Cake Ventures
also invests · investor profile10 known investors
Cake Ventures is a seed and pre-seed venture firm investing in companies built around demographic change.
Also known as Cake Ventures
Investors · 10
Also in the syndicate · 4
Funding
SEC filings, press & company announcements$17M disclosed across 1 round · 2023
- $17MraisedJan 2023 · 2 sources
Bank of America, BofA, Cendana, Cendana Ventures, Foundry Group, Pivotal, Pivotal Ventures, Plexo Capital, Screendoor
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026Cake Ventures is a venture capital firm that invests at the pre-seed and seed stages in founders building products for what it describes as tomorrow's internet users. The firm frames its investment approach around demographic change, backing companies whose markets are shaped by aging and longevity, the growing spending power of women, the shift toward a majority-minority population, and the rise of deskless work.
The firm organizes its thesis into three themes it calls "three layers of cake." The aging and longevity layer is premised on the expectation that Americans over 65 will outnumber those under 18 by 2034, and on older consumers using software to age in place, manage finances, and find work and purpose after retirement. The spending power of women layer targets categories such as women's health, e-commerce and the care economy, where female consumers drive purchasing for themselves and their families. The "new super consumers" layer focuses on Asian, Black and Latino consumers as fast-growing groups, and on opportunities in healthcare outcomes, more inclusive financial products, and culture-driven consumer technology.
Business model
Cake Ventures deploys capital as an equity investor into early-stage startups, entering at the pre-seed and seed stages.
Traction
The disclosed portfolio includes Culina Health (virtual nutrition care, Hoboken, NJ; founders Vanessa Rissetto and Tamar Samuels), Sol Health (mental health access for Gen Z and clinical hours for therapists-in-training, New York City; founder Gun Young Lim), Death Clock (AI life-expectancy analysis, San Francisco; founder Brent Franson), Eli Health (saliva-based continuous hormone monitoring, Montreal; founder Marina Pavlovic Rivas), Frame Fertility (fertility care and support, San Francisco Bay Area; founder Jessica Bell van der Wal), Guaranteed (technology for end-of-life healthcare, New York City; founder Jessica McGlory), Pamper (direct-to-consumer reusable, vegan and cruelty-free nail art, SF Bay Area; founder Vivian Xue Rahey), Joshin (advocacy for disability and neurodivergent communities; founders Melanie Fountaine and Melissa Danielsen), Most Days (quality and length of life; founders Brian Kelley and Brent Franson), Rares (SEC-regulated fractional ownership of collectible sneakers; founders Gerome Sapp and Hector Tantoh), Snack (video-first mobile dating app for Gen Z and millennials), and Serif (physical and digital spaces for cross-generational, cross-industry community).
▸Full profile — market position, go-to-market, geography
Market position
The firm positions itself as a thematic early-stage investor organized around demographic shifts rather than a specific technology sector, spanning consumer health, fintech, care, e-commerce and consumer internet.
Cake Ventures structures its sourcing and investment criteria around three demographic theses — aging and longevity, the spending power of women, and the growth of Asian, Black and Latino consumer groups — and describes itself as founder- and builder-oriented, investing in "where we're going, not where we came from."
Go-to-market
Founders of pre-seed and seed-stage companies with global ambitions whose products address changing demographics, including aging consumers, women, and Asian, Black and Latino consumers.
Geography
Portfolio companies are based across the United States — including the San Francisco Bay Area, New York City, and Hoboken, New Jersey — and in Montreal, Quebec, Canada.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
In the news
▸Research sources · 1
primary sources listed
- Cake Venturescake.vc · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Cake Ventures do?
- Cake Ventures is a seed and pre-seed venture firm investing in companies built around demographic change.
- Who are Cake Ventures's investors?
- Cake Ventures's investors include Atento Capital, Foundry, Bank of America, Pivotal Ventures, Plexo Capital, Screendoor.
- How much funding has Cake Ventures raised?
- Cake Ventures has disclosed $17M raised across 1 round.