/Companies

Pretty Litter

Los Angeles, US · Founded 2015 · 7 known investors

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PrettyLitter makes veterinarian-developed cat litter using non-toxic amorphous silica gel that changes color to help cat owners monitor their pet's health and detect potential illness early. Sold direct-to-consumer via subscription delivery, the product is aimed at cat parents seeking proactive health monitoring for their pets.

Founders & leadership

Pretty Litter was founded in 2015 by Daniel Rotman.

DRDaniel Rotman
Daniel RotmanFounder & CEO
JCJennifer Cookson
Jennifer CooksonDirector, R&D InnovationJennifer Cookson is Director of R&D Innovation at PrettyLitter. She has expertise in materials science, analytical chemistry, microbiology, and product formulation, with experience developing and scaling products across pet care, consumer health, biotech, and personal care sectors.

Investors · 7

Reported raises · per SEC filings

Form D private placements

$420.5K disclosed across 1 round · 2016

▶$420.5KraisedNov 2016 · 2 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Daniel RotmanExecutive Officer, Director
Offering amount
$1.1M
Amount sold
$420.5K
First sale
Nov 2016
Incorporated
Corporation, Delaware, 2015
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Frequently asked questions

What does Pretty Litter do?
PrettyLitter makes veterinarian-developed cat litter using non-toxic amorphous silica gel that changes color to help cat owners monitor their pet's health and detect potential illness early. Sold direct-to-consumer via subscription delivery, the product is aimed at cat parents seeking proactive health monitoring for their pets.
Who founded Pretty Litter?
Pretty Litter was founded by Daniel Rotman in 2015.
Who are Pretty Litter's investors?
Pretty Litter's investors include BAM Ventures, Corazon Capital, CSA Partners LLC, Draper Associates, Gener8tor, Sand Hill Angels, Starting Line.
How much funding has Pretty Litter raised?
Pretty Litter has disclosed $420.5K raised across 1 round.
Where is Pretty Litter headquartered?
Pretty Litter is headquartered in Los Angeles, US.