Direct to Consumer Startups

Stance designs and manufactures socks and underwear for athletes, artists, and active individuals, with particular focus on comfort and craftsmanship through products like casual socks, performance socks, and underwear. The company is based in California and holds partnerships with major sports leagues including the NBA and MLB.

5 investors

Supergoop! is a suncare brand that develops SPF sunscreen products, including formulas for the whole family across different skin tones and activities. Its offerings are sold direct-to-consumer and include invisible sunscreens and curated product bundles.

5 investors

Supertails is an online platform for pet parents in India offering pet food, supplies, grooming, and accessories for dogs, cats, and exotic pets, along with an online pet pharmacy for prescription medicines. It also provides online vet consultations and operates in-person veterinary clinics in Bangalore.

5 investors

Tapcart is a mobile commerce platform that helps Shopify brands build custom shopping apps to strengthen customer relationships and increase sales. The platform serves fast-growing ecommerce merchants seeking to deliver a differentiated mobile shopping experience.

5 investors

The Ayurveda Experience is an online house of Ayurveda-inspired personal care and wellness brands, selling face, body, hair care, and dietary supplement products such as skincare oils and creams. It markets clean, ISO 16128-aligned formulations directly to consumers, with brands including iYURA and A. Modernica Naturalis.

5 investors

The Bouqs Co. is an online flower delivery service that sources arrangements directly from sustainable farms and offers next-day, same-day, and subscription delivery across the U.S. It sells modern bouquets for occasions and holidays, and also operates local flower shops in cities including New York, Chicago, Los Angeles, and Miami.

5 investors

The Renatural sells premium wigs designed to look and feel like natural hair, available in three textures and multiple tones. Its Wig Fix grip system holds wigs in place without glue, tape, or adhesive, and the company sells direct to consumers online.

5 investors

Tin Can makes a Wi-Fi landline phone for children that allows voice calls only to a parent-approved contact list, blocking strangers, robocalls, and scammers. The device has no apps, texting, or games, is managed through a companion mobile app, and offers a free Tin Can-to-Tin Can calling plan plus a paid subscription for calling regular phone numbers.

5 investors

Tire Agent is an online retailer for buying tires and wheels from over 70 brands, with free shipping to homes or local installers. It offers flexible payment plans through partners like Affirm, Snap, Katapult, and Progressive, including no-money-down and lease-to-own options for consumers regardless of credit score.

5 investors

Vuori designs and sells premium performance apparel for active consumers inspired by Coastal California lifestyle. The company integrates fitness, surf, sport, and art into its activewear designs.

5 investors

Who Gives A Crap sells toilet paper and related household paper products directly to consumers, donating 50% of its profits to clean water and sanitation non-profits worldwide. Its products are positioned around reducing deforestation and supporting access to sanitation.

5 investors

Wild is a UK refillable personal care brand selling deodorant, body wash, lip balm, and roll-on deodorant designed to cut single-use plastic through reusable cases and plastic-free refills. Its products use over 90% natural origin ingredients and are sold directly to consumers as well as in supermarkets.

5 investors

Wonder Brands develops and sells essential household consumer products across Latin America, using an online-first omnichannel model with in-house design, sourcing, and supply chain control. It operates a portfolio of brands supported by a software platform for product optimization, performance marketing, pricing, and forecasting.

5 investors

air up sells a water bottle system that uses scent pods to add flavor to plain water through smell rather than additives, using its Scentaste technology. The consumer product is marketed to help people increase daily water intake without sugar or artificial flavors.

4 investors

AnaOno designs post-mastectomy and post-surgery bras and breast forms for breast cancer survivors and people recovering from surgery, offering intimates for recovery and everyday wear. The company sells directly to consumers, accepts FSA/HSA payment, and uses its own Comfy Modal fabric.

4 investors

Apothékary sells signature herbal blends made from pure powdered herbs, positioned around the idea of food as medicine for daily use. The products contain no added sugars or fillers and are aimed at consumers seeking natural wellness and herbal supplements.

4 investors

Archer Roose produces canned wines made from sustainably grown grapes, with no added sugar, gluten-free and vegan options. The brand sells award-winning wines to consumers and distributes through retail stores and restaurants.

4 investors

Arka makes custom, eco-friendly corrugated shipping boxes and packaging for businesses across industries such as beauty, apparel, and consumer goods, with an online 3D design studio and instant proofs. Its products use FSC-certified paper and are manufactured in the USA.

4 investors

Ayoh makes flavored mayonnaise condiments, branded as "Sando Sauce," that blend creamy mayo with ingredients like pickles, spices, herbs, and vinegars for use on sandwiches, burgers, fries, and vegetables. It is a consumer packaged food brand and the first product line from recipe developer and cookbook author Molly Baz.

4 investors

MORI sells organic and sustainable clothing and sleepwear for newborns and children up to eight years old, made from organic cotton, bamboo, and modal fabrics. The brand also offers baby changing bags through its Storksak line and sells directly to parents and families.

4 investors

Back to the Roots is an organic gardening brand offering grow kits, heirloom seeds, peat-free soils, plant food, and raised beds for people growing their own food at home. Its products are sold online and in over 10,000 retail stores across the United States.

4 investors

BARK offers subscription products for dogs, including BarkBox and Super Chewer monthly themed boxes of toys, treats, and chews, along with dental health and wellness products. It sells directly to dog owners in the pet care and consumer products category.

4 investors

Barkyn provides personalized dog nutrition — fresh steam-cooked meals and grain-free premium kibble delivered by subscription — bundled with ongoing veterinary monitoring for dog owners. The company serves pet owners in Portugal and adjusts each dog's plan through its Barkyn Health app and veterinary team.

4 investors

Beauty Pie is a direct-to-consumer beauty platform that sources skincare, makeup, fragrances and wellness products from premium labs and suppliers worldwide, offering them to members at significantly reduced prices by eliminating traditional retail markups.

4 investors