What companies did Aihui Ong found?

Aihui Ong founded Buela, Easymate, Love With Food.

Where did Aihui Ong go to school?

Aihui Ong studied at Stanford University (Venture Capital); National University of Singapore (B.Sc., Computer Science & Information Systems); University of Warwick - Warwick Business School (MBA, MBA).

Aihui Ong

InvestorFounder

Founder and CEO, EdgiLife / Love With Food at xfactor ventures · Co-founder at Easymate · Founder at Love With Food · Co-founder at Buela

San Francisco, CA

FoundedBuela Easymate Love With Food

Find your path to Aihui

316 people in our graph share verified history with Aihui — schools, employers, funds. One of them is your warm intro.

Hope CochranunlockedAihui: together at PeopleSoft Inc. (2001)

×5Aihui: together at PeopleSoft Inc.

×3Aihui: together at xfactor ventures

×3Aihui: together at University of Warwick - Warwick Business School

About

Aihui Ong is a former software engineer and entrepreneur. She founded EdgiLife, an AI consumer insights platform for CPGs that gathered feedback through the LoveWithFood snack subscription box, building it from initial development in Ruby on Rails to multi-million dollar revenues before its acquisition in 2018; she subsequently served as CEO of Whistle, a smart pet collar company. She is a General Partner at Transform Capital and a mentor at 500 Global and Techstars Farm to Fork, and holds a BSc in Computer Science from the National University of Singapore and an MBA from Warwick Business School.

Invests in

ConsumerE-commerceEnterprise SoftwareFoodTechSaaS

Co-founder at Easymate

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Easymate's investors · 3

Cake VenturesSan Francisco · $200K – $750K checks ConvergeCambridge · $500K – $5M checks Rogue Womens Fund$500K checks

Co-founders at Easymate

Mike HanCo-founder

Founder at Love With Food

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Love With Food's investors · 4

500 GlobalSan Francisco · $150K checks · since 2011 Better Food VenturesSilicon Valley Kapor CapitalOakland · $100K – $1M checks Scrum VenturesSan Francisco

Co-founders at Love With Food

Grace Xia

Co-founder at Buela

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In turn, Aihui can intro founders to Buela's investors below.

Buela's investors · 1

500 GlobalSan Francisco · $150K checks · since 2024

Co-founders at Buela

Mike HanCo-founder

Experience

EasyMate AICEO & Co-Foundercurrent2025 — presentSan Francisco Bay Area
Transform CapitalVenture Partnercurrent2025 — presentSan Francisco Bay Area
Transform CapitalGeneral Partner2021 — 2025San Francisco Bay Area
XFactor VenturesInvestment Partnercurrent2019 — present
RaiseBoard Member2022 — 2024
Whistle LabsChief Executive Officer2020 — 2021San Francisco Bay Area
SnackNationSenior Vice President Of Technology2018 — 2019
EdgiLifeFounder & CEO (Acquired)2011 — 2018San Francisco Bay Area
Love With FoodFounder & CEO (Acquired)2011 — 2018San Francisco Bay Area
EdgiLabs Inc.Founder - PeopleSoft Project Manager/Technical/Functional ERP Expert2001 — 2011
PeopleSoft Inc.Senior Software Engineer2000 — 2001
AccentureSenior Consultant1999 — 2000
National Computer SystemsSoftware Engineer1998

Skills & more

Ruby on Rails17Enterprise Software31SaaS11SQLDatabasesStrategy23Leadership3Start-up VenturesCEO coachingB2C e-commerceDigital MarketingE-commerce78

+12 more

Start-upsConsultancyEntrepreneurProduct ManagementEntrepreneurshipBusiness StrategyMobile ApplicationsVenture CapitalSoftware DevelopmentSocial NetworkingSalesProgram Management

Languages Chinese · English

Certified Data Scientist — Springboard
Advanced SQL for Data Scientists — LinkedIn

From Aihui's professional profile.

Colleagues at xfactor ventures

Allison Kopf

CEO, Tract at xfactor ventures

Amanda Bradford

Co-Founder & CEO, The League at xfactor ventures

Anna Palmer

Venture Partner at Flybridge Capital Partners

Aubrie Pagano

General Partner, Managing Member at Corigin Ventures

Betsy Fore

Founding Partner, Velveteen Ventures at xfactor ventures

Chip Hazard

General Partner at Flybridge Capital Partners

Fatima Dicko

Founder/CEO, Sugar at xfactor ventures

Felicia Curcuru

Co-Founder/CEO, Binti at xfactor ventures

Network10

Hans TungScout

Managing Partner at Notable Capital

Greg BettinelliScout

Partner at The Chernin Group (TCG Crypto)

Harley MillerScout

Managing Partner and CEO at Left Lane Capital

Jason FiedlerScout

Managing Partner at Left Lane Capital

Rick HeitzmannScout

Founder and Partner at FirstMark Capital

Donna Harris

General Partner at Builders + Backers

Jared Kesselheim, M.D.

Investor at TRANSFORMATION CAPITAL

Jenna Ciotti

Investor at TRANSFORMATION CAPITAL

Julie Vaughan Murchinson

Investor at TRANSFORMATION CAPITAL

Michael Dixon

Investor at TRANSFORMATION CAPITAL

Investors connected to Aihui in public investor directories — a warm-intro map.

Frequently asked questions

Who is Aihui Ong?: Aihui Ong is a former software engineer and entrepreneur. She founded EdgiLife, an AI consumer insights platform for CPGs that gathered feedback through the LoveWithFood snack subscription box, building it from initial development in Ruby on Rails to multi-million dollar revenues before its acquisition in 2018; she subsequently served as CEO of Whistle, a smart pet collar company. She is a General Partner at Transform Capital and a mentor at 500 Global and Techstars Farm to Fork, and holds a BSc in Computer Science from the National University of Singapore and an MBA from Warwick Business School.
Where does Aihui Ong work?: Aihui Ong is Co-founder of Buela and Founder and CEO, EdgiLife / Love With Food at xfactor ventures and Co-founder at Easymate.
What does Aihui Ong invest in?: Aihui Ong invests in Consumer, E-commerce, Enterprise Software, FoodTech, SaaS.
What companies did Aihui Ong found?: Aihui Ong founded Buela, Easymate, Love With Food.
Where did Aihui Ong go to school?: Aihui Ong studied at Stanford University (Venture Capital); National University of Singapore (B.Sc., Computer Science & Information Systems); University of Warwick - Warwick Business School (MBA, MBA).