Klarna

Klarna operates a consumer payments and mobile banking application that lets shoppers choose how they pay at checkout, including an interest-free four-installment option presented with stated terms and payment reminders. Alongside payment options, the app provides spending tracking, money management and budgeting features, and a 24-hour AI assistant for customer questions, with human customer support available as an alternative.

The company's offering also includes transaction safeguards: purchases made with Klarna carry buyer protection, subject to conditions, and are covered by fraud-prevention measures intended to protect customer funds and data. At merchant checkouts, Klarna is identified by a branded payment icon, and the company positions itself as serving both consumers and businesses. Klarna states around 20 years of operating experience, 120 million users worldwide and more than 1.2 million stores.

Business model

Klarna sits between shoppers and merchants: it is integrated into merchant checkouts as a payment method offering deferred and installment payment options, and it also runs a consumer-facing mobile banking app with money management features. Its site distinguishes propositions for consumers and for businesses.

Traction

Klarna reports 120 million users worldwide and more than 1.2 million participating stores, along with a 4.5 out of 5 Trustpilot score across roughly 587,000 reviews.