more
Scribe automatically captures and documents work processes, converting institutional knowledge into accessible workflows that teams and AI agents can reference.
AI & Machine LearningFuture of WorkSaaSSan Francisco, US
Aaron Podolny(Founder)
PartnerAllison Pickens· solo GP
Co-investorsAmplify PartnersNew York Life VenturesXYZ Venture CapitalAmplify Partners CVGeneral PartnershipHaystack+3 more
Tennr provides an AI-powered platform for pre-visit patient processing and healthcare referral management that integrates with EHR systems and reduces patient delays and denials.
AI & Machine LearningEnterprise SoftwareHealthtechSaaSNew York City, US
Trey Holterman(Founder)inDiego Baugh(Founder)inTyler Johnson(Founder)in
PartnerAllison Pickens· solo GP
Co-investorsAllison Pickens VenturesAndreessen HorowitzFoundation CapitalGV (Google Ventures)ICONIQIVP (Institutional Venture Partners)+2 more
Defense technology company building AI software for U.S. national security missions; flagship product is Decrypt.
Palo Alto, US
Brett Carlsen Granberg(Executive Officer, Director)Eleony Shepherd Moorhead(Executive Officer, Director)
PartnerAllison Pickens· solo GP
Co-investorsAloft VCBlack FlagCostanoa VenturesFelicis VenturesPoint72 VenturesShield Capital
Portfolio news
latest coverage across their companiesVannevar · the-scientist.com · Aug 21, 2026
Scribe · bioxconomy.com · Jul 27, 2026
Jasper.ai · jasperlocal.com · Jul 17, 2026
MaintainX · newmarketpitch.com · Jul 13, 2026
Norm Ai · fintech.global · Jul 8, 2026
Tennr · app.fundz.net · Jan 6, 2026
Hex · businesswire.com · May 28, 2025
Frequently asked questions
- How many investments has New Normal made?
- New Normal has 8 tracked investments.
- What stage does New Normal invest at?
- New Normal invests at the Seed, Series A stages.
- What is New Normal's typical check size?
- New Normal typically writes checks of $250K – $1M.
- What sectors does New Normal focus on?
- New Normal focuses on AI & Machine Learning, Data & Infrastructure, Defense Tech, Enterprise Software, SaaS.
- Where is New Normal located?
- New Normal is headquartered in Seattle, US.
- Does New Normal lead rounds?
- New Normal typically participates in rounds rather than leading them.
- Who does New Normal co-invest with?
- New Normal most often shares deals with Allison Pickens Ventures, ICONIQ, New York Life Ventures, among 17 tracked co-investors.
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