Recharge

Recharge is a subscription commerce platform that lets ecommerce merchants launch, manage, and scale recurring-order programs. Its product set spans subscription management with no-code merchandising tools, predictive analytics and churn prevention; loyalty features including personalized rewards, referrals, and engagement tools; and customer support capabilities such as customizable subscriber portals, proactive order emails, and an AI-powered Concierge SMS service. The company also exposes an API and SDK so merchants and developers can customize the subscriber experience.

The company positions itself around three stated pillars: hands-on partnership (a services team that works with merchants from migration through ongoing program management), rapid product iteration, and performance at scale. It reports 104 major updates in the past year and more than 150 products and updates launched over the same period. Recharge serves brands across health and wellness, food and beverage, beauty and personal care, home and pet, digital subscriptions, and meal kits, and maintains a partner ecosystem of agencies and technology providers.

Business model

Recharge provides software to ecommerce merchants for operating subscription programs, complemented by onboarding, migration, and support services; the website describes merchant-facing pricing as "predictable spend" but does not detail specific fees.

Traction

The site reports over 100 million subscribers, 20,000 brands served, more than $1 billion processed per month, 95%+ customer satisfaction, $42 billion in Shopify GMV, and merchant outcomes of 11% higher subscriber conversion and a 3x increase in shopper lifetime value. Named customers include quip and Apothékary.