Homegrown Capital
Venture capitalActively deployingBrookings · Seed–Series A · 4 people tracked
Investment thesis
Homegrown Capital backs early-stage, technology-driven companies located 'between the coasts' in the Midwest and Northern Plains, aiming to prove world-class businesses can be built outside traditional coastal hubs. It focuses on Seed to Series A rounds, typically leading or co-leading checks of $500K to $2M in companies with proven product-market fit and early traction. Preferred sectors include B2B software, AgTech, FinTech, and media/subscription models where technology enables scalability with limited regulatory friction. The firm relies on deep regional networks, a hands-on partnership model, and board-level guidance to support portfolio growth. While centered on the Midwest, it remains open to exceptional opportunities elsewhere between the coasts.
Source: firm website, verified Aug 7, 2026.
Team · 4 people
from the firm's website
What they invest in
from 16 of 20 portfolio companiesSaaS ×11AI & Machine Learning ×5AgTech ×4Enterprise Software ×4Marketing Tech ×4Data & Infrastructure ×3EdTech ×3Consumer ×2
HQs:United States×9
Who they back
founder profiles across 10 portfolio companiesFounding team size:solo founder×62 founders×33 founders×1
Investments · 20 tracked
founders shown can be your intro pathBy year:2025 · 22024 · 22023 · 15 dated
Prismatic is an embedded integration platform (iPaaS) for B2B SaaS companies, letting their developers build integrations in TypeScript while end users assemble multi-step workflows and expose integrations as agent-ready tools via an MCP flow server.
Developer ToolsEnterprise SoftwareSaaSSioux Falls, US
Michael Zuercher(Executive Officer, Director, Promoter)
BoardAustin Gideon(Director)inReed Edwards(Director)in
Board seatMatt Paulson· per SEC Form D
Co-investorsFive Elms Capital
Ithaca, US
Board seatTim Weelborg· per SEC Form D · $1M raise · filed Aug 2025
Meridian, US
Ehsan Soltanmohammadi(Executive Officer, Director, Promoter)
Board seatTim Weelborg· per SEC Form D
Co-investorsCORI InnovationGreat North VenturesInnova Memphis, Inc.SVG Ventures | THRIVE
Brevity provides AI-powered sales simulation and practice platform for sales teams, enabling them to rehearse calls with realistic AI buyer personas that provide immediate feedback and coaching to develop selling skills.
AI & Machine LearningSaaSSales Tech
Co-investorsLightship CapitalIlluminate Ventures
Champion provides a Customer Revenue Orchestration platform that uses AI to identify high-value customer advocates and coordinate engagement across sales, marketing, and customer success teams to drive pipeline and retention.
AI & Machine LearningEnterprise SoftwareSaaSIndianapolis, US
Jeffrey Reekers(Executive Officer, Director, Promoter)Courtney Crispin(Founder)inGianna Scorsone(Executive Officer, Promoter)Neenah Jain(Director)
BoardPatrick Berry(Director)Eric Tobias(Director)in
Co-investorsBread And Butter Ventures, LlcFlyover CapitalHigh AlphaStage 2 Capital
Coco Coders offers weekly online coding classes for children (typically ages 6 and up), teaching block-based coding in Scratch before progressing to Python, JavaScript, and web development.
ConsumerEdTech
Elizabeth Tweedale(Founder)
Co-investorsAmrock VenturesInnoventures Iowa
Devii converts SQL databases (MySQL, PostgreSQL, Oracle, SQL Server, and others) into GraphQL APIs, automatically generating schemas, queries, mutations, CRUD operations, and policy-based access control.
Data & InfrastructureDeveloper ToolsSaaS
Co-investorsTitletownTech
Grain Weevil makes a robot that moves and manages grain inside storage bins, letting farmers maintain grain conditions and quality without physically entering the bin.
AgTechHardwareRoboticsAurora, US
Chad Johnson(Co-Founder & CEO)Benjamin Johnson(Executive Officer)Ben Johnson(Co-Founder / Chief Innovation Officer)
Co-investorsAg Ventures AllianceInnova Memphis, Inc.Invest Nebraska
Hummingbirds operates a platform that connects brands with local everyday creators to run retail marketing campaigns and produce rights-ready user-generated content.
Creator EconomyMarketing TechRetail Tech
Legacy Farmer offers a program to help agricultural business owners manage their farm finances and make business decisions.
AgTechEdTechFintech
Pear Commerce provides shoppable commerce tools for CPG brands, including onsite where-to-buy locators and in-ad "Pear Connect" experiences that surface inventory-verified, in-stock retailers to move shoppers from digital ads to purchase.
E-commerceMarketing TechRetail TechMinneapolis, US
Alex Wyler(Executive Officer, Director)Eric Martell(Chief Executive Officer)Ian Lavey(Executive Officer)
BoardElizabeth Christo(Director)inGreg Beaufait(Director)in
Co-investorsCSA Partners LLCDundee Venture CapitalGreat North VenturesHeartland VenturesHeartland Ventures S7Newlin Ventures+2 more
Pitchly offers a data enablement platform with data pipeline, data workspace, and data productivity tools that automate data workflows to save time and improve performance for business teams.
AI & Machine LearningData & InfrastructureEnterprise SoftwareFuture of WorkSaaSDes Moines, US
Ryan Gerhardy(Co-founder & CEO)inMichael Brook(Co-founder & CPO)
BoardMatthew Paulson(Director)inWendy Batchelder(Director)
Co-investorsGreat North VenturesInnoventures IowaISA VenturesNext Level Ventures
Points Path is a browser extension that adds live airline award pricing next to cash fares inside Google Flights.
Co-investorsColopl Next
ProsperStack provides customer retention software for subscription businesses, including adaptive cancellation flows, churn surveys and analytics, winback campaigns, revenue recovery, and A/B testing.
Marketing TechSaaSSales Tech
Co-investorsGROOVE CAPITALSandalphon Capital
School of Traditional Skills is an online membership platform offering step-by-step video courses in homesteading skills such as gardening, food preservation and canning, sourdough baking, herbal remedies, raising animals, and traditional food-making.
ConsumerEdTechSaaS
Carolyn Thomas(Co-founder)Josh Thomas(Co-founder)
Sentinel offers a platform that uses imagery, crop data, and trial-backed science to guide nitrogen and nutrient management, helping farmers apply the right amount of nutrients at the right time.
AgTechAI & Machine LearningSaaSLincoln, US
Jackson Stansell(Executive Officer, Director)Dan Rykhus(Director)
BoardTim Weelborg(Director)inDan Rykus(Director)Stephan Becerra(Director)
Co-investorsInvest Nebraska
Co-investorsGreat North VenturesGROOVE CAPITAL
Statcounter provides website analytics and visitor tracking software that displays traffic data, user behavior, and engagement metrics in a simple interface.
AdTechData & InfrastructureMarketing TechSaaS
Aodhán Cullen(Founder and CEO)
Co-investorsGabriel Venture PartnersHuangpu River CapitalIaso VenturesKumpulan Modal PerdanaNucleation CapitalNventure+2 more
Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.
Portfolio news
latest coverage across their companiesSentinel Fertigation · starherald.com · Jul 27, 2026
Grain Weevil · starherald.com · Apr 24, 2026
Devii · devii.io · Sep 5, 2025
Frequently asked questions
- How many investments has Homegrown Capital made?
- Homegrown Capital has 19 tracked investments, including 1 dated in the last 24 months.
- What stage does Homegrown Capital invest at?
- Homegrown Capital invests at the Seed, Series A stages.
- What is Homegrown Capital's typical check size?
- Homegrown Capital typically writes checks of $500K – $2M.
- What sectors does Homegrown Capital focus on?
- Homegrown Capital focuses on AgTech, Enterprise Software, Fintech, Media & Entertainment, SaaS.
- Where is Homegrown Capital located?
- Homegrown Capital is headquartered in Brookings, US.
- Does Homegrown Capital lead rounds?
- Yes, Homegrown Capital leads investment rounds.
- Who does Homegrown Capital co-invest with?
- Homegrown Capital most often shares deals with Great North Ventures, GROOVE CAPITAL, Innoventures Iowa, among 32 tracked co-investors.
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