How many investments has eEquity AB made?

eEquity AB has 10 tracked investments, 1 of which have exited via acquisition or IPO.

What stage does eEquity AB invest at?

eEquity AB invests at the Series A, Series B, Growth, Late Stage stages.

What is eEquity AB's typical check size?

eEquity AB typically writes checks of $5.4M – $21.6M.

Where is eEquity AB located?

eEquity AB is headquartered in Stockholm, SE.

Does eEquity AB lead rounds?

Yes, eEquity AB leads investment rounds.

eEquity AB

Private equity

Stockholm · Series A–Late Stage · 16 people tracked

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Investment thesis

eEquity is a Nordic buyout/growth equity investor focused on the lower mid-market, backing profitable, product-led businesses with resilient profitability and durable growth potential. It invests across physical products, digital services and software, partnering hands-on with management teams to build European market leaders. Portfolio companies form a close community that shares insights and grows together. The firm typically deploys equity tickets of EUR 5-20m, has raised five funds and invested over EUR 500m across roughly 40 investments with 19 exits.

Invests inAI & Machine Learning Consumer Crypto & Web3 Cybersecurity E-commerce EdTech Fintech Media & Entertainment Quantum Computing Retail Tech SaaSSector AgnosticDenmark Europe Finland Stockholm Sweden

Source: firm website, verified Aug 3, 2026.

Stage

Series A–Late Stage

Check

$5.4M – $21.6M

Stockholm, SE

Leads rounds

Leads

Instruments

Equity

Founded

2010

AUM

$540M

Tracked investments

Team · 16 people

from the firm's website & public directories

Magnus Wiberg· Managing Partner· Greater Stockholm Metropolitan Areain

Magnus Wiberg co-founded eEquity in 2010 and has more than 15 years of experience as an investor and e-commerce entrepreneur. He previously co-founded PriceRunner and has worked as an angel investor in online business models.

m•••@eequity.sereveal

Patrik Hedelin· Managing Partner· Greater Stockholm Metropolitan Areain

Patrik Hedelin co-founded eEquity in 2010 and has spent around 30 years working in e-commerce, corporate finance, and as an investment professional. Before eEquity, he co-founded boo.com and advised e-commerce and online-based companies.

p•••@eequity.sereveal

Aida Jammal· Partner· Stockholm, Stockholm County, Swedenin

Promoted to Partner at eEquity.

a•••@eequity.sereveal

Jessica Mattsson· Partner· Täby, Stockholm County, Swedenin

Jessica Mattsson joined eEquity in 2014 and has more than eight years of experience working with entrepreneur-led companies and providing financial and commercial advisory services for Nordic private equity firms. She previously worked at KPMG within the Transaction Services team and held several roles at Cint.

j•••@eequity.sereveal

Carl Oscar Milebratt· Associate· Stockholm, Stockholm County, Swedenin

Carl Oscar Milebratt joined eEquity in 2025 as an Associate. He previously spent two years in Corporate Finance at Carnegie Investment Bank, working on Nordic private and public M&A in the TMT sector, and earlier held internships at Carnegie, Nalka, and Access Partners. He holds an MSc in Accounting, Valuation and Financial Management from the Stockholm School of Economics.

c•••@eequity.sereveal

Eric Matsgård· Advisor - SaaS Investments

Brings over 20 years of C-level experience at Nordic software companies across gaming, gambling, online video and HR solutions.

Hannah Johnson· Office Manager· Stockholm, Stockholm County, Swedenin

Hannah Johnson joined eEquity in 2024 and has five years of experience in administration, business support, and office management. She holds a Bachelor of Business from the University of the Sunshine Coast in Australia.

h•••@eequity.sereveal

Jörgen Andersson· Senior Advisor

Brings around 30 years of retail experience from H&M, Esprit and UNIQLO.

Louise Williams· Analyst· Greater Stockholm Metropolitan Areain

Louise Williams joined eEquity in 2025 as an Analyst. Before eEquity, she completed internships at organizations including Patricia Industries, Carnegie Investment Bank, and Arkwright. She holds a Master of Science in Finance from the Stockholm School of Economics.

l•••@eequity.sereveal

Madeleine Persson· Operational Excellence Advisor

Spent 27 years at the H&M Group, rising to Managing Director of the flagship brand and contributing to its growth.

Magnus Agervald· Senior Advisor

Has 20 years of experience in institutional investment, management and board roles; former McKinsey consultant, CEO at Ratos and Byggmax, and founder of Icomera and Panprices.

Per Eriksson· Senior Advisor

Has 30 years of experience in technology companies, including CEO at NetEnt, CEO and Chairman at Dustin Group, and Managing Director at Dell Sweden and Nordics.

Sven Ekström· Associate· Stockholm, Stockholm County, Swedenin

Sven Ekström joined eEquity in 2025 as an Associate. He previously gained M&A experience advising on sell-side transactions at Livingstone Partners and working in the M&A team at Söderberg & Partners. He holds a degree in Industrial Engineering and Management from KTH Royal Institute of Technology.

s•••@eequity.sereveal

Sverker Lindbo· Senior Advisor

Has 20 years of ecommerce logistics experience and served as Chief of Emerging Technology for Ocado in the UK.

Caroline Björkman· COO

c•••@eequity.sereveal

Therese Svensson· CFO· Greater Stockholm Metropolitan Areain

Therese Svensson joined eEquity in 2020 as CFO. She previously spent seven years at PwC in Financial Services and Transaction Services, served as CFO at Lendify, and was Head of Accounting and Reporting at Qliro.

t•••@eequity.sereveal

What they invest in

from 9 of 11 portfolio companies

E-commerce ×5Consumer ×3Advanced Manufacturing ×2Fintech ×2Marketing Tech ×2SaaS ×2AdTech ×1AI & Machine Learning ×1

HQs:Sweden×6

Investments · 11 tracked

founders shown can be your intro path

Briqpaybriqpay.com in

Briqpay is a payment integration and orchestration platform that connects a merchant's checkout to any payment provider, gateway, or payment method through a single API.

E-commerceFintechSaaSStockholm, SE

Björn Widerström(Founder)Mats Andersson(Founder)

Camphousemediatool.com in 𝕏

Camphouse (Mediatool) is a media operations platform for advertisers and agencies to allocate, plan, activate, and report on paid media campaigns.

AdTechMarketing TechSaaS

Macadegolfmacadegolf.se

Macade Golf designs and sells women's golf apparel, including performance dresses aimed at players ranging from recreational golfers to tour professionals.

Direct to ConsumerE-commerceSports Tech

Prisjaktprisjakt.nu in 𝕏

Prisjakt is a price comparison website that lets consumers compare prices on products such as electronics, medicines, and perfumes across online and physical retailers.

ConsumerE-commerceMarketplaces

Co-investorsBackstage AB

Refunderrefunder.se in

Refunder operates a cashback service in Sweden where members earn back a portion of their spending when shopping online through its website or app at over 1,200 connected retailers.

ConsumerE-commerceFintech

Co-investorsBonnier Capital

Sävjo

Swedish manufacturer of high-quality plastic packaging for nicotine pouches.

Savjoplasticsavjoplastic.se

A plastics manufacturer operating since 1967, running fully automated production of injection-molded plastic parts around the clock.

Advanced ManufacturingNew Materials

Snigelsnigel.se in

Snigel is a Swedish manufacturer of personal equipment for law enforcement, military, and civilian users, including modular backpacks, pouches, belts, combat and ballistic protection vests, and medical gear.

Advanced ManufacturingDefense TechHardware

Torkelson Möbleracquired by Venture Design

Furniture brand acquired by portfolio company Venture Design.

Venture Designventuredesign.se in

Venture Design supplies furniture and home products such as dining tables and table setting items, and operates through a reseller/dropshipping model, including a partnership with the European dropshipping platform Stedger.

B2B MarketplacesConsumerE-commerce

Voyadovoyado.com in

Voyado provides an AI-powered platform for customer engagement, product discovery, and loyalty aimed at retailers.

AI & Machine LearningMarketing TechRetail Tech

Exits · 1

IPOs and acquisitions across the tracked portfolio

Torkelson Möbleracq. by Venture Design

Frequently asked questions

How many investments has eEquity AB made?: eEquity AB has 10 tracked investments, 1 of which have exited via acquisition or IPO.
What stage does eEquity AB invest at?: eEquity AB invests at the Series A, Series B, Growth, Late Stage stages.
What is eEquity AB's typical check size?: eEquity AB typically writes checks of $5.4M – $21.6M.
What sectors does eEquity AB focus on?: eEquity AB focuses on AI & Machine Learning, Consumer, Crypto & Web3, Cybersecurity, E-commerce, EdTech, Fintech, Media & Entertainment, Quantum Computing, Retail Tech, SaaS, Sector Agnostic.
Where is eEquity AB located?: eEquity AB is headquartered in Stockholm, SE.
Does eEquity AB lead rounds?: Yes, eEquity AB leads investment rounds.

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