Pretty Litter
Los Angeles, US · Founded 2015 · 7 known investors
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PrettyLitter makes veterinarian-developed cat litter using non-toxic amorphous silica gel that changes color to help cat owners monitor their pet's health and detect potential illness early. Sold direct-to-consumer via subscription delivery, the product is aimed at cat parents seeking proactive health monitoring for their pets.
Founders & leadership
Pretty Litter was founded in 2015 by Daniel Rotman.

Investors · 7
How we know: BAM Ventures's portfolio page · the VCSheet dataset · Not right? Tell us
How we know: the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: open dataset · 5k.vc investor directory · Not right? Tell us
How we know: Draper Associates's portfolio page · Not right? Tell us
How we know: Gener8tor's portfolio page · Not right? Tell us
How we know: sandhillangels.com · Not right? Tell us
How we know: Starting Line's portfolio page · the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us
Reported raises · per SEC filings
Form D private placements$420.5K disclosed across 1 round · 2016
▶$420.5KraisedNov 2016 · 2 investors · Other TechnologyRule 506(b)
- Daniel RotmanExecutive Officer, Director
- Offering amount
- $1.1M
- Amount sold
- $420.5K
- First sale
- Nov 2016
- Incorporated
- Corporation, Delaware, 2015
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Frequently asked questions
- What does Pretty Litter do?
- PrettyLitter makes veterinarian-developed cat litter using non-toxic amorphous silica gel that changes color to help cat owners monitor their pet's health and detect potential illness early. Sold direct-to-consumer via subscription delivery, the product is aimed at cat parents seeking proactive health monitoring for their pets.
- Who founded Pretty Litter?
- Pretty Litter was founded by Daniel Rotman in 2015.
- Who are Pretty Litter's investors?
- Pretty Litter's investors include BAM Ventures, Corazon Capital, CSA Partners LLC, Draper Associates, Gener8tor, Sand Hill Angels, Starting Line.
- How much funding has Pretty Litter raised?
- Pretty Litter has disclosed $420.5K raised across 1 round.
- Where is Pretty Litter headquartered?
- Pretty Litter is headquartered in Los Angeles, US.






