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Superbar

YC S22

Toronto, CA · Founded 2021 · 7 employees · 2 known investors

Superbar builds an in-storefront shopping feed product that delivers a scrolling interface similar to social platforms, enabling e-commerce brands to improve product discovery and checkout without requiring infrastructure changes. The product serves online retailers across fashion, beauty, home, and outdoor categories.

Also known as Caddie · Caddie AI · Superbar (Formerly Caddie)

Founders & leadership· Y Combinator alumni (S22)

Superbar was founded in 2021 by Alan Nowogrodski.

ANAlan Nowogrodski
Alan NowogrodskiinFounder & CEOPreviously, he served as head of product for payments and mobile at FreshBooks, where he grew that unit's revenue, and as VP of product management at NinjaCat, where he also held responsibilities in marketing and engineering operations. He began his career developing web development services while in high school.

Investors · 2

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Frequently asked questions

What does Superbar do?
Superbar builds an in-storefront shopping feed product that delivers a scrolling interface similar to social platforms, enabling e-commerce brands to improve product discovery and checkout without requiring infrastructure changes. The product serves online retailers across fashion, beauty, home, and outdoor categories.
Who founded Superbar?
Superbar was founded by Alan Nowogrodski in 2021.
Who are Superbar's investors?
Superbar's investors include Olive Tree Capital, Y Combinator.
Where is Superbar headquartered?
Superbar is headquartered in Toronto, CA.