New Normal
Angel networkSeattle · Seed–Series A · 1 people tracked
Investment thesis
The firm is a solo-GP operation led by Allison Pickens, formerly COO at Gainsight, focused on seed-stage AI applications and data infrastructure startups. It writes roughly $400K-$1M checks at seed and occasionally $250K-$500K checks into Series A rounds through an opportunity fund. Beyond capital, the firm positions itself as a COO thought partner to founders, helping with go-to-market strategy, category creation, and broader business scaling challenges. Prior investments include Gamma, Tennr, Modal, EvenUp, Norm Ai, dbt Labs, Hightouch, and Scribe. Formerly operated as The New Normal Fund (a rolling fund) for four years and now invests through Allison Pickens Ventures.
Source: firm website, verified Aug 7, 2026.
Team · 1 people
from public directories
What they invest in
from 9 of 17 portfolio companiesAI & Machine Learning ×8Enterprise Software ×8SaaS ×8LegalTech ×2Marketing Tech ×2AgTech ×1Cleantech ×1Creator Economy ×1
HQs:United States×4Germany×1Denmark×1
Investments · 17 tracked
founders shown can be your intro pathDeepL builds a Language AI platform that provides translation, voice meeting transcription, and multilingual communication tools for enterprises.
AI & Machine LearningEnterprise SoftwareSaaSCologne, DE
Jarek Kutylowski(CEO and Founder)
PartnerAllison Pickens· solo GP
EvenUp is an AI platform for personal injury (PI) law firms that helps generate demand documents and manage case review and assignment, built on a large personal injury dataset.
AI & Machine LearningLegalTechSaaS
PartnerAllison Pickens· solo GP
Webflow is a web design and content management platform that enables teams to create, manage, and optimize custom websites and web applications without heavy developer involvement.
AgTechCleantechDeveloper ToolsEnterprise SoftwareMarketing TechSaaSCopenhagen, DK
Adam Ingwersen(Founder)inFrederik Ingwersen(Founder)in
PartnerAllison Pickens· solo GP
PartnerAllison Pickens· solo GP
Hex builds tools for data analysis and visualization, serving data teams, analysts, and organizations that need to work with data.
AI & Machine LearningData & InfrastructureEnterprise SoftwareSaaS
Barry McCardel(Founder)
PartnerAllison Pickens· solo GP
PartnerAllison Pickens· solo GP
Jasper provides an AI-powered platform for marketers and creators to generate and refine content.
AI & Machine LearningCreator EconomyEnterprise SoftwareMarketing TechSaaSAustin, US
Chris Hull(Founder/Vice President of Customer Success)inJP Morgan(Founder/CTO)inDave Rogenmoser(Founder)inJohn Philip Morgan(Executive Officer, Director, Promoter)Shane Orlick(Executive Officer)Jeffrey Horing(Director)
PartnerAllison Pickens· solo GP
MaintainX provides an AI-powered computerized maintenance management system and asset management platform designed for deskless frontline workers in industrial and operational settings.
AI & Machine LearningEnterprise SoftwareIoTSaaSSan Francisco, US
Chris Turlica(CEO and Co-Founder)Hugo Dozois-Caouette(CTO and Co-Founder)Stefan Cristian Turlica(Executive Officer, Director)
BoardCharles Reim(Director)Byron Deeter(Director)David Hornik(Director)
PartnerAllison Pickens· solo GP
Norm Ai develops AI agents and automation systems for legal and compliance tasks, serving institutional clients managing large asset portfolios.
AI & Machine LearningEnterprise SoftwareLegalTech
John Nay
PartnerAllison Pickens· solo GP
Fairmarkit is an autonomous sourcing platform that uses AI agents to help procurement teams competitively source spending across all product categories at scale.
AI & Machine LearningEnterprise SoftwareSaaS
PartnerAllison Pickens· solo GP
PartnerAllison Pickens· solo GP
Tennr provides an AI-powered platform for pre-visit patient processing and healthcare referral management that integrates with EHR systems and reduces patient delays and denials.
AI & Machine LearningEnterprise SoftwareHealthtechSaaSNew York City, US
Trey Holterman(Founder)inDiego Baugh(Founder)inTyler Johnson(Founder)in
PartnerAllison Pickens· solo GP
PartnerAllison Pickens· solo GP
Portfolio news
latest coverage across their companiesJasper.ai · benzinga.com · Jul 17, 2026
MaintainX · newmarketpitch.com · Jul 13, 2026
NormAi · fintech.global · Jul 8, 2026
Tennr · thesaasnews.com · Jun 20, 2025
Hex · businesswire.com · May 28, 2025
Frequently asked questions
- What stage does New Normal invest at?
- New Normal invests at the Seed, Series A stages.
- What is New Normal's typical check size?
- New Normal typically writes checks of $250K – $1M.
- What sectors does New Normal focus on?
- New Normal focuses on AI & Machine Learning, Data & Infrastructure, Defense Tech, Enterprise Software, SaaS.
- Where is New Normal located?
- New Normal is headquartered in Seattle, US.
- Does New Normal lead rounds?
- New Normal typically participates in rounds rather than leading them.
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