Direct to Consumer Startups

Jude produces targeted daily supplements and pelvic floor exercises for bladder health, aimed at women, with products for everyday bladder support, nighttime sleep, and pelvic floor strength. It develops its products with scientists, dietitians and pelvic health experts and supports a community of women focused on bladder and pelvic health.

5 investors

Julie sells an FDA-approved over-the-counter emergency contraceptive (levonorgestrel morning-after pill) that reduces pregnancy risk after unprotected sex, available without prescription, ID, or parental consent across all 50 U.S. states. The product is sold direct-to-consumer and in retail stores such as CVS, targeting people seeking accessible emergency contraception.

5 investors

Kin Euphorics makes non-alcoholic functional beverages formulated with adaptogens, nootropics, and botanics intended to affect mood, brain function, and immunity. The direct-to-consumer drinks are sold online and through local retailers as an alternative to alcohol.

5 investors

Kosterina produces extra virgin olive oil and organic Mediterranean food products sourced from southern Greece, alongside natural skincare leveraging olive oil for hydration and antioxidant benefits. The brand serves health-conscious consumers seeking authentic, high-polyphenol ingredients and beauty products.

5 investors

Labdoor provides independent product testing, rankings, and data across multiple consumer product categories. The company operates a verified commerce model where consumers purchase products through the platform, with revenue supporting expanded product testing and research.

5 investors

Little Spoon is a direct-to-consumer subscription service delivering organic baby and toddler food, including infant formula, purees (Babyblends), finger foods, cereal, puffs, smoothies, and kids' meals and snacks. Products are tested for 500+ toxins and contaminants and delivered across the continental US.

5 investors

Lovepop designs and sells 3D pop-up greeting cards and gifts, combining paper engineering with custom designs to create memorable gifting experiences. The company sells directly online and through retail partners across the U.S.

5 investors

mCaffeine sells personal care and body care products such as body washes, body lotions, and serums formulated with active ingredients like salicylic acid, niacinamide, and glycolic acid. It operates as a direct-to-consumer skincare and grooming brand serving the Indian market.

5 investors

Mack Weldon is a direct-to-consumer apparel brand selling men's clothing including underwear, undershirts, socks, and other basics online.

5 investors

Mented Cosmetics is a direct-to-consumer beauty brand offering makeup essentials and curated routine bundles designed to work across a wide range of skin tones. Its products target consumers seeking inclusive cosmetics options.

5 investors

MERIT is a modern beauty brand that creates timeless beauty and lifestyle products designed for everyday use. The company serves consumers seeking quality essentials that simplify daily routines without requiring expert-level application skills.

5 investors

OneSkin develops topical skincare products built around OS-01, a proprietary peptide the company says reduces cellular senescence in skin to address visible signs of aging such as wrinkles and hyperpigmentation. It sells science-backed anti-aging skincare directly to consumers, supported by its own peptide and skin-health research.

5 investors

Packhelp is a B2B platform for designing and ordering custom sustainable packaging with 3D design tools, supplier vetting, and flexible fulfillment options including warehousing and pay-later financing. The company serves e-commerce brands, DTC businesses, and product companies across various industries.

5 investors

Paloma Health offers thyroid care products including Daily Thyroid Care, an iodine-free thyroid-support multivitamin blending vitamins, minerals, and botanicals for people managing thyroid conditions such as hypothyroidism and Hashimoto's. The company sells thyroid supplements direct to consumers as part of its thyroid health offering.

5 investors

Petmate sells pet products including dog toys, airtight food storage, travel crates and kennels, and waste solutions through brands such as Chuckit!, Vittles Vault, and Petmate. It targets dog and cat owners with an online store offering pet gear and replacement parts.

5 investors

Play Shifu makes educational STEM toys and games for children, organized by age group (from 4 to 10+ years) and area of interest. The company sells its products directly to consumers through its online store.

5 investors

Portless provides direct-from-Asia fulfillment for DTC and ecommerce brands, keeping inventory near manufacturers and shipping orders directly to customers in 75+ countries with branded, domestic-looking packaging. Its model removes the need for regional warehouses and 3PL contracts while freeing up cash locked in sea-freight transit.

5 investors

Quince is a direct-to-consumer clothing and home goods brand that sells sustainably manufactured essentials at affordable prices by eliminating supply chain intermediaries. The company sources premium materials like organic cotton and recycled polyester from ethical factories and sells directly to consumers, emphasizing quality, sustainability, and fair labor practices.

5 investors

Rosy Soil makes a peat-free potting soil built on a patented biochar blend with ingredients like mycorrhizae, worm castings, compost, pine bark fines, and diatomaceous earth. The product is sold direct-to-consumer to houseplant owners and gardeners as a more sustainable alternative to conventional potting soils.

5 investors

Seaspire develops safe and sustainable suncare and skincare products using Xanthochrome®, a proprietary class of biomolecules inspired by oceanic compounds. The company targets consumers seeking sun protection without harmful toxins.

5 investors

Shinesty sells underwear, swimwear, and related apparel direct to consumers, featuring a proprietary "Ball Hammock" pouch design and MicroModal fabric. It offers men's underwear and bathing suits through its online store with a satisfaction guarantee.

5 investors

Simple Mills makes packaged foods using minimally processed, natural ingredients, positioning its products as healthful alternatives free of artificial ingredients. The brand focuses on nutritious, clean-label real foods for health-conscious consumers.

5 investors

Splendid Spoon offers a subscription meal-delivery service featuring 60+ plant-rich, frozen ready-to-eat meals for breakfast, lunch, dinner and snacks, aimed at busy people who want nutrient-dense food without prep. It sources whole-food ingredients from local vendors and delivers meals on flexible plans tied to customers' health and wellness goals.

5 investors

SPOKE is a direct-to-consumer menswear brand selling trousers, jeans, and wardrobe essentials with an emphasis on precise sizing and fit. It sells online across a range of sizes and lengths tailored to different body types.

5 investors