Hightouch

Hightouch operates a marketing data and AI platform that sits on top of an enterprise's existing data infrastructure, primarily its cloud data warehouse, rather than storing customer data itself. Its two main product lines are a Composable Customer Data Platform (CDP), which lets marketing teams build audiences with a no-code builder, orchestrate journeys and activate warehouse data in real time across more than 300 downstream tools, and an Agentic Marketing Platform (AMP), which applies AI agents to campaign planning, creative generation and execution across performance and lifecycle marketing channels.

The company describes three capability layers underpinning the agentic products: a context layer that connects to customer attributes, behavioral data, channel performance, product catalogs, brand guidelines, digital asset managers and creative tools such as Figma; content infrastructure that pairs AI models with brand context, uses LLM judges to grade outputs, and adds editing, compliance and approval workflows; and orchestration covering audience building, journey orchestration, cross-channel launch and measurement. An earlier product, AI Decisioning, launched around February 2025, uses reinforcement learning and in-house models to let marketers set goals and guardrails while agents select messages per individual across email, push, in-app and advertising. Hightouch Ad Studio is its first end-to-end agentic workflow product, aimed at performance-marketing creative. An MCP integration lets external AI assistants such as Claude, ChatGPT and Gemini access Hightouch capabilities.

Hightouch was part of Y Combinator's Summer 2019 batch and is based in San Francisco, with co-founders Kashish Gupta and Tejas Manohar serving as co-CEOs and Josh Curl as CTO.