Amaana Capital
Venture capitalSeed–Series B · 4 people tracked
Find your way into Amaana Capital
709 people in our graph share verified history with the Amaana Capital team — schools, employers, funds. One of them is your warm intro.
Investment thesis
Amaana Capital pursues a thematic investment approach targeting the MENASA region's critical challenges through easily scalable technology solutions. The firm targets differentiated startups with demonstrated product-market fit, robust unit economics, and resilient business models that align with stakeholder values, focusing on post-seed to Series B stage companies.
Source: firm website, verified Aug 6, 2026.
Team · 4 people
from the firm's website & public directoriesWhat they invest in
from 28 of 40 portfolio companiesFintech ×15SaaS ×12E-commerce ×9Consumer ×7Logistics & Supply Chain ×7Marketplaces ×5Mobility & Transportation ×4Retail Tech ×4
HQs:Pakistan×21United Arab Emirates×3United States×1Vietnam×1
Who they back
founder profiles across 22 portfolio companiesFounding team size:solo founder×92 founders×63 founders×34+ founders×4
Where their founders studiedfrom 34 founders with education data
Lahore University of Management Sciences ×4Institute of Business Administration ×3National University of Computer and Emerging Sciences ×3ACCA ×2Aga Khan Higher Secondary School, Karachi ×2City St George’s, University of London ×2Massachusetts Institute of Technology ×2The University of Manchester ×2
What their founders studiedfrom 32 founders with field-of-study data
Business & Management ×13Economics ×11Finance & Accounting ×7Computer Science ×6Engineering ×2
Where their founders worked beforefrom 38 founders with career history
Careem ×7Ey ×4Unilever ×4Daraz ×2Dukan.pk ×2Institute of Business Administration, Karachi ×2Invest2Innovate ×2McKinsey & Company ×2
Accelerator rootsportfolio companies that came through a program
9 hold an MBA (of 34 with degree data) · backed the same founder in 2+ companies: 2 founders
Investments · 40 tracked
founders shown can be your intro pathAdalFi provides credit intelligence and lending platform for banks and financial institutions, using bank account data and machine learning models to enable faster and fairer lending decisions while sharing revenue and risk with lenders.
AI & Machine LearningData & InfrastructureFintechSaaS
Salman AkhtarinKhalid KabeerinIan ReadinArsalan Ahmedin
Co-investorsFatima Gobi VenturesGobi PartnersCOTU Ventures
Bazaar Technologies operates an e-commerce and financial services platform in Pakistan that connects households and businesses to products ranging from groceries to office supplies and electronics.
B2B MarketplacesE-commerceFintech
Saad Jangda(Founder)inHamza Jawaid(Founder)in
Co-investorsBY Venture PartnersDefy PartnersNext Billion Capital PartnersEndeavor Catalyst
Bookme is an e-ticketing platform in Saudi Arabia that allows users to book flights, hotels, and event tickets through a website and mobile app.
ConsumerMarketplacesTravel & HospitalityRiyadh, PK
Faizan Aslam(Founder)in
Co-investorsBY Venture PartnersJabbar Internet GroupElement Ventures
COLABS provides Employer of Record (EOR) and HR services for managing remote teams in Pakistan, covering onboarding, payroll, attendance, leaves, and health insurance, alongside legal, accounting, and tax support.
Future of WorkHR TechPropTechSaaS
Co-investorsFatima Gobi VenturesGobi PartnersIndus Valley CapitalKinnow CapitalShorooq PartnersWaad Investment
CreditBook provides embedded financial infrastructure—including banking, lending, and financing tools with white-label UI, SDKs, and APIs—that platforms and partners can integrate to offer financial services to small businesses.
FintechSaaS
Hisham Adamjee(Founder)inHasib Malik(Founder)in
Co-investorsBetter Tomorrow VenturesFlucas VenturesKube VCVentureSouq
Xoilac TV is a Vietnamese website that streams live football matches for free, covering domestic and international leagues along with other sports.
E-commerceFintechMarketplacesMedia & Entertainment
Ammar Naveed(Founder)inHaider Raza(Founder)inFazel RehmaninSyed RazaTanzila Asim ZafarinUsman Dealcart
Co-investors500 GlobalFatima Gobi VenturesGobi PartnersShorooq Partnersi2i VenturesRally Cap Ventures+2 more
Edkasa is an online education platform in Pakistan that provides live classes and resources to help secondary students prepare for examinations.
ConsumerEdTechSaaSIslamabad, PK
Co-investorsi2i VenturesWalled City Co.
EduFi is a Study Now, Pay Later (SNPL) financing platform that helps families in Pakistan pay for their children's private schooling.
EdTechFintechLahore, PK
Aleena Nadeem(Founder)in
Co-investors500 Global
Pakistani online grocery retailer delivering fresh produce and packaged goods from its own fulfilment centres via web and mobile apps.
Ahmad Saeed(Founder)in
Co-investorsJabbar Internet GroupWamda CapitalNama Ventures
Haball operates an omni-channel platform that digitizes supply chain payments, automating order processing, invoicing, reconciliation and payment collection for corporates, distributors and retailers.
FintechLogistics & Supply ChainSaaSKarachi, PK
Omer Bin Ahsan(Chief Executive Officer)in
Invygo operates a car subscription and ownership platform in the Middle East, offering monthly rentals, weekly/daily short-term plans, and a 36-month subscribe-to-own model for car ownership without traditional bank financing.
B2B MarketplacesFintechMobility & TransportationDubai, AE
Eslam Ahmed HusseininPulkit Ganjoo
Co-investors500 GlobalEQ2 VenturesMiddle East Venture Partners (MEVP)STVKnollwood Investment AdvisorySignal Peak Ventures
KASB is a Pakistani brokerage offering commodities trading, providing account setup with the Pakistan Mercantile Exchange (PMEX), research portal access, and trader support.
ConsumerFintechSaaS
Co-investorsShorooq Partners
Krave Mart operates an online retail marketplace in Pakistan that delivers everyday consumer goods to customers with rapid delivery.
B2B MarketplacesConsumerE-commerceFoodTechLogistics & Supply ChainKarachi, PK
Kassim Shroff(Founder)inCh Haziq Ahmed(Founder)inHammad Bawany(Founder)inMohammad Ahsan Kidwai(Founder)in
Co-investorsCats.vcKube VCMSA NovoSaison CapitalY CombinatorFirst Check Ventures+4 more
LAAM is an online marketplace for South Asian fashion, offering women's, men's, and kids' clothing, jewellery, and accessories from a range of brands and sellers.
E-commerceMarketplacesRetail Tech
Arif Iqbal(Founder)in
Co-investorsDisrupt.com
Metric is a fintech company based in the United Arab Emirates.
Fintech
HabibaMeenah TariqinMubeen AliinOmar Parvez Khanin
Co-investors500 GlobalKinnow Capital
NayaPay is a mobile e-wallet and payments app offering account onboarding, a linked Visa virtual and physical card, money transfers, bill payments to 1100+ billers, QR payments, and international remittances.
ConsumerFintech
Co-investorsGraph VenturesMSA NovoSaison Capital
Oraan is a digital platform offering shariah-compliant digital committees (rotating savings groups) along with savings, investment, and budgeting tools and financial coaching, aimed primarily at Pakistani women and their households.
FemTechFintechPakistan, PK
Halima Iqbal(CEO)
Co-investorsDigital Currency GroupGraph VenturesHustle Fundi2i VenturesWavemaker Partners
PostEx provides courier and cash-on-delivery logistics for e-commerce businesses, delivering parcels nationwide including same-day delivery.
E-commerceFintechLogistics & Supply Chain
Muhammad Omer Khan(Founder)inSaad Mahmood(Founder)in
Co-investors500 GlobalDASH VenturesFlucas VenturesKube VCMSA NovoShorooq Partners+2 more
Implements and manages Workday deployments for enterprise clients through configuration, integration, and enablement services.
AI & Machine LearningCloud ComputingEnterprise SoftwareSaaS
Rider provides parcel delivery services to online sellers across Pakistan, handling 200,000 orders monthly across 60 cities with integrated platforms for shippers, delivery agents, and customers.
E-commerceEnterprise SoftwareLogistics & Supply ChainKarachi, PK
Salman Allana(Founder)in
Co-investorsADB VenturesFatima Gobi VenturesY Combinator
Safepay is a Payment System Operator and Provider Service Provider licensed by Pakistan's State Bank that enables Pakistani businesses to accept payments and integrate into the global economy.
Developer ToolsE-commerceEnterprise SoftwareFintechSaaSSan Francisco, US
Ziyad Parekh(Founder)inIman Urooj(Chief Operating Officer)inSuleman Shishmahal(Chief Strategy & Growth Officer)in
Co-investorsY CombinatorFatima Gobi VenturesMantis CapitalACE & CompanyStripe
Shopping platform serving both consumers and merchants in Pakistan.
Co-investorsFatima Gobi VenturesDisrupt.comGlobal Founders CapitalRally Cap Ventures
SmartCrowd is a digital real estate crowdfunding platform that lets individuals invest in fractions of Dubai property, build a portfolio across multiple properties, and earn rental income and returns.
ConsumerCrypto & Web3FintechMarketplacesPropTechDubai, AE
Abdul FaizalMusfique AhmedinSiddiq FaridinRiz Ahmedin
Co-investors500 GlobalMad'a Investment CompanyShorooq Partners
SnappRetail is a retail operating platform for traditional trade retailers in Pakistan, offering payment technologies (such as EasyPaisa and QR payments), Sharia-compliant financing, insurance, digital products, and AI-based reporting.
FintechRetail TechSaaSKarachi, PK
Moazzam Ali Khan(Founder)in
An online marketplace selling discounted and clearance sneakers and athletic shoes from brands like Nike, Adidas, Puma, and Under Armour.
E-commerceLogistics & Supply ChainMarketplacesKarachi, PK
Nofal Khan(Founder)inHamza Sheikh(Founder)inHamza Abid(Founder)in
Co-investorsTechstars
Lahore, PK
Mohsin Zaka(Founder)
Co-investorsAlter GlobalFatima Gobi VenturesKinnow CapitalLoftyInc CapitalNuwa CapitalEarl Grey Capital
Communications platform built for scalable peer-to-peer and business-to-customer interactions.
Co-investorsColabora Ventures
Trax provides retail intelligence and execution software for global CPG brands, using image recognition to analyze shelf images and report on on-shelf availability, share of shelf, pricing, and promotional compliance.
AI & Machine LearningRetail TechSaaS
Gary Labenin
Co-investorsDigital HorizonDigital Horizon VCHaymaker VenturesSingha VenturesSmart Partnership CapitalSoftBank Vision Fund+5 more
TruckItIn operates a freight and logistics platform offering live shipment tracking, fleet management, and analytics, along with a shared-inbox customer service tool for teams.
Logistics & Supply ChainMobility & TransportationSaaSKarachi, PK
Haider Navid(Co-Founder & Chief Product Officer)inMuhammad Sarmad Farooq(Co-Founder & CEO)inRaza Afzal(Co-Founder & Chief Commercial Officer)in
Co-investorsADB VenturesFatima Gobi VenturesPICUS CAPITALReflect VenturesWamda Capital
TruckItIn operates an all-in-one platform for freight and trucking operations, offering live shipment tracking, load booking, fleet management, and analytics.
Logistics & Supply ChainMobility & TransportationSaaS
Haider Navid(Founder)inMuhammad Sarmad Farooq(Founder)in
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
ABHIBAZAARKTRADEPROSPERTRAX LOGISTICSTRELLIS
Portfolio news
latest coverage across their companiesTrax · traxtech.com · Aug 4, 2026

Rider · effinghamradio.com · Jul 12, 2026
COLABS · finsmes.com · Apr 27, 2026
Metric · trysignalbase.com · Jan 5, 2026
Bookme · arabnews.com · Jul 10, 2025
Frequently asked questions
- How many investments has Amaana Capital made?
- Amaana Capital has 39 tracked investments, 1 of which have exited via acquisition or IPO.
- What stage does Amaana Capital invest at?
- Amaana Capital invests at the Seed, Series A, Series B stages.
- What sectors does Amaana Capital focus on?
- Amaana Capital focuses on Sector Agnostic.
- Who does Amaana Capital co-invest with?
- Amaana Capital most often shares deals with Fatima Gobi Ventures, 500 Global, Shorooq Partners, among 38 tracked co-investors.
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