Fundraising FoxBackstage AB
Family officeStockholm · Seed–Late Stage · 2 people tracked
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Investment thesis
Backstage is the investment arm of a Swedish single family office that has invested its own capital since the 1980s, rather than operating as a traditional VC fund. It backs proven entrepreneurs leading Nordic scale-ups with strong growth potential, requiring evidence of real traction and growing revenues, so it avoids very early-stage deals. The firm favors technology-driven opportunities and steers clear of highly capital-intensive sectors. Investment decisions follow its 'Seven Pillars of T': Team, Trust, Track Record, Traction, Timing, Tech and Trajectory. As active, hands-on owners it supports management with experience and network access, frequently co-investing alongside private investors and VC funds, and generally seeking a viable exit path over time.
Source: firm website, verified Aug 7, 2026.
Team · 2 people
from public directories
What they invest in
from 20 of 43 portfolio companiesConsumer ×7SaaS ×7AI & Machine Learning ×5Fintech ×5E-commerce ×4Enterprise Software ×4Marketplaces ×3Advanced Manufacturing ×2
HQs:Sweden×11Finland×1United Kingdom×1Hong Kong×1United States×1
Who they back
founder profiles across 9 portfolio companiesFounding team size:solo founder×22 founders×53 founders×14+ founders×1
Investments · 43 tracked
founders shown can be your intro path
Klarna is a mobile banking and payments platform that offers flexible payment options, shopping features, and financial management tools to millions of users globally through partnerships with thousands of merchants.
ConsumerE-commerceFintechStockholm, SE
Sebastian Siemiatkowski(Founder)inVictor Jacobsson(Founder)inEvgenii Kondratev(Founder)Niklas Adalberth(Founder)Viktor Jacobsson(Founder)
Co-investors1802 Ventures3Spoke CapitalAccess Ventures (New York)Adit Ventures Management, LlcAliya Capital PartnersAlpha Wave Global+59 more
Animoca Brands invests in blockchain and digital asset projects across gaming, infrastructure, culture, and real-world asset categories, with a portfolio of 600+ companies and a focus on Web3 ecosystem development.
B2B MarketplacesCrypto & Web3GamingSector Agnostic
Yat Siu(Founder)Robby YunginDavid J. Kim(Founder)
Co-investors2080 Ventures500 GlobalA'Z AngelsAdit Ventures Management, LlcAlpha Wave GlobalAppWorks Ventures+49 more
BCB Medical is a clinical data analytics company that collects, processes, and analyzes real-world health data from hospitals, healthcare professionals, and patients to support evidence-based treatment decisions.
Data & InfrastructureDigital HealthHealthtechHelsinki, FI
Co-investorsInnovestor VenturesStandout Capital IIInnovestorTesi (Finnish Industry Investment Ltd)
Qvantea is an investment banking and advisory firm specializing in M&A transactions and capital raises for B2B software and growth companies across sectors including fintech, foodtech, digital health, and cybersecurity.
Enterprise SoftwareFintechSaaSStockholm, SE
Sereact builds AI foundation models that enable industrial robots to perform complex manipulation tasks like warehouse picking and returns handling without retraining.
Advanced ManufacturingAI & Machine LearningDeep TechEnterprise SoftwareQuantum ComputingRoboticsOxford, GB
Ralf Gulde(CEO and co-founder)Marc Tuscher(CTO and co-founder)Gerald Mullally(CEO)
Co-investorsAlpha EdisonBritish Business BankChevron Technology VenturesInvusOxford Science Enterprises
Career Karma helps individuals explore and compare career training programs and matches them to education pathways based on their interests, financial needs, and learning preferences.
EdTechFuture of WorkMarketplacesSan Francisco, US
Timur Meyster(Founder)inArtur Meyster(Founder)Ruben Harris(Founder)inRuben A. Harris(Founder)in
Co-investorsBackstage CapitalChaos VenturesFlucas VenturesGV (Google Ventures)Ossian CapitalTrousdale Ventures+9 more
Carl Ek Fastigheter is a private real estate development company that builds residential housing in Stockholm and Uppsala with a focus on sustainable construction.
Climate TechConstruction TechPropTechStockholm, SE
Euroflorist operates an online marketplace connecting customers worldwide with a network of over 54,000 local florists to deliver fresh flowers and gifts.
Direct to ConsumerE-commerceMarketplacesMalmö, SE
Peter JungbeckLars Hedberg
Co-investorsTagehus
Greenely offers a Swedish electricity contract and app that connects home energy devices — solar panels, EV chargers, heat pumps and home batteries — to track electricity use in real time and automatically shift consumption to the cheapest hours.
CleantechConsumerEnergyIoTSaaSSweden, SE
Fredrik Hagblom(Founder)in
Co-investorsbyFoundersKorysLuminar Ventures
Haypp Group is an e-commerce company selling nicotine pouches and snus online, serving consumers shifting from combustible tobacco to smokeless products.
ConsumerDirect to ConsumerE-commerceHealthtechRetail Tech
Indicio is a forecasting and scenario planning platform that lets companies apply multivariate models incorporating external market, economic, and consumer data to their internal forecasts, with automated model building, backtesting, and driver explainability.
AI & Machine LearningData & InfrastructureEnterprise SoftwareSaaS
Frans Andersen(Co-Founder & CEO)inDavid(Co-Founder)Daniel(Co-Founder)
Co-investors37 AngelsAlliance of AngelsHard YakaSwan Venture Fund
Innovation360 provides consulting services and digital platforms for corporate innovation management, strategy, and transformation, serving enterprise clients globally.
Developer ToolsEnterprise SoftwareImpact & Social GoodSaaS
IPercept provides condition monitoring and predictive maintenance for CNC machines, collecting motion and vibration data via a smart device on the machine's kinematic chain to detect developing faults in components like axes, spindles, and joints.
Advanced ManufacturingAI & Machine LearningDeep TechIoT
Karoly SzipkainAndreas Archenti(Professor)in
Co-investorsJ12 VenturesLuminar VenturesRunwayFBUAI Fund
Kwick offers a digital receipt and expense management app that automatically registers company card transactions, lets employees report receipts at the point of purchase, and sends automated reports to the finance department.
FintechSaaS
Holds exclusive commercial rights to market and sell Xanté, a top-selling super-premium liqueur, on the North American market.
Marshall manufactures and sells audio equipment including speakers, headphones, and home audio systems for music enthusiasts and consumers.
ConsumerHardware
Co-investorsAltor
OpenCard provides an expense management API for Expense Management Systems, delivering real-time transaction data, digital receipts, and per-transaction environmental impact metrics as JSON.
AI & Machine LearningFintechSaaS
Prisjakt is a price comparison website that lets consumers compare prices on products such as electronics, medicines, and perfumes across online and physical retailers.
ConsumerE-commerceMarketplaces
Co-investorseEquity AB
SAVR is a Swedish digital investment platform where retail investors can trade stocks from 20 markets, choose among thousands of funds and ETFs, and invest in crypto via an ISK account, with low automated brokerage fees.
ConsumerCrypto & Web3Fintech
Co-investorsIncore Invest
Truecaller offers a caller ID and spam-blocking app that identifies incoming calls and filters spam using community-contributed names and on-device processing.
ConsumerCybersecuritySaaSSocialStockholm, SE
Alan Mamedi(Founder)inNami Zarringhalam(Founder)in
Co-investorsAtomicoKleiner PerkinsOpenOceanSequoia CapitalBalderton CapitalIsomer Capital+6 more
Varenne is an investment firm that supports companies on their growth journey.
Volumental provides 3D foot measurement technology and AI-powered footwear recommendation system for retail stores.
AI & Machine LearningHardwareRetail Tech
Miroslav Kobetski(Founder)inPatrik Bråkenhielmin
Co-investorsCNIForward Venture Capitalnode.vcFOUNDER.org
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
24StorageAPPRLArk TravelDH AnticounterfeitEaton Gate GamingeEquity ABHD ResourcesITP-InvestKajskjul 8KwiffNeoNetOrc GroupOwellPark Lane NightclubPeter F. HeeringSidewalk ExpressThe Xanté CompanyTradeExtensionsTrevise Bank
Exits · 4
2 IPOs · 2 acquisitions · showing 3Klarna_sNYSE: KLARMarshall Groupacq. by HongShan Capital GroupSavracq. by Länsförsäkringar Bank
Portfolio news
latest coverage across their companiesTruecaller · trysignalbase.com · Mar 25, 2026
Bullhound Capital · bullhoundcapital.com · Nov 12, 2025
IPercept · finsmes.com · May 12, 2025
Frequently asked questions
- How many investments has Backstage AB made?
- Backstage AB has 43 tracked investments, 4 of which have exited.
- What stage does Backstage AB invest at?
- Backstage AB invests at the Seed, Growth, Late Stage stages.
- What is Backstage AB's typical check size?
- Backstage AB typically writes checks of $108K – $1.1M.
- What sectors does Backstage AB focus on?
- Backstage AB focuses on Advanced Manufacturing, AI & Machine Learning, Consumer, Crypto & Web3, E-commerce, Energy, Enterprise Software, Fintech, Gaming, Media & Entertainment, Retail Tech, SaaS, Sector Agnostic.
- Where is Backstage AB located?
- Backstage AB is headquartered in Stockholm, SE.
- Does Backstage AB lead rounds?
- Backstage AB typically participates in rounds rather than leading them.
- Who does Backstage AB co-invest with?
- Backstage AB most often shares deals with Jazzya Investments, Luminar Ventures, Atomico, among 64 tracked co-investors.
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