Fundraising Fox
Allison Pickens
InvestorSolo GP at New Normal · Investor at Allison Pickens Ventures
San Francisco, California
Writes $500K – $1M checks · typically $750K
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About
Allison Pickens is a solo GP who invests in seed-stage AI applications and data infrastructure startups, typically writing $400K–$1M checks and occasionally $250K–$500K checks in Series A rounds through an opportunity fund. She was formerly COO at Gainsight, where she helped scale the company from $1M to $85M ARR and built a 250-person team, paving the way for its $1B+ exit to Vista in 2020. She became known as an expert on B2B revenue growth and Customer Success, authoring the book The Customer Success Economy and publishing extensively on recurring revenue. She previously ran The New Normal Fund, a rolling fund, for four years and now invests through Allison Pickens Ventures. She also serves on the boards of dbt Labs and Commvault.
Invests in
AI & Machine LearningData & InfrastructureDefense TechEnterprise SoftwareSaaS
Beyond investing
- Communities
- Member of the Fortune Most Powerful Women community.
- Awards
- Named one of the Top Women in SaaS. Named one of the Top 50 People in Sales and Business Development. Named one of the Top 25 Customer Success Influencers. Recognized as one of the youngest public company directors.
- More
- Authored the book The Customer Success Economy, published by Wiley. Hosts The Customer Success Podcast.
From Allison's own website — common ground for a warm intro.
Deals · 12
Jasper.aiSolo GP
via New Normal · filed May 2022
VannevarSolo GP
via New Normal · filed Apr 2019
DeepLSolo GP
via New Normal
EvenUpSolo GP
via New Normal
FairmarkitSolo GP
via New Normal
HexSolo GP
via New Normal
HightouchSolo GP
via New Normal
MaintainXSolo GP
via New Normal
Norm AiSolo GP
via New Normal
ScribeSolo GP
via New Normal
TennrSolo GP
via New Normal
Gamma.appSolo GP
via New Normal
Attribution from SEC filings, press coverage, and firm rosters. Some rows are inferred. Not right? Tell us.
Other disclosed investments
Board seats
Commvaultdbt Labs
Investor
AdonisAirplaneApollo.ioArketaAugmendBelvedircamferCelloCercliCoactive AIDoolyEnable UsEppoFeltGableGlimpseGradientHex TechnologiesHypotenuse AIJasperKingdomKingdomLumosMatikmeezMetronomeModalModalMuralNaiveNaïveNoriOpnaPipeDreamsPlainPocusSaaS LabsSoleaSpot AISpotlight RealtyStriseTextqlTRM LabsUnstructured TechnologiesVannevar LabsVitable HealthWaldoWarmlyWriter AIXBuild
Sources: the investor's own website · curated public sources.
Network6
Investors connected to Allison in public investor directories — a warm-intro map.
Frequently asked questions
- Who is Allison Pickens?
- Allison Pickens is a solo GP who invests in seed-stage AI applications and data infrastructure startups, typically writing $400K–$1M checks and occasionally $250K–$500K checks in Series A rounds through an opportunity fund. She was formerly COO at Gainsight, where she helped scale the company from $1M to $85M ARR and built a 250-person team, paving the way for its $1B+ exit to Vista in 2020. She became known as an expert on B2B revenue growth and Customer Success, authoring the book The Customer Success Economy and publishing extensively on recurring revenue. She previously ran The New Normal Fund, a rolling fund, for four years and now invests through Allison Pickens Ventures. She also serves on the boards of dbt Labs and Commvault.
- Where does Allison Pickens work?
- Allison Pickens is Solo GP at New Normal and Investor at Allison Pickens Ventures.
- What does Allison Pickens invest in?
- Allison Pickens invests in AI & Machine Learning, Data & Infrastructure, Defense Tech, Enterprise Software, SaaS.
- What check size does Allison Pickens write?
- Allison Pickens typically writes checks of $500K – $1M.
- What boards does Allison Pickens sit on?
- Allison Pickens holds tracked board seats at Commvault, dbt Labs.
- What companies has Allison Pickens invested in?
- Investments tracked here include Adonis, Airplane, Apollo.io, Arketa, Augmend, Belvedir, camfer, Cello, Cercli, Coactive AI, DeepL, Dooly, and 49 more.
- What awards has Allison Pickens received?
- Named one of the Top Women in SaaS. Named one of the Top 50 People in Sales and Business Development. Named one of the Top 25 Customer Success Influencers. Recognized as one of the youngest public company directors.
About this profile. Compiled from public sources — New Normal's own website and public professional profiles — and summarised by Fundraising Fox; every fact is kept with where it came from. Spotted an error, or would rather not be listed? Email privacy@fundraisingfox.com · How we build profiles · Your rights