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Pattern

New York, US · Founded 2018 · 10 known investors

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Pattern is a house of consumer brands offering home products, including waffle towels, sleep technology, and premium silicone kitchen tools. The company designs and sells goods aimed at improving the home.

Also known as Pattern Brands · Pattern Brands LLC

ConsumerDirect to ConsumerE-commerce

Founders & leadership

Pattern was founded in 2018 by Emmett Shine, Nicholas Ling, and Suze Dowling.

ESEmmett Shine
Emmett ShineCo-FounderEmmett Shine is a New York-based designer and entrepreneur who co-founded Pattern Brands, a portfolio company operating multiple consumer brands including Open Spaces, GIR, and Letterfolk. Previously, he co-founded Gin Lane, an early-stage investment firm that backed companies including Shake Shack, Sweetgreen, and Hims, and founded Little Plains, a branding and design studio for startups.
NLNicholas Ling
Nicholas LingCo-Founder, CEO
SDSuze Dowling
Suze DowlingChief Business Officer, Co-FounderSuze Dowling spent 15 years in consumer brand development across multiple lifecycle stages at firms including Gin Lane, where as General Manager and Partner she helped launch over 50 digitally native brands such as Harry's, Hims, and Sweetgreen. She is now co-founder and Chief Business Officer of Pattern Brands, a portfolio company operating consumer goods brands in eCommerce and retail.
EF
Eric FengNamed on SEC filing

Investors · 10

Kleiner Perkinslisted by Kleiner PerkinsMenlo Park · $500K – $15M

How we know: Kleiner Perkins's portfolio page · Not right? Tell us

NextView Ventureslisted by NextView VenturesNew York · $250K – $4M

How we know: NextView Ventures's portfolio page · Not right? Tell us

Reshapelisted by ReshapeNew York · $100K – $2Mvia Vinay Menda · inferred
RSE Ventureslisted by RSE VenturesWest Palm Beach
Toba Capitallisted by Toba CapitalLos Angeles · $1M – $10M

How we know: the VCSheet dataset · Not right? Tell us

V3 Ventureslisted by V3 VenturesLondon · $1M – $5M
HomebrewreportedBurlingame · $100K – $500K

How we know: the VCSheet dataset · Not right? Tell us

Primary Venture PartnersreportedNew York · $1M – $3M

How we know: funding news · press coverage · the VCSheet dataset · Not right? Tell us

RRE VenturesreportedNew York · $5M – $15M

How we know: a partner's Signal profile · the VCSheet dataset · Not right? Tell us

Funding

SEC filings, press & company announcements

$38.7M disclosed across 3 rounds · 2018–2022

▶$8.5MraisedSep 2019 · 4 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Nicholas LingExecutive Officer, Director
  • Emmett ShineDirector
  • Eric FengDirector
  • Will PorteusDirector
Offering amount
$8.8M
Amount sold
$8.5M
First sale
May 2019
Incorporated
Corporation, Delaware, 2018
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$5.2MraisedSep 2019 · 25 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Emmett ShineDirector
  • Eric FengDirector
  • Nicholas LingExecutive Officer, Director
Offering amount
$5.2M
Amount sold
$5.2M
First sale
Nov 2018
Incorporated
Corporation, Delaware, 2018
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Company profile

researched Aug 2026

Pattern Brands operates a family of direct-to-consumer home goods brands, positioning its products around everyday living in the home. Its brand portfolio includes Onsen, which sells waffle-weave towels described as fast-drying and durable; Miracle Made, which offers sleep products marketed around cooler sleeping temperatures; and GIR, which makes silicone kitchen tools.

The operating entity behind the website is Pattern Brands LLC, which also uses the shortened name "Pattern." Its online store runs on the Shopify e-commerce platform, and its terms of service cover direct purchases made through its websites, including account creation, product availability and pricing changes, and SMS messaging terms.

Business model

Pattern Brands sells physical consumer home products directly to shoppers through e-commerce sites operated for each of its brands, with the online store hosted on Shopify.

Revenue comes from direct online sales of branded home products to consumers.

▸Full profile — go-to-market, geography

Go-to-market

Consumers purchasing home products such as bath towels, sleep and bedding products, and kitchen tools.

Geography

The company reserves the right to limit sales of its products or services to particular persons, geographic regions or jurisdictions.

Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.

In the news

Pattern Brands Raises $25M in Funding - FinSMEsfinsmes.com · Jul 2022

▸Research sources · 8

primary sources listed

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Pattern do?
Pattern Brands is a house of consumer brands selling home goods including Onsen towels, Miracle Made bedding and GIR kitchen tools.
Who founded Pattern?
Pattern was founded by Emmett Shine, Nicholas Ling, Suze Dowling in 2018.
Who are Pattern's investors?
Pattern's investors include Equal Ventures, Kleiner Perkins, NextView Ventures, Reshape, RSE Ventures, Toba Capital, V3 Ventures, Homebrew and 2 more.
How much funding has Pattern raised?
Pattern has disclosed $38.7M raised across 3 rounds.
Where is Pattern headquartered?
Pattern is headquartered in New York, US.