🦊/Investors

Backstage AB

Family office

Stockholm · Seed–Late Stage · 2 people tracked

Find your way into Backstage AB

71 people in our graph share verified history with the Backstage AB team — schools, employers, funds. One of them is your warm intro.

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Investment thesis

Backstage is the investment arm of a Swedish single family office that has invested its own capital since the 1980s, rather than operating as a traditional VC fund. It backs proven entrepreneurs leading Nordic scale-ups with strong growth potential, requiring evidence of real traction and growing revenues, so it avoids very early-stage deals. The firm favors technology-driven opportunities and steers clear of highly capital-intensive sectors. Investment decisions follow its 'Seven Pillars of T': Team, Trust, Track Record, Traction, Timing, Tech and Trajectory. As active, hands-on owners it supports management with experience and network access, frequently co-investing alongside private investors and VC funds, and generally seeking a viable exit path over time.

Source: firm website, verified Aug 7, 2026.

Stage
Seed–Late Stage
Check
$108K – $1.1M
HQ
Stockholm, SE
Leads rounds
Follows
Instruments
Equity
Founded
1996
Tracked investments
43
Unicorns
1
IPOs
1
Acquisitions
2

Team · 2 people

from public directories
Fredrik Tilander· Managing Directorin

Managing Director of Backstage and the firm's primary point of contact, based in Stockholm.

Jörgen Tilander· Chairman

Chairman of Backstage, based in Gothenburg.

What they invest in

from 20 of 43 portfolio companies

Consumer ×7SaaS ×7AI & Machine Learning ×5Fintech ×5E-commerce ×4Enterprise Software ×4Marketplaces ×3Advanced Manufacturing ×2

HQs:Sweden×11Finland×1United Kingdom×1Hong Kong×1United States×1

Who they back

founder profiles across 9 portfolio companies
33%
solo founders
3 of 9 mapped founding teams

Founding team size:solo founder×32 founders×53 founders×1

Investments · 43 tracked

founders shown can be your intro path
Angel Houseangelhouse.sein
Animoca Brandsanimocabrands.comin𝕏

Animoca Brands invests in blockchain and digital asset projects across gaming, infrastructure, culture, and real-world asset categories, with a portfolio of 600+ companies and a focus on Web3 ecosystem development.

B2B MarketplacesCrypto & Web3GamingSector Agnostic

Yat Siu(Founder & CEO)Robby Yungin

Co-investors2080 Ventures500 GlobalA'Z AngelsAdit Ventures Management, LlcAlpha Wave GlobalAppWorks Ventures+37 more

BCB Medicalbcbmedical.comin

BCB Medical is a clinical data analytics company that collects, processes, and analyzes real-world health data from hospitals, healthcare professionals, and patients to support evidence-based treatment decisions.

Data & InfrastructureDigital HealthHealthtechHelsinki, FI

Co-investorsInnovestor VenturesStandout Capital II

Brink Commerceqvantea.comin

Qvantea is an investment banking and advisory firm specializing in M&A transactions and capital raises for B2B software and growth companies across sectors including fintech, foodtech, digital health, and cybersecurity.

Enterprise SoftwareFintechSaaSStockholm, SE

Bullhound Capitalbullhoundcapital.comin

Sereact builds AI foundation models that enable industrial robots to perform complex manipulation tasks like warehouse picking and returns handling without retraining.

Advanced ManufacturingAI & Machine LearningDeep TechEnterprise SoftwareQuantum ComputingRoboticsOxford, GB

Ralf Gulde(CEO and co-founder)Marc Tuscher(CTO and co-founder)Gerald Mullally(CEO)

Co-investorsAlpha EdisonBritish Business BankChevron Technology VenturesInvusOxford Science Enterprises

Career Karmacareerkarma.com𝕏Dec 2021

Career Karma helps individuals explore and compare career training programs and matches them to education pathways based on their interests, financial needs, and learning preferences.

EdTechFuture of WorkMarketplacesSan Francisco, US

Timur Meyster(Executive Officer, Director, Promoter)inArtur Meyster(Executive Officer, Director, Promoter)Ruben Harris(Founder)in

BoardGarry Tan(Director)in

Co-investorsBackstage CapitalChaos VenturesFlucas VenturesOssian CapitalTrousdale VenturesVista Venture Partners+7 more

Carl EK Fastighetercarlekfastigheter.sein

Carl Ek Fastigheter is a private real estate development company that builds residential housing in Stockholm and Uppsala with a focus on sustainable construction.

Climate TechConstruction TechPropTechStockholm, SE

Eurofloristeuroflorist.com

Euroflorist operates an online marketplace connecting customers worldwide with a network of over 54,000 local florists to deliver fresh flowers and gifts.

Direct to ConsumerE-commerceMarketplacesMalmö, SE

Peter JungbeckLars Hedberg

Greenelygreenely.sein

Greenely offers a platform that lets households control, optimize, and reduce their electricity costs while earning from their energy automatically.

CleantechConsumerEnergyIoTSaaSSweden, SE

Fredrik Hagblom(Founder)in

Co-investorsbyFoundersLuminar VenturesKorys

Haypp Grouphayppgroup.comin𝕏

Haypp Group is an e-commerce company selling nicotine pouches and snus online, serving consumers shifting from combustible tobacco to smokeless products.

ConsumerDirect to ConsumerE-commerceHealthtechRetail Tech

Indicioindicio.comin

Indicio is a forecasting and scenario planning platform that lets companies apply multivariate models incorporating external market, economic, and consumer data to their internal forecasts, with automated model building, backtesting, and driver explainability.

AI & Machine LearningData & InfrastructureEnterprise SoftwareSaaS

Frans Andersen(Co-Founder & CEO)inDavid(Co-Founder)Daniel(Co-Founder)

Co-investors37 AngelsAlliance of AngelsHard YakaSwan Venture Fund

Innovation 360 Groupinnovation360.comin𝕏

Innovation360 provides consulting services and digital platforms for corporate innovation management, strategy, and transformation, serving enterprise clients globally.

Developer ToolsEnterprise SoftwareImpact & Social GoodSaaS

IPerceptipercept.ioin

IPercept provides condition monitoring and predictive maintenance for CNC machines, collecting motion and vibration data via a smart device on the machine's kinematic chain to detect developing faults in components like axes, spindles, and joints.

Advanced ManufacturingAI & Machine LearningDeep TechIoT

Karoly SzipkainAndreas Archenti(Professor)in

Co-investorsJ12 VenturesLuminar VenturesRunwayFBUAI Fund

Klarnaklarna.com

Klarna is a mobile banking and payments platform that offers flexible payment options, shopping features, and financial management tools to millions of users globally through partnerships with thousands of merchants.

ConsumerE-commerceFintechStockholm, SE

Sebastian Siemiatkowski(Co-founder & CEO)Victor Jacobsson(Co-founder)in

Co-investorsAccess Ventures (New York)Adit Ventures Management, LlcAlpha Wave GlobalBase PartnersChaos VenturesCNI+26 more

Kwickkwick.io

Kwick offers a digital receipt and expense management app that automatically registers company card transactions, lets employees report receipts at the point of purchase, and sends automated reports to the finance department.

FintechSaaS

Maison Heinrichxantenorthamerica.com

Holds exclusive commercial rights to market and sell Xanté, a top-selling super-premium liqueur, on the North American market.

Marshall Groupmarshall.comacquired by HongShan Capital Group

Marshall manufactures and sells audio equipment including speakers, headphones, and home audio systems for music enthusiasts and consumers.

ConsumerHardware

Co-investorsAltor

Open Cardopencard.io

OpenCard provides an expense management API for Expense Management Systems, delivering real-time transaction data, digital receipts, and per-transaction environmental impact metrics as JSON.

AI & Machine LearningFintechSaaS

Prisjaktprisjakt.nuin𝕏

Prisjakt is a price comparison website that lets consumers compare prices on products such as electronics, medicines, and perfumes across online and physical retailers.

ConsumerE-commerceMarketplaces

Co-investorseEquity AB

Savrsavr.com𝕏acquired by Länsförsäkringar Bank

SAVR is a Swedish digital investment platform where retail investors can trade stocks from 20 markets, choose among thousands of funds and ETFs, and invest in crypto via an ISK account, with low automated brokerage fees.

ConsumerCrypto & Web3Fintech

Co-investorsIncore Invest

True Global Venturestgv4plus.comin𝕏
Truecallertruecaller.comin𝕏

Truecaller offers a caller ID and spam-blocking app that identifies incoming calls and filters spam using community-contributed names and on-device processing.

ConsumerCybersecuritySaaSSocialStockholm, SE

Alan Mamedi(Co-founder)inNami Zarringhalam(Co-founder)in

Co-investorsKleiner PerkinsOpenOceanAtomicoSequoia CapitalBalderton CapitalIsomer Capital+6 more

Varennevarenne.se

Varenne is an investment firm that supports companies on their growth journey.

Volumentalvolumental.comin𝕏

Volumental provides 3D foot measurement technology and AI-powered footwear recommendation system for retail stores.

AI & Machine LearningHardwareRetail Tech

Miroslav Kobetski(Founder)inPatrik Bråkenhielmin

Co-investorsCNIForward Venture Capitalnode.vcFOUNDER.org

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

24StorageAPPRLArk TravelDH AnticounterfeitEaton Gate GamingeEquityHD ResourcesITP-InvestKajskjul 8KwiffNeoNetOrc GroupOwellPark Lane NightclubPeter F. HeeringSidewalk ExpressThe Xanté CompanyTradeExtensionsTrevise Bank

Exits · 3

1 IPOs · 2 acquisitions · showing 2

Marshall Groupacq. by HongShan Capital GroupSavracq. by Länsförsäkringar Bank

Portfolio news

latest coverage across their companies

Frequently asked questions

How many investments has Backstage AB made?
Backstage AB has 43 tracked investments, 3 of which have exited.
What stage does Backstage AB invest at?
Backstage AB invests at the Seed, Series A, Series B, Series C, Growth, Late Stage stages.
What is Backstage AB's typical check size?
Backstage AB typically writes checks of $108K – $1.1M.
What sectors does Backstage AB focus on?
Backstage AB focuses on Advanced Manufacturing, AI & Machine Learning, Consumer, Crypto & Web3, E-commerce, Energy, Enterprise Software, Fintech, Gaming, Media & Entertainment, Retail Tech, SaaS, Sector Agnostic.
Where is Backstage AB located?
Backstage AB is headquartered in Stockholm, SE.
Does Backstage AB lead rounds?
Backstage AB typically participates in rounds rather than leading them.
Who does Backstage AB co-invest with?
Backstage AB most often shares deals with Adit Ventures Management, Llc, Alpha Wave Global, Luminar Ventures, among 74 tracked co-investors.

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