Fundraising Fox

Shinesty

Boulder, US · Founded 2013 · Delaware corporation · 5 known investors

shinesty.com ↗

Shinesty sells underwear, swimwear, and related apparel direct to consumers, featuring a proprietary "Ball Hammock" pouch design and MicroModal fabric. It offers men's underwear and bathing suits through its online store with a satisfaction guarantee.

ConsumerDirect to ConsumerE-commerce

Founders & leadership

Shinesty was founded in 2013 by Chris White and Jens Nicolaysen.

CW
Chris WhiteCo-founder
JNJens Nicolaysen
Jens NicolaysenCo-founder

Investors · 5

Batshit Crazy VenturesBoulder · $100K – $200K
BLH Venture Partners, LLCAtlanta · $250K
Break Trail VenturesColumbus · $100K – $500Kvia Jay Hirsh · inferred
The Chernin Group (TCG Crypto)Los Angeles · $50K – $5M
Winklevoss CapitalNew York · $100K – $5M

Reported raises · per SEC filings

Form D private placements

$9.9M disclosed across 6 rounds · 2015–2020

▶$600KraisedJun 2020 · 4 investors · Retailing
Rule 506(b)
Officers, directors & promoters on the filing
  • Laura SanchezExecutive Officer
  • Jens NicolaysenExecutive Officer, Director, Promoter
  • Nathan LevyDirector
  • Jonathan HallettDirector
  • Chris WhiteExecutive Officer, Director, Promoter
  • Jay HirshDirector
Offering amount
$1.5M
Amount sold
$600K
First sale
Jun 2020
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$2.5MraisedAug 2019 · 31 investors · Retailing
Rule 506(b)
Officers, directors & promoters on the filing
  • Jens NicolaysenExecutive Officer, Director, Promoter
  • Chris WhiteExecutive Officer, Director, Promoter
  • Jay HirshDirector
  • Matthew SommersExecutive Officer
  • Padma RaoDirector
  • Jonathan HallettDirector
  • Laura SanchezExecutive Officer
Offering amount
$5.5M
Amount sold
$2.5M
First sale
Jul 2019
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$322KraisedNov 2018 · 7 investors · Retailing
Rule 506(b)
Officers, directors & promoters on the filing
  • Jens NicolaysenExecutive Officer, Director, Promoter
  • Jonathan HallettDirector
  • Padma RaoDirector
  • Laura SanchezExecutive Officer
  • Chris WhiteExecutive Officer, Director, Promoter
  • Matthew SommersExecutive Officer
Offering amount
$1M
Amount sold
$322K
First sale
Oct 2018
Incorporated
Corporation, Delaware, 2013
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$4.8MraisedSep 2018 · 43 investors · Retailing
Rule 506(b)
Officers, directors & promoters on the filing
  • Padma RaoDirector
  • Matthew SommersExecutive Officer
  • Jens NicolaysenExecutive Officer, Director, Promoter
  • Chris WhiteExecutive Officer, Director, Promoter
  • Jonathan HallettDirector
Offering amount
$4.8M
Amount sold
$4.8M
First sale
May 2017
Incorporated
Corporation, Delaware, 2013
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$665KraisedMay 2016 · 13 investors · Retailing
Rule 506(b)
Officers, directors & promoters on the filing
  • Chris WhiteExecutive Officer, Director, Promoter
  • Jens NicolaysenExecutive Officer, Director, Promoter
Offering amount
$1.3M
Amount sold
$665K
First sale
May 2016
Incorporated
Corporation, Delaware, 2013
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$1.1MraisedMar 2016 · 26 investors · Retailing
Rule 506(b)
Officers, directors & promoters on the filing
  • Chris WhiteExecutive Officer, Director, Promoter
  • Jens NicolaysenExecutive Officer, Director, Promoter
Offering amount
$1.1M
Amount sold
$1.1M
First sale
Apr 2015
Incorporated
Corporation, Delaware, 2013
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Competitors · 7

by search overlap
American Eagle Outfitters3020 shared keywordsAmerican Eagle (AE) is an apparel retailer selling jeans, tops, activewear, loungewear, shoes, and accessories for men and women, including its Aerie and AE77 premium lines. It operates an online store with denim as a core product category.
Poshmark, Inc.2488 shared keywordsPoshmark is a fashion resale marketplace that enables individuals to buy and sell secondhand clothing and accessories through a mobile-first platform. The company operates a community-driven commerce model focused on sustainable fashion across the U.S. and Canada.
Dillard'S2469 shared keywordsDillard's is a department store retailer selling apparel, cosmetics, and other consumer goods online and in stores, offering credit card rewards and multiple payment options such as Venmo.
Tommy John2361 shared keywordsTommy John is a direct-to-consumer apparel brand selling underwear and basics such as boxer briefs, with product lines including Second Skin and Cool Cotton. It sells online with guarantees like its Best Pair Guarantee and free shipping on qualifying orders.
Gq2269 shared keywordsGQ is a men's lifestyle and culture publication covering style, grooming, watches, wellness, sports, and entertainment. It produces editorial features, celebrity profiles, and a print magazine available by subscription.
Jcrew1993 shared keywordsJ.Crew is an apparel retailer selling clothing such as chinos directly to consumers, with a loyalty program (J.Crew Passport) and branded credit card offering rewards, personalized offers, and members-only events.
Lulus1776 shared keywordsLulus is an online retailer offering women's fashion, including wedding guest dresses, bridesmaid dresses, homecoming dresses, and formal gowns across a range of sizes and price points. It sells curated dress collections for occasions such as weddings, dances, and galas.

Companies competing with Shinesty for the same Google search keywords, organic and paid, via search-intersection analysis.

Frequently asked questions

What does Shinesty do?
Shinesty sells underwear, swimwear, and related apparel direct to consumers, featuring a proprietary "Ball Hammock" pouch design and MicroModal fabric. It offers men's underwear and bathing suits through its online store with a satisfaction guarantee.
Who founded Shinesty?
Shinesty was founded by Chris White, Jens Nicolaysen in 2013.
Who are Shinesty's investors?
Shinesty's investors include Batshit Crazy Ventures, BLH Venture Partners, LLC, Break Trail Ventures, The Chernin Group (TCG Crypto), Winklevoss Capital.
How much funding has Shinesty raised?
Shinesty has disclosed $9.9M raised across 6 rounds.
Where is Shinesty headquartered?
Shinesty is headquartered in Boulder, US.