Zaius
acquired by OptimizelyBoston, US · Founded 2012 · Delaware corporation · 4 known investors
Acquired by Optimizely March 2021 · terms undisclosed — Customer data platform, identity resolution, connectors and orchestration. · source ↗
Zaius provided a customer data platform (CDP) and B2C marketing automation software that unified customer data to power personalized marketing campaigns. Acquired by Optimizely in 2021.
AI & Machine LearningData & InfrastructureMarketing TechSaaS
Founders & leadership
Zaius was founded in 2012 by Mark Gally and Spencer Pingry.
MG
Mark GallyCo-founder
SP
Spencer PingryCo-founder
SF
Salvatore FondacoExecutive
PW
Philip WicklineNamed on SEC filing
Board
RT
Raymond TacomaBoard director
DS
David SkokBoard director
Investors · 4
Reported raises · per SEC filings
Form D private placements$12.4M disclosed across 2 rounds · 2014–2016
▶$8MraisedApr 2016 · 6 investors · Other TechnologyRule 506(b)
▶$8MraisedApr 2016 · 6 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Raymond TacomaDirector
- Mark GallyExecutive Officer, Director
- Spencer PingryExecutive Officer, Director
- David SkokDirector
- Salvatore FondacoExecutive Officer
- Offering amount
- $8M
- Amount sold
- $8M
- First sale
- Apr 2016
- Incorporated
- Corporation, Delaware, 2012
- Federal exemptions
- 06b
▶$4.4MraisedJun 2014 · 6 investors · Other TechnologyRule 506(b)
▶$4.4MraisedJun 2014 · 6 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Salvatore FondacoExecutive Officer
- Spencer PingryExecutive Officer, Director
- Raymond TacomaDirector
- David SkokDirector
- Philip WicklineExecutive Officer, Director
- Offering amount
- $6.3M
- Amount sold
- $4.4M
- First sale
- May 2014
- Incorporated
- Corporation, Delaware, 2012
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
In the news
Frequently asked questions
- What does Zaius do?
- Zaius provided a customer data platform (CDP) and B2C marketing automation software that unified customer data to power personalized marketing campaigns. Acquired by Optimizely in 2021.
- Who founded Zaius?
- Zaius was founded by Mark Gally, Spencer Pingry in 2012.
- Who are Zaius's investors?
- Zaius's investors include Insight Partners, Underscore VC, Leaders Fund, Matrix.
- How much funding has Zaius raised?
- Zaius has disclosed $12.4M raised across 2 rounds.
- Who acquired Zaius?
- Zaius was acquired by Optimizely.
- Where is Zaius headquartered?
- Zaius is headquartered in Boston, US.