About
Expert on corporate strategy, market mapping and M&A; co-founded Idio, a predictive marketing AI platform.
Experience
- Cloud CapitalCo-Founder & CEOcurrent2025 — present
- KobleChairpersoncurrent2022 — present
- Notion CapitalNotion Expert - Financial Strategy, Market Mapping and M&Acurrent2022 — present
- OptimizelyStrategic Advisorcurrent2023 — present
- OptimizelyVP, Corporate Strategy2021 — 2023
- OptimizelyVP, Product Strategy2019 — 2021
- IdioCo-founder & CEO2010 — 2019
- IdioCo-founder & CTO2008 — 2010
- idiomagCo-Founder2006 — 2008
Skills & more
FundraisingBoard LeadershipVenture CapitalExit StrategiesGo-to-Market StrategyMergers & Acquisitions (M&A)Strategic PlanningContent Marketing20Personalization4Marketing Automation29SaaS33Predictive Analytics7
+12 more
Semantic WebCRMDigital StrategyCustomer ExperienceCampaign ManagementDigital MarketingE-commerceAnalyticsMulti-channel MarketingOnline MarketingStrategyStrategic PartnershipsFrom Ed's professional profile.
Colleagues at Notion Capital
Adam Hale
Venture Partner at Notion Capital
Alan Millard
Leadership and Teams Expert at Notion Capital
Andreas Panayiotou
Author of Monetisation Matters, writing on strategy and monetisation for founders, product, and product marketing leaders
Andy Leaver
Operating Partner at Notion Capital
Anya Sharma
Operations Assistant at Notion Capital
Arya Tandon
Investor at Notion Capital
Ben Lang
Builder, former founder, and community guy
Ben Sanders
GTM Expert in Residence at Notion Capital
Frequently asked questions
- Who is Ed Barrow?
- Expert on corporate strategy, market mapping and M&A; co-founded Idio, a predictive marketing AI platform.
- Where does Ed Barrow work?
- Ed Barrow is Corporate Strategy, Market Mapping and M&A at Notion Capital.
- Where did Ed Barrow go to school?
- Ed Barrow studied at University of Warwick - Warwick Business School (Bsc, Management Sciences).
Founder mafias
Optimizely mafia12
Also came through, then founded or led a company.
Adam BergerChairpersonFounded Digital Room +2Patrick J. CostelloSenior Director, Product ManagementFounded Naytev +1Dan SirokerCo-Founder & ChairmanFounded Limitless +1Asa SchacharEngineering ManagerFounded Voicepanel +1Linda CrawfordChief Revenue and Customer OfficerFounded HelpshiftSpencer PingryTechnology AdvisorFounded Cloud Capital
+ 5 more
University of Warwick - Warwick Business School mafia8
Also came through, then founded or led a company.
Aihui OngMBAFounded Love With Food +2Karl NaimMScFounded PurplBrian LowMaster of Science (MSc)Founded KayaFlorian BuguetMScFounded WhalySebastian JanischMaster’s DegreeFounded BayeslineJulian TitzBachelor of Science - BScFounded Asterix Health
+ 1 more
Notion Capital mafia3
Also came through, then founded or led a company.
Same school
Also attended University of Warwick - Warwick Business School68
Julien BekInvestor at Sequoia CapitalJinil ShahFinance Director at Notion CapitalTim SchmidtVice President, Fund Finance at Northpond VenturesSergey YoungCo-Founder at BOLD LongevityCameron McGeeTechnical Ventures Analyst at Blackfinch VenturesHarleen ThakralVice President at Elev8.vc
+ 62 more
Shared employers
Also worked at Cloud Capital3
Also worked at Koble1
Also worked at Optimizely29
Peter FentonGeneral Partner at BenchmarkTravis BryantSales Leadership at Redpoint VenturesPete KoomenGeneral Partner at Y CombinatorKirsten Allegri WilliamsChief Marketing Officer, Infor at Gaia VenturesErica Ruliffson SchultzPresident, Field Operations (former), Confluent at Operator CollectiveShreeganesh RamananInvestor at Inception Studio Capital
+ 23 more
