What does Pattern do?

Pattern Brands is a house of consumer brands selling home goods including Onsen towels, Miracle Made bedding and GIR kitchen tools.

Pattern was founded by Nicholas Ling, Suze Dowling.

Who are Pattern's investors?

Pattern's investors include Equal Ventures, Kleiner Perkins, NextView Ventures, Reshape, RSE Ventures, Toba Capital, V3 Ventures, Homebrew and 2 more.

Pattern

10 known investors

Find your way into Pattern

177 people in our graph share verified history with the Pattern team — schools, employers, funds. One of them is your warm intro.

Tom Hodgesunlockedknows Suze Dowling · together at University of Technology Sydney

×11knows the team · via University of Technology Sydney

Pattern is a house of consumer brands offering home products, including waffle towels, sleep technology, and premium silicone kitchen tools. The company designs and sells goods aimed at improving the home.

Also known as Pattern Brands · Pattern Brands LLC

Consumer Direct to Consumer E-commerce

Founders & leadership

Nicholas LinginFounder

Suze Dowling inFounderSuze Dowling spent 15 years in consumer brand development across multiple lifecycle stages at firms including Gin Lane, where as General Manager and Partner she helped launch over 50 digitally native brands such as Harry's, Hims, and Sweetgreen. She is now co-founder and Chief Business Officer of Pattern Brands, a portfolio company operating consumer goods brands in eCommerce and retail.

Investors · 10

Equal VenturesNew York · $1M – $2M

Kleiner PerkinsMenlo Park · $500K – $15M

NextView VenturesSan Francisco · $250K – $4M

ReshapeNew York · $100K – $2Mvia Vinay Menda · inferred

RSE VenturesWest Palm Beach

Toba CapitalIrvine · $1M – $10M

V3 VenturesLondon · $1M – $5M

HomebrewreportedBurlingame · $100K – $500K

Primary Venture PartnersreportedNew York · $1M – $3M

RRE VenturesreportedNew York · $5M – $15M

Company profile

researched Aug 2026

Pattern Brands operates a family of direct-to-consumer home goods brands, positioning its products around everyday living in the home. Its brand portfolio includes Onsen, which sells waffle-weave towels described as fast-drying and durable; Miracle Made, which offers sleep products marketed around cooler sleeping temperatures; and GIR, which makes silicone kitchen tools.

The operating entity behind the website is Pattern Brands LLC, which also uses the shortened name "Pattern." Its online store runs on the Shopify e-commerce platform, and its terms of service cover direct purchases made through its websites, including account creation, product availability and pricing changes, and SMS messaging terms.

Business model

Pattern Brands sells physical consumer home products directly to shoppers through e-commerce sites operated for each of its brands, with the online store hosted on Shopify.

Revenue comes from direct online sales of branded home products to consumers.

▸Full profile — go-to-market, geography

Go-to-market

Consumers purchasing home products such as bath towels, sleep and bedding products, and kitchen tools.

Geography

The company reserves the right to limit sales of its products or services to particular persons, geographic regions or jurisdictions.

Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.

In the news

Pattern Brands Raises $25M in Funding - FinSMEsfinsmes.com · Jul 2022

▸Research sources · 8

primary sources listed

Patternpatternbrands.com · web

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Pattern do?: Pattern Brands is a house of consumer brands selling home goods including Onsen towels, Miracle Made bedding and GIR kitchen tools.
Who founded Pattern?: Pattern was founded by Nicholas Ling, Suze Dowling.
Who are Pattern's investors?: Pattern's investors include Equal Ventures, Kleiner Perkins, NextView Ventures, Reshape, RSE Ventures, Toba Capital, V3 Ventures, Homebrew and 2 more.