Ed Barrow
InvestorCorporate Strategy, Market Mapping and M&A (Expert in Residence) at Notion Capital
United Kingdom
About
Expert in Residence for corporate strategy, market mapping and M&A; co-founded the predictive marketing AI platform Idio.
Experience
- Cloud CapitalCo-Founder & CEOcurrent2025 — present
- KobleChairpersoncurrent2022 — present
- Notion CapitalNotion Expert - Financial Strategy, Market Mapping and M&Acurrent2022 — present
- OptimizelyStrategic Advisorcurrent2023 — present
- OptimizelyVP, Corporate Strategy2021 — 2023
- OptimizelyVP, Product Strategy2019 — 2021
- IdioCo-founder & CEO2010 — 2019
- IdioCo-founder & CTO2008 — 2010
- idiomagCo-Founder2006 — 2008
Education
- University of Warwick - Warwick Business SchoolBsc, Management Sciences2004 — 2007
Skills & more
FundraisingBoard LeadershipVenture CapitalExit StrategiesGo-to-Market StrategyMergers & Acquisitions (M&A)Strategic PlanningContent Marketing20Personalization4Marketing Automation29SaaS33Predictive Analytics7
+12 more
Semantic WebCRMDigital StrategyCustomer ExperienceCampaign ManagementDigital MarketingE-commerceAnalyticsMulti-channel MarketingOnline MarketingStrategyStrategic PartnershipsFrom Ed's professional profile.
Same school
Also attended University of Warwick - Warwick Business School57
Julien BekInvestor at Sequoia CapitalTim SchmidtVice President, Fund Finance at Northpond VenturesHarleen ThakralVice President at Elev8.vcDr. Ignacio Pérez HallerbachGlobal Head of Partners & Platform at NavVis at PICUS CAPITALLena-Lou Simon-VirolleAI Implementation & Systems Lead at Fuel VenturesThor Olav Thorsnes EgelandManaging Director at Statkraft Ventures
+ 51 more
Shared employers
Also worked at Cloud Capital1
Also worked at Koble1
Also worked at Optimizely19
Peter FentonGeneral Partner at BenchmarkPete KoomenGeneral Partner at Y CombinatorErica Ruliffson SchultzPresident, Field Operations (former), Confluent at Operator CollectiveShreeganesh RamananInvestor at Inception Studio CapitalIlya FushmanPartner at KPCBAjay AgarwalPartner at Bain Capital Ventures
+ 13 more
Colleagues at Notion Capital
Adam Hale
Venture Partner at Notion Capital
Alan Millard
Leadership and Teams Expert at Notion Capital
Andreas Panayiotou
Author of Monetisation Matters, writing on strategy and monetisation for founders, product, and product marketing leaders
Andy Leaver
Operating Partner at Notion Capital
Anya Sharma
Operations Assistant at Notion Capital
Arya Tandon
Investor at Notion Capital
Ben Lang
Venture Advisor at Verissimo Ventures
Bethan Andrew
Finance Manager at Notion Capital




















