/Companies

Booth AI

AcquiredYC W23

San Francisco, US · Founded 2022 · 3 employees · 15 known investors

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Booth AI provides an AI image generation platform that creates lifestyle product photos for e-commerce companies. The service is designed for brand managers and marketers who need to produce catalog-style product photography faster and more cheaply than hiring traditional photographers.

Also known as Fits AI, Inc.

Founders & leadership· Y Combinator alumni (W23)

Booth AI was founded in 2022 by Nick Locascio and Ian Baldwin.

NLNick Locascio
Nick LocascioCo-Founder, CEO2022–2024Nick Locascio was Director of Engineering at Standard AI and holds a degree from MIT. He is the founder of Booth AI.
IBIan Baldwin
Ian BaldwinCo-Founder2022–2024Ian Baldwin holds a PhD from Oxford and has worked on machine learning applications across autonomous vehicles and aerospace, including roles at Zoox and NASA. He is a co-founder of Booth AI, which focuses on generative machine learning for e-commerce.

Investors · 15

Amino Capitallisted by Amino CapitalPalo Alto · $100K – $10M

How we know: Amino Capital's portfolio page · funding news · the VCSheet dataset · Y Combinator's founder network · Not right? Tell us

Calm VenturesreportedSan Francisco

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Capitalize VCreportedChicago · $100K – $200K

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FAST — by GETTYLABreportedSan Francisco · $100K

How we know: Y Combinator's founder network · Not right? Tell us

GoodFin Venturesreported

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Mighty Angelsreported

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PioneerreportedToronto, Ontario

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Sandhill (ex Stonks)reportedSan Francisco

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The YC application· Winter 2023 batch

What they told YC

What is your company going to make? Please describe your product and what it does or will do.
Booth AI is a B2B SaaS company offering virtual photoshoots to e-commerce brands selling physical goods such as CPG and apparel. Brands upload basic photos of a product and receive hundreds of images, with control over models, locations, and aesthetic through a brand guideline builder.

Summarized from the founders' answers on their Y Combinator profile.

Related companies · 5

Companies working in the same space as Booth AI.

Legal entities · 2

corporate structure
Booth AI, Inc.
Fits AI, Inc.

In the news

Frequently asked questions

What does Booth AI do?
Booth AI provides an AI image generation platform that creates lifestyle product photos for e-commerce companies. The service is designed for brand managers and marketers who need to produce catalog-style product photography faster and more cheaply than hiring traditional photographers.
Who founded Booth AI?
Booth AI was founded by Nick Locascio, Ian Baldwin in 2022.
Who are Booth AI's investors?
Booth AI's investors include Amino Capital, Y Combinator, Caffeinated Capital, Calm Ventures, Capitalize VC, FAST — by GETTYLAB, Foundation Capital, GoodFin Ventures and 7 more.
Where is Booth AI headquartered?
Booth AI is headquartered in San Francisco, US.