Booth AI
AcquiredYC W23San Francisco, US · Founded 2022 · 3 employees · 2 known investors
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1,981 people in our graph share verified history with the Booth AI team — schools, employers, funds. One of them is your warm intro.
Erica Vanunlockedknows Nick Locascio · together at Stealth Startup (overlapped)
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Booth AI provides an AI image generation platform that creates lifestyle product photos for e-commerce companies. The service is designed for brand managers and marketers who need to produce catalog-style product photography faster and more cheaply than hiring traditional photographers.
AI & Machine LearningE-commerceEnterprise SoftwareArtificial IntelligenceGenerative AIMarketingRetailUnited States of AmericaAmerica / CanadaFully Remote
Founders & leadership· Y Combinator alumni (W23)
Booth AI was founded in 2022 by Nick Locascio and Ian Baldwin.
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Nick Locascioin𝕏Co-Founder, CEO2022–2024Nick Locascio was Director of Engineering at Standard AI and holds a degree from MIT. He is the founder of Booth AI.
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Ian BaldwininCo-Founder2022–2024Ian Baldwin holds a PhD from Oxford and has worked on machine learning applications across autonomous vehicles and aerospace, including roles at Zoox and NASA. He is a co-founder of Booth AI, which focuses on generative machine learning for e-commerce.
Investors · 2
The YC application· Winter 2023 batch
What they told YC
- What is your company going to make? Please describe your product and what it does or will do.
- Booth AI is a B2B SaaS company offering virtual photoshoots to e-commerce brands selling physical goods such as CPG and apparel. Brands upload basic photos of a product and receive hundreds of images, with control over models, locations, and aesthetic through a brand guideline builder.
Summarized from the founders' answers on their Y Combinator profile.
In the news
Frequently asked questions
- What does Booth AI do?
- Booth AI provides an AI image generation platform that creates lifestyle product photos for e-commerce companies. The service is designed for brand managers and marketers who need to produce catalog-style product photography faster and more cheaply than hiring traditional photographers.
- Who founded Booth AI?
- Booth AI was founded by Nick Locascio, Ian Baldwin in 2022.
- Who are Booth AI's investors?
- Booth AI's investors include Amino Capital, Y Combinator.
- Where is Booth AI headquartered?
- Booth AI is headquartered in San Francisco, US.


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