Backstage AB
Family officeStockholm · Seed–Late Stage · 2 people tracked
Investment thesis
Backstage is the investment arm of a Swedish single family office that has invested its own capital since the 1980s, rather than operating as a traditional VC fund. It backs proven entrepreneurs leading Nordic scale-ups with strong growth potential, requiring evidence of real traction and growing revenues, so it avoids very early-stage deals. The firm favors technology-driven opportunities and steers clear of highly capital-intensive sectors. Investment decisions follow its 'Seven Pillars of T': Team, Trust, Track Record, Traction, Timing, Tech and Trajectory. As active, hands-on owners it supports management with experience and network access, frequently co-investing alongside private investors and VC funds, and generally seeking a viable exit path over time.
Source: firm website, verified Aug 7, 2026.
Team · 2 people
from public directoriesWhat they invest in
from 14 of 43 portfolio companiesConsumer ×5E-commerce ×4SaaS ×4AI & Machine Learning ×3Fintech ×3B2B Marketplaces ×2Data & Infrastructure ×2Direct to Consumer ×2
HQs:Sweden×6Finland×1United States×1
Investments · 43 tracked
founders shown can be your intro pathA leading Swedish self-storage operator; IPO 2019, later acquired and now operating as Green Storage (exit).
Animoca Brands invests in blockchain and digital asset projects across gaming, infrastructure, culture, and real-world asset categories, with a portfolio of 600+ companies and a focus on Web3 ecosystem development.
B2B MarketplacesCrypto & Web3GamingSector Agnostic
Yat Siu(Founder & CEO)
An influencer marketing SaaS platform acquired by Klarna in 2021 (exit).
Former portfolio holding (exit example).
BCB Medical is a clinical data analytics company that collects, processes, and analyzes real-world health data from hospitals, healthcare professionals, and patients to support evidence-based treatment decisions.
Data & InfrastructureDigital HealthHealthtechHelsinki, FI
Career Karma is a platform that matches individuals with career training programs across tech, AI, trades, and skilled careers.
B2B MarketplacesEdTechFuture of WorkSan Francisco, US
Timur Meyster(Executive Officer, Director, Promoter)Ruben A. Harris(Executive Officer, Director, Promoter)Artur Meyster(Executive Officer, Director, Promoter)
BoardGarry Tan(Director)
Carl Ek Fastigheter is a private real estate development company that builds residential housing in Stockholm and Uppsala with a focus on sustainable construction.
Climate TechConstruction TechPropTechStockholm, SE
Online gambling innovator behind Kwiff, a sports-betting and casino app using a proprietary in-house built platform.
Euroflorist operates an online marketplace connecting customers worldwide with a network of over 54,000 local florists to deliver fresh flowers and gifts.
Direct to ConsumerE-commerceMarketplacesMalmö, SE
Peter JungbeckLars Hedberg
Greenely offers a platform that lets households control, optimize, and reduce their electricity costs while earning from their energy automatically.
CleantechConsumerEnergyIoTSaaSSweden, SE
Haypp Group is an e-commerce company selling nicotine pouches and snus online, serving consumers shifting from combustible tobacco to smokeless products.
ConsumerDirect to ConsumerE-commerceHealthtechRetail Tech
Former portfolio holding (exit example).
Indicio is a forecasting and scenario planning platform that lets companies apply multivariate models incorporating external market, economic, and consumer data to their internal forecasts, with automated model building, backtesting, and driver explainability.
AI & Machine LearningData & InfrastructureEnterprise SoftwareSaaS
Frans Andersen(Co-Founder & CEO)David(Co-Founder)Daniel(Co-Founder)
A pioneer VC fund in Sweden; management buy-out in 2004 (exit).
Former portfolio holding (exit example).
Klarna is a mobile banking and payments platform that offers flexible payment options, shopping features, and financial management tools to millions of users globally through partnerships with thousands of merchants.
ConsumerE-commerceFintech
Sebastian Siemiatkowski(Founder & CEO)
Kwick offers a digital receipt and expense management app that automatically registers company card transactions, lets employees report receipts at the point of purchase, and sends automated reports to the finance department.
FintechSaaS
Holds exclusive commercial rights to market and sell Xanté, a top-selling super-premium liqueur, on the North American market.
Marshall manufactures and sells audio equipment including speakers, headphones, and home audio systems for music enthusiasts and consumers.
ConsumerHardware
Former portfolio holding (exit example).
OpenCard provides an expense management API for Expense Management Systems, delivering real-time transaction data, digital receipts, and per-transaction environmental impact metrics as JSON.
AI & Machine LearningFintechSaaS
Former portfolio holding (exit example).
Former portfolio holding (exit example).
The leading nightclub in Gothenburg; management buy-out in 2016 (exit).
Former portfolio holding (exit example).
A savings and investment platform with low fees; acquired by Länsförsäkringar Bank in 2025 (exit).
Former portfolio holding (exit example).
Former portfolio holding (exit example).
Former portfolio holding (exit example).
Former portfolio holding (exit example).
Varenne is an investment firm that supports companies on their growth journey.
Volumental provides 3D foot measurement technology and AI-powered footwear recommendation system for retail stores.
AI & Machine LearningHardwareRetail Tech
Exits · 2
IPOs and acquisitions across the tracked portfolioMarshall Groupacq. by HongShan Capital GroupSAVRacq. by Länsförsäkringar Bank
Portfolio news
latest coverage across their companiesAnimoca Brands · cryptobriefing.com · Jun 25, 2026
Frequently asked questions
- What stage does Backstage AB invest at?
- Backstage AB invests at the Seed, Series A, Series B, Series C, Growth, Late Stage stages.
- What is Backstage AB's typical check size?
- Backstage AB typically writes checks of $108K – $1.1M.
- What sectors does Backstage AB focus on?
- Backstage AB focuses on Advanced Manufacturing, AI & Machine Learning, Consumer, Crypto & Web3, E-commerce, Energy, Enterprise Software, Fintech, Gaming, Media & Entertainment, Retail Tech, SaaS, Sector Agnostic.
- Where is Backstage AB located?
- Backstage AB is headquartered in Stockholm, SE.
- Does Backstage AB lead rounds?
- Backstage AB typically participates in rounds rather than leading them.
Similar investors
AppWorks is a Taiwan-based venture capital firm and accelerator founded by former founders that backs early- to growth-stage tech startups, running an accelerator program, investment funds, and a tech-skills school.
SBI Investment Korea is a Korean asset management firm within the SBI Group that operates venture capital and private equity funds, positioning itself as a 'New Industry Creator'.
Khosla Ventures is a venture capital firm known for backing bold, contrarian bets in world-class teams that can reshape entire industries.
Advent International is a global private equity firm that partners with management teams to build market leaders through buyouts, corporate carve-outs, and value creation across selected sectors.
IDG Capital Vietnam is an investment firm continuing the work of IDG Ventures Vietnam, focused on developing companies through private equity, venture capital, and mergers and acquisitions.