eEquity AB
Private equityStockholm · Series A–Late Stage · 16 people tracked
Find your way into eEquity AB
2,634 people in our graph share verified history with the eEquity AB team — schools, employers, funds. One of them is your warm intro.
Investment thesis
eEquity is a Nordic buyout/growth equity investor focused on the lower mid-market, backing profitable, product-led businesses with resilient profitability and durable growth potential. It invests across physical products, digital services and software, partnering hands-on with management teams to build European market leaders. Portfolio companies form a close community that shares insights and grows together. The firm typically deploys equity tickets of EUR 5-20m, has raised five funds and invested over EUR 500m across roughly 40 investments with 19 exits.
Source: firm website, verified Aug 3, 2026.
Team · 16 people
from the firm's website & public directories
What they invest in
from 23 of 44 portfolio companiesE-commerce ×18Consumer ×15Direct to Consumer ×7Retail Tech ×7SaaS ×4Marketing Tech ×3Advanced Manufacturing ×2AI & Machine Learning ×2
HQs:Sweden×11Denmark×2Germany×1Norway×1
Investments · 44 tracked
founders shown can be your intro pathBy year:2021 · 12020 · 12 dated
Briqpay is a payment integration and orchestration platform that connects a merchant's checkout to any payment provider, gateway, or payment method through a single API.
E-commerceFintechSaaSStockholm, SE
Björn Widerström(Co-founder and CCO)inMats Andersson(Co-founder and CEO)inSara Johansson(Co-founder and CGO)in
Co-investorsTorch Capital
Caliroots is an online fashion and streetwear retailer selling apparel, footwear, headwear, and accessories from brands such as Carhartt WIP, Vans, Lacoste, and New Era.
ConsumerE-commerceRetail Tech
Camphouse is a media planning and campaign management software for advertisers and ad agencies, offering tools for collaboration, media buying, budgeting, and reporting.
AdTechMarketing TechSaaS
Alexander Högman(Co-founder / CEO)inMagnus Ohlin(Co-founder / CPO)inLudwig Magnusson(Co-founder / CTO)inJoakim Landberg(Co-founder / CSO)
Co-investorsAlmi InvestJ12 VenturesNewion
Guldbrev is a Swedish online gold-buying service that lets consumers order a free insured mailing package, send in gold jewelry or investment gold, get it professionally valued, and receive payment via Swish or bank transfer.
ConsumerE-commerceMarketplaces
IDEAL OF SWEDEN sells phone cases, bags, and mobile accessories such as screen protectors, phone rings, holders, wristlets, phone straps, and card holders for popular phone models.
ConsumerDirect to ConsumerE-commerce
John Henric is a menswear brand offering apparel and accessories including outerwear, knitwear, shirts, trousers, shoes, and accessories, sold direct to consumers online and through physical stores.
ConsumerDirect to ConsumerE-commerce
John Henric Ekström(Founder)in
Macade Golf designs and sells women's golf apparel, including performance dresses aimed at players ranging from recreational golfers to tour professionals.
Direct to ConsumerE-commerceSports Tech
Stefan Kedlingin
Mister Spex is an optician offering eyeglasses, sunglasses, and contact lenses through online and physical stores across Germany, complemented by services like virtual try-ons, home delivery try-ons, and eyeglasses rental.
E-commerceHealthtechRetail TechGermany, DE
Co-investorsCoastCapDN CapitalGerman Startups GroupGrazia Equity GmbHPoint NineXAnge+3 more
NA-KD is an online fashion retailer offering women's clothing including jeans, tops, coats, dresses, and accessories.
ConsumerDirect to ConsumerE-commerce
Co-investorsNorthzoneSalica Investments
Now Interact offers an AI-powered personalization engine that analyzes visitor behavior in real time to deliver tailored offers and experiences across digital channels.
AI & Machine LearningMarketing TechSaaS
Co-investorsInventureIndustrifondenSEB Venture Capital
Outdoorexperten is an online retailer selling outdoor gear and apparel, including products for hiking, bouldering, and sport climbing, offering seasonal releases and discounted outlet items.
ConsumerE-commerceRetail Tech
Prisjakt is a price comparison website that lets consumers compare prices on products such as electronics, medicines, and perfumes across online and physical retailers.
ConsumerE-commerceMarketplaces
Co-investorsBackstage AB
PS of Sweden designs and sells anatomically shaped equestrian tack, including bridles, aimed at improving horse welfare and comfort for riders.
ConsumerDirect to ConsumerE-commerce
Refunder operates a cashback service in Sweden where members earn back a portion of their spending when shopping online through its website or app at over 1,200 connected retailers.
ConsumerE-commerceFintech
Co-investorsBonnier Capital
Royal Design is an online retailer selling home and interior products, including lighting, tableware, home decor, textiles and rugs, kitchenware, storage, and outdoor furniture.
ConsumerE-commerceRetail Tech
Co-investorsCNI
Sävjo manufactures premium plastic cans and packaging solutions for the nicotine pouch industry using advanced automation and scaled production.
Advanced ManufacturingNew MaterialsSävjo, SE
Son of a Tailor makes custom-fit, made-to-order clothing such as T-shirts, using customer body data to produce garments at its own SON Supply production facility.
ConsumerDirect to ConsumerE-commerceCopenhagen, DK
Jess Fleischer(Founder)inAndreas Langhorn(Founder)in
Co-investorsPeople Ventures
Twistshake offers a range of Swedish-designed baby products, including baby bottles, bath items, tableware, high chairs, strollers, and baby monitors sold directly to parents.
ConsumerDirect to ConsumerE-commerce
Venture Design supplies furniture and home products such as dining tables and table setting items, and operates through a reseller/dropshipping model, including a partnership with the European dropshipping platform Stedger.
B2B MarketplacesConsumerE-commerceVäxjö, SE
Voyado provides AI-powered customer engagement, product discovery, and loyalty solutions for retailers to increase revenue.
AI & Machine LearningMarketing TechRetail TechSaaSNorrköping, SE
Mikael Selegård(Founder)inErica Sandelin Ekelundin
Co-investorsVerdaneViking Global Investors
Whiteaway Group is a Scandinavian retailer of white goods and premium home appliances, selling through 11 online shops and more than 80 physical stores.
ConsumerE-commerceRetail TechAarhus, DK
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
Aim’nandmotionCHIMIelevenFootwayGordonKarmaLavendlaMacadeMarkifyPreglifePriceRunnerRollup KungenSävjoSävjo PlasticStor & litenSwapSweefSwiss ClinicTorkelson MöblerVaadin
Exits · 2
2 acquisitionsPriceRunneracq. by KlarnaTorkelson Möbleracq. by Venture Design
Portfolio news
latest coverage across their companiesMister Spex · investing.com · Aug 13, 2026
Camphouse · finsmes.com · Jun 17, 2026
Son of a Tailor · thecompanycheck.com · Mar 1, 2026
Voyado · ww.fashionnetwork.com · Jun 25, 2025
Snigel · bloomberg.com · May 29, 2025
Frequently asked questions
- How many investments has eEquity AB made?
- eEquity AB has 44 tracked investments, 2 of which have exited.
- What stage does eEquity AB invest at?
- eEquity AB invests at the Series A, Series B, Growth, Late Stage stages.
- What is eEquity AB's typical check size?
- eEquity AB typically writes checks of $5.4M – $21.6M.
- What sectors does eEquity AB focus on?
- eEquity AB focuses on AI & Machine Learning, Consumer, Crypto & Web3, Cybersecurity, E-commerce, EdTech, Fintech, Media & Entertainment, Quantum Computing, Retail Tech, SaaS, Sector Agnostic.
- Where is eEquity AB located?
- eEquity AB is headquartered in Stockholm, SE.
- Does eEquity AB lead rounds?
- Yes, eEquity AB leads investment rounds.
- Who does eEquity AB co-invest with?
- eEquity AB most often shares deals with CNI, Northzone, Bonnier Capital, among 12 tracked co-investors.
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