Parkade

Parkade, Inc. develops parking management software for multifamily apartment communities, office buildings and mixed-use properties. Its system covers self-serve parking assignments, in which residents or employees select, pay for and manage their own spot through a mobile app; revenue management and pricing tools including qualitative, event-based and short-term pricing; guest and visitor parking with payment and gate access; and enforcement features such as license-plate scanning, automatic parking violations, always-accurate parking records, a resident-powered problem-reporting portal, temporary spot relocation and a mobile Patrol app. Parking assignments, prices and records are held in a web dashboard for management and synced in real time to the mobile app for parkers.

The product integrates with property management systems including Yardi, Entrata, RealPage and Rent Manager, and with gate systems via a dongle installation that enables app-based gate access for valid parkers only. In workplace settings, Parkade adds employee subleasing — employees release unused spots for others to book for a fee, with management taking a share of revenue — multi-tenant controls that cap how much parking each tenant company receives, and acceptance of pre-tax commuter benefits such as WageWorks, Navia and Edenred. Parkade also provides a support team that handles resident parking inquiries and issues 24/7, and has released dynamic parking maps and parking validation tools for discounts.

The company frames its mission around reducing the amount of parking that needs to be built, arguing that better-managed off-street parking makes housing and offices more affordable and helps developers respond to neighborhood opposition to lower-parking housing projects.

Founding story

Co-founder and CEO Evan Goldin was frustrated by hunting for street parking when visiting his parents' condo and by housing developments being rejected, downsized or overbuilt with parking because of neighbors' concerns about overflow. He founded Parkade with Curtis Rogers and Ben Plowman after leaving Chariot Transit — a shuttle operator acquired by Ford Smart Mobility, where he led product development, design, data and engineering — in 2018. Earlier he was the first product manager at Zimride, which became Lyft, helping scale it nationwide from 2012 to 2015 and creating the Lyft for Work product line with Curtis Rogers.

Business model

Parkade sells its parking management software to building owners and operators, positioning parking as an ancillary revenue driver: properties use its pricing tools, paid visitor parking and short-term reservations to raise parking income while reducing staff workload. In workplace deployments, building management receives a share of revenue generated by employee spot subleasing.

Software sold to property owners and managers, with parking payments (long-term assignments, short-term reservations and guest parking) collected through the Parkade app; management takes a share of revenue from employee subleasing at workplaces.

Traction

The company states it has grown 21x since its 2022 seed round and has customers in 23 states and three other countries. Published customer results include a roughly 70% increase in parking income across Crawford Hoying's portfolio, a 90% drop in parking workload and up to 43% higher parking revenue at Sentral sites, a $130,000 annual parking revenue lift at 903 Peachtree in Atlanta, $50,000 of first-year short-term parking revenue at Park East in Los Angeles, a 26% increase in total parking revenue at The BLVD Collection in Jersey City, $4,800 per month of short-term revenue at Artistry Cincy, and a 60% increase in long-term parking revenue at STRATA/Venue in San Francisco. Workplace case-study data cited by the company shows a 4x increase in shared parking after launch, a 29% average increase in parking utilization and 85% fewer misparked cars.

Latest developments

In May 2025 Parkade announced a $10 million Series A and said the capital would fund further technology investment and scaling across the apartment industry nationwide. Recent product releases include dynamic parking maps, a mobile Patrol app, parking validation/discount tools and mapping upgrades.