Superbar
YC S22Toronto, CA · Founded 2021 · 7 employees · 4 known investors
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Superbar builds an in-storefront shopping feed product that delivers a scrolling interface similar to social platforms, enabling e-commerce brands to improve product discovery and checkout without requiring infrastructure changes. The product serves online retailers across fashion, beauty, home, and outdoor categories.
Also known as Caddie Software Inc. · Caddie · Caddie AI · Caddie, Caddie AI, Superbar (Formerly Caddie) · Superbar (Formerly Caddie)
Founders & leadership· Y Combinator alumni (S22)
Superbar was founded in 2021 by Alan Nowogrodski.

Investors · 4
How we know: Olive Tree Capital's portfolio page · the VCSheet dataset · Y Combinator's founder network · Not right? Tell us
How we know: Y Combinator's founder network · pioneerfund.vc · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: the Y Combinator directory · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: Y Combinator's founder network · Not right? Tell us
Related companies · 5
Companies working in the same space as Superbar.
Legal entities · 1
corporate structureIn the news
Frequently asked questions
- What does Superbar do?
- Superbar builds an in-storefront shopping feed product that delivers a scrolling interface similar to social platforms, enabling e-commerce brands to improve product discovery and checkout without requiring infrastructure changes. The product serves online retailers across fashion, beauty, home, and outdoor categories.
- Who founded Superbar?
- Superbar was founded by Alan Nowogrodski in 2021.
- Who are Superbar's investors?
- Superbar's investors include Olive Tree Capital, Pioneer, Y Combinator, Version One Ventures.
- Where is Superbar headquartered?
- Superbar is headquartered in Toronto, CA.








