Amaana Capital
Venture capitalSeed–Series B · 6 people tracked
Investment thesis
Amaana Capital pursues a thematic investment approach targeting the MENASA region's critical challenges through easily scalable technology solutions. The firm targets differentiated startups with demonstrated product-market fit, robust unit economics, and resilient business models that align with stakeholder values, focusing on post-seed to Series B stage companies.
Source: firm website, verified Aug 6, 2026.
Team · 6 people
from the firm's website & public directoriesWhat they invest in
from 27 of 39 portfolio companiesFintech ×15E-commerce ×9SaaS ×9Consumer ×7Logistics & Supply Chain ×7Marketplaces ×4Mobility & Transportation ×4B2B Marketplaces ×3
HQs:Pakistan×21United Arab Emirates×3United States×1Vietnam×1
Who they back
founder profiles across 14 portfolio companiesFounding team size:solo founder×82 founders×43 founders×14+ founders×1
Where their founders worked beforefrom 10 founders with career history
Daraz ×2foodpanda ×2SWVL ×2
Accelerator rootsportfolio companies that came through a program
Investments · 39 tracked
founders shown can be your intro pathAdalFi provides AI-driven credit scoring and underwriting models that analyze deposit account transaction and behavioral data to assess overlooked consumer and SME borrowers, including thin-file and new-to-credit prospects.
AI & Machine LearningFintechSaaS
Co-investorsFatima Gobi VenturesGobi PartnersCOTU Ventures
Bagallery is an online retailer selling beauty, personal care, and fashion products including skincare devices, body washes, and women's and men's bags from brands such as Home.co, Lux, and Shein.
ConsumerE-commerceRetail Tech
Bazaar Technologies operates an e-commerce and financial services platform in Pakistan that connects households and businesses to products ranging from groceries to office supplies and electronics.
B2B MarketplacesE-commerceFintech
Saad Jangda(Founder)Hamza Jawaid(Founder)in
Co-investorsBY Venture PartnersDefy PartnersNext Billion Capital PartnersEndeavor Catalyst
Bookme is an online ticket booking platform in Pakistan that lets users buy bus, flight, movie, hotel, and event tickets at discounted prices.
ConsumerMarketplacesTravel & Hospitality
Co-investorsBY Venture PartnersJabbar Internet GroupElement Ventures
COLABS is a community building platform providing coworking, private offices, custom enterprise offices, and event and meeting spaces for entrepreneurs, startups, and established organizations.
Future of WorkPropTech
Co-investorsFatima Gobi VenturesGobi PartnersIndus Valley CapitalShorooq PartnersWaad Investment
CreditBook provides embedded financial infrastructure—including banking, lending, and financing tools with white-label UI, SDKs, and APIs—that platforms and partners can integrate to offer financial services to small businesses.
FintechSaaS
Hisham Adamjee(Founder)inHasib Malik(Founder)in
Co-investorsBetter Tomorrow VenturesFlucas VenturesKube VCVentureSouq
Xoilac TV is a Vietnamese website that streams live football matches for free, covering domestic and international leagues along with other sports.
E-commerceFintechMarketplacesMedia & Entertainment
Ammar Naveed(Founder)Haider Raza(Founder)inFazel RehmanSyed RazaTanzila Asim ZafarUsman Dealcart
Co-investors500 GlobalFatima Gobi VenturesGobi PartnersShorooq PartnersSturgeon Capital
EduFi is a Study Now, Pay Later (SNPL) financing platform that helps families in Pakistan pay for their children's private schooling.
EdTechFintech
Aleena Nadeem(Founder)in
Co-investors500 Global
Pakistani online grocery retailer delivering fresh produce and packaged goods from its own fulfilment centres via web and mobile apps.
Co-investorsJabbar Internet GroupWamda CapitalNama Ventures
Haball operates an omni-channel platform that digitizes supply chain payments, automating order processing, invoicing, reconciliation and payment collection for corporates, distributors and retailers.
FintechLogistics & Supply ChainSaaSKarachi, PK
Omer Bin Ahsan(Chief Executive Officer)
Invygo operates a car subscription and ownership platform in the Middle East, offering monthly rentals, weekly/daily short-term plans, and a 36-month subscribe-to-own model for car ownership without traditional bank financing.
B2B MarketplacesFintechMobility & TransportationDubai, AE
Eslam Ahmed HusseinPulkit Ganjoo
Co-investors500 GlobalEQ2 VenturesMiddle East Venture Partners (MEVP)Knollwood Investment AdvisorySignal Peak VenturesSTV
KASB operates KTrade, a regulated trading and investment app for stocks, commodity futures, money market instruments, and ETFs, aimed at retail investors.
ConsumerFintechSaaS
Co-investorsShorooq Partners
Krave Mart operates an online retail marketplace in Pakistan that delivers everyday consumer goods to customers with rapid delivery.
B2B MarketplacesConsumerE-commerceFoodTechLogistics & Supply ChainKarachi, PK
Kassim Shroff(Founder)inCh Haziq Ahmed(Founder)inHammad Bawany(Founder)inMohammad Ahsan Kidwai(Founder)in
Co-investorsCats.vcKube VCMSA NovoSaison CapitalY CombinatorFirst Check Ventures+4 more
LAAM is an online marketplace for South Asian fashion, offering women's, men's, and kids' clothing, jewellery, and accessories from a range of brands and sellers.
E-commerceMarketplacesRetail Tech
Arif Iqbal(Founder)
Co-investorsDisrupt.com
Metric is a fintech company based in the United Arab Emirates.
Fintech
Danish ShahzadHabibaMeenah TariqMubeen AliOmar Parvez Khan
Co-investors500 Global
NayaPay is a mobile e-wallet and payments app offering account onboarding, a linked Visa virtual and physical card, money transfers, bill payments to 1100+ billers, QR payments, and international remittances.
ConsumerFintech
Co-investorsGraph VenturesMSA NovoSaison Capital
Oraan offers digital gold savings "committees" in Pakistan, letting users save through fixed monthly installments over 6, 8, or 10-month plans and receive ARY-certified physical 24-karat gold coins delivered to their home.
FemTechFintechImpact & Social GoodPakistan, PK
Halima Iqbal(CEO)
Co-investorsDigital Currency GroupHustle FundWavemaker Partners
PostEx provides courier and cash-on-delivery logistics for e-commerce businesses, delivering parcels nationwide including same-day delivery.
E-commerceFintechLogistics & Supply Chain
Muhammad Omer Khan(Founder)inSaad Mahmood(Founder)inOmer Khan Muhammad
Co-investors500 GlobalDASH VenturesFlucas VenturesKube VCMSA NovoShorooq Partners+2 more
Prosper Technologies provides AI-specialized engineering services, building and deploying production-grade AI and machine-learning systems that integrate legacy enterprise platforms with modern AI capabilities.
AI & Machine LearningCloud ComputingEnterprise Software
Rider provides parcel delivery services to online sellers across Pakistan, handling 200,000 orders monthly across 60 cities with integrated platforms for shippers, delivery agents, and customers.
E-commerceEnterprise SoftwareLogistics & Supply ChainKarachi, PK
Salman Allana(Founder)in
Co-investorsADB VenturesFatima Gobi VenturesY Combinator
Safepay is a Payment System Operator and Provider Service Provider licensed by Pakistan's State Bank that enables Pakistani businesses to accept payments and integrate into the global economy.
Developer ToolsE-commerceEnterprise SoftwareFintechSaaSSan Francisco, US
Ziyad Parekh(Founder)inIman Urooj(Chief Operating Officer)Suleman Shishmahal(Chief Strategy & Growth Officer)
Co-investorsY CombinatorFatima Gobi VenturesMantis CapitalACE & CompanyStripe
Shopping platform serving both consumers and merchants in Pakistan.
Co-investorsFatima Gobi Ventures
SmartCrowd is a digital real estate crowdfunding platform that lets individuals invest in Dubai property with small amounts by pooling funds with other investors, who then hold shares in a Special Purpose Vehicle for each property.
ConsumerCrypto & Web3FintechPropTechDubai, AE
Riz AhmedinAbdul FaizalMusfique AhmedSiddiq Farid
Co-investors500 GlobalMad'a Investment CompanyShorooq Partners
SnappRetail is a retail operating platform for traditional trade retailers in Pakistan, offering payment technologies (such as EasyPaisa and QR payments), Sharia-compliant financing, insurance, digital products, and AI-based reporting.
FintechRetail TechSaaSKarachi, PK
Moazzam Ali Khan(Founder)
An online marketplace selling discounted and clearance sneakers and athletic shoes from brands like Nike, Adidas, Puma, and Under Armour.
E-commerceLogistics & Supply ChainMarketplacesKarachi, PK
Nofal Khan(Founder)inHamza Sheikh(Founder)inHamza Abid(Founder)in
Co-investorsTechstars
Lahore, PK
Mohsin Zaka(Founder)
Co-investorsAlter GlobalFatima Gobi VenturesLoftyInc CapitalNuwa CapitalEarl Grey Capital
Communications platform built for scalable peer-to-peer and business-to-customer interactions.
Co-investorsColabora Ventures
TruckItIn operates a freight and logistics platform offering live shipment tracking, fleet management, and analytics, along with a shared-inbox customer service tool for teams.
Logistics & Supply ChainMobility & TransportationSaaSKarachi, PK
Haider Navid(Co-Founder & Chief Product Officer)inMuhammad Sarmad Farooq(Co-Founder & CEO)inRaza Afzal(Co-Founder & Chief Commercial Officer)in
Co-investorsADB VenturesFatima Gobi VenturesPICUS CAPITALReflect VenturesWamda Capital
Karachi, PK
Ahsan Ali Khan(Founder)Ahsan Khan(Founder)
Co-investorsFoundamentalMyAsiaVC
Portfolio news
latest coverage across their companies
Rider · effinghamradio.com · Jul 12, 2026
COLABS · finsmes.com · Apr 27, 2026
Bookme · arabnews.com · Jul 10, 2025
Frequently asked questions
- How many investments has Amaana Capital made?
- Amaana Capital has 39 tracked investments, 1 of which have exited via acquisition or IPO.
- What stage does Amaana Capital invest at?
- Amaana Capital invests at the Seed, Series A, Series B stages.
- What sectors does Amaana Capital focus on?
- Amaana Capital focuses on Sector Agnostic.
- Who does Amaana Capital co-invest with?
- Amaana Capital most often shares deals with Fatima Gobi Ventures, 500 Global, Shorooq Partners, among 36 tracked co-investors.
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