Soil Connect
Plainview, US · Founded 2020 · 17 employees on LinkedIn · 5 known investors
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Soil Connect operates a marketplace and mobile app that connects contractors and construction professionals who have surplus dirt with those who need it, using matching algorithms to reduce dirt sourcing and hauling costs. The platform serves the construction industry with soil and material transport logistics.
Also known as Soil Connect Marketplace
Founders & leadership
Soil Connect was founded in 2020 by Cliff Fetner.
Investors · 5
Reported raises · per SEC filings
Form D private placements$8.8M disclosed across 2 rounds · 2020–2022
▶$5.6MraisedJan 2023 · 32 investors · OtherRule 506(b)
- Cliff FetnerExecutive Officer, Director, Promoter
- Mark AccomandoDirector
- Daniel FetnerDirector
- Offering amount
- $6.2M
- Amount sold
- $5.6M
- First sale
- Dec 2022
- Incorporated
- Corporation, Delaware, 2020
- Federal exemptions
- 06b
▶$3.2MraisedNov 2020 · 22 investors · OtherRule 506(b)
- Wills HapworthDirector
- Daniel FetnerDirector
- Cliff FetnerExecutive Officer, Director, Promoter
- Offering amount
- $3.2M
- Amount sold
- $3.2M
- First sale
- Oct 2020
- Incorporated
- Corporation, Delaware, 2020
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Soil Connect operates a marketplace for dirt and aggregates that connects construction professionals who need to dispose of excess soil with those who need fill material. Users browse or list materials on the company's website or mobile app, create a free account, search for nearby available materials and submit requests to move them. The company states it has helped contractors cut costs and stay on schedule since 2019.
Alongside the marketplace, Soil Connect offers two related services: dirt reporting, which lets customers track volumes, imports and exports against schedule and budget, and dirt hauling, which provides material transport services. The reporting tools are also used by haulers for ticketing, including customizable ticket fields and export of ticket data to spreadsheets. The company is based in Plainview, New York.
Business model
Soil Connect provides a marketplace connecting suppliers and buyers of dirt and aggregates, complemented by brokerage, hauling services, and reporting/ticketing software; accounts on the marketplace are described as free to create and the dirt reporting tool is offered with a free trial.
Traction
The company reports that customers save an average of 34% on dirt and hauling costs. Published testimonials come from firms including Prologis, ARCO Design Build, Esposito Construction, Peinado Construction, JCP Utilities, North Shore Paving, Sunbelt Utilities Corp, Pittman Partners, Grand Strand Materials, LMC Corp, IGC and Wallace Ventures.
▸Full profile — market position, technology, go-to-market, geography
Market position
Positions itself as a transparency-oriented marketplace for dirt and aggregates backed by an extensive dirt network; one customer states it compared favorably to other platforms used previously for dirt needs.
Combines matchmaking across a dirt network with volume reporting and digital ticketing, which customers cite as a distinguishing value beyond brokerage, along with visibility into market rates and hands-on account follow-up.
Technology
The platform is delivered through a website and a mobile app, and uses match-making algorithms to pair parties with surplus dirt to parties needing material, prioritizing geographically closer connections. Reporting features track import/export volumes, budget and schedule progress, and digitize hauler ticketing with customizable fields and downloadable records.
Go-to-market
Self-service sign-up via the website and mobile app with 'I need dirt' / 'I have dirt' lead capture forms, supported by a team that responds to inquiries and provides brokerage and personalized matching; a free reporting trial is used as an entry point.
Contractors, construction and utilities companies, developers and property owners with unbalanced sites, plus trucking and hauling companies. Cited users include general contractors, paving and utility contractors, materials suppliers and industrial real estate owners.
Geography
Headquartered in Plainview, New York, with customer testimonials from New York (Long Island, Kings Park, Westhampton), New Jersey (Colts Neck, East Rutherford), Texas (Dallas, Austin), North Carolina (Charlotte), Indiana (Indianapolis) and South Carolina.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
In the news
▸Research sources · 1
primary sources listed
- Soil Connectsoilconnect.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Soil Connect do?
- Soil Connect runs an online marketplace and app matching construction firms that have surplus dirt with those that need it.
- Who founded Soil Connect?
- Soil Connect was founded by Cliff Fetner in 2020.
- Who are Soil Connect's investors?
- Soil Connect's investors include Heartland Ventures, Heartland Ventures S7, Stellifi, Suffolk Technologies, TIA Ventures.
- How much funding has Soil Connect raised?
- Soil Connect has disclosed $8.8M raised across 2 rounds.
- Where is Soil Connect headquartered?
- Soil Connect is headquartered in Plainview, US.