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Lia Cromwell

Investor

Partner at UpWest

Israel

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About

Partner who joined UpWest in 2017 as its first permanent team member in Israel, helping Israeli founders adapt their vision to the US market; her investments include CyCognito, Balance, and Canopy.

Contact· published on Lia's own website

Experience

  1. UpWestPartnercurrent2024 — present
  2. UpWestPrincipal2019 — 2024Tel Aviv Area, Israel
  3. UpWestAssociate2017 — 2019Tel Aviv Area, Israel
  4. Torch SecurityBoard Observercurrent2024 — present
  5. ecton.ioFirst Investor & Board Observercurrent2023 — present
  6. ZenityInvestorcurrent2021 — present
  7. BalanceInvestorcurrent2020 — present
  8. BeeHeroInvestorcurrent2018 — present
  9. CanopyInvestorcurrent2018 — present
  10. CyCognitoInvestorcurrent2017 — present
  11. LivblePre-seed Investor & Board Observer2022 — 2025
  12. OviO (Acquired)Board Observer2022 — 2024
  13. Zone7Investor2018 — 2024
  14. Nevo NetworkNevo Fellow (Class 1)2020 — 2021
  15. CreditSightsAnalyst - TMT Group2016 — 2017Greater New York City Area
  16. FiscalNoteBusiness Development2015Washington D.C. Metro Area
  17. Duke UniversityTeaching Assistant - Sanford School of Public Policy2014
  18. Mitt Romney for President 2012Campaign Intern2012Durham, North Carolina
  19. Mitt Romney for President 2012Durham County Chair2011 — 2012Durham County, North Carolina
  20. The Junior Statesmen FoundationStudent Member, Board of Directors2010 — 2011Washington D.C. Metro Area

Skills & more

Start-ups18Venture Capital7Research26Business Analysis12Business Strategy13Market Research13Data Analysis3Policy Analysis23Credit Analysis2Investor Relations7Business Development8Fixed Income2
+12 moreEntrepreneurshipStrategyGo-to-market StrategyFinancial ModelingInvestmentsFinancial AnalysisValuationMicrosoft ExcelSpanishHebrewEnglishStrategic Partnerships

Languages English · Hebrew · Spanish

From Lia's professional profile.

Investments

Led

AltostraBeeHeroCyCognitoExpainZone7

Investor

AspectoBalanceLynx.mdSimpo

Per curated public sources.

Colleagues at UpWest

Aya Neeman
Principal at UpWest
Gil Ben-Artzy
Founding Partner at UpWest
Gil Birnboim
Head of Platform at UpWest
Liron Petrushka
Advisor at UpWest
Michelle Serpa
Office Manager at UpWest
Ofer Lazovski
Investor at Kaedan Capital
Shuly Galili
Founding Partner at UpWest

Frequently asked questions

Who is Lia Cromwell?
Partner who joined UpWest in 2017 as its first permanent team member in Israel, helping Israeli founders adapt their vision to the US market; her investments include CyCognito, Balance, and Canopy.
Where does Lia Cromwell work?
Lia Cromwell is Partner at UpWest.
What companies has Lia Cromwell invested in?
Investments tracked here include Altostra, BeeHero, CyCognito, Expain, Zone7, Aspecto, Balance, Lynx.md, Simpo.
Where did Lia Cromwell go to school?
Lia Cromwell studied at Duke University (Bachelor of Arts (BA) in Public Policy Studies, Economics and Spanish minors); Scarsdale Senior High School.
Does Lia Cromwell lead rounds?
Yes — Lia Cromwell has led 5 tracked investments.

Same school

Shared employers