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Zaius

acquired by Optimizely

Boston, US · Founded 2012 · Delaware corporation · 4 known investors

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Acquired by Optimizely March 2021 · terms undisclosed — Customer data platform, identity resolution, connectors and orchestration. · source ↗

Zaius provided a customer data platform (CDP) and B2C marketing automation software that unified customer data to power personalized marketing campaigns. Acquired by Optimizely in 2021.

AI & Machine LearningData & InfrastructureMarketing TechSaaS

Founders & leadership

Zaius was founded in 2012 by Mark Gally, Spencer Pingry, and Philip Wickline.

MGMark Gally
Mark GallyCo-founder
SPSpencer Pingry
Spencer PingryCo-founderCo-founder & CTO at Cloud Capital | Advisor at Optimizely at Leaders Fund
PW
Philip WicklineCo-founder
SF
Salvatore FondacoExecutive

Board

RT
Raymond TacomaBoard director
DSDavid Skok
David SkokBoard directorInvestor at Matrix Partners

Investors · 4

Underscore VClisted by Underscore VCBoston

How we know: Underscore VC's portfolio page · funding news · wilmerhale.com · the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us

Leaders FundreportedToronto · $20M

How we know: funding news · wilmerhale.com · Not right? Tell us

MatrixreportedSan Francisco · $100K – $10M

How we know: funding news · wilmerhale.com · Not right? Tell us

Funding

SEC filings, press & company announcements

$42.4M disclosed across 3 rounds · 2014–2018

▶$8MraisedApr 2016 · 6 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Raymond TacomaDirector
  • Mark GallyExecutive Officer, Director
  • Spencer PingryExecutive Officer, Director
  • David SkokDirector
  • Salvatore FondacoExecutive Officer
Offering amount
$8M
Amount sold
$8M
First sale
Apr 2016
Incorporated
Corporation, Delaware, 2012
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$4.4MraisedJun 2014 · 6 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Salvatore FondacoExecutive Officer
  • Spencer PingryExecutive Officer, Director
  • Raymond TacomaDirector
  • David SkokDirector
  • Philip WicklineExecutive Officer, Director
Offering amount
$6.3M
Amount sold
$4.4M
First sale
May 2014
Incorporated
Corporation, Delaware, 2012
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Founder mafia

2 people who came through Zaius went on to found or lead other companies.

Spencer PingryExecutive Officer, DirectorFounded Cloud CapitalDavid SkokDirectorFounded Forentrepreneurs

In the news

Zaius Raises $8 Million to Fuel Explosive B2C CRM Customer Growthprnewswire.com · Jun 2016

Frequently asked questions

What does Zaius do?
Zaius provided a customer data platform (CDP) and B2C marketing automation software that unified customer data to power personalized marketing campaigns. Acquired by Optimizely in 2021.
Who founded Zaius?
Zaius was founded by Mark Gally, Spencer Pingry, Philip Wickline in 2012.
Who are Zaius's investors?
Zaius's investors include Insight Partners, Underscore VC, Leaders Fund, Matrix.
How much funding has Zaius raised?
Zaius has disclosed $42.4M raised across 3 rounds.
Who acquired Zaius?
Zaius was acquired by Optimizely.
Where is Zaius headquartered?
Zaius is headquartered in Boston, US.