Direct to Consumer Startups

Lykon offers at-home diagnostic self-tests (e.g. blood tests) that are analyzed in a lab to produce personalized nutrition recommendations and plans for goals like digestion, weight loss, and general wellbeing. It sells consumer health products in Germany combining nutritional medicine, behavior-change techniques, and digital tools.

7 investors

Martie is an online grocery store that sells surplus and overstock packaged foods, snacks, beverages, and personal care products from brand-name manufacturers at discounted prices. It offers direct-to-consumer shopping on discounted pantry staples and consumer goods.

7 investors

MERIT is a modern beauty brand that creates timeless beauty and lifestyle products designed for everyday use. The company serves consumers seeking quality essentials that simplify daily routines without requiring expert-level application skills.

7 investors

NEWME is a fashion retailer offering women's apparel including denim, tops, dresses, co-ords, jumpsuits, and winterwear through its app and online store.

7 investors

Nimble is a consumer beauty company that developed a device to automatically paint and dry nails at home in minutes. It targets individuals seeking an at-home manicure alternative to salon visits.

7 investors

Nourished makes personalised, 3D-printed-style nutrient gummy stacks that customers customise to their own needs, formulated with vegan, sugar-free ingredients by in-house nutritionists. The direct-to-consumer brand sells bespoke supplement stacks made in the UK.

7 investors

Oishii operates indoor vertical farms that grow premium produce including its Omakase Berry strawberries and Rubī Tomato, sold direct to consumers and through retail partners like Whole Foods. The company focuses on sustainable, non-GMO farming and serves the New York metropolitan area and surrounding regions.

7 investors

Omni is a UK-based pet food company that makes novel protein, allergy-friendly food for pets, aimed at improving pet health while reducing environmental impact. It positions itself as an ethical, more sustainable option in the pet nutrition category.

7 investors

ONEHOPE is a Napa-based wine brand selling wine directly to consumers through online purchases, a wine club, and rep-hosted tastings, with a portion of each purchase donated to nonprofits and causes. It also offers corporate wine gifts, curated gift boxes, and digital gift cards.

7 investors

OneSkin develops skincare products based on its OS-01 Peptide, an ingredient the company says targets cellular senescence to address signs of skin aging. Founded by scientists, it positions its products within the longevity and skin-health consumer market.

7 investors

Pattern is a house of consumer brands offering home products, including waffle towels, sleep technology, and premium silicone kitchen tools. The company designs and sells goods aimed at improving the home.

7 investors

Portless provides direct-from-Asia fulfillment for DTC and ecommerce brands, keeping inventory near manufacturers and shipping orders directly to customers in 75+ countries with branded, domestic-looking packaging. Its model removes the need for regional warehouses and 3PL contracts while freeing up cash locked in sea-freight transit.

7 investors

PrettyLitter makes veterinarian-developed cat litter using non-toxic amorphous silica gel that changes color to help cat owners monitor their pet's health and detect potential illness early. Sold direct-to-consumer via subscription delivery, the product is aimed at cat parents seeking proactive health monitoring for their pets.

7 investors

Queenly is an online marketplace where users can buy and rent formal wear across iOS, Android, and web platforms.

7 investors

Recharge is a subscription commerce platform that helps businesses set up, manage, and grow recurring subscription revenue, with tools to acquire, retain, and increase customer lifetime value. It serves consumer and DTC brands, and states it is used by over 20,000 businesses worldwide.

7 investors

Repurpose sells plant-based, compostable household products such as trash bags and toilet paper marketed as non-toxic and eco-friendly, sold direct to consumers via subscription and one-time orders. The products emphasize plant-based materials, no added PFAS, BPA-free composition, and carbon-neutral shipping.

7 investors

Rosy Soil makes carbon-negative, eco-friendly soil blends for gardening. The company focuses on sustainable gardening products for plants and consumers.

7 investors

Shameless Pets makes soft, chewy dog treats formulated with real beef and upcycled ingredients like sweet potatoes, free from grain, corn, and soy. The treats are marketed to pet owners as gut-friendly, protein-rich snacks and are made in the USA.

7 investors

Sheets & Giggles manufactures sustainable lyocell bedding made from eucalyptus wood pulp, using significantly less water and energy than conventional cotton production. The company sells direct-to-consumer bedding products with a focus on environmental sustainability and customer service.

7 investors

Shinesty sells underwear, swimwear, and related apparel direct to consumers, featuring a proprietary "Ball Hammock" pouch design and MicroModal fabric. It offers men's underwear and bathing suits through its online store with a satisfaction guarantee.

7 investors

Simple Mills makes packaged foods using minimally processed, natural ingredients, positioning its products as healthful alternatives free of artificial ingredients. The brand focuses on nutritious, clean-label real foods for health-conscious consumers.

7 investors

Stance designs and manufactures socks and underwear for athletes, artists, and active individuals, with particular focus on comfort and craftsmanship through products like casual socks, performance socks, and underwear. The company is based in California and holds partnerships with major sports leagues including the NBA and MLB.

7 investors

Summersalt is a direct-to-consumer apparel brand selling women's swimwear, including its Sidestroke one-piece style.

7 investors

Supergut makes fiber-based food and supplement products aimed at supporting gut microbiome health for consumers. It positions fiber as a dietary superfood to help people close the gap between typical fiber intake and recommended levels.

7 investors