/Companies

Pear Commerce

Minneapolis, US · Delaware corporation · 13 known investors

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Pear Commerce provides shoppable commerce tools for CPG brands, including onsite where-to-buy locators and in-ad "Pear Connect" experiences that surface inventory-verified, in-stock retailers to move shoppers from digital ads to purchase. The platform tracks campaign performance via UTM parsing and click-level analytics, helping brands build retargeting audiences and prove retail e-commerce ROI.</parameter> <parameter name="founders">[]

Founders & leadership

AWAlex Wyler
Alex WylerCo-FounderCo-founder of Pear Commerce, a commerce platform for CPG brands, and previously co-founder of EatStreet.
EMEric Martell
Eric MartellFounderEric Martell co-founded EatStreet, an online ordering platform serving thousands of restaurants, where he led product, engineering, and later business intelligence and analytics before joining gener8tor as a venture partner and managing director. He is now CEO of Pear Commerce, a commerce tools platform for CPG brands.
IL
Ian LaveyNamed on SEC filing

Board

ECElizabeth Christo
Elizabeth ChristoInvestor & Board MemberPartner at Stage 2 Capital
GB
Greg BeaufaitBoard directorPartner at Dundee Venture Capital

Investors · 13

Reported raises · per SEC filings

Form D private placements

$14M disclosed across 1 round · 2024

▶$14MraisedMay 2024 · 42 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Elizabeth ChristoDirector
  • Alex WylerExecutive Officer, Director
  • Ian LaveyExecutive Officer
  • Greg BeaufaitDirector
  • Eric MartellExecutive Officer, Director
Offering amount
$14M
Amount sold
$14M
Minimum investment
$10K
First sale
Apr 2024
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Founder mafia

2 people who came through Pear Commerce went on to found or lead other companies.

Related companies · 3

Companies working in the same space as Pear Commerce.

In the news

Frequently asked questions

What does Pear Commerce do?
Pear Commerce provides shoppable commerce tools for CPG brands, including onsite where-to-buy locators and in-ad "Pear Connect" experiences that surface inventory-verified, in-stock retailers to move shoppers from digital ads to purchase. The platform tracks campaign performance via UTM parsing and click-level analytics, helping brands build retargeting audiences and prove retail e-commerce ROI.</parameter> <parameter name="founders">[]
Who founded Pear Commerce?
Pear Commerce was founded by Alex Wyler, Eric Martell.
Who are Pear Commerce's investors?
Pear Commerce's investors include CSA Partners LLC, Dundee Venture Capital, Great North Ventures, Heartland Ventures, Heartland Ventures S7, Homegrown Capital, Mairs & Power VC, Newlin Ventures and 5 more.
How much funding has Pear Commerce raised?
Pear Commerce has disclosed $14M raised across 1 round.
Where is Pear Commerce headquartered?
Pear Commerce is headquartered in Minneapolis, US.