Fundraising Fox
eEquity AB
Private equityStockholm · Series A–Late Stage · 16 people tracked
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Investment thesis
eEquity is a Nordic buyout/growth equity investor focused on the lower mid-market, backing profitable, product-led businesses with resilient profitability and durable growth potential. It invests across physical products, digital services and software, partnering hands-on with management teams to build European market leaders. Portfolio companies form a close community that shares insights and grows together. The firm typically deploys equity tickets of EUR 5-20m, has raised five funds and invested over EUR 500m across roughly 40 investments with 19 exits.
Source: firm website, verified Aug 3, 2026.
Team · 16 people
from the firm's website & public directories
Founder mafia
2 people who came through eEquity AB went on to found or lead other companies.
What they invest in
from 25 of 44 portfolio companiesE-commerce ×19Consumer ×17Retail Tech ×8Direct to Consumer ×7SaaS ×4Marketing Tech ×3Advanced Manufacturing ×2AI & Machine Learning ×2
HQs:Sweden×12Denmark×2Germany×1Norway×1
Who they back
founder profiles across 11 portfolio companiesFounding team size:solo founder×42 founders×33 founders×24+ founders×2
Investments · 44 tracked
founders shown can be your intro pathBy year:2022 · 12021 · 12020 · 12016 · 14 dated
Briqpay is a payment integration and orchestration platform that connects a merchant's checkout to any payment provider, gateway, or payment method through a single API.
E-commerceFintechSaaSStockholm, SE
Björn Widerström(Co-founder and CCO)inMats Andersson(Co-founder and CEO)inSara Johansson(Co-founder and CGO)in
Co-investorsTorch Capital
Caliroots is an online fashion and streetwear retailer selling apparel, footwear, headwear, and accessories from brands such as Carhartt WIP, Vans, Lacoste, and New Era.
ConsumerE-commerceRetail Tech
Camphouse is a media planning and campaign management software for advertisers and ad agencies, offering tools for collaboration, media buying, budgeting, and reporting.
AdTechMarketing TechSaaS
Alexander Högman(Co-founder / CEO)inMagnus Ohlin(Co-founder / CPO)inLudwig Magnusson(Co-founder / CTO)inJoakim Landberg(Co-founder / CSO)
Co-investorsFairpoint CapitalJ12 VenturesNewionAlmi Invest
Footway is an online retailer selling footwear, apparel, and accessories such as children's caps from brands like Affenzahn.
ConsumerE-commerceLogistics & Supply ChainRetail Tech
Daniel Mühlbach(Founder)Sara Wimmercrantz(Founder)
Co-investorsNorthzoneIndustrifonden
Guldbrev is a Swedish online gold-buying service that lets consumers order a free insured mailing package, send in gold jewelry or investment gold, get it professionally valued, and receive payment via Swish or bank transfer.
ConsumerE-commerceMarketplaces
IDEAL OF SWEDEN sells phone cases, bags, and mobile accessories such as screen protectors, phone rings, holders, wristlets, phone straps, and card holders for popular phone models.
ConsumerDirect to ConsumerE-commerce
John Henric is a menswear brand offering apparel and accessories including outerwear, knitwear, shirts, trousers, shoes, and accessories, sold direct to consumers online and through physical stores.
ConsumerDirect to ConsumerE-commerce
John Henric Ekström(Founder)in
Lavendla provides advisory services in three areas — funeral planning, family law, and therapy — offering guidance both locally and digitally via video or phone.
ConsumerLegalTechWellness & FitnessStockholm, SE
Co-investorsBonnier Capital
Macade Golf designs and sells women's golf apparel, including performance dresses aimed at players ranging from recreational golfers to tour professionals.
Direct to ConsumerE-commerceSports Tech
Stefan Kedlingin
Mister Spex is an optician offering eyeglasses, sunglasses, and contact lenses through online and physical stores across Germany, complemented by services like virtual try-ons, home delivery try-ons, and eyeglasses rental.
E-commerceHealthtechRetail TechGermany, DE
Dirk Graber(Founder)Mirko Caspar(Founder)
Co-investorsCoastCapDN CapitalFJ LabsGerman Startups GroupGrazia Equity GmbHPoint Nine+5 more
NA-KD is an online fashion retailer offering women's clothing including jeans, tops, coats, dresses, and accessories.
ConsumerDirect to ConsumerE-commerce
Caroline Hansson(Founder)Jarno Vanhatapio(Founder)Magnus Hjörne(Founder)
Co-investorsFJ LabsNorthzonePartech VenturesSalica Investments
Now Interact offers an AI-powered personalization engine that analyzes visitor behavior in real time to deliver tailored offers and experiences across digital channels.
AI & Machine LearningMarketing TechSaaS
Co-investorsInventureInventureIndustrifondenSEB Venture Capital
Outdoorexperten is an online retailer selling outdoor gear and apparel, including products for hiking, bouldering, and sport climbing, offering seasonal releases and discounted outlet items.
ConsumerE-commerceRetail Tech
PriceRunner operated an online price-comparison platform allowing consumers in Sweden, Denmark, Norway, and the UK to compare prices and reviews across millions of products from thousands of online retailers.
Kristofer Arwin(Founder)Magnus Wiberg(Founder)Martin Alexandersson(Founder)Robert Arwin(Founder)
Co-investorsNorthzone
Prisjakt is a price comparison website that lets consumers compare prices on products such as electronics, medicines, and perfumes across online and physical retailers.
ConsumerE-commerceMarketplaces
Co-investorsBackstage AB
PS of Sweden designs and sells anatomically shaped equestrian tack, including bridles, aimed at improving horse welfare and comfort for riders.
ConsumerDirect to ConsumerE-commerce
Refunder operates a cashback service in Sweden where members earn back a portion of their spending when shopping online through its website or app at over 1,200 connected retailers.
ConsumerE-commerceFintech
Co-investorsBonnier Capital
Royal Design is an online retailer selling home and interior products, including lighting, tableware, home decor, textiles and rugs, kitchenware, storage, and outdoor furniture.
ConsumerE-commerceRetail Tech
Co-investorsCNI
Sävjo manufactures premium plastic cans and packaging solutions for the nicotine pouch industry using advanced automation and scaled production.
Advanced ManufacturingNew MaterialsSävjo, SE
Son of a Tailor makes custom-fit, made-to-order clothing such as T-shirts, using customer body data to produce garments at its own SON Supply production facility.
ConsumerDirect to ConsumerE-commerceCopenhagen, DK
Jess Fleischer(Founder)inAndreas Langhorn(Founder)in
Co-investorsPeople VenturesFounders A/S
Twistshake offers a range of Swedish-designed baby products, including baby bottles, bath items, tableware, high chairs, strollers, and baby monitors sold directly to parents.
ConsumerDirect to ConsumerE-commerce
Venture Design supplies furniture and home products such as dining tables and table setting items, and operates through a reseller/dropshipping model, including a partnership with the European dropshipping platform Stedger.
B2B MarketplacesConsumerE-commerceVäxjö, SE
Voyado provides AI-powered customer engagement, product discovery, and loyalty solutions for retailers to increase revenue.
AI & Machine LearningMarketing TechRetail TechSaaSNorrköping, SE
Mikael Selegård(Founder)inErica Sandelin Ekelundin
Co-investorsViking GlobalVerdaneViking Global Investors
Whiteaway Group is a Scandinavian retailer of white goods and premium home appliances, selling through 11 online shops and more than 80 physical stores.
ConsumerE-commerceRetail TechAarhus, DK
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
Aim’nandmotionCHIMIelevenGordonKarmaMacadeMarkifyPreglifeRollup KungenSävjoSävjo PlasticStor & litenSwapSweefSwiss ClinicTorkelson MöblerVaadin
Exits · 2
2 acquisitionsPriceRunneracq. by Klarna_sTorkelson Möbleracq. by Venture Design
Frequently asked questions
- How many investments has eEquity AB made?
- eEquity AB has 44 tracked investments, 2 of which have exited.
- What stage does eEquity AB invest at?
- eEquity AB invests at the Series A, Series B, Growth, Late Stage stages.
- What is eEquity AB's typical check size?
- eEquity AB typically writes checks of $5.4M – $21.6M.
- What sectors does eEquity AB focus on?
- eEquity AB focuses on AI & Machine Learning, Consumer, Crypto & Web3, Cybersecurity, E-commerce, EdTech, Fintech, Media & Entertainment, Quantum Computing, Retail Tech, SaaS, Sector Agnostic.
- Where is eEquity AB located?
- eEquity AB is headquartered in Stockholm, SE.
- Does eEquity AB lead rounds?
- Yes, eEquity AB leads investment rounds.
- Who does eEquity AB co-invest with?
- eEquity AB most often shares deals with Northzone, Bonnier Capital, CNI, among 20 tracked co-investors.
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