Where does Allison Pickens work?

Allison Pickens is Solo GP at New Normal.

What check size does Allison Pickens write?

Allison Pickens typically writes checks of $500K – $1M.

Where did Allison Pickens go to school?

Allison Pickens studied at Stanford University Graduate School of Business (MBA, Entrepreneurship); Yale University (BA, Ethics).

Allison Pickens

Investor

Solo GP at New Normal · Senior Advisor at DigitalDx Ventures · Investor at Allison Pickens Ventures

San Francisco, California

Writes $500K – $1M checks · typically $750K

Find your path to Allison

411 people in our graph share verified history with Allison — schools, employers, funds. One of them is your warm intro.

Alexa LyonsunlockedAllison: together at Bain Capital (2009–2011)

×7Allison: together at Bessemer Venture Partners

Allison: together at Bain Capital

Allison: together at DigitalDx Ventures

About

Solo GP investing in AI startups and former COO of Gainsight, where she helped scale the company from $1M to $85M ARR ahead of its $1B+ exit to Vista in 2020. She authored a book on Customer Success, hosts a podcast, and serves as a board director at dbt Labs and Commvault.

Invests in

AI & Machine LearningData & InfrastructureDefense TechEnterprise SoftwareSaaS

Experience

Allison Pickens VenturesFounder & Managing Directorcurrent2024 — present
The New Normal FundFounder & Investorcurrent2020 — present
Boston Consulting Group (BCG)Senior Advisorcurrent2019 — present
CommvaultDirector Board of Directors2020 — 2025
dbt Labs (formerly Fishtown Analytics)Director Board Of Directors2021 — 2024
Rainforest QADirector Board of Directors2018 — 2021
Bessemer Venture PartnersExecutive In Residence2018 — 2020San Francisco Bay Area
The Customer Success EconomyCo-Author2019 — 2020San Francisco Bay Area
GainsightChief Operating Officer2014 — 2020San Francisco, California
eComplianceDirector Board of Directors2017 — 2019San Francisco, California
Bowery CapitalRevenue Council Member / Advisor2017 — 2018San Francisco, CA
SparkTradesCEO & Co-Founder2012 — 2013Palo Alto, CA
Bain CapitalPrivate Equity Associate2009 — 2011
The Boston Consulting GroupAssociate2007 — 2009New York, NY
The Boston Consulting GroupSummer Associate2006New York, NY
PSiIntern2005

Skills & more

Databases6SaaS20Software as a Service (SaaS)13Analysis7Strategy99Leadership34Project Management18Cross-functional Team Leadership30Due Diligence15Business Strategy16Product Management10Web Applications7

+12 more

Financial ModelingPrivate EquityFinancial AnalysisVenture CapitalEntrepreneurshipStart-upsEmerging MarketsBusiness DevelopmentCorporate DevelopmentValuationCRMGo-to-market Strategy

Languages Spanish

From Allison's professional profile.

Deals · 12

Jasper.aiSolo GP

via New Normal · filed May 2022

VannevarSolo GP

via New Normal · filed Apr 2019

DeepLSolo GP

via New Normal

EvenUpSolo GP

via New Normal

FairmarkitSolo GP

via New Normal

HexSolo GP

via New Normal

HightouchSolo GP

via New Normal

MaintainXSolo GP

via New Normal

Norm AiSolo GP

via New Normal

ScribeSolo GP

via New Normal

TennrSolo GP

via New Normal

Gamma.appSolo GP

via New Normal

Attribution from SEC filings, press coverage, and firm rosters. Some rows are inferred. Not right? Tell us.

Other disclosed investments

Investor

AdonisAirplaneArketaAugmendCelloCercliCoactive AIDoolyEppoFeltGableGlimpseGradientHex TechnologiesJasperKingdom SuperculturesLumosMatikMeez Culinary Solutions MetronomeModal LabsMuralNaiveOpnaPipeDreamsPlainPocusSaaS LabsSoleaSpot AIStriseTextqlUnstructured TechnologiesVannevar LabsVitable HealthWaldoWarmly,WriterXBuild

Per curated public sources.

Network6

Bobby Lo

Angel

Chris Hulls

Venture Partner at Recursive Ventures

Ed Sim

Founder and General Partner at boldstart ventures

Eliot Durbin

General Partner at boldstart ventures

Jay Eum

Founding Managing Partner at GFT Ventures

Varsha Rao

Executive Partner at Flare Capital Partners

Investors connected to Allison in public investor directories — a warm-intro map.

Frequently asked questions

Who is Allison Pickens?: Solo GP investing in AI startups and former COO of Gainsight, where she helped scale the company from $1M to $85M ARR ahead of its $1B+ exit to Vista in 2020. She authored a book on Customer Success, hosts a podcast, and serves as a board director at dbt Labs and Commvault.
Where does Allison Pickens work?: Allison Pickens is Solo GP at New Normal.
What does Allison Pickens invest in?: Allison Pickens invests in AI & Machine Learning, Data & Infrastructure, Defense Tech, Enterprise Software, SaaS.
What check size does Allison Pickens write?: Allison Pickens typically writes checks of $500K – $1M.
What companies has Allison Pickens invested in?: Investments tracked here include Adonis, Airplane, Arketa, Augmend, Cello, Cercli, Coactive AI, DeepL, Dooly, Eppo, EvenUp, Fairmarkit, and 37 more.
Where did Allison Pickens go to school?: Allison Pickens studied at Stanford University Graduate School of Business (MBA, Entrepreneurship); Yale University (BA, Ethics).