Who founded Pear Commerce?

Pear Commerce was founded by Alex Wyler, Eric Martell.

Who are Pear Commerce's investors?

Pear Commerce's investors include CSA Partners LLC, Dundee Venture Capital, Great North Ventures, Heartland Ventures, Heartland Ventures S7, Homegrown Capital, Newlin Ventures, Service Provider Capital and 2 more.

How much funding has Pear Commerce raised?

Pear Commerce has disclosed $14M raised across 1 round.

Where is Pear Commerce headquartered?

Pear Commerce is headquartered in Minneapolis, US.

Pear Commerce

Minneapolis, US · Delaware corporation · 10 known investors

Find your way into Pear Commerce

534 people in our graph share verified history with the Pear Commerce team — schools, employers, funds. One of them is your warm intro.

Sam Lessinunlockedknows Alex Wyler · together at Facebook (overlapped)

×9knows the team · via Facebook

knows the team · via University of Wisconsin-Madison

knows the team · via Gener8tor

Pear Commerce provides shoppable commerce tools for CPG brands, including onsite where-to-buy locators and in-ad "Pear Connect" experiences that surface inventory-verified, in-stock retailers to move shoppers from digital ads to purchase. The platform tracks campaign performance via UTM parsing and click-level analytics, helping brands build retargeting audiences and prove retail e-commerce ROI.</parameter> <parameter name="founders">[]

E-commerce Marketing Tech Retail Tech

Founders & leadership

Alex Wyler inCo-FounderCo-founder of Pear Commerce, a commerce platform for CPG brands, and previously co-founder of EatStreet.

Eric Martell inFounderEric Martell co-founded EatStreet, an online ordering platform serving thousands of restaurants, where he led product, engineering, and later business intelligence and analytics before joining gener8tor as a venture partner and managing director. He is now CEO of Pear Commerce, a commerce tools platform for CPG brands.

Ian LaveyNamed on SEC filing

Board

Elizabeth Christo inInvestor & Board MemberPartner at Stage 2 Capital

Greg Beaufait inBoard directorPartner at Dundee Venture Capital

Investors · 10

CSA Partners LLCMilwaukee

Dundee Venture CapitalPittsburgh · $500K – $3M

Great North VenturesMaple Grove

Heartland VenturesColumbus · $500K – $30M

Heartland Ventures S7Washington · $5M – $30M

Homegrown CapitalBrookings · $500K – $2M

Newlin VenturesAustin · $15K – $100K

Service Provider CapitalVail

Stage 2 CapitalLincoln · $200K – $4M

Homegrown VenturesreportedDubai

Reported raises · per SEC filings

Form D private placements

$14M disclosed across 1 round · 2024

▶$14MraisedMay 2024 · 42 investors · Other Technology

Rule 506(b)

Officers, directors & promoters on the filing

Elizabeth ChristoDirector
Alex WylerExecutive Officer, Director
Ian LaveyExecutive Officer
Greg BeaufaitDirector
Eric MartellExecutive Officer, Director

Offering amount: $14M
Amount sold: $14M
Minimum investment: $10K
First sale: Apr 2024
Incorporated: Corporation, Delaware
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Founder mafia

2 people who came through Pear Commerce went on to found or lead other companies.

Alex WylerExecutive Officer, DirectorFounded EatStreet Eric MartellChief Executive OfficerFounded EatStreet

Competitors · 3

by search overlap

Instacart92 shared keywordsInstacart operates a marketplace connecting grocery retailers with customers who order food and household items for same-day delivery or in-store pickup, serving millions of households across North America through partnerships with over 350 retailers.

DoorDash51 shared keywordsDoorDash operates a restaurant delivery platform that connects customers with dining establishments across hundreds of cities in North America through a logistics network.

Walgreens40 shared keywordsWalgreens operates a pharmacy and retail health and wellness business, offering prescription services, over-the-counter medications, health products, and photo services to consumers.

Companies competing with Pear Commerce for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

E-commerce Enablement Platform Pear Commerce Raises $10M in Series A Funding — eCommerce Strategy Consultant - Rick Watson - RMW Commerce Consultingrmwcommerce.com · Jul 2024

Pear Commerce: Retail Enablement Company Raises $10 Million In Series Apulse2.com · Jul 2024

Retail-tech startup Pear Commerce raises $10M - Minneapolis / St. Paul Business Journalbizjournals.com · Jun 2024

Pear Commerce secures $10M in funding to deliver omnichannel shopping experience across platforms and devices - Tech Startupstechstartups.com · Jun 2024

Pear Commerce Secures $10M in Series A Funding to Transform Shoppable Media and Enhance Retail Ecommerce Strategiesprnewswire.com · Jun 2024

Pear Commerce Raises $10M in Series A Fundingfinsmes.com · Jun 2024

Frequently asked questions

What does Pear Commerce do?: Pear Commerce provides shoppable commerce tools for CPG brands, including onsite where-to-buy locators and in-ad "Pear Connect" experiences that surface inventory-verified, in-stock retailers to move shoppers from digital ads to purchase. The platform tracks campaign performance via UTM parsing and click-level analytics, helping brands build retargeting audiences and prove retail e-commerce ROI.</parameter> <parameter name="founders">[]
Who founded Pear Commerce?: Pear Commerce was founded by Alex Wyler, Eric Martell.
Who are Pear Commerce's investors?: Pear Commerce's investors include CSA Partners LLC, Dundee Venture Capital, Great North Ventures, Heartland Ventures, Heartland Ventures S7, Homegrown Capital, Newlin Ventures, Service Provider Capital and 2 more.
How much funding has Pear Commerce raised?: Pear Commerce has disclosed $14M raised across 1 round.
Where is Pear Commerce headquartered?: Pear Commerce is headquartered in Minneapolis, US.