Fundraising Fox
New Normal
Angel networkSeattle · Seed–Series A · 1 people tracked
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Investment thesis
The firm is a solo-GP operation led by Allison Pickens, formerly COO at Gainsight, focused on seed-stage AI applications and data infrastructure startups. It writes roughly $400K-$1M checks at seed and occasionally $250K-$500K checks into Series A rounds through an opportunity fund. Beyond capital, the firm positions itself as a COO thought partner to founders, helping with go-to-market strategy, category creation, and broader business scaling challenges. Prior investments include Gamma, Tennr, Modal, EvenUp, Norm Ai, dbt Labs, Hightouch, and Scribe. Formerly operated as The New Normal Fund (a rolling fund) for four years and now invests through Allison Pickens Ventures.
Source: firm website, verified Aug 7, 2026.
Team · 1 people
from public directoriesWhat they invest in
from 12 of 15 portfolio companiesAI & Machine Learning ×11Enterprise Software ×10SaaS ×9Data & Infrastructure ×4Developer Tools ×2LegalTech ×2Marketing Tech ×2AdTech ×1
HQs:United States×10Germany×1
Who they back
founder profiles across 6 portfolio companiesAccelerator rootsportfolio companies that came through a program
Investments · 15 tracked
founders shown can be your intro pathBy year:2022 · 22019 · 13 dated
RADCOM provides AI-native service assurance software for telecom operators running 4G/5G networks, turning real-time RAN-to-core data into per-subscriber visibility, customer experience analytics, and automated remediation.
AI & Machine LearningData & InfrastructureEnterprise Software
Co-investorsMomenta VenturesAmplify Partners CVData Community FundGTMfundIlluminate VenturesInnovation Endeavors+1 more
dbt Labs provides a data transformation platform used by teams to organize, catalog, and manage data in their warehouses.
Data & InfrastructureDeveloper ToolsSaaS
Tristan Handy(Founder)inDrew Banin(Founder)inConnor McArthur(Founder)
Co-investorsAllison Pickens VenturesAmplify PartnersAndreessen HorowitzCoatue ManagementFirebolt Ventures Management Company, LlcGV (Google Ventures)+13 more
DeepL builds a Language AI platform that provides translation, voice meeting transcription, and multilingual communication tools for enterprises.
AI & Machine LearningEnterprise SoftwareSaaSCologne, DE
Jarek Kutylowski(CEO and Founder)inGereon Frahling(Founder)Jaroslaw Kutylowski(Founder)
PartnerAllison Pickens· solo GP
Co-investorsAtomicoBessemer Venture PartnersDaniel GutenbergHeartfelt CapitalHEARTFELT_ICONIQ+9 more
EvenUp provides an AI-powered claims intelligence platform for personal injury law firms to draft, review, and strengthen cases.
AI & Machine LearningLegalTechSaaSSan Francisco, US
Rami Karabibar(Founder)inRaymond Mieszaniec(Founder)inSaam Mashhad(Founder)in
PartnerAllison Pickens· solo GP
Co-investors137 VenturesAllison Pickens VenturesavraB Capital GroupB4 CapitalBain Capital Ventures+21 more
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Fairmarkit provides an AI-driven autonomous sourcing platform that helps procurement teams competitively source spend across categories at scale.
AI & Machine LearningEnterprise SoftwareSaaSBoston, US
Tarek Alaruri(Founder)Kevin Frechette(Founder)inVictor Kushch(Founder)
PartnerAllison Pickens· solo GP
Co-investorsInsight PartnersIntrepid Growth PartnersMassVenturesNew Stack VenturesNewfund CapitalNotable Capital+2 more
Grant Lee(Founder)inJon Noronha(Founder)inJames Fox(Founder)in
PartnerAllison Pickens· solo GP
Co-investorsAccelAfore CapitalAndreessen HorowitzHyphen CapitalIVP (Institutional Venture Partners)LocalGlobe+7 more
Hex builds tools for data analysis and visualization, serving data teams, analysts, and organizations that need to work with data.
AI & Machine LearningData & InfrastructureEnterprise SoftwareSaaSSan Francisco, US
Barry McCardel(Founder)inCaitlin Colgrove(Founder)inGlen Takahashi(Founder)inRichard Heart(Founder)
PartnerAllison Pickens· solo GP
Co-investors137 VenturesAmplify PartnersAndreessen HorowitzavraBasic CapitalDash VC+16 more
Hightouch builds a data activation platform that integrates with existing enterprise data infrastructure to enable marketing and business teams to activate customer data at scale.
AdTechAI & Machine LearningData & InfrastructureEnterprise SoftwareMarketing TechSan Francisco, US
Kashish Gupta(Founder)inTejas Manohar(Founder)inJoshua Curl(Founder)inJosh Curl(Founder)
PartnerAllison Pickens· solo GP
Co-investors515 VenturesAfore CapitalAllison Pickens VenturesAmplify PartnersASDF VenturesBain Capital Ventures+31 more
Jasper provides an AI-powered platform for marketers and creators to generate and refine content.
AI & Machine LearningCreator EconomyEnterprise SoftwareMarketing TechSaaSAustin, US
Chris Hull(Founder)inJP Morgan(Founder)inDave Rogenmoser(Founder)inJohn Philip Morgan(Founder)Shane Orlick(Executive Officer)inTimothy Young(Chief Executive Officer)in
PartnerAllison Pickens· solo GP
Co-investorsAAF Management Ltd.Angel Collective Opportunity FundAscensionBessemer Venture PartnersCoatue ManagementCreative HQ — The Incubator+22 more
MaintainX provides an AI-powered computerized maintenance management system and asset management platform designed for deskless frontline workers in industrial and operational settings.
AI & Machine LearningEnterprise SoftwareIoTSaaSSan Francisco, US
Chris Turlica(Founder)inHugo Dozois-Caouette(Founder)inStefan Cristian Turlica(Executive Officer, Director)Nick Haase(Founder)inMathieu Marengère-Gosselin(Founder)
BoardCharles Reim(Director)
PartnerAllison Pickens· solo GP
Co-investorsAmity VenturesAugust CapitalBain Capital VenturesBessemer Venture PartnersCategory VenturesCrew Capital+11 more
Norm Ai builds AI agents that automate legal and compliance tasks for large institutions, along with a verification layer for AI agents and an affiliated AI-native law firm.
AI & Machine LearningEnterprise SoftwareLegalTechNew York, US
John Nay(Founder)inMike Schmidtberger(Chairman and Partner, Norm Law)in
PartnerAllison Pickens· solo GP
Co-investorsBain Capital VenturesCoatue ManagementCraft VenturesKhosla VenturesBain CapitalBlackstone+11 more
Scribe automatically captures and documents work processes, converting institutional knowledge into accessible workflows that teams and AI agents can reference.
AI & Machine LearningDeveloper ToolsEnterprise SoftwareFuture of WorkSaaSSan Francisco, US
Aaron Podolny(Founder)inJennifer Smith(CEO)in
PartnerAllison Pickens· solo GP
Co-investorsAllison Pickens VenturesAmplify PartnersIncubate USMorado VenturesNew York Life VenturesWolfswood Partners+7 more
Tennr provides an AI-powered platform for pre-visit patient processing and healthcare referral management that integrates with EHR systems and reduces patient delays and denials.
AI & Machine LearningEnterprise SoftwareHealthtechSaaSNew York City, US
Trey Holterman(Founder)inDiego Baugh(Founder)inTyler Johnson(Founder)in
PartnerAllison Pickens· solo GP
Co-investorsAllison Pickens VenturesAndreessen HorowitzChemistryFoundation CapitalGV (Google Ventures)ICONIQ+8 more
Defense technology company building AI software for U.S. national security missions; flagship product is Decrypt.
Palo Alto, US
Brett Carlsen Granberg(Executive Officer, Director)Eleony Shepherd Moorhead(Executive Officer, Director)Brett Granberg(Founder)Nini Hamrick(Founder)Nini Moorhead(Founder)
PartnerAllison Pickens· solo GP
Co-investorsAloft VCBlack FlagCostanoa VenturesFelicis VenturesGeneral CatalystPoint72 Ventures+4 more
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Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
Modal
Exits · 2
2 acquisitions · showing 1Continualacq. by RADCOM
Portfolio news
latest coverage across their companies
Norm Ai · fintech.global · Jul 8, 2026
Hightouch · citybiz.co · Apr 29, 2026
Scribe · finance.yahoo.com · Nov 12, 2025
Vannevar · vannevarlabs.com · Sep 25, 2025
Tennr · thesaasnews.com · Jun 20, 2025
Hex · finsmes.com · May 28, 2025
Frequently asked questions
- How many investments has New Normal made?
- New Normal has 15 tracked investments, 2 of which have exited.
- What stage does New Normal invest at?
- New Normal invests at the Seed, Series A stages.
- What is New Normal's typical check size?
- New Normal typically writes checks of $250K – $1M.
- What sectors does New Normal focus on?
- New Normal focuses on AI & Machine Learning, Data & Infrastructure, Defense Tech, Enterprise Software, SaaS.
- Where is New Normal located?
- New Normal is headquartered in Seattle, US.
- Does New Normal lead rounds?
- New Normal typically participates in rounds rather than leading them.
- Who does New Normal co-invest with?
- New Normal most often shares deals with Allison Pickens Ventures, Amplify Partners, Andreessen Horowitz, among 68 tracked co-investors.
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