About
Partner who joined UpWest in 2017 as its first permanent team member in Israel, helping Israeli founders adapt their vision to the US market; her investments include CyCognito, Balance, and Canopy.
Lia Cromwell @lmcromwell
In the Israeli market we're obviously seeing this in cyber to the like ^β, and in infra to a lesser but still dramatic extent. Vibes, which is basically a select few army units and ex employees of a select few cyber companies, have become the stand-in for any sort of proof for https://t.co/4x2EGvkPuc
Aug 2, 2026 Β· β₯ 4
Lia Cromwell @lmcromwell
Serious question here: how / why are there so many Hare Krishna in Tel Aviv? Itβs just soβ¦ random??
Jul 31, 2026 Β· β₯ 4
Lia Cromwell @lmcromwell
A grammar lesson for million ex-8200 and talpiot founders bragging about it on LinkedIn: Alumni = plural. Stop writing this in your tagline (unless you identify as multiple people...) Alumnus = singular, male Alumna = singular, female
Jul 29, 2026 Β· β₯ 3
Experience
- UpWestPartnercurrent2024 β present
- UpWestPrincipal2019 β 2024Tel Aviv Area, Israel
- UpWestAssociate2017 β 2019Tel Aviv Area, Israel
- Torch SecurityBoard Observercurrent2024 β present
- ecton.ioFirst Investor & Board Observercurrent2023 β present
- ZenityInvestorcurrent2021 β present
- BalanceInvestorcurrent2020 β present
- BeeHeroInvestorcurrent2018 β present
- CanopyInvestorcurrent2018 β present
- CyCognitoInvestorcurrent2017 β present
- LivblePre-seed Investor & Board Observer2022 β 2025
- OviO (Acquired)Board Observer2022 β 2024
- Zone7Investor2018 β 2024
- Nevo NetworkNevo Fellow (Class 1)2020 β 2021
- CreditSightsAnalyst - TMT Group2016 β 2017Greater New York City Area
- FiscalNoteBusiness Development2015Washington D.C. Metro Area
- Duke UniversityTeaching Assistant - Sanford School of Public Policy2014
- Mitt Romney for President 2012Campaign Intern2012Durham, North Carolina
- Mitt Romney for President 2012Durham County Chair2011 β 2012Durham County, North Carolina
- The Junior Statesmen FoundationStudent Member, Board of Directors2010 β 2011Washington D.C. Metro Area
Education
- Duke UniversityBachelor of Arts (BA) in Public Policy Studies, Economics and Spanish minors
- Scarsdale Senior High School
Skills & more
+12 more
EntrepreneurshipStrategyGo-to-market StrategyFinancial ModelingInvestmentsFinancial AnalysisValuationMicrosoft ExcelSpanishHebrewEnglishStrategic PartnershipsLanguages English Β· Hebrew Β· Spanish
From Lia's professional profile.
Same school
Also attended Duke University384
+ 378 more
Also attended Scarsdale Senior High School9
+ 3 more
Shared employers
Also worked at UpWest12
+ 6 more
