Swag Kicks

Swag Kicks is a Karachi-based online retailer of pre-loved (second-hand) and occasionally new branded footwear, clothing and accessories sold to customers in Pakistan. The company sources used clothing and footwear from international suppliers, principally in the USA, then washes, disinfects, inspects and grades each item before listing it. Shoes are rated on a 10-point condition scale (listings show grades from 07/10 to 10/10 alongside "Brand New" items), with the condition disclosed on each product page.

The storefront is organised by gender and age (men, women, kids), by style (hiking, hype, cleats, casual), by orthopedic and slipper categories, by European size, and by condition. The catalogue spans more than 100 brands, with the largest counts for Nike, Adidas, Nothinz, Puma, New Balance, Reebok, Skechers, Vans, Asics, Brooks and Converse, and includes labels the company says are not readily available in Pakistan. Operations are online-only; the company states it has no physical store. Orders ship in a standard 3-5 days with tracking, free shipping above PKR 4,999, and returns/exchanges within a stated time frame. Customer support runs seven days a week, 9:00AM-8:00PM, by email and phone.

Business model

Direct online retail: the company buys second-hand and vintage branded footwear, apparel and accessories from overseas suppliers, refurbishes and grades them in-house, and resells them via its own Shopify-based storefront at fixed prices in Pakistani rupees. Inventory is restocked regularly with new arrivals daily, and clearance/seasonal discount collections are used to move stock.

Revenue is generated from the margin on resale of sourced second-hand and vintage items, with a free-shipping threshold of PKR 4,999 on orders.

Traction

At the time of its February 2023 seed round, the company reported more than 25,000 items listed across shoes, apparel, bags and accessories and more than 100,000 customers served. Its storefront listed 3,143 products as of the current catalogue snapshot.